Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th 2:15 PM - 3:30 PM Track I: The Video Advertising & Next Wave Advertising Track Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation. Lon E. Otremba, Chief Executive Officer, 360 Media Joy Marcus, US General Manager, Dailymotion Jill McNabb, Marketing Vice President, Naming Services, VeriSign, Inc. Stephen Condon, VP of Sales & Marketing, PixelFish, Inc. Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC Mark Rotblat, VP of Business Development, TubeMogul, Inc. Dan Rosen, Head of Americas, KIT digital Eric Elia, VP of Professional Services, Brightcove Scott Cohen, President, Dimestore Media, Moderator Lon E. Otremba, Chief Executive Officer, 360 Media: Lon serves as Access 360 Media's CEO and has responsibility for the leadership of the entire organization overseeing the company's management team and portfolio of products and services. A well-known interactive media pioneer, Otremba is a veteran operating executive and advisor in the Internet publishing, print, television and broadcast music industries. He's a frequent commentator on interactive marketing and operating strategies, presenting at such events as the Forbes CFO Conference, The Economist Conference, and numerous BusinessWeek, Internet World, and AdTech Conferences. Otremba currently sits on the board of EEI Communications, a leading provider of outsourced new media, print publishing and staffing services; Cardium Therapeutics, Inc., a publicly traded interventional cardiology company focused on the commercial development of myocardial-derived cardiovascular growth factor therapeutics; and Artes Medical, a privately held, vertically integrated medical technology company focused on the development of new and innovative products for the plastic surgery, cosmetic surgery and dermatology markets. He also served on the executive board of the Interactive Advertising Bureau. Prior to joining Access 360 Media, Otremba was CEO of Muzak, LLC, the world's largest provider of commercial music services, where the company generated $245mm in revenues and $66mm in EBITDA during Otremba's tenure. His primary mission was to restructure all Muzak operations from top to bottom, including completely centralizing of the company's operations and introducing handheld technology to its 500+ technician force. Otremba also served as executive vice president of America Online's Interactive Marketing Group, a $720mm+ business responsible for developing and leading the short and long-term strategy and operations for AOL's advertising and e-commerce business turnaround. Many of the initiatives undertaken during his term formed the foundation for AOL's reemergence as an interactive marketing leader. He was also part of the team that launched Mail.com (now EasyLink Services Corporation), helped guide them. Jill McNabb, Marketing Vice President, Naming Services, VeriSign, Inc.: Jill McNabb, vice president of marketing for the Naming Services business unit of VeriSign, Inc. is responsible for global marketing and strategic planning for VeriSign’s naming products including .com, .net, .tv and .cc. An expert in the domain name industry, McNabb conducts primary and secondary market research on topics related to domain names and the Internet. She also publishes the VeriSign Domain Name Industry Brief, a series of reports on the key trends in the domain name industry and has spoken to various audiences in the US and overseas. McNabb has received awards for designing and launching several innovative and highly successful marketing programs that directly impacted the company’s bottom line. Prior to serving in her current position, McNabb worked as a VeriSign product manager for several products including Internationalized Domain Names, a wireless Internet navigation product and a consumer Web site building tool. In addition to VeriSign, McNabb previously worked as a product manager for Bank One within their wingspanbank.com group, where she managed credit products for the first online-only bank. Previously, she also worked in fundraising and membership programs for the University of Virginia Alumni Association and as a secondary school teacher in Western Japan. Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC: Ms. Danilovic is the Founder and Managing Director of Hollywood Portfolio, LLC, a developer, owner and operator of digital media companies. The Company focuses on cross-platform incubation and acceleration, assistance in securing funding from institutional investors, corporate and business development, content aggregation, branded entertainment, and revenue generating activities for digital media ventures. Through Hollywood Portfolio, Ms. Danilovic launched and helped develop several digital media companies and serves on the Advisory Board of ReframeIt, Pixsy, and CozmoMedia. Ms. Danilovic was the EVP Business Development for a digital signage company, NTN Buzztime, Inc. (AMEX:NTN) and VP Business Development, Content Aggregation and Programming for MediaZone, broadband video company owned by NASPERS media conglomerate. She also founded and directed the Digital Media Incubator at KPMG LLP, which developed about two dozen digital media companies. The companies Ms. Danilovic helped develop received institutional funding from KPCB, Sequoia Capital, Hummer-Winblad, Constellation Partners, Softbank, North Star Ventures, HP, and Intel. At KPMG, Ms. Danilovic managed the digital media M&A transactions and facilitated the sale of the Well to the Salon prior to its initial public offering. Prior to joining KPMG, Ms. Danilovic headed business development for Peter Guber’s Mandalay Entertainment. She also was part of the management team for the $60 million fund at Sony Pictures Entertainment that made investments in media companies worldwide. Ms. Danilovic also worked with Michael Milken’s Knowledge Exchange and at the Twentieth Century Fox International Television Group. Prior to attending business school, she worked in Product Management as well as Mergers and Acquisitions for Transamerica and SunAmerica. She previously served on the Board of Directors of Tim Draper’s Zone Club, the California Culture Net, VIC Network, and was a member of former Los Angeles Mayor Richard Riordan's Digital Coast Roundtable. Mariana earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA, and a Bachelor of Arts in Mathematics from University of California, San Diego. Joy Marcus, US General Manager: Joy Marcus joined Dailymotion in early 2007. In her role as US general manager, she is responsible for spearheading the Company’s growth and development in the region. Ms. Marcus has an extensive background in media and entertainment. Most recently, she served as senior vice president of Time Warner Global Marketing, where she was responsible for developing partnerships with marketers for integration with Time Warner media and entertainment properties including AOL, Turner television networks, Time Inc. magazines, Warner Bros. television and film, New Line Cinema and HBO. Prior to her role at Time Warner, she was head of business development for Barnes&Noble.com. Ms. Marcus was a key member of the senior management team at the time of the Company’s IPO. Her functions included oversight of online distribution and affiliate marketing programs, responsibility for product launches and strategies, and P&L responsibility for approximately 25% of the business. Prior to that, she served as vice president of business development for MTV International, where she negotiated arrangements for new channel launches in Asia, South Africa and Russia and contributed to the restructuring of operations in Brazil. Ms. Marcus attended Princeton University and New York University School of Law where she focused on Intellectual Property law. She began her career as an M&A lawyer, practicing at international firm Debevoise & Plimpton. She also served as in-house counsel at MTV networks. Focusing on content development, she negotiated the first record label deals for MTV as well as numerous agreements for original series including The Real World. Stephen Condon is currently the Vice President of Sales & Marketing for PixelFish, Inc., a Los Angeles based company that in enabling SMBs to efficiently and cost effectively to create and run online vide advertising. Prior to PixelFish Stephen was Vice President of Worldwide Marketing for VeriSign, Inc. He has more than 20 years of marketing experience from the advertising, entertainment and technology industries including working on the hugely successful launch of DIRECTV, leading marketing efforts at INTERVU up until the acquisition by Akamai, and was Chief Marketing Officer at Intertainer. He holds a bachelor's degree in business and has undertaken post graduate studies in Marketing at Monash University in Australia. In 2008, on the 10th Anniversary of Streaming Media magazine, he was named by the magazine one of their 25 Streaming Media All-Stars. Eric Elia, Vice President of Professional Services, Brightcove: Eric leads the design and development of innovative new implementations of the Brightcove service, the world’s leading Internet TV platform. This includes innovative services projects on behalf of some of the world's largest media companies and businesses, including Lifetime, Showtime, Sun Microsystems, Conde Nast, Time Inc., Boston.com and The New York Times. Eric joined Brightcove from Comcast where he led the development and user experience of the award-winning Comcast.net, Comcast's widely used broadband online service. In particular, Eric led the conceptualization, development, and launch of Comcast's The Fan, its breakthrough Internet video-on-demand service. Prior to Comcast, Eric was the Vice President of Business Development at the early broadband video pioneer The FeedRoom, where he managed key technology and content industry partnerships. Before The FeedRoom, Eric managed technology editorial and conceived of ClickCinema and ClickVideo, pioneering online video services for Excite@Home, the industry's first broadband online service. Scott Cohen is CEO of Dimestore Media (www.dimestore.com), which has developed a platform that delivers quick insights about brand perception, message recall, and purchase intent, and is changing the way consumers view and interact with advertising on the Web. Scott has accumulated over thirty years of experience in strategic deal making, negotiation and leadership, playing a major role in developing businesses during the growth of the Internet in the USA and Europe. Prior to Dimestore, Cohen was a co-founder and senior level executive of two companies that went public in the past ten years: 24/7 Media, which sold to WPP Advertising Group for $649 million in 2007, and LivePerson (NASDAQ: LPSN). Scott is also the former President of Game Trust, Inc., which was acquired by Real Networks in 2007, and was a founding partner in Red Tie Media Group, an interactive media consulting company. Scott earned an MBA in 1988 from the William E. Simon School of Business at the University of Rochester, after ten years in commercial and investment real estate. He currently serves on the Boards of Directors for LeadFusion. Mark Rotblat, VP of Business Development, TubeMogul, Inc: Mark leads the Sales and Marketing efforts at TubeMogul, with a focus on communications and marketing activities surrounding customer acquisition, product launches, and industry analysis. He previously worked in Marketing and Business Development at Healthline.com where he developed partnerships for the company's content and tools. Prior to Healthline, Mark was a management consultant for Stockamp & Associates where he advised multi-billion dollar healthcare organizations on IT implementations for operational improvement and financial reporting. Mark has an MBA from UC Berkeley's Haas School of Business. Dan Rosen, Head of Americas, KIT digital: Dan Rosen is responsible for global business development and heads up sales for The Americas region (North and Latin America). Prior to joining KIT digital, Dan was a digital media specialist working in both private and public sectors. Dan worked as an Adviser to the Australian Federal Government, responsible for policy development and implementation in the area of information economy and telecommunications. Dan also worked as corporate lawyer for media and technology with a focus on initial public offerings, capital raisings and mergers and acquisitions. Dan is a Fulbright Scholar completing his Masters in International Law and Business at New York University.