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Digital Hollywood, May 4-7, 2009
Wednesday, May 6th
Thursday, May 7th
Strategic Investigation - Drill Down Day
11:05 AM - 12:20 PM
Track III:
The Broadband Platform – PC, Mobile, TV and Advertising
All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising
As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will and are now altering. All Video – All The Time is not in the future, it is happening now. What had been a web news group is now a video production unit. What had been a print publication with a website becomes an indie television network. What had been a blog becomes a vlog. The consumer is expecting to see all-video all the time and all companies, big and small, from an in-house corporate communications team to a giant magazine conglomerate; from a school newspapaer to a TV network are going to have to think in terms of multi-platform video 24/7 if they wish to break through the crowd and serve their customer base. All-video all the time is a challenge but it may also be the most exciting hurdle the technology industry has created yet.
Frank Barbieri, CEO and founder, Transpera
Darcy Lorincz, CEO, Origin Digital
Chris Adams, CEO and President, View2gether
Bud Rosenthal, Chief Executive Officer, TurnHere
Diaz Nesamoney, CEO, Jivox
Neal Hartsell, VP of Marketing, RipCode, Inc.
Charles Marsh, VP Sales Americas, Vantrix
Marcia Zellers, Media Industry Executive, Moderator

Frank Barbieri, CEO, Transpera: Frank Barbieri founded Transpera with the vision of helping normal people enjoy new kinds of mobile video experiences. Frank recently ran media products at InfoSpace and also ran the Windows Mobile Media Device and Services group at Microsoft. Frank also held a senior position at Onvia, a company he helped take public, and MSNBC where he drove the online video distribution business and interactive content division. He has most recently worked in the private equity industry doing mobile and entertainment strategy and portfolio company support. Frank started his career as a photojournalist documenting the plight of refugees globally.









Darcy Lorincz, CEO, Origin Digital Inc.: Together with the co-founders he is responsible for building the business plan and raising the capital to privatize this company derived from assets acquired from public company SAVVIS Communications. Previously Mr. Lorincz was the Vice President and General Manager of Global Rich Media Services at SAVVIS Communications where he built the Media and Entertainment Division from it’s inception to the business today at over $80M annual revenue contributing to 10% of SAVVIS current annual revenue. He has over 20 years building, implementing, and managing technology strategies, products, and solutions for the IT, telecommunications, and networking industries. In his current role, Lorincz will be directing this new venture and building Origin Digital into a premier provider of Digital Media products and Services. Prior to joining SAVVIS, as VP Americas, Mr. Lorincz helped set the global strategy for the Networking and Communications segment of the BBC Technology product and marketing focus, primarily focused on New Media in IP and Mobile program distribution. Prior to joining the BBC, Lorincz was the Managing Director for M&E at Global Crossing. There he directed the strategy for entry and growth of Global Crossing in the Media & Entertainment markets. He then directed the execution of the technology strategy and operating plan for a global applications-enabled media extranet for on-demand and consumption based network services.

Chris Adams, CEO and President, View2gether: Chris Adams is an internationally
recognized new media pioneer, entertainment industry executive and social entrepreneur with nearly twenty years of experience in creating partnerships, programming and relationships between and to the benefit of media, entertainment and online brands. As a media strategist, Chris works with clients to create and execute on initiatives that have deep impact and measurable outcomes. To achieve greatest possible success, Chris focuses on the intersection of media and audience - helping to bring brand visibility to consumers, reach the greatest audience possible and create multi-platform programs that engage and inspire individuals. Clients range from Facebook.com, for which he helped to create and Produced “Facebook Diaries,” the first-ever hybrid user-generated video/reality TV show distributed on Facebook.com, Ziddio.com, Comcast VOD and the IFC Channel, to HBO to Comcast Cable and Interactive, to Glam.com, the number one site for women in the world, to View2gethe.comr, a “social viewing” platform where he is CEO and President. Prior to launching his own company, Chris co-founded Participant Productions in 2004 with Jeff Skoll, eBay’s first President. Participant’s vision is to create entertainment that inspires audiences to make social change. In this capacity, Chris developed and executed on the business plan and managed the company overall. Participant’s first slate of movies -- Syriana, starring George Clooney and Matt Damon; North Country, starring Charlize Theron; Good Night and Good Luck, starring David Strathairn and George Clooney, and the documentary Murderball – were nominated for an unprecedented 11 Academy Awards. Chris is also proud to have identified and helped develop former Vice President Al Gore’s Oscar-winning documentary, An Inconvenient Truth that, along with Gore’s work, participated in his being awarded the Nobel Peace Prize. In addition to the above-mentioned films, Chris developed and Executive Produced Participant’s first feature: American Gun starring Marcia Gay-Harden, Forrest Whittaker, Donald Sutherland, Linda Cardelini and Tony Goldwyn. In addition to his work in media, Chris provides his clients with years of experience as a nationally lauded filmmaker, marketer, writer and business/strategic development executive. Straight out of film school at the age of 25, Chris wrote, produced and raised money for the short film, The Middle Passage, which went onto win 9 Best Picture Awards at various film festivals around the country and was in competition for the 1995 Academy Award nomination. As a writer, Chris has been published in The Washington Post, The Denver Post, Triathlete Magazine, SPORT Magazine and wrote on Columbia TriStar’s hour-drama The Net (distributed by USA Network). He leveraged this experience into a robust consulting career performing business development and marketing services for Amazon.com, Lycos.com, Pop.com and other online companies in the late 1990’s. He went on from there to help start wireless application development company, Xpherix that sold to Remoba in 2005. Chris serves on the Board of Directors for The Young Storytellers Foundation, which is dedicated to developing literacy, self-expression and self-esteem through the art of storytelling. Born and raised in Pennsylvania, Chris graduated from the University of Denver with a double major in English literature and mass communications. He received his MA from USC’s School of Film and TV and his MFA/PhD from USC’s School of Professional Writing where he pursued his degrees concurrently. Chris lives in Los Angeles with his wife Sharon and their son, Cooper and is an avid surfer.

Diaz Nesamoney, CEO of Jivox: Diaz Nesamoney is founder and CEO of Jivox. Befo
re founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos. Celequest introduced the market’s first BI appliance, a disruptive innovation that led to its acquisition by Cognos. He was previously co-founder, President and COO at Informatica, which he took from a startup to a publicly traded company in 1999 with a market capitalization of over $1 billion dollars. Informatica pioneered data integration software as a category and is now the market leader with over $400M in revenue. Diaz is a trustee of the American India Foundation, a leading international development organization charged with the mission of accelerating social and economic change in India. He holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India.

Charles Marsh, VP Sales Americas, Vantrix: As Vice President of Sales, Charles leads Vantrix sales efforts in the Americas, managing relationships with carriers, strategic partners and content aggregators in the region. With over 11 years of sales, business development and marketing expertise, Charles has a proven track record in the high tech/software industry. Prior to joining Vantrix, Charles was a major contributor to the success of OZ Communications, SchlumbergerSema and Sema in both North America and Europe. Charles holds a Bachelor of Arts degree with Honours in Business Decision Analysis from the University of the West of England, Bristol, UK.







Marcia Zellers, Media Industry Executive: Marcia Zellers has been leading high profile digital initiatives since 1994, when she co-founded MTV Interactive in New York. Now LA based, she specializes in digital strategy, product development, business development and creative for media and entertainment. In 2006, Zellers was listed as #3 on the Hollywood Reporter/Producers Guild Digital 50, a compendium of the most influential and innovative people in digital media. Zellers was a two-year Co-Chair of the Emmy Awards Committee for the Academy of Television Arts and Sciences Interactive Media Peer Group, Chair of the 2005 European Broadcasters Union Conference on Cross-Media Strategies on Marketing, 2004 International Mentor for the Australian XMedia Lab, and is a frequent speaker and panelist at industry events. Zellers previously heading up digital media for A&E Television. Prior to that, she ran the American Film Institute’s AFI Digital Content Lab, an industry R&D center that pairs design and technology experts with traditional media companies to create innovative digital media properties. From breaking new ground on an early video entertainment portal as the Supervising Producer of Warner Bros. Online’s late-‘90s Entertaindom, to creating and producing some of the earliest interactive TV programming and live digital events at MTV in the mid-‘90s, Zellers has a reputation as a pioneer and innovator in the digital media space. Zellers is also a published writer and editor, and has an eclectic background that includes publishing, marketing, advertising, fundraising, and stock brokerage.

Neal Hartsell is Vice President of Marketing for RipCode. In this role, he is responsible for strategic marketing, product line management, product marketing, marketing communications, channel and field marketing, and business development. Mr. Hartsell brings over twenty-three years of strategic marketing, product marketing, and product management experience in introducing carrier class and enterprise network infrastructure and data center products. Mr. Hartsell has also held Vice President of Marketing positions at TippingPoint, 3Com, Crossroads Systems and Surgient Networks. Additionally, he has held senior product marketing management positions at Cisco Systems, ECI Telecom, Northern Telecom, and NetSpeed—a market leading start-up acquired by Cisco Systems in 1998. His product marketing experience has been centered on introducing emerging products and technologies into enterprise, service provider, and commercial data center network environments. Mr. Hartsell’s technology background includes extensive experience in data center, backbone network, broadband acess, network security, rich media delivery, IP, ATM, xDSL, Frame Relay, ISDN, Switched 56, ACD, and the PSTN. He has also started, owned and operated his own marketing consulting business – Ativa Consulting, Inc.—primarily targeted at helping network security appliance companies formulate strategic business planning, marketing planning, and go-to-market execution. Mr. Hartsell earned a Masters of Business Administration degree from the University of North Carolina and a Bachelor of Science degree in Industrial Engineering from North Carolina State University.

Bud Rosenthal, Chief Executive Officer, TurnHere: Bud Rosenthal brings over ten years of expertise in leading successful ventures and established technology companies to TurnHere. Most recently, Bud served as CEO of WorkMetro, an online job board acquired by Jobing.com. Before that, he was an Entrepreneur–in–Residence at Charles River Ventures (CRV), an early-stage venture capital firm. In 2005, he spearheaded RealNetwork’s Rhapsody music subscription business. As Vice President of the $100 million division, he helped grow the Rhapsody subscriber based to more than one million subscribers. Prior to RealNetworks, Bud spent four years as Vice President of the Small Business division of Yahoo! Running operations for this $125 million division, he helped establish Yahoo! Web Hosting as the largest web hosting company in the U.S. In 1998, Bud co–founded Bigstep, where he served as Vice President of Business Development. Bud also serves on the advisory board of several national non-profits and technology start ups. He earned an MBA from the Wharton School at the University of Pennsylvania, and a B.A. in International Relations from Bates College.