Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2009 Thursday, March 19 3:45 PM - 5:00 PM Session B: Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation. Rick Song, Senior Director, Eastern US Sales, Microsoft Advertising Jesse Redniss, Vice President, Digital, USA Network Ziv Navoth, SVP Marketing & Partnerships, People Networks David Jensen, Partner, IBM Global Business Services Reggie Bradford, CEO, ViTrue David Berkowitz, Director of Emerging Media & Client Strategy, 360i, Moderator Rick Song, Senior Director, Eastern US Sales, Microsoft Advertising: Rick Song is the senior sales director for the Eastern U.S. at Microsoft Advertising and has served in the role since joining the company in January 2006. He leads all of the region’s advertising sales efforts and his team is responsible for generating revenue across all Microsoft ad platforms, including Display, Search, Branded Entertainment, Video, Gaming and Mobile as well as the Microsoft Media Network, which comprises Microsoft’s owned and operated properties including MSN, Windows Live, Office Live and XBOX Live; Microsoft’s partner sites, including Facebook, Viacom, CNBC, Dow Jones; and access to the top 500 premium third party publisher sites across the Web. Rick presides over the regional sales and service organization consisting of over 200 people and oversees offices in New York and Boston. Under Rick’s leadership, Microsoft Advertising has achieved several milestones, including the launch of breakthrough original programs like Volvo’s “Driving School”, Doritos “Unlock XBox” and Sprint / Unilever’s “In the Motherhood”, which is now in on-air development with ABC Television. He also spearheaded the creation of Microsoft’s first-ever, original programming upfront “Microsoft Digital Showcase” in April 2008, which is now in its second year. Rick is a 17-year veteran of media sales and management with experience in consumer brand advertising and sponsorship, B2B marketing, e-commerce and performance marketing. Prior to joining Microsoft, he spent over four years at Yahoo, last serving as director of strategic accounts. Before assuming his position at Yahoo, he served as the East Coast sales director at Forbes.com. Rick began his media career in print working for Ziff-Davis Publishing, which led to his first online job as a regional manager with ZDNet, and he’s since spent the last 12 years in the digital advertising industry.__Rick is active in the advertising community and serves on the Board of Directors for the 212 NY Interactive Advertising Club and is a member of The ADVERTISING Club of New York’s Digital Action and Digital Marketing & Media committees. He recently joined the IAB’s Sales Executive Council and is also an Advisor for the Martini Media Network. Rick also serves as a Board Trustee for Pan Asian Repertory, a non-profit theatre company in NYC. Rick is a graduate of Carnegie Mellon University and holds a Bachelor of Arts in Professional Writing. He is based in New York City and resides in Long Island with his wife and three daughters. Reggie Bradford, CEO, ViTrue, Inc.: Reggie Bradford's vision for starting ViTrue began with a passion for changing the status quo and empowering consumers with a voice to enable tighter connectivity with their favorite brands. His collective leadership experience spans 16 years across consumer packaged goods, the consumer facing internet and finally television video infrastructure. Most recently, Reggie was President and Board Member of TANDBERG Television. He successfully led an organization of over 400 employees with over $100MM in revenues and led profitable growth of around 40% year over year in his 14 months. He successfully led the integration of 2 acquisitions and led the global repositioning of the recently relaunched brand. Reggie joined TANDBERG as a result of the acquisition of N2 Broadband in February 2005, the leading provider of open-platform solutions for on-demand entertainment, where he was President and CEO since early 2001. Under Reggie's guidance, venture backed N2 Broadband grew annual revenues from less than $1 million to more than $35 million in just under five years. The company, which achieved cash-flow profitability during the same period, boasts a customer roster that includes the world's top 10 cable operators and the world's leading entertainment companies. Reggie was named one of Television Week's 10 to watch for 2005, and under his leadership, the company attained numerous awards, including recognition as a Red Herring top 100 company and CED Magazine recognized the company as one of the top 50 leading Broadband companies for 4 straight years. Reggie has extensive capabilities in building brands and providing customers with a steady, consistent commitment to quality. Prior to joining N2 Broadband, he served as Chief Marketing Officer at WebMD Corp, which during his tenure from 1998 to 2000 grew from 40 to 4,000 employees and received more than $2 billion in funding, while becoming established as one of the world's leading Internet destinations, which is now enjoyed daily by tens of millions of consumers and healthcare professionals. Reggie previously held various management positions with Miller Brewing Company, a subsidiary of Phillip Morris. He earned a BBA in Finance from the University of Georgia and an MBA from Emory University. David Jensen, Managing Partner for Digital Media, IBM: David Jensen’s experience in the delivery of digital media, entertainment and information has made him a leading member of many industries. He has been on the forefront of digital media development and distribution for more than a decade inventing, producing and marketing broadband, video-on-demand, interactive television, Internet-based entertainment and social networking destinations. Currently as Managing Partner for Digital Media at IBM, he is helping to bring a new generation of Digital Production and Workflow solutions to market for a range of vertical markets that are distributing content through digital media. He joined IBM from Ericsson / Tandberg Television where he was a member of the Broadband Television management team through the acquisition of Zetools, the company that he was a founding member of and led business development, sales and marketing. David has also received numerous awards and industry recognition. He is a two-time Emmy award winning Producer, Creator and Entrepreneur. He was elected to the PGA/Hollywood Reporter Digital 50 in 2006 and has been nominated seven times, winning two Primetime Emmys for Outstanding Achievement in Interactive Television in 2004 and 2005. He was elected in 2007 to a 2-year term as Governor of the Academy of Television Arts and Sciences, representing Interactive Media. Trained as an architect and media-maker, David began his career as a designer with world-renowned architectural firms Richard Meier and Partners and Zaha Hadid. He went to apply those his architectural / media training to produce and design films, music videos, interactive media and television for HBO, MTV, Alive Pictures/Universal, PBS, Fox and among others. In the digital consulting world, David led Razorfish’s Broadband Future TV practice whose clients included Sony, Disney, HBO, Columbia Tri-star, Broadband Interactive Group, TiVo, I-Blast, News Corp, Fox, RAI Click, Telemundo and Universal Music Group among others. In the technology research world, he built interactive social networking destinations and pioneered projects that connected community with artistic development for the J Paul Getty Trust, He holds a M. Arch. from Harvard University and a B. Sc. from the University of Houston. Ziv Navoth, SVP Marketing & Partnerships, People Networks: As SVP Marketing & Partnerships, Ziv is responsible for executing People Networks' mission to connect people with everyone and everything they care about. Ziv joined the company through AOL's acquisition of Bebo in May 2008, where he was VP Marketing. Since joining Bebo in February 2007, the company grew its user base from 22M to 50M (with no marketing budget) and pioneered numerous innovations including a new business model for media companies to distribute and monetize their content and a new form of online entertainment, combining original productions with brand sponsorship. Jesse Redniss, Vice President, Digital, USA Network: Jesse Redniss is the vice president of digital for USA Network. In this position, he oversees all digital efforts for the various USA Network properties including usanetwork.com, westminsterkennelclub.com, universalhd.com, sleuthchannel.com and characterarcade.com. Jesse joined the company in April of 2005. Since joining USA, Redniss has played a pinnacle role in the digital restructuring and growth of the usanetwork.com properties, which has driven a major shift in the industry and competitor’s online efforts. Redniss’s first initiative was the complete revamping of the online destination usanetwork.com, turning it into a revenue generating entertainment destination. Beyond that Redniss has been instrumental in the development of completely new USA backed interactive properties, which allow for advertiser branded content, engaging activities and customer-friendly interactions. During his time at USA Redniss has lead the digital team to achieve unprecedented growth, resulting in triple digit increases in traffic metrics year-over-year. Redniss’s day-to-day responsibilities involve developing innovative digital growth strategies, establishing advertiser partnerships with the digital sales group and overseeing the interactive campaigns for the record-breaking launches of the network’s critically acclaimed hit series MONK, THE 4400, In Plain Sight, PSYCH, Burn Notice, In Plain Sight and the Emmy-nominated miniseries The Starter Wife. With Redniss’ guidance Usanetwork.com continues to see record breaking growth across all measurable metrics and is seen as an industry leader amongst it’s peers. Since his involvement, the digital team has gained industry recognition through various awards, including Web Marketing Association for the Broadcast and TV ‘web site of the year,’ over 15 gold and silver DBA’s and the 2008 Beacon Award. Before joining USA, Redniss worked as a digital supervisor at Tangible Media on the Atari and Midway games accounts and several leading advertising agencies specializing in media planning, buying and interactive strategy. Redniss has also held positions within the music industry at Volatile Media and SONY 550DMV. David Berkowitz, Director of Emerging Media & Client Strategy, 360i: David Berkowitz is Director of Emerging Media & Client Strategy for 360i, a leading digital marketing agency that has been named a "Top 5 Next Generation" agency by Adweek and "One of the Hottest Independent Digital Agencies Around" by Advertising Age. David helps 360i's clients, including NBC Universal, H&R Block, MTV Networks and others, leverage marketing opportunities across social and emerging media. Prior to 360i, David served as director of marketing for Viewpoint's rich media advertising group, Unicast, and at search engine marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. David frequently speaks at major industry events, including the Consumer Electronics Show, Digital Hollywood, The Wall Street Transcript's gaming conference, Frost & Sullivan's Internet Marketing Symposium and eComXpo. He has also served as a programming chair for MediaPost's Search Insider Summits and OMMA events. David graduated from the State University of New York at Binghamton.