Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th Thursday, May 7th Strategic Investigation - Drill Down Day 9:30 AM - 10:45 AM Track II: The Advertising Platform Advertising, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest As the platforms become more robust, as broadband, mobile, social media and TV provide greater consumer interactive flexibility, games as a product, as a destination, as a network or community and as a force in commerce grows. The growing power of the network, the relationship between the technology and the consumer, is opening the door to an entirely new and more complex set of tools in designing a multi-layered gaming consumer experience. From the explosion in casual gaming to the dedicated hardcore gamer, the power of the network is redefining games and user engagement which is ultimately revolutionizing the bottom line of the industry. Ian Swanson, Founder & CEO, Sometrics James Green, CEO, Giant Realm Isaac Babbs, Mobile/Digital Media Executive/Entrepreneur Ranah Edelin, Vice President, Business Development and Marketing, Raptr Robert Norton, Managing Director, King.com Ty Levine, VP of Marketing, Neoedge Rajat Paharia, Founder, Bunchball Chris Donahue, Games Industry Innovator, Moderator Isaac Babbs, CEO, Tapatap, Inc.: Isaac Babbs, CEO & Chairman, Tapatap: Isaac has spent more than 20 years as a software, media and entertainment executive successfully growing a wide range of media, gaming, and software businesses. He most recently served as VP and General Manager at InfoSpace Mobile Games. Prior, Isaac co-founded Atlas Mobile, and served as president and CEO until it was acquired by InfoSpace, Inc. (NASDAQ: INSP) in July 2004. Isaac successfully led Atlas Mobile in launching the largest and fastest growing multiplayer tournament for prize services in the world, with over 13 million tournament games played in its first year. Prior to Atlas Mobile, Isaac was President of Sorrent (now Glu Mobile, Inc.), a leading mobile game company where he was responsible for all business aspects of the company including carrier distribution, publishing, marketing, and business development He was also responsible for signing and launching basketball star Yao Ming as the first major professional athlete to make his electronic character debut in a cell phone game. Prior to Sorrent, Isaac was a senior business development executive at Macromedia where he co-founded shockwave.com US and shockwave.com Japan, the #1 interactive entertainment sites in their countries. Isaac was also general manager and VP of Macromedia's audio/video division, which he led and then successfully sold to Apple Computers. The division's main product, Final Cut Pro, is the world leader in non-linear editing. Prior to Macromedia, Isaac was VP of Entertainment Marketing at Silicon Graphics, Inc., where he leveraged SGI's technology and brand to grow the company's share of the global entertainment content creation and production market. Isaac also held senior management positions at Alias/Wavefront, an SGI company, and Alias Research, Inc., leading providers of 3D animation and design software for the entertainment and design industries. Isaac began his career with the Hewlett Packard Company and holds a BA in Chemistry from the University of Oregon. Isaac has been invited to speak at numerous industry conferences including MEF CTIA, E3, TWST and the Mobile Multiplayer Games Conference. Rajat Paharia, Founder and Chief Product Officer, Bunchball: Rajat Paharia is the founder and Chief Product Officer of Bunchball. Rajat's skill set combines a unique understanding of technology and design that stems from a four-year career at design firm IDEO, where he was co-director of the Software Experiences Practice. While there he worked with clients including AT&T Wireless, Avaya, Microsoft, McDonald's, HP and Philips. Prior to IDEO, Rajat worked at Philips Consumer Electronics, IBM Research and ViewStar. He has a Masters degree in Computer Science from Stanford University, with a focus on Human Computer Interaction, and an undergraduate degree from the University of California Berkeley. Ian Swanson is founder and CEO of Sometrics, the first analytics company to focus on social networking platforms. He and his team created a way to provide detailed analytics of millions of daily users of social platforms like Facebook, MySpace, Bebo and others. The Sometrics solution helps developers and advertisers better understand how people are using social media, so developers can monetize their applications and advertisers can more effectively reach their target audiences. Before launching Sometrics, Swanson was business development manager for Userplane, an AOL company that provides social media apps to hundreds of thousands of online communities, supporting millions of users daily. Swanson was instrumental in helping the company extend the reach of its hosted chat, IM and other communications apps, and in building the company’s ad network. Before Userplane, he was an executive with Sprint and helped launch two mobile web startups. As a social media insider, Swanson has been invited to speak on many social media topics relating to platform apps, social marketing and performance-based analytics. Swanson actively advises several successful social networking applications, Fortune 500 companies and startups with their brand and marketing strategies within the social media ecosystem. Swanson earned his bachelor’s degree in economics from University of California, Santa Barbara. James Green, CEO, Giant Realm: James Green is a serial entrepreneur and CEO of Giant Realm. Mr. Green began his career in the entertainment industry and spent eight years with The Walt Disney Company (Buena Vista International) culminating in his appointment as the General Manager of the Japanese market. From Disney, Mr. Green moved to Pixar Animation Studios where he worked for Steve Jobs as the Vice President of Marketing and New Business Development. In 1998, Mr. Green became a founding partner and CEO of Sabela Media, an Internet ad serving company. After an explosive 18 months of revenue growth, during which time offices were opened on four continents, Sabela Media became the subject of a bidding war and was ultimately sold in January 2000 for $70 million to 24/7 Real Media. Mr. Green remained with 24/7 Real media for nine months as President of Technology Solutions. In Oct 2000 Mr. Green was recruited by LiveWire (an investor in Sabela) to become CEO of GiantBear. He successfully launched new products with major carriers (Cingular, Rogers AT&T, and others.), and then sold the business to InfoSpace in March 2002. After GiantBear, Mr. Green became CEO of PVI (www.pvi.tv), a virtual advertising company most famous for the virtual first down line in football and the ad behind the batter in baseball. He took the company private in 2003 and then sold it to Cablevison in May of 2005. Mr. Green joined Giant Realm as CEO in January 2007. Ranah Edelin, VP, Business Development and Marketing, Raptr: Ranah Edelin is the VP of Business Development and Marketing at Raptr. Raptr is a free service that helps you connect with friends who play games. Raptr’s goal is to make playing games more fun and social by letting you know when your friends are playing and what achievements they receive. Prior to joining Raptr, Ranah was a VP at EA after EA acquired SingShot, the online karaoke service he was co-founder and CEO of, in 2007. Ranah was also part of the core executive team that built the Rhapsody music service at Listen.com / RealNetworks. Ranah has an MBA from Stanford and a BA from Brown University. He also received a Japanese government scholarship to study at Nagoya University and is a Japanese language speaker. Robert Norton, Managing Director, King.com: Robert Norton is a seasoned media executive with extensive international experience, working with some of the world’s most respected media properties. Prior to joining King.com, where he was instrumental in forming groundbreaking partnerships with global media companies including NBC, Endemol and Fremantle Media for major brands such as American Idol, Deal or No Deal, and 1 vs 100, Norton headed up TVF International in London, the UK’s largest independent distributor of factual TV programming. Norton then founded his own international production business, working with leading clients and designers including: W Hotels; Bath & Body Works; Pantone; JetBlue Airways, Peter Saville and John Maeda. Norton’s impressive new media experience spans the online health and beauty site clickmango.com, which he co-founded and raised millions of dollars in funding, establishing a strong profile for this UK-based company. Norton served as Business development Director for Nomade.fr, a French search engine, before being sold to Kingfisher and Groupe Arnault. During his time there, he set up AllEurope.com, a pan-European affiliation of local language search businesses. Norton also managed AOL Bertelsmann’s European business development and e-commerce, where he launched the UK’s first shopping channel and negotiated AOL’s first multi-million dollar European distribution deal. Norton’s media experience also extends to award-winning journalism with leading international business titles including: CBS Marketwatch, the Financial Times, Reuters and The European. Norton’s heavyweight international media experience began with his promotion of heavyweight world boxing champion Lennox Lewis. Ty Levine, VP of Marketing, Neoedge: Levine has over 15 years of experience spanning both traditional media and new media businesses. He serves as the company's Vice President of Marketing. Most recently, Levine was the Director of Marketing at BlueLithium, a leading online ad network which was acquired in October 2007 by Yahoo. At BlueLithium, Levine refined company positioning and value propositions that drove substantial increases in ad revenue and repeat advertising business. Prior, Levine served as Senior Director of Marketing at Knight Ridder Digital where he led the launch of Real Cities Network and built the network into 2nd place among local portal networks. Also at Knight Ridder, he relaunched CareerBuilder.com. He was also responsible for one of the first truly convergent media marketing programs while at Infoseek. Earlier in his career, Levine worked for a startup division of CBS/Infinity Broadcasting focusing on some of the industry's first interactive properties. Christopher Donahue is a longtime pioneer and innovator in online gaming, with a career dating to the first graphical role playing games and early online game service initiatives, which he helped deliver while at Sierra Online and the ImagiNation Network. He joins Live Gamer after six years as Group Manager of the Windows Graphics & Gaming Technologies group at Microsoft, where he led business development, marketing, and publisher integration efforts around DirectX and the Games for Windows initiative. Previous positions include leading developer relations efforts at NVIDIA Corporation and at ATI.