Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Tuesday, May 5th 3:50 PM - 5:00 PM – Special Workshop Workshop A: Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience Broadband video is at the very core of our industry – if not our very lives. All communication - from traditional media to social networks and personal sites are all about video. As an industry, the challenge of delivering that video content must be built into the very equation of company survival. Whether your company webcasts content – live or archived, provides users upload or even interactive options, building, developing and maintaining video capabilities is at the top of your daily activities. Video is not an optional offering, it is at the heart of every company’s future. James Segil, co-founder & President, EdgeCast Networks Benjamin Feinman, President, LiveCLIQ Marc Scarpa, CEO, SimplyNew Daniel Graf, CEO, Kyte Bill Wohnoutka, Vice President of Business Development, Emerging Opportunities and Strategy, Level 3 Communications Peter Forman, CEO, Kulabyte Daniel Sjöberg, Head of Strategy and Business Development, TeliaSonera International Carrier Perry Wu, CEO & Founder, BitGravity David Traub, VP Business Development, DigitalSportsMedia, Moderator James Segil, co-founder & President, EdgeCast Networks: James is a proven web entrepreneur, having led and sold two successful startups. Prior to co-founding EdgeCast, James was vice president of business development for Talisma Corporation, an enterprise software vendor focusing on CRM software. James joined Talisma as a result of the acquisition of his company, KnowledgeBase, where he was president & COO. At KnowledgeBase, he worked with co-founders Alex, Phil and Lior, and was involved in all aspects of the company and responsible for its growth and development. With more than six years of leadership experience in the technology sector, James has started and grown businesses, built out scalable product and technology solutions, and created and managed high performance management teams. Prior to KnowledgeBase, James successfully led Web-hosting company Virtualis Systems through start-up, growth, acquisition, and a merger/integration. He was then COO of the web hosting division of Allegiance Telecom (Nasdaq: ALGX), the communications concern that acquired Virtualis in Fall 2000. While at Allegiance, James managed the integration of Virtualis as well as other ISP acquisitions into one centralized hosting network eventually re-branded as Hosting.com. James has a deep consumer marketing background having spent his early career (seven years) in brand management at Mattel before being sent by Mattel to business school full time as their first ever sponsored MBA. Prior to leaving Mattel, James was brand manager for Hot Wheels and responsible for more than $150 million in sales. James received his MBA from Harvard Business School and received his operations, marketing, finance and leadership skills from his front line positions growing brands and businesses. James lives in Los Angeles. Marc Scarpa, CEO, SimplyNew: Marc Scarpa is a pioneer in directing / producing live interactive media events and broadband programming networks. With development of media communities as his focus, he is among the top progressive media architect in the industry. His most recent credits include the Green Apple Festival, which was the largest Green Festival gathering in history. Over eight simultaneous locations throughout the United States, which included a 2-hour program for MySpace, Iclips Network and the Discovery channel. MySpace LIVE! a seven hour live High definition broadcast on the MySpace network that celebrated community through individual expression. The transmission featured recording artists Linkin Park along with 10 additional artists on the Projekt Revolution tour and was watched by over 1 million MySpace members. A ground breaking first, the program incorporated mobile phones used by fans to capture content from a 1st person perspective which were mixed live into the HD broadcast. Ogilvy branded entertainment group and Diversion Media strategic advisory engagements focused on the development of web/mobile based video broadband networks. These engagements included the hiring and management of specialized teams in development, content creations, content syndication, platform analysis and overall site development. Engagement also included creative design, strategic direction, content development, budgeting and identifying technology partnerships. During the last four years he has produced a monthly salon series for the Producers Guild of America sponsored by the New Media Council east of which he is founding chair. The series is captured and distributed online and released as an annual DVD for PGA membership nationwide. This conversation series has featured such prominent speakers as Al Franken (US Senator candidate/Humorist), Kevin Ryan (CEO DoubleClick), Alan Patricof (co-founder Apax Partners), Herb Granath (Chairman Emeritus, ESPN), Jeffrey Dachis (founder Razorfish & current chair PGA NMC), Michael S. Simon, (Chief Strategic Officer, Harry Fox Agency), Eric Wachtmeister (Chairman and Founder, A Small World), Bob Berenson (Vice Chairman and General Manager of Grey Global Group), Chris Wedge (Academy Award winning producer Ice Age) and Peter Becker (President, Criterion Collection) among a few top through leaders in the industry. Peter Forman, Kulabyte’s CEO, has spent the past 18 years founding and managing high-technology ventures and has extensive marketing and business development experience. He holds an MBA from UCLA’s Anderson School and a BFA in Design from Cal Arts. He served as CEO of DemoGrafx, Inc. which he sold to Dolby Labs. He was co-founder and CEO of Ligos Corporation where he defined the company’s technical and business strategies, developed key strategic relationships and led from inception to profitability. Prior to Ligos, Peter was CEO of Intelligence at Large, an early VOIP software company, and New Video Corporation. Peter has also held senior positions with Deloitte & Touche Management Consulting in their technology and telecommunications practices and is CEO of Antaeus Group, Inc., a consulting firm specializing in business strategy and capital formation for technology ventures. Perry Wu, CEO & Co-Founder, BitGravity: Perry is responsible for the strategic direction, financial performance, and team management at BitGravity. Prior to BitGravity, he was involved in the creation of Xilinx, Mpath, eWorld, Sitesmith, Alibris, and more recently Cloudshield, Enkata, Persist, and WireCache. He has been an investment professional at Accel Partners, Bedrock Capital, and most recently as a General Partner at ComVentures. Earlier in his career as an entrepreneur, Perry helped start and grow Mpath—the first peer-to-peer multiplayer game service and VoIP service—from inception to IPO. He was an early pioneer in the Internet at eWorld, where he helped architect the spinout and buyback of Apple’s Internet and EDI Services business. Prior to Apple, Perry was part of the start-up team at Xilinx, where he helped spur the adoption of field programmable gate arrays. Perry has also served in technical roles at IBM’s Almaden Research Center and Andersen Consulting. Perry is a graduate of Stanford University with a BS in Electrical Engineering and holds an MBA from Harvard Business School. Daniel Graf, Chief Executive Officer & Co-Founder, Kyte: Daniel is an internationally recognized technology pioneer with a rich background in home entertainment, consumer electronics and Internet services. Prior to Kyte, founded in 2006, Daniel worked in the world of converging media consumer products. In 1999 and 2000 he was instrumental in the build-up of ReQuest Multimedia, an award-winning Consumer Electronics Startup Company, based in New York. There he created the world’s first MP3 Hard Disk Jukebox, the predecessor to Apple’s “iPod”. It took the team 11 months from product idea to market. ReQuest Multimedia is running a successful business up to this day. In 2001, Daniel joined Philips Consumer Electronics where he developed several world premieres in the field of consumer electronics converging with Internet services, such as the world’s first Internet Audio stereo system and the first wireless Home Entertainment System with Internet video services. In addition to creating these awards winning new media products and bringing them to market, Daniel, together with his team, explored new businesses in the Connected Planet domain which included the development of new value propositions for TV. These propositions included domains such as IPTV, peer to peer community TV, Internet content service overlays (e.g. RSS and weather information “on top” of a TV signal), mobile TV and others. Before ReQuest Multimedia, Daniel worked at several other companies in the field of software and electronics. Daniel has earned several awards, including the “Top 100 Swiss People of the Year 2000” award, a list of Switzerland’s most outstanding achievers, awarded by Sonntagszeitung. He earned a BS in Electrical Engineering from Interstate College of Engineering (NTB), Switzerland, and an MS in Computer and Systems Engineering from RPI, Troy NY. Bill Wohnoutka, Vice President of Business Development, Emerging Opportunities and Strategy, Level 3 Communications: Mr. Wohnoutka is Vice President of Business Development for Level 3’s Content Markets Group with responsibility for emerging market opportunities and strategy. Since 1998, he has held a variety of positions within the company, including marketing, business development and product management with a focus on Level 3’s Internet, colocation and VoIP business. Prior to joining Level 3, Mr. Wohnoutka was Director Product Development for LogicTier. He also held numerous product management positions with GlobalCenter after beginning his career with NetManage. Mr. Wohnoutka holds a Bachelor of Arts in Technical Writing from San Francisco State University. Daniel Sjöberg, Head of Strategy and Business Development, TeliaSonera International Carrier: Since June 2005 Daniel Sjöberg holds the position as Head of Strategy and Business Development. Daniel Sjöberg joined Telia AB’s Internet group in June 1996 where he developed the strategies for International expansion, business development, new ventures and strategic alliances. In September 1998 Daniel started working as Director IP Product Development for Telia North America. Moving back to Sweden 2002 he becomes Head of Technology office responsible for TeliaSonera International Carriers long term Network Strategy. As Head of Strategy and Business Development, Daniel invented the TeliaSonera Community model which is a customization of the TeliaSonera wholesale portfolio to new customer communities such as Gaming, Media and Mobile. David Traub, VP Business Development, DigitalSportsMedia: David earned a Masters in Education in 1990 from Harvard University, while conducting simultaneous class-work in interactive cinema and AI-based narrative at the MIT Media Lab. In 1984 he earned his undergraduate degrees in rhetoric and film with honors from the University of California at Berkeley, concluding with an honor thesis focusing on the use of film and television in education. His primary focus: the aggregation and delivery of "social and emotional" and other learning-centric applications/content via mobile phones, thin clients/PCs, TVs and videogames. He is currently writing the book: "17 Questions to Why You Are Here" as an introduction to his proprietary "mythological evaluation tool" that will be an example of such "augmentative" interfaces. In the real world, David has 20-years of experience as a digital media-oriented business development executive, investor, venture catalyst, and/or board member to over 35 startups/private equity companies. He has co-raised and deployed nearly $30 million dollars in support of these ventures. David has created digital media as an co-founder executive and/or executive producer of digital products across a wide variety of clients such as EMI North America, MCA Records, Philips/Polydor, Microsoft/ MSN, Apple Computer and many others. He is also an author of nearly 50 articles and reports on the evolution of the digital domain for trade publications, professional books and institutional clients; and a speaker who has given nearly 50 forward-looking keynote and other speeches throughout the world for clients such as the EU, the Swedish and Canadian Governments, TV Globo (Brazil), the National Institute of Film in Denmark, Viacom, US West, Mercedes/Siebold, The Broadband Content Development Forum and numerous other economic development agencies and universities.