Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th 12:30 PM - 1:45 PM Track II: : Television Platform: Content, Interactivity & Commerce Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content 2009 is the Year of Broadband and Television. Most major television networks have launched ad-supported or subscription-based online video initiatives. They're competing and partnering with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 50% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What's happening in 2009, and what are the implications for 2010 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger. Don't miss this lively and frank discussion about the present and future of the industry's hottest topic! Matt O'Rourke, Group Creative Director, McCann Erickson Charlie Mangano, Chief Marketing Officer and Executive Producer, Minyanville Media Jen Robertson, Vice President, Digital & Emerging Media, WE tv Ellis Lindsay, Vice President, Strategy, Americas, Alcatel-Lucent Matt Kaplan, VP Creative and Client Services, PermissionTV John Reister, Chief Architect for IPTV, BigBand Networks, Inc. Will Richmond, Editor/Publisher, VideoNuze, Moderator Charles V. Mangano is currently the Chief Marketing Officer for Minyanville Publishing and Multimedia, LLC. He most recently was Managing Director and Global Head of Marketing and Communications for Deutsche Asset Management, the asset management arm of Deutsche Bank. At DeAM he was a member of The Executive Committee and had worldwide responsibility for all marketing functions, media relations, employee and investor communications for what was then the world’s fourth largest asset manager. Prior to joining DeAM he was worldwide Senior Director of Brand Management for Merrill Lynch and Co., Inc. At Merrill Lynch he was responsible for developing, implementing and evaluating the company’s global brand strategy; ensuring that all marketing, research, internal and external communications and identity programs derived from and supported at the time, the l9th most valued brand in the world, according to Business Week Magazine. Mr. Mangano has been a frequent guest lecturer on brand management at the graduate schools of the University of Chicago, and the Tuck School of Business at Dartmouth College. In December, 2008, Mr. Mangano received an Emmy Award from The National Academy of Television Arts & Sciences for his role as Executive Producer of Minyanville's World In Review, the first (and only) animated business news show. When not surfing or playing guitar for The Rolling Bones, the world’s greatest Rolling Stones cover band, Mr. Mangano lives in Stamford, CT with his wife and two teenage daughters. Jen Robertson, Vice President, Digital & Emerging Media, WE tv: As vice president of digital and emerging media, Jen Robertson leads the overall digital strategy for WE tv, the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. In this role, Ms. Robertson directs the development and acquisition of multi-platform content, alternative distribution/syndication, scheduling and marketing for all digital platforms. She oversees WEtv.com, WE tv On Demand, as well as broadband video and mobile content development and distribution. In 2008, Ms. Robertson spearheaded a complete rebuild of the WEtv.com consumer website. Central to the site’s rebuild was a strategy shift - moving from a promotional site to a content rich destination site, built around a focused group of life stages-specific “channels,” including WE are Single, WE go Bridal, WE are Expecting and WE are Moms, resulting in significant traffic increase year over year. A significantly increased focus on video programming, including the development of exclusive content for every network original series and four new webisode series, resulted in a 130% year over year average monthly increase of video streams on the site. Ms. Robertson also initiated and launched WEgobridal.com in 2007, the online extension of WE tv dedicated to all things bridal and the pre-cursor to WEtv.com’s WE go Bridal channel, resulting in the highest trafficked month in WEtv.com history at the time. Ms. Robertson also continues to focus on emerging platforms, including launching a WE tv mobile video channel that is now available on Sprint, Verizon and the Apple iPhone. Prior to this role, Ms. Robertson served as vice president of consumer marketing for WE tv where she directed the strategy for consumer communications to heighten the image and awareness of the WE tv brand, developed campaigns to support original programming, created partnerships and brand extension opportunities and led the new media strategy and development. Original programming campaigns included the launch campaign for John Edward Cross Country and WE tv’s hit series Bridezillas. She also spearheaded WE.tv, which realized tremendous increases in traffic and aggressively expanded its content. Ms. Robertson was the lead architect of the WE Insider, an online panel now consisting of more than 5,000 women that allows WE tv to gain insight into consumer behaviors and trends, and creates a forum for women to communicate their thoughts on programming and marketing. In 2006, she directed the launch of WE tv Mobile, the first women's mobile network, on Amp'd Mobile. In 2005, she spearheaded the development of the network’s award-winning Minutes of Empowerment campaign, the on-air component of WE tv’s public affairs initiative, WE Empowers Women. Ms. Robertson earned both Gold and Silver Promax awards for consumer campaign creative. Ms. Robertson joined WE tv, owned and managed by Rainbow Media Holdings LLC, in 2000 as manager of marketing for then WE: Women’s Entertainment. She was then promoted to director of marketing in 2003, leading the team responsible for increasing brand awareness for WE tv and helping the network reach record ratings by 2005. Prior to WE tv, Ms. Robertson worked for CoActive Marketing where she was responsible for designing and executing marketing campaigns for clients including Colgate-Palmolive and General Mills. Earlier in her career, she worked for Newsday, where she was responsible for the development of marketing partnerships designed to grow brand awareness, advertising revenue and circulation, and at Sony Music Video, where she developed marketing campaigns for Sony Wonder Home Video, MTV Home Video and Sesame Home Video. Ms. Robertson is a member of the Cable & Telecommunications Association for Marketing (CTAM) and Women in Cable Telecommunications (WICT), and is a WICT Betsy Magness Leadership Institute alumna. Ellis Lindsay, Director, Strategy, Americas, Alcatel-Lucent: Ellis Lindsay leads the Connected Home program within for Alcatel-Lucent's Americas Strategy Group. Working closely with business units, CMO, and CTO teams, Lindsay is responsible for defining and driving Alcatel-Lucent’s role in the Connected Home as more industries intersect inside the home through the common adoption of IP connectivity. Prior to joining Alcatel-Lucent, Lindsay was Associate Director, Consumer Services Development at Bell Canada where he was instrumental in the development of Bell Canada's Voice over IP services capabilities. His contributions to Bell Canada's communications technology and application strategies bring a wealth of integrated services knowledge and experience to the organization. As a Director of Strategic Alliances for Ubiquity Software, he was an early participant in the evolution of SIP products and implementations within the service provider community. Lindsay also has extensive experience in the Consumer and Enterprise software markets from Corel Corporation and Cognos Inc. where he held Product Management roles earlier in his career. Matt Kaplan, VP Creative and Client Services, PermissionTV: Matt Kaplan, VP Creative and Client Services, is responsible for managing the delivery of customer engagements and championing the design and creation of unique PermissionTV viewer experiences. Matt brings over 15 years of interactive product design and development experience to PermissionTV. As co-founder of the AdValue Network, a B2B exchange for television and radio advertising, Matt developed an Internet media buying and selling service used by major ad agencies and broadcasters including the CBS, NBC and ABC owned and operated stations. As VP Client Services for Comet Learning, Matt managed relationships and delivered e-learning solutions for major brands including Sony, Hewlett Packard, Fujifilm, Best Buy and CompUSA. Previously as VP of interactive agency AGENCY.COM, Matt pioneered the design and implementation of Internet community and knowledge sharing tools and practices. After receiving a bachelor's degree in Mathematics with Computer Science from MIT, Matt began his career as a project manager at Cambridge Technology Partners. John Reister, Chief Architect for IPTV, BigBand Networks, Inc.: John Reister, chief architect for IPTV of BigBand Networks, is responsible for the strategic and technical direction of the company’s IPTV offerings. Before BigBand Networks, John was chief technology officer with leading DSL access platform vendor Copper Mountain Networks, and he has also held positions at Sun Microsystems and Bain and Company. John holds a bachelor’s of science degree from Pennsylvania State University, a master’s of science in mechanical and aerospace engineering from Princeton University, and a master’s of business administration from the Wharton School of the University of Pennsylvania. Will Richmond, Editor/Publisher, VideoNuze: Will Richmond is editor and publisher of VideoNuze, an online publication which provides analysis and news aggregation for broadband video decision-makers available at www.videonuze.com. Will is also president and founder of Broadband Directions LLC (www.broadbanddirections.com), a market intelligence, consulting and publishing firm specializing in broadband-delivered video. Will has worked in the broadband, cable TV, content, network infrastructure and software industries for 20 years. He is an acknowledged thought-leader in the fast-growing broadband video area whose insights are sought out by C-level executives, venture capitalists, journalists and others. Earlier in his career, Will worked at Continental Cablevision (then the 3rd largest cable operator), where he was VP Business Development and part of the founding team of Continental's pioneering broadband Internet access service "Highway1". Subsequently he served as VP Business Development for CMGI's iCast and for Narad Networks. He was also the founder of PoliticalWag.com, a popular political discussion/community site. Will has spoken or moderated at numerous industry conferences and currently serves on the CTAM New England and CTAM New York board of directors. Will has a BS from Cornell University and an MBA from Harvard Business School.