Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Wednesday, October 21st 12:30 PM - 1:45 PM Track II: : Television Platform: Content, Interactivity & Commerce Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content 2010 is the Year of Broadband and Television. Most major television networks have launched ad-supported or subscription-based online video initiatives. They're competing and partnering with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 60% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What's happening in 2010, and what are the implications for 2011 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger. Don't miss this lively and frank discussion about the present and future of the industry's hottest topic! Kristin Frank, Senior Vice President, General Manager, MTV.com and VH1.com Paul Greenberg, EVP and GM, TV Guide Online Todd Merkow, Head of Digital Media, Outdoor Channel Holdings, Inc. Kellie Moore Lakamp, Consultant, Sezmi Jennifer Kavanagh, Vice President of Digital & New Media, Oxygen Media Jonathon Aubry, Senior Director, Branded Entertainment and Partnerships, Here Media Craig Parks, Vice President, Digital Media, IFC Marcia Zellers, Director, FIDM Digital, Moderator Kristin Frank, Senior Vice President, General Manager, MTV.com and VH1.com: Kristin Frank is Senior Vice President, General Manager of MTV.com and VH1.com. Frank oversees the strategy and daily operations of both MTV.com and VH1.com. As part of her core priorities, she is responsible for investing in key areas and better leveraging cross-brand innovation, including integrating digital and television efforts more closely to create complementary and additive experiences with video-based storytelling. Frank was most recently Senior Vice President, Multiplatform Distribution and COO for Logo where she helped develop the distribution strategy for the first-ever launch of a multiplatform digital brand, resulting in extraordinary growth and successful financial performance for all platforms. Under her leadership: she created a strategy to acquire, organically grow and infuse social media into niche websites which resulted in Logo’s number one ranking in its competitive online space, displacing the long-time leader in the market; Logo’s cable and satellite distribution more than doubled in less than three years; and partnerships she developed with dozens of leading digital distributors brought Logo’s content to an audience that never before had content specifically for them on a national platform. Frank has also held multiple positions in MTV Networks Content Distribution and Marketing Group, most recently as Regional Vice President, overseeing distribution strategy for MTV, VH1, CMT, VH1 Classic, MTV 2 and Logo. She is a graduate of Northwestern University’s J.L. Kellogg Graduate School of Management and the University of Iowa. Paul Greenberg, EVP and GM TV Guide Online: Paul Greenberg is Executive Vice President and General Manager of TVGuide.com, a leading entertainment and video content destination serving more than 19 million unique monthly visitors. He is responsible for the company’s digital media strategy, day-to-day management and P&L of TVGuide.com. Since joining the company in 2006, Mr. Greenberg has led a dramatic transformation of TVGuide.com. Under his leadership, TVGuide.com’s site traffic has surged more than 400 percent and its user engagement metrics (visits, page views and time spent per visitor) are the highest in its competitive category. In addition, the company has launched many new products, including the Online Video Guide, a best-in-class video search engine for professional web video content, and unique syndication widgets that allow partners to embed all of TVGuide.com’s content and products on their own sites. Prior to TVGuide.com, Mr. Greenberg served as Senior Vice President, Global Business Development and Partner Relations at MusicNet (now MediaNet), a leading online music provider. In this role, he was responsible for negotiating and closing new partnership deals with companies such as with MTV, Yahoo! and Virgin. He managed the partner relations department and led the strategic and operational implementation of the MusicNet service for distributors. In addition, Mr. Greenberg was responsible for MusicNet’s marketing, public relations and international groups. Previously, Mr. Greenberg worked at MTV Networks as Vice President, Business Operations for MTV.com, where he developed new content revenue streams, managed integration of major online operating divisions and helped double site revenue and traffic in one year. Mr. Greenberg was also Vice President, New Business Development at the MTVi Group responsible for developing and executing strategy and partnerships as well as content syndication. Earlier in his media career, Mr. Greenberg was a sports announcer on 1010 WINS Radio in New York City. Mr. Greenberg earned a Bachelor’s degree from Columbia College and a Master of Business Administration from Columbia Business School. Todd Merkow, Head of Digital Media, Outdoor Channel Holdings, Inc. (NASDAQ: OUTD): Founder and CEO, Three Screens Media: For Outdoor Channel, Todd Merkow has the responsibility of managing and building all aspects of the network's digital media operations, including online, mobile and related digital media assets. He provides counsel on digital strategy while also supporting core teams in managing the day-to-day digital components. Todd is currently President and CEO for Three Screens Media, a cutting edge digital content agency. Merkow has more than 15 years of media management experience. Prior to starting Three Screens Media, Merkow served as president and chief operating officer of the Los Angeles Avengers overseeing the day-to-day affairs surrounding one of the Arena Football League's premier franchises. Prior to his career in arena football, Merkow was the vice president and general manager for Fox Sports Net West and Fox Sports Net West 2, where he oversaw the day-to-day operations for Southern California's two premier sports cable channels. Before his move to L.A., Merkow served as Vice President/General Manager overseeing the launch and day-to-day operations of Fox Sports Net Arizona. Prior to launching Fox Sports Net Arizona, Merkow served as the director of affiliate sales and programming for Fox Sports Direct (aka Liberty Satellite Sports/Satellite Sports Networks) in Dallas for five years. Jennifer Kavanagh, Vice President of Digital & New Media, Oxygen Media, As Vice President of Digital & New Media, Jennifer Kavanagh is responsible for innovating and leading Oxygen’s digital initiatives on all existing and emerging platforms. Well versed in the online space for 12 years, Kavanagh joined Oxygen as Director of Interactive Marketing in 2006. Under her leadership, Oxygen.com has experienced rapid multi-platform growth. Kavanagh' currently oversees Oxygen’s suite of digital assets including Oxygen.com. The site is a hub for Generation O featuring editorial content that focuses on everything from television to fashion, and includes an interactive offering around games and social media. Kavanagh oversees the development of each Oxygen series microsite which include blogs, photo galleries and the bOnus act, an additional act to every original episode available exclusively to online and mobile users. The website recently saw the premiere of Oxygen’s first web based series, “Mommywood,” based on the book of the same title by Tori Spelling. Recently, Kavanagh oversaw the launch of a suite of digital assets including Fantastic Plastic Makeover, a tool that allows users to upload a photo and give themselves a “virtual facelift” utilizing advanced computer vision and image processing algorithms; hormoneOscope, a downloadable widget or iPhone application that delivers users with a hormone horoscope every few days based on their menstrual cycle; and tweetOverse, Oxygen's exclusively branded micro-blogging universe powered by Twitter technology. Kavanagh is also leading the digital side of the Oxygen Everywhere strategy. Oxygen Everywhere is a multiplatform strategy that puts the network in front of its young, female audience, wherever they are. Kavanagh is responsible for optimizing sponsorship opportunities online as part of Oxygen’s Super 360 offerings, which extends on-air advertising sponsorships into relevant content on NBC Universal’s female focused properties, including custom editorial on www.oxygen.com. Before joining Oxygen, Kavanagh was Director of Client Services at NETexponent where she was responsible for leading strategic marketing initiatives online for clients including the New York Times, Verizon and Financial Times. Craig Parks, Vice President, Digital Media, IFC: As vice president of digital media for IFC (The Independent Film Channel), Craig Parks is responsible for the oversight and strategic direction of the networks' alternative platforms including IFC.com, IFC syndicated digital content and IFC Free, the network's On Demand service. In addition, he oversees the development and production of IFC Media Lab, the network's incubator for aspiring filmmakers. Mr. Parks was named to this post in July 2008. Mr. Parks is spearheading an aggressive original web series slate for IFC.com. Among the series launched this year include: Lunchbox, a daily show that highlights the latest content on IFC.com in film, music, politics and beyond; Get Hit, a step-by-step guide on how to achieve guaranteed viral internet success…or nearly die trying; and two series with filmmaker Joe Swanberg - Young American Bodies, a candid, no-holds-barred look at the intersecting love lives of six 20-somethings in Chicago, and The Stagg Party, a documentary web series about Ellen Stagg, a professional photographer in Brooklyn, New York, whose love of photography extends from commercial jobs to more personal erotic work. Previously, Mr. Parks was vice president of branded entertainment and business development and oversaw he development and production of IFC's sponsorship and branded entertainment content. Some of the key projects he spearheaded included the Red Bull After Hours Web Series Challenge, a search for the next great web series director, and Absolut Indies, a weekly film strand presented by Absolut Vodka featuring a branded user-generated film-making experience. Prior to joining IFC in 2007, Mr. Parks served for three years as executive producer and creative director of specials projects in the on-air and promotions department of Rainbow Media Holdings LLC, the parent company of IFC. In this role, he serviced Rainbow Media corporate and many of its businesses, including IFC, WE tv, LIFESKOOL, SPORTSKOOL and VOOM HD Networks. Mr. Parks oversaw a team that was responsible for the creation of branding and launch campaigns, co-branded packaging and short form entertainment, sales tapes, wraps, graphics packages and other marketing initiatives. During this time, he was instrumental in developing the sponsorship and branded entertainment model that IFC uses today. Mr. Parks also developed and produced SPORTSKOOL's first sponsor integrated campaign with Jeep®, and award-winning PSAs for WE tv's public affairs initiative, featuring celebrities such as Alicia Keys and Nia Vardalos. Before joining Rainbow Media, Mr. Parks was an executive producer for ABC Family from 2002-2004 and oversaw the creation and execution of integrated marketing and co-branded content for ABC Family's marketing and on-air promotions departments. He was also responsible for branding and served as a key contributor to the channel's re-brand in 2003. While at ABC Family, he also developed and produced original content for Sears tied to the network's Friday night movie wraps. Earlier in his career, Mr. Parks held positions at MTV, VH-1 and freelance work as a producer. Mr. Parks earned his Bachelor of Arts degree in American studies at the University of Florida and did his graduate work in film studies from the University of Texas. Marcia Zellers, Media Industry Executive, Moderator: Marcia Zellers has been leading high profile digital initiatives since 1994, when she co-founded MTV Interactive in New York. Now LA based, she specializes in digital strategy, product development, business development and creative for media and entertainment. In 2006, Zellers was listed as #3 on the Hollywood Reporter/Producers Guild Digital 50, a compendium of the most influential and innovative people in digital media. Zellers was a two-year Co-Chair of the Emmy Awards Committee for the Academy of Television Arts and Sciences Interactive Media Peer Group, Chair of the 2005 European Broadcasters Union Conference on Cross-Media Strategies on Marketing, 2004 International Mentor for the Australian XMedia Lab, and is a frequent speaker and panelist at industry events. Zellers previously heading up digital media for A&E Television. Prior to that, she ran the American Film Institute’s AFI Digital Content Lab, an industry R&D center that pairs design and technology experts with traditional media companies to create innovative digital media properties. From breaking new ground on an early video entertainment portal as the Supervising Producer of Warner Bros. Online’s late-‘90s Entertaindom, to creating and producing some of the earliest interactive TV programming and live digital events at MTV in the mid-‘90s, Zellers has a reputation as a pioneer and innovator in the digital media space. Zellers is also a published writer and editor, and has an eclectic background that includes publishing, marketing, advertising, fundraising, and stock brokerage.