Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th Thursday, May 7th Strategic Investigation - Drill Down Day 12:50 PM - 2:00 PM Track IV: : The Advertising Platform NextWave Advertising: Video Advertising on Mobile, Broadband and TV Zvika Netter, CEO and co-founder, Innovid Media Brian Sathianathan, Founder & President, Avot Media Matthew Szymchek, CEO, Zugara Jamie Dicken, Executive Vice President, Sales, brickfish Monte Zweben, Founder, Chairman of the Board, SeeSaw Networks Christopher Hill, Senior Digital Media Strategist, Nstein Technologies Jennifer Black, Vice President, Marketing, Local.com Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator Brian Sathianathan, Founder & President, Avot Media: At Avot, Brian’s mission is to drive strategy for its mobile video solutions with innovative products such as tipMotion. He lays down the vision, strategic direction, and leads product development for Avot Media. Brian Sathianathan has directed several engineering programs and managed product development in fast-paced environments for over ten years. Previously at Apple Inc., Brian was involved in the release of many revolutionary products such as the iPhone and Intel Mac systems. He also led new product development in the areas of real-time embedded systems applications, wireless communications, and security technologies. Prior to Apple Inc., Brian held various positions in engineering and marketing at Prime Technology. He was one of the founders of Visual-X in Sri Lanka, which was later acquired by one of the leading local banks. Brian holds an MBA from California State University, East Bay and an MS in computer science. Monte Zweben, Founder, Chairman of the Board, SeeSaw Networks: Monte has guided SeeSaw as it has become the media company offering the most extensive network of place-based digital video advertising, with over 40 place-based digital video advertising networks across 30 different types of locations. Under Monte's leadership, the network has grown to deliver over 50 million weekly gross impressions - more than primetime TV spots and at a fraction of the cost. He brings over 15 years of experience founding and leading successful start-up companies. Prior to SeeSaw, Monte was the founder and CEO of Blue Martini Software - the leader in multi-channel systems for retailers. Blue Martini revolutionized a new approach to direct response marketing and is now a private company called Escalate Retail. Monte also founded and was the Chairman & CEO of Red Pepper Software, a leading Supply Chain Optimization company which merged with PeopleSoft. Monte’s early career was spent with the NASA Ames Research Center as the Deputy Branch Chief of the Artificial Intelligence Branch, where he won the prestigious Space Act Award for his work on the Space Shuttle program. Monte is the co-author of Intelligent Scheduling and has published articles in the Harvard Business Review and various computer science journals and conference proceedings. He serves on the Dean’s Advisory Board for Carnegie-Mellon University’s School of Computer Science. Jamie Dicken, Executive Vice President, Sales, brickfish: As Executive Vice President of Sales, Jamie works directly with major brands, corporations and their agencies helping them better communicate with their consumers by creating Social Media Marketing Campaigns that are effective and accountable. In addition, Jamie is responsible for worldwide revenue generation efforts and the day-to-day operations of the company’s Sales and Marketing organizations. Previously, Jamie was the Vice President of Sales for Mass 2 One Media a division of Triton Media. In this role, Jamie consulted hundreds of Radio and Television stations around the country teaching them how to increase audience engagement by creating Integrated Marketing Programs utilizing Database Marketing, Social Networking, Email Blasts, Rewards, Streaming, Text, E-Commerce and Surveys. Jamie also worked directly with the station’s advertisers and agencies to help them make their traditional media more efficient by utilizing Mass 2 One’s loyalty marketing solutions. Jamie’s background includes 17 years of media experience. Prior to jumping into the Digital World, Jamie was the National Sales Manager for KFMB AM & FM Radio in San Diego where she managed Sales Reps around the country and was consistently the top biller in the market ranking number one in Miller Kaplan year after year. Before entering mangement, Jamie was a Local Account Executive/Certified Radio Marketing Consultant for Clear Channel in San Diego and ABC in Los Angeles. Over the years she has sold almost every Radio format as well as represented both the San Diego Padres and the San Diego Chargers. Jamie has a degree in Journalism from Northwestern University and received the Illinois College Press Association Award for a magazine she helped create. She has been published in San Diego Magazine and local San Diego Newspapers. Donald A. Jasko, Chief Executive Officer of Digital Economics: Don is an attorney by training. But he has, for the past twenty years, focused his energies on the economic, technological and rights management issues involved in the licensing of copyrighted content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations which culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between performing rights organizations and television broadcasters. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. He testified in a number of legal trials, including the "Buffalo Broadcasting" rate proceeding in Federal District Court for the Southern District of New York. He also represented ASCAP on panels at numerous national conferences. In 1997 Don resigned from ASCAP to found the content management consultancy that is now Digital Economics. As Chief Executive Officer of Digital Economics, he has consulted with numerous clients that create, produce, distribute and transmit copyrighted content. In 1998 Digital Economics initiated a consulting relationship by which it advised Solana Technology Development on the development of its digital audio watermark technology as a content identification tool for the music and entertainment industries. Don soon became a major catalyst in the merger of Solana with Aris Technologies, thereby creating Verance Corporation. Don joined Verance in 2000, with key product management, marketing, business affairs, and sales responsibilities in the music and entertainment sectors. During his tenure he led the design of Verance's ConfirMedia™ watermark content identification products so that they address the needs of music writers, publishers, recording artists and record labels. In addition, Don strategized the design and introduction of software applications that would leverage the value of ConfirMedia watermark content identification products for advertisers, program producers, and broadcast and cable networks. He also strategized the innovative web portal and data report licenses that form the basis of Verance's relationships with its advertising, music and programming clients, and played a key role in forging international joint ventures. Don also represented Verance in numerous public appearances before representatives of the music and entertainment communities. He returned to the leadership of Digital Economics in October 2001. Christopher Hill, Senior Digital Media Strategist, Nstein Technologies: Hill is a much sought-after speaker who, in his lengthy tenure in the industry, has lectured extensively on content management, electronic publishing, XML, search technologies, taxonomies, semantic search and optimizing content supply chains. Hill’s initial focus was on XML technology, which is perhaps unsurprising considering his hybrid education in psychology and mathematics; mastery of applied XML would benefit from both a solid grounding in math and an understanding of how the human mind operates. A true expert and polymath, Hill has been integral to the development of many of Nstein’s digital publishing solutions. Prior to working at Nstein, Hill was a technical lead on a variety of Web sites for a Seattle-based marketing agency, he has lead the deployment of a variety of technical publishing systems, and now assists media giants such as Hearst Newspapers, Financial Times, Scripps Networks and Reed Business Information in maximizing the value and exposure of the content they produce using the latest content management technologies integrated with automated text mining tools. Jennifer Black, Vice President, Marketing, Local.com: Jennifer has more than 15 years of experience in online and offline marketing, strategic planning, business development and e-commerce promotion. Her primary responsibilities include search engine marketing and optimization, promotion, branding, public relations, industry relations and corporate communications. Jennifer was previously with Autobytel, the industry leader in the online automotive space, where she was instrumental in driving traffic and monetizing partnerships throughout the company's network of websites. During her tenure, she was responsible for spearheading traffic partnership deals with America Online, United Online and Earthlink. Prior to Autobytel, she held senior marketing and strategic planning positions at Teleflora and Overstock.com. She holds a B.A. in Business Management from the University of Utah.