Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Tuesday, October 20th SuperSessions 10:45 AM - Noon Track II: Hollywood 2.0 – Disruption and Transformation Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options. Kevin Yen, Director of Strategic Partnerships, YouTube Jared Tobman, Executive Vice President of Digital and Production, Reveille LLC Russ Schafer, senior director of product marketing, Yahoo! Connected TV Jessica Schell, SVP, Digital Strategy and Business Development, NBC Universal Keith Quinn, Senior Vice President of Creative Development & Production, Paramount Digital Entertainment Kenneth Hertz, Senior Partner, Goldring, Hertz & Lichtenstein John Penney, President, Foresee Entertainment, Moderator Kevin Yen, Director of Strategic Partnerships, YouTube: As Director of Strategic Partnerships at YouTube, Kevin Yen (@KevinYen) leads the monetization and general performance of YouTube's content and distribution deals, as well as the marketing of the YouTube platform to the media industry. Kevin’s online video expertise spans revenue generation, advertising models, social media, and deal structuring. At YouTube, Kevin created the Four R's marketing framework of Revenue-Reach-Research-Rights, used by partners to develop their syndication strategies. He founded and chairs the company’s Video Advisory Board, consisting of its most innovative content producers. Prior to Google’s acquisition of YouTube in October, 2006, Kevin built and directed the partner management team for Google Video's ad-supported and paid download service. He also negotiated over $500 million in large-scale search and contextual advertising deals with Google's top partners, including AOL and InfoSpace. Before joining Google, Kevin held Senior Product Manager positions at Netscape and AOL. His work included helping transform the Netscape Navigator browser into the foundation of today's open source Mozilla Firefox. In addition, Kevin negotiated distribution deals with Sun Microsystems and Macromedia, and innovated advanced ad targeting methods. He pioneered marketing optimization systems at a startup, and programmed quantitative forecasting models for Apple, Hewlett Packard, and others. Kevin has been recognized as a Top 50 Digital Power executive by The Hollywood Reporter. He is a frequent industry speaker on internet business innovation, and you can follow @KevinYen on Twitter. He earned his BA in Applied Mathematics from UC Berkeley, MS in Engineering from Stanford, and MBA from the Haas School of Business at UC Berkeley. Jared Tobman, Executive Vice President of Digital and Production, is responsible for producing Reveille’s digital entertainment programming, and he oversees physical production of a diverse roster of television programming. In the past 3 years, Mr. Tobman has served as Executive Producer of 9 online branded entertainment series for sponsors such as Kraft (“5 Minute Office Workout with Bob Harper” and “Chef to the Rescue with Cat Cora”); Toyota (“Appetite for Life with Andrew Zimmern”); Microsoft (“It’s Everybody’s Business with Jack and Suzy Welch); Post Cereals (“That Takes Grape Nuts with Kenny Mayne”); and additional series sponsored by Subway, Volvo, and Cingular. In television programming, Mr. Tobman currently serves as Co-Executive Producer of “Breakthrough with Tony Robbins” for NBC and “The Buried Life” for MTV. He served as Co-Executive Producer of NBC’s “American Gladiators” and “My Dad Is Better Than Your Dad”; Bravo’s “Shear Genius” and “Tabatha’s Takeover”; ABC Family’s “Switched”; Showtime’s “American Candidate”; in addition to series on MTV, Tru, TLC, and The N. Prior to joining Reveille, Mr. Tobman produced documentary-style television programs in some of the world’s most challenging and dangerous environments. His first producing job was as a field producer for Paramount Television's syndicated adventure series, “Wild Things,” which profiled people who work with wildlife in the world's most remote locations, including Indonesia, South Africa, India and Nepal. Mr. Tobman also served as a producer of the first two seasons of CBS’ Emmy Award-winning “The Amazing Race,” for which he produced episodes in New York, Tunisia, India, Alaska, South Africa, and Australia. Following that he served as Supervising Producer of ABC's “Profiles from the Front Line,” a documentary series created by Jerry Bruckheimer and Bertram van Munster (“Cops”), which profiled the men and women serving in the United States Armed Forces. Mr. Tobman is a graduate of Princeton University. Jared Tobman lives with his wife Johanna and his sons Miles, Theo & Eli in Santa Monica, California. Jessica Schell, Senior Vice President, Digital Strategy and Business Development, NBC Universal Digital Media: Jessica joined NBC Universal Digital Media in January 2006. Her responsibilities include strategic planning, partnerships and organic growth initiatives across NBCU’s digital media divisions. In addition, Schell is responsible for interacting with the venture capital and investment banking communities and identifying digital investments and acquisitions for NBCU. Transactions include the acquisitions of iVillage, Television Without Pity and LXTV, a leading producer of local entertainment programming. Jessica secured financing from Providence Equity Partners for the launch of Hulu, the premium online video destination which is a joint venture between News Corporation and NBCU. Jessica serves on the board of the Peacock Equity Fund and works closely with the fund to evaluate investments and ensure strategic alignment and operational synergies between NBCU and Peacock’s investments. Peacock is a $250 mil strategic investment vehicle launched by NBCU and GE Commercial Finance in January 2007. Peacock has completed 8 equity investments in early stage companies alongside NBCU operating deals, including Blogher, Trion, Everyzing, BigPoint and Healthline. Previously, Jessica was a Vice President at Allen & Company, where she advised media and entertainment companies on strategic initiatives, mergers and acquisitions. Jessica advised News Corp on the sale of the Los Angeles Dodgers, and advised Primedia on the sale of New York Magazine. Prior to Allen & Company, Jessica was at the Walt Disney Company in the Corporate Strategic Planning group, where she did new business development for network and cable properties, including developing the business plans for SoapNet and Toon Disney. Jessica has a degree in History and Literature from Harvard College and an MBA from Harvard Business School. Russ Schafer, Senior Director of Product Marketing, Connected TV, Yahoo! Inc.: Russ Schafer brings twenty years experience in product and corporate marketing to his role as Senior Director of Product Marketing for Yahoo! Connected TV. Russ has global product marketing responsibility including consumer insights, segmentation, concept development, branding, pricing, positioning and compelling “out of the box” consumer experiences. Yahoo! Connected TV is at the leading edge of the Web’s intersection with the “10-foot experience” of television viewing. Prior to joining Yahoo!, Russ held positions as Director of Marketing, Director of Technology Management, Director of Business Development and Operations, and Regional Sales Manager for Intel, Sybase, and IBM. He has marketed a broad range of hardware, software, and Internet products and services to consumers and businesses. His responsibilities spanned the entire product lifecycle, including research, design, development, branding, pricing, manufacturing, inventory management, distribution and intellectual property. Russ’ experience as an entrepreneur included time as Director of Product and Business Management for an Intel-funded startup that developed a mobile wireless and e-commerce software platform and service. He was responsible for market development and business management including market research, pricing, user interface design, e-commerce transactions, e-coupon advertising, and a multi-million dollar P&L. Russ holds an MBA in international business from Duke University and a BBA in Management from Texas A&M University. John Penney, President, Foresee Entertainment: John Penney oversees Foresee’s operations and the planning and development of its strategy, expansion efforts and new business platforms. Penney brings a deep and varied media and entertainment background to Foresee. During the five years he was with HBO, most recently as Senior Vice President, Digital Initiatives, he oversaw the strategic planning, delivery and operational management of new advertising-supported broadband channels. More recently, Penney served as Head of Global Media Strategy for IMG, Inc., where he was responsible for developing and implementing a new global entertainment strategy, focusing on production and distribution of non-scripted, scripted, and digital programming. Penney was an early proponent of the digital transformation of the entertainment industry. As Executive Vice President at ACTV, Inc., he oversaw the development and licensing of technologies and intellectual property for interactive television, personal computer, wireless data and mobile entertainment environments. He also served as consultant and Managing Director, at Scient, Inc., where he created and marketed digital migration strategies for major entertainment content and distribution companies. Penney also served as Vice President, Planning and Development, for Viacom, Inc. Even before his direct experience working for media and content companies, Penney had developed a deep financial expertise in the sector. He spent seven years on Wall Street, both as an equity research analyst at Sanford C. Bernstein & Co., Inc. covering the media and entertainment industries, and as a financial analyst in the Media & Telecommunications Corporate Finance group of The Chase Manhattan Bank, N.A. John has also consulted for major media and telecommunications companies, including AT&T where he provided strategic guidance on the launch of the company’s IPTV service and targeted advertising technology platform. At Foresee, Penney applies his business/product development, strategy, management, and financial expertise to developing next-generation, advertising supported and premium digital/traditional media & entertainment platforms. Penney is currently focusing on creating new business models, and product suites for broadband, mobile, and technology-enabled entertainment platforms. He joined Foresee in September 2008 and is based in Los Angeles. Penney holds a B.A. in Social Psychology from Wesleyan University and a Master’s Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University. He currently is a member of the board of directors of Arbinet, a NASDAQ traded provider of electronic markets for telecommunications services and digital goods. He lives in Los Angeles with his wife and daughter. Keith Quinn, Senior Vice President of Creative Development & Production, Paramount Digital Entertainment: Keith Quinn is Senior Vice President of Creative Development & Production at Paramount Digital Entertainment where he oversees PDE’s slate of original properties. Previously, Quinn was Chief Creative Officer and a co-founder of Agility Studios where he oversaw content development from acquisition through production and distribution, and led creative product strategy. His background includes roles at Mark Burnett Productions, WPP Group, and LivePlanet as Senior Vice President of Production & Development, where he produced feature films (Running the Sahara, Freedom Writers Diaries) and MSN’s first original series FAN CLUB, launched Emmy-nominated Project Greenlight, and set up numerous television projects. Kenneth Hertz, Senior Partner, Goldring, Hertz & Lichtenstein: Hertz, managing partner in the Beverly Hills law firm of Goldring, Hertz and Lichtenstein LLP, specializes in representing talent in the entertainment industries. The firm’s clients include Will Smith, Destiny’s Child, Beyonce Knowles, Christina Aguilera, No Doubt, Hillary Duff and Alanis Morissette. Prior to joining the firm, Hertz was vice president, music -- business and legal affairs -- for The Walt Disney Company. Hertz is also a principal in Membrain, an entertainment marketing strategy consulting firm that consults a number of firms engaged in businesses operating in the entertainment content, technology and marketing industries (including Hasbro, Alliance Entertainment, BMG and The Estate of Elvis Presley, Def Jam and Paul Frank Industries). Hertz is a frequent speaker on the subjects of entertainment, convergence and technology, and has been an instructor at UCLA’s Anderson Graduate School of Management. Hertz is also active in various causes and in December 2002 he, and his partner Fred Goldring, received the ACLU’s Bill of Rights Award for their extraordinary commitment to social justice.