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Digital Hollywood, May 4-7, 2009
Tuesday, May 5th
10:45 AM - Noon
Workshop B:
The Revolutionized Digital Workflow Experience: Understanding How Information Technology, Broadcast & Entertainment Production Merge
Jake Winett, Global Industry Manager Media & Entertainment Communications Sector, Microsoft
Mark Langford, VP Marketing & Product Management, Electronic Distribution Services, Technicolor Home Entertainment Services
Yahav Isak, Director of Interactive Production, JWT
Joey Faust, Consultant, National TeleConsultants, Inc.
Michelle Munson, president and co-founder, Aspera, Inc.
Joel Ordesky, Chief Technical Officer, Wexler Video, Moderator

Jake Winett, Global Industry Manager, Media & Entertainment, Communications Sector, Microsoft Corporation: As industry manager for the Media & Entertainment business in the Communications Sector at Microsoft, Jake Winett is responsible for driving strategy, messaging and business development of world-class software solutions for the film and television broadcast industries. Winett works with different business and product groups across Microsoft to combine technologies to help drive new and better ways for media & entertainment organizations to realize their potential in the new digital age. Prior to joining Microsoft, Winett spent six years as director of operations for Media.net Communications, Inc., a workflow technology company which delivers high-end real-time collaboration solutions to television and film production companies and studios around the world. Winett began his career in software development at ImMix (now part of Accom). He has also held software and product development positions at Autodesk and Adobe. Winett holds a bachelor’s degree from California State University Long Beach, where he graduated cum laude

Mark Langford is the VP of Marketing and Product Management for Technicolor Electronic Distribution Services and is responsible for all online content delivery marketing strategy as well as for directing service specifications and platform functional design. Mr. Langford has extensive and diverse electronic content acquisition and distribution experience and has worked domestically and abroad in the Telco, MSO and Broadcast markets for both vendor and service providers alike. Mr. Langford was VP of Product Development for the innovative MovieBeam Video on Demand network. He developed the VoD, HDTV and IPTV product strategy for UPC Cablecom in Switzerland. He also led the Broadband Entertainment division at Swisscom (the incumbent Swiss Telco) for three years. While at Swisscom, he was a key figure in the development and deployment of the IPTV roll-out, designing the TVoDSL offer and negotiating all of Swisscom’s worldwide content and OEM contracts (set-top box, middleware - Microsoft TV - and system integrator contracts). Mr. Langford earned an MBA with concentration in IT and Marketing from the Harvard Business School in 1991. He now resides in Los Angeles, CA with his wife and two sons.

Yahav Isak, Director of Interactive Production, JWT: Yahav has over fourteen years of experience in the digital medium from website development to fully integrated marketing programs. Prior to JWT Yahav headed TBWA\ TEQUILA\ Interactive group where he was overseeing the project management as well as production disciplines. Managing clients such as: Sprint Nextel, Disney, Chivas, Jameson and Hotels.com. Prior to that, Yahav headed the project management group at Nurun Inc. oversaw Evian, MedPoint and L'Oreal Paris USA online marketing initiatives. Before Nurun, he spent five years with WorldNow, enabling local TV stations across the US to publish their content (stories, video, weather, etc.) online through their CMS. Focusing on digital, Yahav currently overseeing all the digital production, strategy/IA and technical staff at JWT. He works across all agency disciplines to ensure that JWT is managing and delivering all digital programs at the highest quality for our clients. As the Director of Digital Production is constantly researching new and innovative technologies to present back to JWT's clients and its internal teams. Yahav moved to the US in 1995 from Israel and got his BS in computer information systems from NYU. He lives in Scarsdale NY with his wife and four kids. Favorite quote: "There is no reason anyone would want a computer in their home." Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977.

Joey Faust, a consultant with National TeleConsultants, Inc., advises clients on process and technology analysis, software development with a focus on file-based technologies and software systems design. He is a specialist in Web Services and related technology as well as Service-Oriented Architecture (SOA). He is the co-author of the 2008 book "The Service-Oriented Media Enterprise: SOA, BPM, and Web Services in Professional Media Systems" from Focal Press. Mr. Faust has helped to build and implement file-based environments at TMZ on TV, the SPEED network, and a number of other clients. He has also assisted clients with business process modeling and technical assessment and analysis of production systems. National TeleConsultants, Inc. advises the world's leading media companies who produce, aggregate, manage and distribute media content worldwide, providing technology and operations consulting, technical system design, project management and systems integration services. Founded in 1981, with offices in Los Angeles and New York, NTC is internationally recognized as a thought leader in the constantly changing media technology environment.

Michelle Munson, president and co-founder of Aspera, Inc., is co-inventor of Aspera’s core technology and responsible for overseeing the company’s direction. With breakthrough technology solving the fundamental problems of network data delivery, Aspera has quickly become the market leader for high-performance, global file transfer in media and entertainment, and is extensively deployed throughout a variety of industries, as well as government and defense markets, worldwide. Before founding Aspera in 2004, Michelle was a software engineer in several research and start-up companies including the IBM Almaden Research Center in San Jose, California. She is a frequent speaker on how new data transfer technologies are revolutionizing content production, transformation and distribution workflows. A Fulbright Scholar, Ms. Munson holds B.S. degrees in electrical engineering and physics from Kansas State University, as well as a master's in computer science from Cambridge University. She was the 2006 KSU College of Engineering Alumni Fellow (the youngest recipient ever), and has received national achievement awards from Glamour Magazine and USA Today.

Joel Ordesky, Chief Technical Officer, Wexler Video: Joel is a senior executive with over 12 years experience in leading and managing operations for companies with revenues in excess of 30 million. Expertise in P&L management; video, audio, other communication and computer systems; risk-management and insurance; contract development, negotiations, and compliance; and data base management. Strengths in strategic and business planning, team development and building, written and verbal communication, employee coaching and budgeting. Extensive experience in expense/cost-management and budgeting, OSHA and safety, human resources compliance, labor-management relations. Analytical planner and conservative risk-taker who develops creative solutions in demanding environments. Effective in union and non-union environment. Joel has worked in a variety of management and individual contributor positions at companies including First Television, Four Point Entertainment and ABC's Home Show. Joel is a graduate of University of Southern California, earning his Bachelors degree in Philosophy. Joel was born in Hollywood, California and now resides in Beverly Hills, California. He is Married with 2 children, Cole age 8 and Samantha age 6.