Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Tuesday, May 5th 12:30 PM – 1:45 PM Track I: Hollywood Reinvented - Traditional Media Transformed! Internet Video, Mobile & Games: Broadband as Next Generation Mass Media Programming and Big Business Personal media has invaded the territory of the media giants. TV networks, even cable networks and radio networks can no longer ignore the potential threat posed by User Generated Media, broadband video, social networks, the blogosphere and the world of Podcasts. By the millions, consumers are flocking to the web and mobile experience provided by the new technologies. If you think that blogs are simply parasites of the news business that are to be slapped at and complained about, then you’re not paying attention to the business at hand. Bloggers may be individually unique and only sometimes accurate, but as a whole, as a blogosphere, they are a billion person universe of ideas and free expression that far exceeds the reach of all TV networks combined. While the world of personal media remained behind a disorganized technological barrier, it posed no threat to traditional mass media, but as new and amazingly inventive tools are created to unleash the power of personal media begin to appear so does its power as an information, entertainment and advertising force. In this session we will explore this new territory. Albie Hecht, CEO, Worldwide Biggies Ted Owen, CEO and Co-Founder, GGL Global Gaming Mara Winokur, VP, Digital Media & Business Development Starz Media LLC Fred E. Goldring, Esq., Principal, MemBrain and Senior Partner, Goldring, Hertz and Lichtenstein, LLP Richard D. Titus, Controller Future Media, A&M and Mobile, BBC Jacob Rothschild, Director of Business Development, Generate Sharon Waxman, Editor in Chief, TheWrap, Moderator Mara Winokur, Vice President, Digital Media & Business Development, Starz Media: Mara Winokur is responsible for overseeing the digital, long-form transactional (EST & VOD/PPV) and subscription businesses for Starz Media. Her primary duties include partner strategy, deal generation and evaluation, and contract negotiation and execution, as well as ongoing management of online video retailer partner affiliates Through key domestic and international partnerships, Winokur distributes and markets various forms of long-form content ranging from theatrical features to other video assets from several of Starz’ business units including: Overture Films (feature films), Anchor Bay Entertainment (home entertainment), and Starz Entertainment (pay television). In addition to Winokur’s business development responsibilities, she also handles operational activities for the Starz Media digital team, including coordinating release schedules, managing content delivery, adjusting pricing, and tracking and reporting financial results. Prior to joining Starz Media, Winokur was the Senior Director of Digital Business Development at EMI Music Entertainment. In this role, Winokur led the team responsible for evaluating business proposals; structuring and negotiating deal terms; and executing agreements in the online and mobile spaces. She also analyzed developing digital trends and advised on new product strategies and business models. Before her position at EMI, Winokur was a Director of New Technology Business Development at Sony BMG Entertainment, coordinating new media deals across territories and guiding regional sales and marketing teams in assessing business development opportunities. In addition, Winokur assisted in analyzing new technology solutions such as anti-piracy, watermarking, and digital formatting. Winokur has also worked in New Media Strategy at The McGraw-Hill Companies, Strategic Alliances at Palm, Inc., and has consulted with several Silicon Valley companies. Winokur received her MBA with honors in Strategy and Finance from the University of Chicago’s Graduate School of Business and her BA in Communications and Psychology from Stanford University. Ted Owen, CEO and Co-Founder, Global Gaming (GGL): Ted Owen, CEO and Co-Founder, has spent over 20 years advising private equity investors and investment banks on the technology and videogame industry. Mr. Owen is a founder of Owen, Diaz, and Altschul, a broker-dealer that raised over $150 million in assets. Mr. Owen was point in investments of $20 million for Spectrum Holobyte, one of the leading PC game developers of the time, and $25 million for 3DO, the videogame system created by industry luminary and Electronic Arts founder, Trip Hawkins. In addition, Mr. Owen co-wrote the business plan for Gamedealer, which became UGO.com. He has been a lifelong video gamer and was named one of the Top 10 Most Influential People in the video gaming industry in 2006 by Stuff Magazine. Mr. Owen graduated from Duke University with a B.A. in Political Science and attended the Sturm School of Law at the University of Denver. Albie Hecht, CEO, Worldwide Biggies: noted as one of the most influential and powerful people in animation, has created hits, has been nominated for two Academy Awards, guided franchises into household names and introduced groundbreaking entertainment for people of all ages. In late 2005, Hecht launched Worldwide Biggies Inc., a new digital entertainment studio creating intellectual, web-based properties for kids, families and young adults that are designed for additional distribution in the film, TV and licensing arenas. Worldwide Biggies launched its first multi-platform hit on Nickelodeon and Nick.com in February 2007 with The Naked Brothers Band and has produced the Video Game Awards on Spike TV, which Hecht created during his tenure as the network’s president. Most recently, Worldwide Biggies signed on to develop a series of digital games based on the 1987 cult film classic The Princess Bride. Marking the first time the film will be brought into the interactive entertainment arena, Worldwide Biggies will create a downloadable game entitled The Princess Bride Game available summer 2008, featured exclusively on the film’s 20th Anniversary DVD from MGM Home Entertainment. Earlier this year, Biggies created MoCap, LLC, a new mockumentary webisode series that takes a behind-the-scenes look at the inner workings of a small motion capture company whose artists are willing to sacrifice anything and everything for their art. MoCap, LLC is the first of six all-new original web series developed by Worldwide Biggies which will be released throughout 2008. In addition to the MoCap, LLC webisodes airing on Gametrailers (www.gametrailers.com) and Spike.com, the free to play companion game MoCap Man: Men with Balls is available for pummeling at www.mocapllc.com. In 2007, Worldwide Biggies launched Worldwide Fido (www.worldwidefido.com) an innovative user-generated online competition where popular breeds and mutts compete snout-to-snout to be crowned America’s next top dog. Worldwide Fido is “the place for the best dog video on the web” with monthly contests and prizes in several categories. Worldwide Biggies also partnered with TMZ.com to launch Star Vs. Star an online celebrity fan community that features a celebrity fantasy league, a weekly video webcast and amazing Star Card artwork. Prior to starting Biggies, Hecht was the creator and President of MTV Networks’ Spike TV, the first network for men. Less than one month after launching the network, Hecht scored Spike’s first hit with The Joe Schmo Show, a program that gave birth to the genre of faux-reality. He also introduced the cult hit, MXC: Most Extreme Elimination, which Entertainment Weekly rated an “A” saying “take one part Jackass, two parts Iron Chef and 18 parts pure insanity and you have the recipe for MXC.” Along with two star-studded awards shows, The GQ Men of the Year Awards and Spike TV’s Video Game Awards (VGAs), the network achieved one hundred-percent unaided awareness among men 18-49 after less than two years in existence. By the end of his tenure in 2005, Spike was demonstrating double-digit earnings and ratings growth in all day parts and was the number three channel for men 18-49 and the number seven for adults 18-49. While steering Spike, Hecht also oversaw production at Nickelodeon Movies, where he was responsible for some of Paramount Pictures biggest films of the last five years. Lemony Snicket’s Series of Unfortunate Events and The SpongeBob SquarePants Movie brought in more than two hundred million dollars for the studio in the fourth quarter of 2004. Snicket, starring Jim Carey and Meryl Streep, garnered four Academy Awards nominations. Hecht was also nominated for his first Oscar in The Academy’s inaugural Best Animated Feature category, as the producer of Jimmy Neutron: Boy Genius, (which was also a Golden Globe nominee). The Rugrats Movie was the first non- Disney animated feature to cross the hundred million dollar mark. Other hits that Albie Hecht either served as Producer or Executive Producer include Rugrats in Paris, and the live action success, Snow Day starring Chevy Chase. In all, Albie Hecht’s movie projects brought in more than a billion dollars for Paramount and Nickelodeon in box office and licensing revenue. Douglas A. Lee, Executive Vice President, Worldwide Digital Media, Metro-Goldwyn-Mayer Studios Inc.: Douglas A. Lee is the Executive Vice President of the Digital Media division of Metro-Goldwyn-Mayer Studios Inc. (MGM). Named to the post in January of 2006, Mr. Lee brings over 20 years of experience as a senior executive in the global entertainment business to MGM. In his current role, Mr. Lee oversees the Digital Networks Group, which includes MGM HD, the studio’s compelling high definition 24/7 linear network and IMPACT, the first video-on-demand (VOD) channel dedicated exclusively to action programming. In October 2007, Mr. Lee engineered the network launch of MGM HD, which is the studio’s first wholly-owned channel in the United States. In its first year, MGM HD secured unprecedented affiliate agreements with the major platforms in the U.S., including DirecTV, Dish Network, Time Warner, Comcast, Bright House Networks and Verizon FiOS. In addition, Mr. Lee also ushered in a new digital era for MGM as the studio forged new partnerships with virtually all new media platforms including iTunes, Amazon, X-Box and Hulu. Mr. Lee’s career highlights include the launch of HD Cinema for VOOM; the creation of Noggin, the first educational children’s network and a joint venture between Sesame Workshop and Nickelodeon; founding CRIME, a broadband platform that was sold to USA Cable; and spearheading News Corp.’s acquisition of Star-TV, the leading satellite platform in Asia. Prior to MGM, Mr. Lee served as a consultant to major media companies including Comcast, Court TV and The Hinduja Group, the largest multiple system cable operator in India. Mr. Lee was also an executive at Universal Television, where he served as General Manager and Head of CRIME, the first 24-hour cable network dedicated to the crime genre. CRIME was a broadband extension of CRIME.COM, a company Mr. Lee founded with John Langley, the Executive Producer and Creator of the long-running Fox television series, “Cops.” Mr. Lee also worked for many years at Twentieth Century Fox Film Corporation, where he initially served as Vice President of Pay Television Worldwide and then held several senior executive positions at the film studio, on the Fox Corporate Staff and the parent company, News Corporation. In 1991, Mr. Lee took charge of Fox International and oversaw News Corp.’s entry into the satellite television business in Asia and Latin America. Mr. Lee was involved in the creation of other News Corp owned cable networks and satellite platforms including FX (U.S.), Canal Fox (Latin America) and Sky Movies (U.K.). He also headed his own television production company that developed content for Fox Television. After graduating from law school, Mr. Lee spent several years at HBO in New York where he served as a Programming and New Business Development executive, specializing in the creation and launching of several cable television networks including Cinemax, Festival and The Comedy Channel (now Comedy Central.) He began his television career at WNYW-TV, Fox Television where he worked as an Associate Producer/Assignment Editor/Newswriter on “The 10 O’Clock News.” Mr. Lee earned a Bachelor of Arts degree in Journalism from the University of California, Berkeley and a J.D. from Georgetown University Law Center in Washington, D.C. Mr. Lee resides in New York City. Sharon Waxman, Editor in Chief, TheWrap: Sharon Waxman, Editor in Chief, is an award-winning journalist and best-selling author, a former Hollywood correspondent for The New York Times and a leading authority on the entertainment business and media. Before the Times, she was a correspondent for eight years for The Washington Post. She started out as a foreign correspondent, covering Europe and the Middle East for a decade. She is the founder and CEO of The Wrap, and the author of two books, including, “Rebels on the Backlot: Six Maverick Directors and How They Conquered the Hollywood Studio System.” Fred E. Goldring, Esq., Principal, MemBrain and Senior Partner, Goldring, Hertz and Lichtenstein, LLP, former Chairman of the Board of Directors of Rock The Vote: Fred Goldring, along with his partner, Ken Hertz, has resided at that unique intersection of creative, technology, marketing and business for more than a decade, while building a high-level entertainment strategy consultancy, MemBrain, and one of the most prolific music roster of clients at his law firm, Goldring, Hertz and Lichtenstein, LLP. This hybrid strategy has resulted in some of the most creative and lucrative opportunities in the business. Goldring and his law partners specialize in representing talent and new media companies in the entertainment industry. Clients include: Will Smith, Beyonce Knowles, Destiny's Child, Gwen Stefani, No Doubt, The Black Eyed Peas, will.i.am, Herbie Hancock, Britney Spears, Ne-Yo and Jason Mraz. MemBrain consults a number of companies engaged in businesses operating in the entertainment content, fashion, technology and marketing industries, including: McDonald's, Hasbro, Coty, and the Intercontinental Hotel Group. Fred is the former Chairman of the Board of Directors of Rock The Vote, and he was Executive Producer of his client, will.i.am’s, Yes We Can music video, for which Fred shared the 2008 Emmy Award for Outstanding New Approaches - Daytime Entertainment and the 2009 CES-NATAS Global Media Award for Best Short Form Video. Fred is also a Co-Executive Producer of the upcoming documentary film/music project The People Speak, based on Howard Zinn’s seminal work The People’s History of the United States. In December 2002, Fred and his partner, Ken Hertz, received the ACLU's Bill of Rights Award for their extraordinary commitment to social justice. Fred, a member of the California and New York Bars, is a graduate of Duke University and the University of Miami School of Law. Fred is a contributor to The Huffington Post, a frequent speaker and commentator on the subjects of entertainment, marketing, media convergence and politics, a member of the TED community since 1994 and has been an instructor at UCLA’s Anderson Graduate School of Management. Fred was also a member of the California Finance Committee of the Obama For America Presidential Campaign . Jacob Rothschild, Director of Business Development, Generate: Jacob Rothschild leads business development initiatives in the digital space for cross-platform production and management company Generate. He is responsible for building partnerships with online video distributors and platforms, setting and executing distribution strategy, and enabling interactive experiences, audience community, and brand activation for Generate’s digital properties, including Streamy Award winner Pink: The Series. Prior to joining Generate, Jacob restructured the corporate and tourism ticket sales operation for the Tony Award-winning Alliance Theatre, which launched Disney’s Aida and Oprah Winfrey’s The Color Purple to Broadway. Jacob brings experience in management consulting from organizational strategy firm Katzenbach Partners, and holds an MBA from the University of Chicago Graduate School of Business. He lives in Los Angeles.