Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Friday, January 8th 1:30 PM - 2:30 PM Track II - DH10 Hollywood and Media Reinvented - Traditional Media Transformed! HD Video, Internet Video, Broadband, Mobile & Games Personal media has invaded the territory of the media giants. TV networks, even cable networks and radio networks can no longer ignore the potential threat posed by mobile, broadband video, social networks and the blogosphere. By the millions, consumers are flocking to the web and mobile experience provided by the new technologies. If you think that blogs are simply parasites of the news business that are to be slapped at and complained about, then you’re not paying attention to the business at hand. Bloggers may be individually unique and only sometimes accurate, but as a whole, as a blogosphere, they are a billion person universe of ideas and free expression that far exceeds the reach of all TV networks combined. The world of personal media is the ability to watch video when you want it, where you want it. The world of personal entertainment is all information and entertainment available all the time. Hollywood and media have been reinvented. Tom Meyer, President, Davie Brown Entertainment Richard Sussman, Director, Media & Entertainment, Nielsen Online Jason Rubinstein, GM/VP Digital Media, redbox Scott Bushman, Vice President, Content & Business Development, Metacafe Perry Wu, CEO & Founder, BitGravity Jason Kirk, Vice President of Video and Entertainment, MySpace Erin Foxworthy, Entertainment Category Director, Microsoft Advertising Larry Gerbrandt, Principal, Media Valuation Partners, Moderator Tom Meyer, President, Davie Brown Entertainment: Tom Meyer was named president of Davie Brown Entertainment (DBE) in January 2005. A full-service entertainment marketing consultancy firm with unparalleled outreach, Davie Brown specializes in strategic marketing, product placement and integration, branded entertainment, promotions, and celebrity marketing, buzz marketing for a number of global brands, including State Farm, Aquafina, HP, AT&T, Chrysler, Pepsi, Sauza, and PlayStation. An entertainment marketing veteran, Meyer has continuously been at the forefront of the hugely popular and successful branded entertainment business having created and implemented significant marketing opportunities and campaigns for dozens of multi-million dollar consumer companies within the various platforms of the industry. His most recent successful deals include a Pepsi and Frito-Lay tie-in with "Star Wars Episode III: Revenge of the Sith" and telecommunication giant SBC's tie-in with "The Incredibles." As President, Meyer manages DBE's day-to-day business, as well as charting overall entertainment strategy for clients and the agency. Specifically, he oversees entertainment marketing opportunities in film, television, video gaming and other ancillary markets for the company's roster of top-notch clients, including Pepsi, Hewlett-Packard, Cisco, and PlayStation, among others. Meyer , who began his career in TV news, joined Davie Brown after seven years at Paramount Pictures where he quickly rose through the ranks, culminating as director of theatrical marketing for the company's worldwide marketing partnerships group. In this position, Mr. Meyer was responsible for securing, coordinating and managing major corporate tie-ins for Paramount's filmed entertainment properties. During his stint, he also developed the groundbreaking Rugrats/Mercury Villager campaign, which featured the first-ever automotive animated commercial. An expert on entertainment marketing and a respected source for insight into the industry, Meyer has been quoted in a number of major publications, including The Los Angeles Times, BusinessWeek, Forbes, The Hollywood Reporter, and San Francisco Examiner. Meyer earned a bachelor's degree in speech communications and an MBA with a concentration in marketing from Colorado State University. Richard Sussman, Director, Media & Entertainment, Nielsen Online: In this role, Mr. Sussman has been instrumental in leading all related growth initiatives within the Digital Media and Entertainment vertical based in Los Angeles. He oversees all of Nielsen’s entertainment clients’ digital initiatives (online and mobile) with such clients as The Walt Disney Company, Sony Corporation, Universal Music Group, Warner Music Group, News Corp., Paramount Pictures and Warner Bros to name just a few. Mr. Sussman carries an accomplished track record as an M&E (Media and Entertainment) Specialist in strategy and business development. He is an executive with a core expertise that spans strategic planning, business development, business strategy, sales, growth strategy, turnaround management, marketing models and content strategy with entities such as content providers, new media publishers, film studios, television networks, music publishers, market research firms, and various startup companies both domestically and internationally. Mr. Sussman started his career in the equities and investment advisory market focused on investment real-estate (alternative assets) where he was instrumental in asset acquisition, disposition and portfolio management for various private trusts, family offices, funds and private entities. After a successful career in this field, he became a partner and SVP of business development for a digital ad insertion, content delivery and technology company. Following that, Mr. Sussman provided management consulting and digital strategy for entertainment and media companies looking to find new ways to monetize their core offerings and enhance or rethink their existing business strategies. Mr. Sussman has spoken on numerous New Media and Entertainment panels and has worked and/or lived abroad in areas such as Europe, Australia, Asia and North America. Mr. Sussman is also very active in the Media and Entertainment business community and charitable organizations in the Los Angeles area. Jason Rubinstein, GM/VP Digital Media, redbox: Jason Rubinstein leads digital media initiatives for redbox, a wholly owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), which offers new release DVDs through its network of conveniently located, self-service kiosks. Redbox is available at more than 18,000 locations nationwide, including select McDonald’s restaurants, leading grocery and convenience stores, and Wal-Mart and Walgreens. Jason's 20-year career spans the video entertainment, games and music industries. Prior to joiningredbox, Jason was at Motorola where he had global responsibility for entertainment (video and games) in the mobile devices business. Jason was also a co-founder of PlayFirst), and currently serves as a board advisor to BringIt (www.bringit.com). Prior to joining Motorola, Jason held GM roles at Ubisoft (www.ubi.com) and streaming media start-up Riffage. At Intel he oversaw games and music industry market development during the first three generations of the Pentium processor. Prior to Intel, Jason held senior marketing and business development roles at Total Entertainment Network (pogo), DreamWorks Interactive, and Sierra On-Line/The Imagination Network (sold to AT&T, then AOL). Prior to joining Sierra On-Line, Jason worked in the music industry at CBS Records and Warner Music Group. Jason holds a BA from New York University and an MM (Master in Music) from Yale University. Scott Bushman, Vice President of Content and Business Development, Metacafe: Scott Bushman oversees content licensing deals and business development for Metacafe. In his role, Scott cultivates relationships with global media companies and other content producers, helping grow Metacafe’s leadership in developing short-form video as an entertainment genre. He brings 15 years of experience in media and entertainment. Most recently, Scott served as senior director, business development, global publisher solutions for Yahoo!, where he developed and implemented strategic distribution partnerships with major players in entertainment, sports, music, TV, gaming and social networking. Previously, he spent four years at the Walt Disney Internet Group (WDIG), where he served as vice president and general manager for EXPN, an online action sports extension of ESPN which he created and founded. He’s also held senior positions with Freespace Media Group, Broadband Interactive Group and Media Holdings Group. Scott earned his MBA from the UCLA Anderson Graduate School of Management, and he holds a bachelor’s degree from Harvard. Erin Foxworthy, Solution Sales Specialist, Entertainment, Microsoft Advertising, Erin Foxworthy is responsible for the development and execution of Microsoft Advertising solutions for the Entertainment Industry which includes movie studios, television networks and video gaming clients. The solutions Foxworthy develops span across all of Microsoft’s 157 products and services – including custom multi-screen opportunities on Xbox, MSN, and mobile platforms. She is also responsible for analytic insights and trends relating the Entertainment industry and the effects on digital advertising. Prior to Microsoft, Foxworthy held key positions as various adverting agencies in Los Angeles specializing in Entertainment accounts such as 20th Century Fox, New Line Cinema, and MGM. Foxworthy holds a BA in Business Administration from Loyola Marymount University in Los Angeles. Perry Wu, CEO & Co-Founder, BitGravity: Perry is responsible for the strategic direction, financial performance, and team management at BitGravity. Prior to BitGravity, he was involved in the creation of Xilinx, Mpath, eWorld, Sitesmith, Alibris, and more recently Cloudshield, Enkata, Persist, and WireCache. He has been an investment professional at Accel Partners, Bedrock Capital, and most recently as a General Partner at ComVentures. Earlier in his career as an entrepreneur, Perry helped start and grow Mpath—the first peer-to-peer multiplayer game service and VoIP service—from inception to IPO. He was an early pioneer in the Internet at eWorld, where he helped architect the spinout and buyback of Apple’s Internet and EDI Services business. Prior to Apple, Perry was part of the start-up team at Xilinx, where he helped spur the adoption of field programmable gate arrays. Perry has also served in technical roles at IBM’s Almaden Research Center and Andersen Consulting. Perry is a graduate of Stanford University with a BS in Electrical Engineering and holds an MBA from Harvard Business School. Jason Kirk is Vice President of Video and Entertainment for MySpace. In this role, Jason oversees all business, sales, and marketing of the company’s hugely successful video and entertainment platform which spans video, movies, sports, and comedy. Additionally, Jason oversees MySpace’s high profile video content partnerships including Hulu, Sony, WB and the recently launched licensed originals “Rockville” and “Sorority Forever.” Jason also manages the integration of advertisers into video, marketing and entertainment partnerships including deals with Pepsi, HBO, Touchstone Pictures, and Ford. In addition, Jason has spearheaded the launch of MySpace original series such as “Roommates,” “Special Delivery,” the recently launched “BFF,” and the upcoming partnership with Endemol, “Married on MySpace.” Prior to his current role, Jason was Director of Marketing and Content for MySpace Video with the goal of creating a platform of discovery, consumption and sharing around video for new and existing MySpace users. He helped to successfully launch the company’s video platform, oversaw the 200+ video content partnerships (including Hulu, Sony, TMZ, The Onion, and Warner Bros), and built their profitable flagship original video business. Before coming to MySpace, Jason was the Director of Sales & Marketing at HBO in their new business development group. His primary focus was on strategic partnership development around the company’s two Comedy Festivals in Aspen and Las Vegas. He also successfully managed integrated sponsorships with advertisers that included Pepsi, Dell, AOL and TBS. Jason is a graduate of the University of Colorado-Boulder, loves the ocean and the game of golf, and lives with his wife in Los Angeles, CA. Larry Gerbrandt, Principal, Media Valuation Partners: As principal of Media Valuation Partners he oversees the firm’s valuation, strategic consulting, market research and litigation support engagements, advising clients on the economics of media and content. Prior to MVP he was SVP/gen. mgr. of Nielsen Analytics, a division of The Nielsen Company, focusing on emerging media technology economics and advertising models. During as 20-year career at Kagan World Media he launched more than 25 newsletters and databook products, including The Economics of Basic Cable Networks, Cable Network Investor, TV Program Investor, VOD Investor and Streaming Media Investor. His background also includes experience in film and video production (Brimstone Films), commercial photography (The Shootist), cable TV system operations (Orion Cable Systems) and magazine publishing (Cable World).