Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th Thursday, May 7th Strategic Investigation - Drill Down Day 11:05 AM - 12:20 PM Track II - The Advertising Platform Advertising Innovation! Broadband, Mobile, In-Video, In-Game, Social Networks, Blogs and Podcasts Advertising is finally discovering and finding its way into the next generation of technology media and entertainment industries. Broadband, mobile, IPTV, cable and interactive TV and of course in games, ads and branded information are being delivered in many forms. The technologies behind ad-insertion, ad serving, on-demand technologies and a full host of back-end management technologies are enabling greater creativity and enhanced options in the relationship between technology and advertising. In this session, we will open an ongoing conversation of how technologies are evolving, where they are heading and how the advertising and branding industries will gain further technology traction. Jon Aizen, founder and COO, Dapper Shane Ginsberg, Executive Director, Corporate Strategy, Organic Pete Vlastelica, founder and CEO, Yardbarker Chris Colinsky, Executive Creative Director, WhittmanHart John Montgomery, Executive Creative Director, Threshold Interactive Matt Britton, founder and CEO, Mr Youth Marissa Gluck, founder, Radar Research, Moderator Jon Aizen, founder and COO, Dapper: Jon, a Cornell Computer Science graduate has been engineering web applications since 1994. He has extensive experience with managing large-scale, high-profile web projects. His previous experience includes Alexa Internet and the Internet Archive. At Dapper, Jon serves as co-founder and COO, managing US operations and strategic partnerships for the company in San Francisco. Shane Ginsberg, Executive Director, Corporate Strategy, Organic: After beginning his career at Organic in 1994, Shane Ginsberg returned in 2004 as Executive Director of Global Business Development. Shane led Organic’s new business efforts across the network. Under his direction, Organic has developed relationships with Nike Canada, Intel, Geek Squad and many others. In 2008, Shane transitioned into Corporate Strategy. Prior to returning to Organic, Shane was Managing Director of AKQA’s San Francisco headquarters, where he was responsible for all operations and client delivery for brands such as Nike, XBOX, Visa, and PalmOne. While at AKQA, he also focused on business development and played a key role in contributing to the overall strategy and leadership of the agency. Prior to joining AKQA, Shane was one of the founders of the Razorfish San Francisco and Silicon Valley, where he was Vice President of Client Services. Over the course of his career, Shane has completed more than 100 interactive projects for clients such as Microsoft, McKinsey & Co., and Cisco Systems. Pete Vlastelica, CEO of Yardbarker, co-founded the company in 2006 and remains responsible for establishing and continuously evaluating its overall strategic direction. He works closely with the sales, business development, marketing and content teams on balancing inventory growth and revenue maximization; fostering a work culture that makes the company's employees love their jobs; and helping celebrity athletes become great bloggers. Before founding Yardbarker, Vlastelica managed business development at the Walt Disney Internet Group in London, where he was responsible for negotiating large content licensing deals with European ISPs. He also ran business development at Plumb Design, an award-winning boutique interactive marketing and design agency in New York City, with clients including Sony and Universal Music. Vlastelica earned an MBA from the Haas School of Business at UC Berkeley and a BA in Public Policy from Stanford. He has spoken at numerous industry conferences. Matt Britton, Founder + CEO, Mr Youth: Matt Britton is known throughout the advertising industry as an expert in marketing to Millennials, a new breed of consumer completely adept at tuning out and avoiding traditional media. Matt currently serves as founder and CEO of New York-based Mr Youth—a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing. Since founding the agency in 2002, Mr Youth has worked with some of the world’s leading brands—including Pepsi, Microsoft, Macy’s and JetBlue—to help them connect with this rapidly evolving and highly elusive consumer. Matt, 34, has grown Mr Youth from a one-man startup to a company with more than 50 employees. In February 2009, Mr Youth closed a private equity deal with two Boston-based investors. The investment will help fund the continued expansion of Mr Youth’s proprietary word-of-mouth network, RepNation, the leading WOM network for Millennials with over 100,000 brand evangelizers. Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications. PROMO Magazine recently named the agency the fastest growing youth marketing firm in the nation and Inc. Magazine listed Mr Youth as one of Inc. 500’s fastest growing private businesses in the U.S. Matt has also been featured in the prestigious 30 Under 30 list by Entrepreneur Magazine of the hottest U.S. entrepreneurs under 30 years old. Mr Youth is not Matt’s first major business venture. In January of 1997, while a senior in college, Matt founded the Magna Group, a college marketing and direct promotions firm focused on the hi-tech industry. Matt’s business development and marketing expertise helped grow the company into a multi-million dollar organization with $0 in outside investments and A-list clients such as Yahoo, Lycos and Sony. Acquired by YouthStream Media in 2000, Matt stayed with the company serving as Director of Event Marketing Development before leaving to start Mr Youth. Matt often speaks at conferences and trade shows on trends and issues that affect the landscape of Millennial marketing. He has been featured on The Daily Show With Jon Stewart, CNBC’s Power Lunch, USA Today, Brandweek, Event Marketer Magazine, Bloomberg Radio, CNNfn, PROMO Magazine and NBC. Matt is a graduate of Boston University's College of Communication and resides with his wife Elyse and daughter Ella. Chris Colinsky, Executive Creative Director, WhittmanHart: Chris brings almost 15 years of interactive experience to his leadership of the creative team for WhittmanHart LA. With roots in visual effects and having built his career on cutting edge Flash/Flex development, Chris brings a fresh, new perspective to interactive advertising. His combined expertise in interactive development, audio/video production, and visual effects have inspired his team to develop unique and innovative solutions that deliver award winning work to such WhittmanHart clients as Scion, LucasArts, Anheuser-Busch, Sony Pictures and Pepsi. Before joining WhittmanHart, Chris was the Technical Director at Tribal DDB San Francisco where he helped pioneer new forms of interactive experiences for clients such as Clorox and NBC/Universal. Previous to Tribal he worked for Macys.com and owned/operated his own interactive development studio, pmko. Chris is a graduate of the Academy of Art University of San Francisco where he received a BFA in Computer Arts, specializing in Visual Effects for Film and TV. Chris also maintains an interactive focused blog, Professional Monkey Keyboard Operator (pmko.net) and an open source Flash/Flex framework, SugarCookie, hosted on Google code. John Montgomery, Partner and Executive Creative Director, Threshold Interactive: John's eclectic road to this position reflects his “connect the dots” approach to life. After receiving a degree in Fine Arts from The University of Southern California, John traveled the world producing artwork and curating art exhibits from California to Russia. After returning to the States, John became immersed in the world of fashion, recognizing it’s strong link to art, media and entertainment. As a designer John won many fashion industry accolades, including awards from Action Sports Retailer, DuPont Lycra and MAGIC International for the work he did with brands such as Rampage, Dr. Martens, Ralph Lauren, E-POCH and Frieda M. During his 7-year tenure in the fashion business, John also directed ad campaigns and produced multimedia fashion events for William Morris Agency, Absolut and Hot Topic, among others. At the turn of the millennium, John followed his media passions and jumped from the clothing to the entertainment industry. He joined the executive team as Vice President/Creative Director for College Broadcast, a college marketing company with a 250-affiliate cable network. He overhauled the look and feel of the cable network, while leading the creative development of the Web site and the 2500 person strong guerilla marketing force. He designed custom marketing programs for companies such as Tommy Hilfiger, MGM, DreamWorks, Taco Bell, Universal and Levis. Eventually, John moved on to pursue the creation of Media Arts Group, a creative services agency focused on fashion, music, video games and entertainment. After four successful years, John merged his agency with Threshold Digital Marketing, forming Threshold Interactive. John now leads the creative team of the combined agency, leading projects for companies across industries, including Nestlé, Butterfinger, 1-800 Flowers, Fox Studios, Disney Interactive, Sony Television, Honda, Tarina Tarantino and the Los Angeles Fashion District. John is a featured speaker at creative and marketing conferences, as well as trend seminars nationwide. He has been an active board member on the California Fashion Foundation, the Institute of Ecolonomics, and Beta Records. Marissa Gluck, Founder and Managing Partner, Radar Research: Marissa Gluck is a writer, speaker and consultant covering the marketing and media industries. Named one of the ten "Thought Leaders of 2000" by Hub Magazine, Gluck has often been quoted in media outlets such as The New York Times, The Wall Street Journal, Advertising Age and Business Week. Additionally, she has appeared on CNBC, CBS Marketwatch, CNNfn, and NPR. Gluck has spoken at major industry conferences in the United States and Europe including AAAAANA e-business Conference and Trade Show, AD:TECH, and JupiterCannes Lions Global Advertising Forum. She has also addressed several university audiences and professional organizations, including USC's Annenberg School of Communication, NYU's Stern School of Business, and the IAB. Gluck was formerly a senior analyst at Jupiter Research, where she advised clients including Interpublic, Doubleclick, CBS, AOL Time Warner, and WPP on online advertising and marketing. Prior to joining Jupiter, Gluck was the research and emerging technologies specialist at i-traffic, providing strategic analysis and oversight of partnerships for clients such as Eddie Bauer, CDnow and Disney. Before that, she worked in account management at the advertising firm Ammirati Puris Lintas (now Lowe). Gluck earned her bachelor’s from Binghamton University and two master’s degrees in global media and communication from the London School of Economics and the University of Southern California.