Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Upfronts! The Future of Advertising Digital Hollywood The Loews Hotel, Santa Monica October 19-22, 2009 Digital Hollywood Upfronts! Seminars and Screenings Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands Meetups & Partnerships The Must Attend Event - Your Future! Four Days The Advertising Agenda at Digital Hollywood Monday, October 19th 1:00 PM – 2:15 PM Track I: Hollywood 2.0 – Disruption and Transformation The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce Mike McCurry, Co-Chair, Arts+Labs, former Press Secretary, President Bill Clinton Dave Martin, VP, Digital, Ignited Agency Carlson Choi, Director Interactive Marketing, Activision Mike Hurt, SVP, Comscore Howard Owens, Managing Partner, Reveille Baris Karadogan, Partner, Fuse Capital Howard Stein, SVP, Digital Development, FremantleMedia North America Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator For Session Description & Speaker Bios Click Here Track II: The Advertising Platform Hypertargeting: Ad Networks, Ad Serving and Ad Targeting Bruce Falck, Head of Google Content Network, Google James Colborn, Director, Microsoft Advertising Heather Hopkins, SVP and General Manager, MTVN Tribes Imran Khan, Managing Director, J.P. Morgan Richard Jalichandra, CEO, Technorati Mark Walsh, CEO and Chairman, Genius Rocket Steven L. Canepa, General Manager, Global Media & Entertainment Industry, IBM Media & Entertainment Industry, Moderator For Session Description & Speaker Bios Click Here 2:30 PM – 3:30 PM Track I - Hollywood 2.0 – Disruption and Transformation The Entertainment and Technology Transformation: Reimagining the TV, Mobile and Broadband Video Experience Richard Kand, Sr. VP of Strategy, MTV Networks Bob O'Donnel, VP of Client Services, IDC Charles “Kip” Compton, Senior Director & General Manager, Video & Content Networking Business Unit, Cisco Systems, Inc. Benjamin Ling, Director of Platform and Product Marketing, YouTube Kelly Day, EVP and COO, Digital Media and Commerce, Discovery Communications Shashi Seth, Chief Revenue Officer, Cooliris, Moderator For Session Description & Speaker Bios Click Here Track II - Reinventing Advertising II Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games Kirk Cheyfitz, CEO, Story Worldwide Jesse Redniss, Vice President, Digital, USA Network Kalpana Sehwani, Category Director, Entertainment - Platform-A, AOL Tom Straszewski, VP, Interactive Sales, Comcast Spotlight Michael Lazeow, CEO, Buddy Media Scott Ferris, GM, Microsoft Advertising Edward K. Moran, Director of Product Innovation, Deloitte Services LP, Moderator For Session Description & Speaker Bios Click Here 3:45 PM – 5:00 PM Track I - Hollywood 2.0 – Disruption and Transformation Cable, TV and Broadband - New Content - New Networks - Streams, Platforms, Devices Steve Stanford, Digital Entrepreneur, former head, digital media group, ICM Stephan Shelanski, Executive Vice President, Programming, Starz Entertainment, LLC Michael Kernan, Chief Executive Officer, NuMedia Studios (former executive ICM) Larry Tanz, President/COO, Agility Studios Lance Ware, Chief Technology Officer, Technicolor Paul Colichman, co-founder and CEO, Here Media, Inc. Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator For Session Description & Speaker Bios Click Here Track II - Reinventing Advertising III Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media Steve Banfield, CEO Mixercast Bill Stephenson, VP Advertiser Solutions, Nielsen Online Ali Rana, Vice President, Digital Strategy, Dynamic Logic Chance Parker, Vice President and General Mmanager, J.D. Power and Associates Adam Shlachter, Senior Partner, Digital Practice Lead, MEC Interaction Esco Strong, Sr. Manager, Microsoft Advertising Institute Mark Ghuneim, CEO, Wiredset, Moderator For Session Description & Speaker Bios Click Here Tuesday, October 20th SuperSessions 9:00 AM - 10:15 AM Track I: Reinventing Advertising IV Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms Tim Hanlon, Executive Vice President/Managing Director, VivaKi Ventures John Lisko, Executive Communications Director, Saatchi & Saatchi LA Scott L Brown, SVP Strategy & Digital Platforms, The Nielsen Company Brent Poer, Senior Vice President, Managing Director MediaVest Los Angeles Carrie Frolich, Managing Director, Digital Media, MEC Interaction Randy Wooton, General Manager, Microsoft Advertising Doug Scott, President, OgilvyEntertainment, Moderator For Session Description & Speaker Bios Click Here Track II: Broadband & The Smartphone, Session IV Social Apps and Mini-Apps as the Next Platform: Advertising and Commerce in Mobile, Social Media & Broadband Manish Jha, President and CEO, envIO networks Jared Fliesler, Director, Business Development, Slide Inc. Shaukat Shamim, CEO & Co-Founder, Permuto David A. Yovanno, Chief Executive Officer, Gigya Jon Vlassopulos, CEO, Moderati Tom Kenney, President, Verve Sun Jen Yung, Managing Director, Nightwood Capital, Moderator For Session Description & Speaker Bios Click Here 10:45 AM - Noon Track I: Digital Hollywood Upfronts - The Screenings: Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands Track II: Hollywood 2.0 – Disruption and Transformation Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience Kevin Yen, Director of Strategic Partnerships, YouTube Jared Tobman, Senior Vice President and Executive in Charge of Production for Reveille LLC Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks Patrick Barry, VP Connected TV, Yahoo! Cristian Cussen, Director of Content & Marketing, MySpaceTV / MySpace.com John Penney, President, Foresee Entertainment, Moderator For Session Description & Speaker Bios Click Here Track III: Reinventing Advertising V Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale Anthony Di Biase, Executive Creative Director, Wunderman Southern California Jason Witt, Senior Vice President, General Manager, Digital Fusion, MTV Networks David Shulman, Chief Digital Officer, Enfatico Marc Ruxin, Chief Innovation Officer, McCann Worldgroup San Francisco Mark Marvel, Sr. Director, Video Monetization, msnbc.com Tod M. Sacerdoti, CEO & Founder, BrightRoll, Inc. Steven Abraham, Global Leader, Media & Entertainment Practice, IBM Global Business Services, Moderator For Session Description & Speaker Bios Click Here 12:30 PM – 1:45 PM Track I: Digital Hollywood Upfronts - The Screenings: Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands Presentations by: Interpublic Emerging Media Lab and Partnering Companies Track II: Hollywood 2.0 – Disruption and Transformation Hollywood and Media Reinvented - Traditional Media Transformed! Internet Video, Mobile & Games: Broadband as Next Generation Mass Media Programming and Big Business Eric Berger, Senior Vice President, Digital Networks, Sony Pictures Television Neal Tiles, CEO G4 Cable channnel Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal Albie Hecht, CEO, Worldwide Biggies Andrew B. Lipsher, Partner, Greycroft, LLC Greg Goodfried, co-founder, president and COO, EQAL Shawn Gold, Partner, SocialApproach, former CMO, MySpace, Moderator For Session Description & Speaker Bios Click Here Track III: The Broadband Track The Broadband Economy: Video, Communications, Personalization, Social Media, Content, Lifestyle and Advertising Ecosystem Richard Cooperstein, Head of International, Business Development and Strategy, Facebook Inc. Jon Ferro, EVP TV Distribution & Digital Sales, LIONSGATE Derek Kuhn, Vice President, Emerging Technology and Media, Alcatel-Lucent Josette Bonte, Chief Digital Media Strategist, Cisco IBSG Eric Fitzgerald Reed, Vice President - Market Issues and Policy, Verizon Communications Dean Carignan, Director, Microsoft Advertising Alex Ben Block, Contributing Editor, The Hollywood Reporter, Moderator For Session Description & Speaker Bios Click Here 2:15 PM – 3:30 PM Track I: Digital Hollywood Upfronts - The Screenings: Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands Presentations by: Lionsgate and Partnering Companies Track II: Hollywood 2.0 – Disruption and Transformation Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce Vince Messina, Regional Sales Director, Western U.S., Microsoft Advertising Ryan O’Hara, President of TV Guide Network and TVGuide.com Sandy Grushow, President, Filmaka, former, Chairman of Fox Television Entertainment Group Eric Goldstein, Director, Emerging Platforms & Partnerships, Disney ABC Television Group Jason Klarman, General Manager, Oxygen Media Sharon Waxman, Editor in Chief, TheWrap, Moderator For Session Description & Speaker Bios Click Here Track III: Hollywood 2.0 – Disruption and Transformation Celebrity Media and Reality Shows Transform Broadband, Mobile, Social Media and TV Joerg Bachmaier, SVP, Digital Media & Business Develop Noah Oppenheim, Head of Unscripted Development, Reveille Roy Bank, President, Television, Merv Griffin Entertainment Joseph Kapsch, executive producer, entertainment, LATimes.com and The Envelope Peter Kafka, Senior Editor, All Things Digital, Moderator For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Track I: Digital Hollywood Upfronts - The Screenings: Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands Track II: Reinventing Advertising VI The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment Adam Stewart, Industry Director of Media & Entertainment, Google Chris Allen, Vice President/Director of Video Innovation, Starcom USA David L. Kang, J.D., Ph.D., Senior Vice President and General Manager, Rodale.com Chris Monaco, Vice President, Octagon Music+Entertainment Ro Choy, Chief Revenue Officer, RockYou Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator For Session Description & Speaker Bios Click Here Track IV: Reinventing Advertising VII Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR Brandon G Berger, Vice President, Digital Innovation, MDC Partners Davang Shah, Head of Marketing - Automotive, Finance, Entertainment, and Travel, Google Jason R. Krebs, co-founder and President, Sales & Marketing, ShortTail Media Warren Schlichting, SVP, Corporate Development Canoe Ventures Dawn Wager, Group Communications Director, Saatchi & Saatchi LA Ken Papagan, President & Chief Strategy Officer, Rentrak Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator For Session Description & Speaker Bios Click Here Wednesday, October 21st 9:00 AM - 10:15 AM Track I: Reinventing Advertising VIII Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale Thomas F. Tafuto, SVP, Creative, D I G I T A S Derek Leedy, Vice President, Account Direct, Mediasmith Brad Davis, Senior Vice President, West Coast Multimedia Leader, Disney Online Julie Diffenbach, Associate Director, Interactive, Media Storm Jamie Elden, Vice President, Digital Alloy Media + Marketing Diaz Nesamoney, CEO, Jivox Brett Wilson, CEO and co-founder, TubeMogul Levy Cohen, CEO and co-founder, Collarity Daniel Harris, Chairman & CEO, MediaPass, Moderator For Session Description & Speaker Bios Click Here Track IV: Reinventing Advertising IX Breakthroughs in Advertising, Technology and Content - Innovation in The Visual and Contextual Experience - Web, Video and Mobile Michael Scherotter, Media Experience Evangelist, Media and Communications, Microsoft Corporation Yahav Isak, Director of Interactive Production, JWT Mark Pascarella, President & CEO, Gotuit Media Corp Maurício Mota, Chief Storytelling Officer, Founding Alchemist, The Alchemists John Sedlak, SVP of Sales & Strategic Alliances, Vibrant Media Lauren Cole, President, Cole Media, Moderator For Session Description & Speaker Bios Click Here 12:30 PM - 1:45 PM Track I: Video & Next Wave AdvertisingTrack Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model Scott Francis, Chief Technical Officer, PRN Ian Baer, Managing Partner & President, Big Fuel Simon Kelly, Chief Operating Officer, Story Worldwide Stephen Baer, Managing Partner, The Game Agency Brian Murphy, Executive Vice President of Branded Entertainment, TBA Global Mike Siegenthaler, Director, Branded Entertainment, Microsoft Advertising Neil McGinness, CEO, Weekly World News, Moderator For Session Description & Speaker Bios Click Here 2:15 PM - 3:30 PM Track I: Video & Next Wave AdvertisingTrack Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Elizabeth Bleser, Managing Director, Incognito Digital Brian Shin, CEO, Visible Measures Sean Morgan, CEO, Critical Media, Inc. Waikit Lau, Co-Founder and President, ScanScout Peggy Fry, Senior Vice President, Clearspring Technologies Jack Rotherham, SVP of Strategic Sales & Partnerships, Metacafe Raj Amin, CEO, HealthiNation Scott Cohen, President, Dimestore Media, Moderator For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Track I: Video & Next Wave AdvertisingTrack Monetizing Broadband Video — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working? Frank Barbieri, CEO and founder, Transpera Lee Pearson, Vice President, Digital Advertising, FOX Digital Media Brad Herman, SVP, MTVN Digital Operations, MTV Networks Julian Zilberbrand, VP Group Director, Technology and Ad Operations, MediaVest/Publicis Andrew Locke, Senior Director of Product Strategy, msnbc.com Tania Yuki, Director, Product Management, comScore Steve Robinson, President, Panache, Moderator For Session Description & Speaker Bios Click Here Track III: The Broadband Platform – PC, Mobile, TV and Advertising Monetizing Digital Content - Innovative Ideas as Media, Entertainment and Technology Transform the Economy Mike Leo, CEO and President, Operative John Dokes, VP of Marketing and Sales, Marvel Entertainment, Inc. Sean Nolan, Vice President, Online Operations and External Online Marketing, Rodale Inc. Marcien Jenckes, President, Media and Content, Grab Networks Alex Baxter, General Manager of Digital Media, PARADE Marty Roberts, VP of Marketing, thePlatform Venkat Eswara, Director of Marketing Applications and Mobile Video, Motorola Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator For Session Description & Speaker Bios Click Here Thursday, October 22nd Strategic Investigation - Drill Down Day 9:30 AM - 10:45 AM Track II: The Advertising Platform Advertising, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest Joe Hyrkin, Vice President of Sales and Business Development, Gaia Online Rick Mathieson, Award-Winning Writer and Author, Branding, Advertising & Marketing Gui Karyo, Executive Vice President, Operation, Majesco Entertainment, Inc. Jon Radoff, CEO and Founder, gamerDNA Robert Norton, Managing Director, North America, King.com Alok Kejriwal, CEO and Co-Founder, Games2win James Green, CEO, Giant Realm, Moderator For Session Description & Speaker Bios Click Here Track IV: The Advertising Platform Non-Traditional Advertising: Word of Mouth, Blogs, Guerilla Marketing, Social Media Experiences, Events Rebecca Weeks Watson, Director, Business Development, Real Girls Media Heather Morgan Scott, Senior Food Editor, Meredith Corp. Chris Aarons, Co-Founder & CEO, Buzz Corps Jim Calhoun, CEO, PopularMedia, Inc. Chris Aarons, Co-Founder, Ivy Worldwide Ted Murphy, Founder & CEO, IZEA Kitty Kolding, CEO, House Party Brian Solis, Principal, FutureWorks PR, Moderator For Session Description & Speaker Bios Click Here 11:05 AM - 12:20 PM Track I: The Advertising Platform Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting Jason George, CEO, Telescope Michele McGarry, Vice President of Business Development, ThinkAnalytics Michael Stich, Director of Strategic Planning, Bridge Worldwide Rob Crumpler, President and CEO, BuzzLogic John Hoctor, Director, Navic, Microsoft Paul Martino, CEO and co-founder, Aggregate Knowledge Stephen Mannel, Director of Market Solutions for Media & Communications, Salesforce.com, Moderator For Session Description & Speaker Bios Click Here Track II - The Advertising Platform Advertising Innovation! Broadband, Mobile, In-Video, In-Game, Social Networks, Blogs and Podcasts Steve Goldman, CEO and co-founder, Ace Metrix Thibaut Potdevin, Media Activation Manager, UEFA Kevin McKenzie, CEO, JiWire Ryan Steelberg, president and CEO, Brand Affinity Technologies, Inc. (BAT) Jason Feffer, CEO/Co-Founder, SodaHead.com Drew Hilles, Chief Sales Office, GOOM Radio Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator For Session Description & Speaker Bios Click Here Track III: The Broadband Platform – PC, Mobile, TV and Advertising All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising Allen Duan, Vice President, Digital Distribution and Partner Relations, MTV Networks Stephen Condon, Director Market Development, Digital Media Solutions, AT&T John McWeeny, Chief Operating Officer, TurnHere Chad Cooper, Marketing and Editorial Content, OVGuide.com Patrick Lopez, CMO, Vantrix Matt Wasserlauf, Founder and CEO, BBE Cynthia Francis, Chief Executive Officer & Co-Founder, Reality Digital Derek L. Norton, Managing Partner, WATERTOWER GROUP, Moderator For Session Description & Speaker Bios Click Here Track IV: The Advertising Platform Marketing Hollywood - Movies, Broadband, TV, Games, Music - Cross Platform Branding, Live Events & Enhanced Media Lisa Marino, CMO, RockYou Sara Bordo, VP, Digital Marketing, MGM Andrew Lin, Marketing, Miramax Jason Peterson, President, GoDigital Media Group Geoff Cook, CEO, myYearbook Craig Bland, Vice President Celebrity Programming and Development, BuzzMedia Adrian Sexton, Co-Founder & CEO, New Medici LLC, Moderator For Session Description & Speaker Bios Click Here 12:50 PM - 2:00 PM Track I: The Advertising Platform Strategizing the Campaign: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV Brian Fitzgerald, co-founder and President, Gorilla Nation Media Dimitry Ioffe, CEO, The Visionaire Group Michael Bellavia, President, Animax Entertainment Jed Horovitz, President and CEO, Internet Video Archive (IVA) Warren Tomlin, President, Fuel Industries Itzik Cohen, CEO, ClipSync Howie Kleinberg, Senior Vice President, Electric Artists Mark A. Vega, Of Counsel, Luce Forward, Moderator For Session Description & Speaker Bios Click Here Track II: The Advertising Platform; The Broadband Track Content and Advertising Strategies Across Platforms: Broadband, Mobile and TV Eric Elia, VP of Professional Services, Brightcove C. Finnegan Faldi, Vice President, Global Broadband & North America Region Partnerships, Yahoo! Inc Bob Holmes, CEO, Sudden Industries Greg Neichin, co-founder, PlaceVine Jonathan Cobb, CTO, Limelight Networks Mobility Group George Freriks, iMMovator, The Netherlands John Glascott, Chief Revenue Officer, Nabbr Dan Chu, Principal, Altman Vilandrie & Company, Moderator For Session Description & Speaker Bios Click Here Track III: The Broadband Platform – PC, Mobile, TV and Advertising The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications Chris Adams, CEO, View2Gether.com Alan Levy, co-founder and CEO, BlogTalkRadio Lauren Bigelow, General Manager & SVP Marketing, WeeWorld Amra Tareen, CEO, allvoices Judy Shapiro, Senior VP, Sales & Marketing, Paltalk Stephanie Piche, Co-Founder, Executive Producer, MomTV Marissa Gluck, founder, Radar Research, Moderator For Session Description & Speaker Bios Click Here Track IV: : The Advertising Platform NextWave Advertising: Video Advertising on Mobile, Broadband and TV Robin Thurston, CEO, MapMyFitness Jarvis Coffin, President & CEO, Burst Media Douglas J. Burke, General Manager, FatTail, Inc. Jim Houck, Director of Entertainment, Sapient Interactive Anupam Gupta, CEO, Mixpo Chase Norlin, CEO, Pixsy Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator For Session Description & Speaker Bios Click Here 2:15 PM - 3:30 PM Track I: Video Advertising and The Broadband Platform – PC, Mobile, TV and Advertising Delivering Advertising and Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience John J. Petrocelli, CEO, Incited Media Marc Scarpa, CEO, SimplyNew Dea Lawrence, Vice President, West Coast Sales, PointRoll Eric Troyer, Director of Global Peering Services, Equinix David Ng, Business Development Manager, ChinaCache North America Gianluca Ferremi, VP Product Strategy and Planning, Bestv David Bloom, Social Media Relations consultant, Words & Deeds, Moderator For Session Description & Speaker Bios Click Here Track II: The Smartphone, Session X, The Broadband Platform Mobile and Broadband Apps, Hollywood Content, Advertising & Commerce John Bryan, VP Business Development, Mashlogic Daren Tsui, CEO, mSpot David Gwozdz, CEO, Mojiva David Kruis, CEO, Metranome Alberto Montesi, Founder and CEO, Flycell Jeff Yasuda, CEO and Founder, Blip.fm Elaine B. Coleman, Ph.D, Vice President, Interpret LLC, Moderator For Session Description & Speaker Bios Click Here Return to Digital Hollywood Agenda - Click Here