Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th 3:50 PM - 5:00 PM Track IV: Music 2.0 Track and Mobile Media Track iPhone Apps – Change Agents – App Breakthroughs, Video, Games, Mobile Engagement and Advertising Walker Fenton, GM, Media & Consumer division, NewsGator Brad Pelo, CEO, i.TV Danny Passman, Global Head of Programming, Joost Wendy Feldman, Executive Director, Mobile Marketing & Digital Promotions, Sony Pictures Michele Edelman, VP Marketing, Warner Digital Distribution Steve Polsky, President & COO, Flixster, Moderator Walker Fenton, General Manager, Media and Consumer Division, NewsGator: At NewsGator, Walker Fenton is responsible for the company’s Widget Framework, which is used by more than 150 media clients, including USA Today, Reuters, Discovery and CBS News. In addition, he manages NewsGator’s new Related Content services, iPhone media application and its AdBurner Program. The Related Content services helps drive page views and increases user engagement on publisher sites while the AdBurner program helps monetize content where it lives. Fenton began his career in the Internet working for Netcom Online Communications, the first nationwide dial-up Internet Service Provider, and has since been involved with several start-ups including dbDoctor, Inc. and Xaffire, Inc. He received a bachelor’s degree in economics from Colby College and has an MBA from Regis University. Danny Passman, Global Head of Programming, Joost: Danny Passman joined Joost as Global Head of Programming in 2008. He is responsible for creating programming strategies that drive overall viewership and promotional strategies that highlight specific videos and areas of content. He is also tasked with shaping the content strategy for Joost. Before he joined Joost, Danny worked at Dailymotion where he was responsible for driving U.S. traffic through content acquisition and curation. Previously, Danny worked in series development at fuse and VH1. Danny has a bachelor's degree from Boston University and currently lives in New York City. Brad Pelo is the CEO and founder of i.TV. i.TV is a movie, DVD, and TV guide for the iPhone and iPod touch. Before founding i.TV, Brad co-founded Folio Corporation--the early search-engine pioneer, serving as president until the company’s acquisition by Lexis-Nexis. He later helped establish Ancestry.com, as it’s first CEO before taking on the role of president and publisher of Bookcraft, a Utah-based publishing company. After his time at Bookcraft, Brad founded another company called NextPage, a compliance and information risk solutions provider. Most recently and before founding i.TV, Brad has been busy producing feature-length films, including: The Legend of Johnny Lingo, Outlaw Trail, and most recently, Forever Strong. Steve Polsky is President and COO of Flixster Inc., an online movie and entertainment community. Flixster was launched the end of December 2005 and, in a little over two years, has grown to a top ten online movies and entertainment destination. Flixster is a leading application across Facebook, MySpace and Bebo with over 15 million monthly unique visitors actively rating, reviewing, recommending and socializing around films. Prior to Flixster, Steve's career has centered around founding, launching and managing early stage technology ventures. Steve was Founder and EVP of VoicePlex Corporation an early innovator in providing systems and services to wireless carriers in the US and overseas which was acquired in 1994 by Intervoice. Steve was also an initial team member and head of business development for Amber Networks an Internet infrastructure company acquired by Nokia in 2001. Finally, Steve was SVP of Business and Corporate Development for Edusoft, a leading provider of solutions for public schools through out the US acquired by Houghton Mifflin in 2003. Steve is a lecturer for the Wharton School of Business's Undergraduate Course in Entrepreneurship, serves on the boards of kTC Corporation and the University of Pennsylvania's Management and Technology Program. He is also actively involved in local charitable board work in San Francisco. Steve also holds five patents in the telecommunications network architecture.