Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th Thursday, May 7th Strategic Investigation - Drill Down Day 2:15 PM - 3:30 PM Track IV: The Broadband - TV Platform Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World As “on demand” video programming becomes widely accessible via numerous platforms and players, rich video metadata is being used to enable consumers to personalize their viewing experience, tailored to their interests and viewing environment. As a result, while consumers were once limited to viewing programs from beginning to end, they can now engage in video “snacking”, “playlisting”, “remixing” and “sharing”. At the same time, rich video metadata is offering content producers and distributors new ways to present and organize the program assets, thereby creating new revenue streams with the opportunity for higher CPM, metadata driven, contextual advertising. As technology, content and advertising companies now work together to unleash the power generated by rich video metadata, the consumer will be in the driver’s seat, watching video when they want and how they want. Josh Kline, President & CEO, Secure Path Mark Pascarella, President & CEO, Gotuit Media Corp Bill Lucas, Head of Marketing and Digital Distribution, Candor Entertainment Tom Boland, Director, Interactive Marketing, WWE, World Wrestling Entertainment Deepak Srinivasan, Vice President, Business Development, Nokeena Tim Napoleon, Chief Strategist, Media and Entertainment, Akamai Technologies Jonathan Steinsapir, Associate, Kinsella, Weitzman, Iser, Kump & Aldisert, LLP (KWIKA) Bill Niemeyer, New Video Strategist & Tactician, billniemeyer.tv, Moderator Josh Kline, President & CEO, Secure Path: Josh is a digital media industry veteran who founded Secure Path Technology in 2005 and serves as President & CEO. As the former CEO of Sample Digital and COO of that company’s predecessor SampleReels.com Josh created the Digital Dailies system in use at many of the major studios and expanded it’s client base to include Universal, Disney, Sony, Warner Brothers, Paramount, New Line, Bad Robot, NetFlix, Movielink, CinemaNow and Technicolor. Josh amassed significant experience across numerous entertainment-related disciplines, including work for ICM, feature production at Paramount Pictures, commercial production at HSI, Pytka and Radical Media, and worked as an independent producer and writer before transitioning to technology as a New Media Consultant for the Holiday Inn Corporation. Mark Pascarella, President & CEO, Gotuit Media Corp.: As one of Gotuit's founding investors, Mark has been a member of the company's Board of Directors since inception and joined Gotuit full-time in 2001. Under Pascarella's direction, Gotuit has pioneered video discovery / monetization and has become the leading provider of next-generation video products for multiple platforms including broadband, mobile, and cable. Before joining Gotuit, Pascarella teamed up with Sidney Topol, the former Chairman and CEO of Scientific-Atlanta (Cisco), to found The Topol Group, an early-stage investment firm. In addition to Gotuit, The Topol Group's investments include broadband router manufacturer RiverDelta Networks (Motorola), cable services provider Navic Networks, and VoIP switch maker Cedar Point Communications. From 1992 to 1997, Pascarella worked in Business Development at Procter & Gamble. He holds a BS in Management from Bucknell University and an MBA from Harvard Business School. Bill Lucas, Head of Marketing and Digital Distribution, Candor Entertainment: Bill Lucas is Head of Marketing and Digital Distribution at Candor entertainment, a boutique multimedia company based in Los Angeles. Candor Entertainment is emerging as one of the leading providers of original stand-up comedy and original comedy videos on the web and on-demand. Mr. Lucas directs all exploitation aspects of Candor artists and content. Mr. Lucas has also produced and directed over 200 TV commercials over the past three years. Prior to Candor, Mr. Lucas was at Distribution Video & Audio, a Burbank based entertainment content wholesaler where he held the position of the VP of Marketing. Mr. Lucas is also the founder of Deity Group which for the last 8 years has helped hundreds of fine artists in various mediums establish money making careers by implementing proven strategic marketing and branding techniques. Mr. Lucas has a 15-year track record in the major music label business. Mr. Lucas previously served as the Head of Urban Marketing at Universal Music Group, the largest distributor of music in the world. Mr. Lucas was responsible for all distributor marketing efforts of Urban music artists signed to Interscope, Geffen, A&M, Universal records, Motown, MCA, Verve, Def Jam, Island Records, Hollywood records. Prior to Universal Music Group, Mr. Lucas held various marketing positions with PolyGram distribution. Tom Boland joined World Wrestling Entertainment, Inc. in 2007 as the Director of Interactive Marketing. Boland oversees WWE’s virtual worlds, grassroots, search, display, social media, mobile and next generation marketing strategies. Prior to joining WWE, Boland spent over 7 years at Digitas, where he managed the Saab Cars USA, Monster, Subway, Sirius, and Sears accounts. For all these brands, Tom helped craft the interactive marketing strategies. His professional portfolio includes total site redesigns (www.saabusa.com), multi-channel CRM programs (www.monster.com) and new product launches (www.subwayfreshbuzz.com). From an educational perspective, Boland graduated with a Bachelor of Science in Entrepreneurial Studies and Marketing from Babson College. In addition, he holds an MBA from Bentley College. Bill Niemeyer is New Video Strategist & Tactician at billniemeyer.tv. He provides leading firms with consulting and research regarding business topics for advanced video advertising in broadband, VOD, DVRs, interactive TV, mobile/portable and other new digital video platforms, plus related issues in technology, content and consumer behavior. His work is widely regarded as providing market-leading insights informed by his nine years in advanced TV/video. Bill previously served for four years as Chief of Analysis and Research for BlackArrow, provider of ad management technology for advanced TV and video, its investors are Comcast, Cisco, Intel, Mayfield Fund and Polaris Ventures. In 2003 he joined DiMA Group (the precursor to BlackArrow), considered a seminal consultancy in advanced TV advertising via their cross-industry ID!A and AdLab initiatives. He previously was an advanced TV consultant and an executive with interactive TV technology firm Spiderdance. Bill is a member of the Academy of Television Arts and Sciences. Deepak Srinivasan, Vice President, Business Development, Nokeena: Deepak Srinivasan has over 20 years experience that spans general management, strategic sales, entrepreneurship and product management. He has spent the last decade in the area of consumers, devices and media interaction with hands-on experience in building and launching end-to-end delivery models. Srinivasan most recently helped incubate the Board of C-Drive Careers, a Web 2.0 recruiting company focused on startups and high tech. Srinivasan also headed Mobiance, a location-based services company where he continues to serve on the board. As VP of Product Management at 24/7 Real Media, Srinivasan was responsible for the coordination of product management, product marketing and product innovation worldwide. Prior to 24/7, Srinivasan was with Reliance Infocomm (India) and was involved in planning and engineering a multi-million home Video-over-IP rollout. Before moving to Reliance, Srinivasan co-founded Enscaler Inc., a provider of middleware, applications and services for rights managed and secure streaming media. As CEO, Srinivasan grew Enscaler to multi-million dollar revenues with over 40 Fortune 1000 clients in enterprise, education and entertainment. Srinivasan’s experience also includes working with the Product Management team at Sharewave, a wireless home networking chip startup, and serving as director of Product Marketing at Elcom Technologies, a home networking startup, where Srinivasan launched several consumer electronics products into the North American retail channel. Srinivasan has a BS in Aerospace Engineering from IIT Kanpur. Past speaking experience includes SAMMA - A New Media Revolution: How Wireless and Mobile are Changing the Game; Dec 4th 2006; IAB Leadership Forum: Agency Summit, Oct, 2006, New York; Ad-Tech, Sep 2006 London; Content World May 14, 2002; Streaming Media West, 2002, San Jose; Streaming Media East, 2001, New York. Tim Napoleon, Chief Strategist, Media and Entertainment, Akamai Technologies: Tim Napoleon has an accomplished record as a marketing and business professional in the online and media & entertainment industries. Tim is presently the Chief Strategist, Media and Entertainment, for Akamai Technologies, providing services to digitally deliver music, movies & video, games, sports and news for businesses such as Apple iTunes, Major League Baseball, XM Satellite, MTV, CNET, and Newscorp. Prior to Akamai, Tim worked closely with Adobe to launch the Flash Video Streaming service at a content delivery startup; launched Pacific Life’s online web portal which supported several billion dollars in transactions; and provided consulting services to a number of high tech and media & entertainment businesses. Tim has spoken on the subjects of Digital Media & Entertainment, online advertising, Digital Content Delivery, video search, and content monetization strategies at a number of industry conferences including National Association of Broadcasters, Consumer Electronics Show, Digital Hollywood, Streaming Media and Flash Forward. He has authored multiple industry white papers regarding digital entertainment and online video. He is an avid supporter of the arts by volunteering on several independent films screened at Sundance and producing a DVD series on classic drawing skills. MBA graduate from the University of Southern California’s Marshall School of business, and a Communications graduate from the University of California at Fullerton. Jonathan Steinsapir, Associate, Kinsella, Weitzman, Iser, Kump & Aldisert, LLP (KWIKA): onathan Steinsapir’s practice encompasses a wide range of commercial litigation matters, with particular emphasis on intellectual property disputes. In patent cases, he has successfully represented patentees and accused infringers in federal courts throughout the country involving diverse and complex technology, including inkjet printing, high-speed computer peripheral connections, electronic musical instruments, and CMOS sensors. Mr. Steinsapir has also successfully represented clients in copyright cases throughout the entertainment industry, including pay television providers, leading producers of reality television, and videogame publishers. Also in the entertainment field, he has extensive experience with contract cases, including licensing and output agreements and “idea submission” claims. Mr. Steinsapir has also litigated several trademark and trade dress cases, and he has represented both employees and employers in trade secret and non-compete cases.