Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th Thursday, May 7th Strategic Investigation - Drill Down Day 12:50 PM - 2:00 PM Track III: The Broadband Platform – PC, Mobile, TV and Advertising The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications Change and innovation is at the core of our industry. There is no turning back the clock. Traditional media now works with and embraces that change. There is a continual, if uneasy partnership between traditional media and the new technologies, but it continues as a powerful force forward nonetheless. Between the power of the web, social media and new forms of commerce, the entire daily life of the consumer, vis a vis the entertainment, communications and commerce experience is forever altered. The partnership between the traditional media and new media has created a new and interesting era in the relationship between the innovator and the established system – one that is open and generally encourages and rewards change. Rebecca Weeks Watson, Director, Business Development, Real Girls Media Deborah Perry Piscione, co-founder and CEO, BettyConfidential.com Maura Welch, Director of Marketing, WeeWorld Vik Jain, co-founder and President/COO, Musicane Mitchell Linden, Senior Vice-President, Strategy, Reality Digital Amra Tareen, CEO, allvoices William A. Alena, VP, Advertising and Business Development, MyYearbook Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator Rebecca Weeks Watson, Director, Business Development, Real Girls Media: Rebecca Weeks Watson is known as one of the top influencers and thought leaders in the interactive media industry. She is the director of business development at Real Girls Media Network, Inc., where she leads content acquisition, syndication, and partnership development in an effort to grow the company's flagship site, DivineCaroline.com, into the premier destination for women online. After only eighteen months, the site was attracting three million monthly unique visitors and Rebecca had confirmed 325 content and co-marketing partners. In November 2007 she built and launched the Real Girls Media Ad Network with several Fortune 500 brands. She consults for Match.com and venture capital firms, and has participated on the Boards of the San Francisco Bay Area Interactive Group (<www.sfbig.com>www.sfbig.com) and the Bay Area Affiliate of the Susan G. Komen Foundation. Prior to Real Girls Media, she was content director at iMedia Communications (<www.imediaconnection.com>www.imediaconnection.com), the premier publisher and events producer for educating digital marketing and media professionals. Maura Welch, Director of Marketing and Content Development for WeeWorld, is a seasoned interactive media expert with more than 20 years of experience spanning traditional, online and wireless mediums. Maura has helped many emerging technology players succeed through ground-breaking marketing, advertising and product initiatives leveraging innovative technology. She currently leads WeeWorld's marketing and content development strategy. Maura continues to be at the forefront of emerging technologies and their impact on the business landscape. As an avid blogger at maurawelch.com and recently serving as a regular columnist and blogger for the Boston Globe, she provides a unique perspective on the intersection of business, technology and innovation. Prior to WeeWorld, Maura led the development of interactive ad placements via mobile camera phones for ELLEgirl and Warner Music Group at Mobot (now part of NeoMedia). She also helped Lycos launch a social networking site and worked with SkyGo (now part of Enpocket) to create some of the first wireless marketing campaigns for Chevy Trucks, MTV, Procter & Gamble and Visa. At ThingWorld.com, Maura managed the distribution and promotion of intellectual properties on the Web for companies ranging from the NFL and the WWF, to Comedy Central, Hasbro and Ty Beanie Babies. She also helped to launch Cybersmith, a first-of-its-kind Internet café chain, in 1994. In addition, Maura pioneered the use of electronic publishing technologies and online services at Houghton Mifflin Company. Deborah Perry Piscione is the co-founder and CEO of BettyConfidential.com, the fastest growing women’s Web site with original content. BettyConfidential.com offers an interactive presentation of content, social networking, and advice in a “roomful of women” setting. Targeting women ages 18-49, “Betty” is a gathering place for entertainment, opinion, and news and information on anything and everything women talk about – celebrity, relationships, beauty + fashion, currents events + politics, healthy living, career + money, parenting, identity, and more. But “Betty” does it with flare…She speaks in a real– and often irreverent – tone, voicing what so many women truly have on their minds, and by using her considerable network of writers and contributors throughout the country, she brings some unique perspectives to the forefront. Deborah is also the co-author (with Dr. Julianne Malveaux) of a Washington Post bestseller entitled Unfinished Business: A Democrat and a Republican Take on the 10 Most Important Issues Women Face (Perigee, September 2002), and a television and radio commentator who serves as a regular guest of political programs on CNN and National Public Radio. As a television and radio commentator, Deborah has appeared as a guest on the Today Show, Wolf Blitzer Reports, The McLaughlin Group, The O’Reilly Factor, Hardball with Chris Matthews, and Politically Incorrect, and has been a featured guest on PBS, BET, and National Public Radio programs including Justice Talking, Public Interest and The Tavis Smiley Show. She has been featured in leading women’s magazines such as Ladies’ Home Journal, and in newspapers including the Chicago Tribune, Dallas Morning News, and Sacramento Bee. In addition to her writing and television career, Deborah taught at American University as a professorial lecturer at the Women and Politics Institute, and is a busy public speaker and professional trainer. She has participated in the Penguin Putnam author series at CUNY in New York and in a Congressional Women’s Caucus event on Capitol Hill, has spoken to corporations such as McDonalds and Microsoft, and academic venues including Princeton, American, and Bay Path College. Deborah leads trainings in women’s leadership development, workplace and workforce issues on topics such as retaining talent and reducing attrition rates, generational differences, collaboration and consensus, negotiation, and values-based decision making. Early in her career, Deborah served as a congressional staffer for then-U.S. Senator Connie Mack (R-FL), U.S. Rep. Ileana Ros-Lehtinen (R-FL), and a political appointee for President George Bush (41st president), and specialized her legislative and executive career in foreign policy. From these positions, Deborah gained a breadth of writing experience in op-eds, political speeches, and press releases, and later became a freelance writer for magazines such as Ladies’ Home Journal and National Geographic Traveler. She has won numerous awards including a Gracie Allen Award for her participation in a debate for NPR’s Justice Talking, and a distinguished award from The White House Project. Mitchell Linden, Senior Vice-President, Strategy, Reality Digital: Mitchell has served as Senior Vice President of Digital Media at The BBC (Technology), iXL and Siemens Business Services. For over 20 years, Mitchell has worked with broadcasters and media organizations around the world to solve the challenges, and exploit the opportunities, associated with producing, managing and distributing rich media over IP, terrestrial and satellite networks. At the BBC, ESPN, DirecTV, “3”, NPR and elsewhere, Mitchell helped to realize the implementation of some of the most innovative, transformational media projects in the world, all following a career directing and editing feature films, trailers, television, music videos and commercials for leading entertainment industry clients. Joyce Schwarz, JCOM Emerging Entertainment Marketing: Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T. She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002. Schwarz is well known as a business writer and colu! mnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more. She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies. Amra Tareen, CEO, allvoices: Prior to allvoices, Amra was a partner at Sevin Rosen Funds. She was at Sevin Rosen from 2000-2006 to focus on investment opportunities in communications infrastructure and next generation carriers. Prior to joining Sevin Rosen, Amra was a product marketing director at Ascend Communications. She was instrumental in growing the DSL business. She was also responsible for product positioning, competitive analysis and outbound marketing for the remote access business. Earlier she worked as the product manager for Ascend's SS7 gateway. Before Ascend, Amra worked at Lucent Technologies in sales and business development positions. She was a sales manager responsible for selling Lucent VoIP and data solutions to carrier customers. Amra began her career in Telecom working as an engineer and a C programmer for Telstra Australia. Amra has an MBA from Harvard University and a Bachelors of Electrical Engineering and Computer Science from University of New South Wales, Australia. Amra grew up in Pakistan and Australia and moved to the USA for her MBA. Amra is married and is a mother of two young boys.