Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Tuesday, October 20th SuperSessions 2:15 PM – 3:30 PM Track II: Hollywood 2.0 – Disruption and Transformation Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce Since its beginnings, technology has transformed the entertainment industry and media industries. And while there were always the naysayer, predicting such gems such as the end of Hollywood with the invention of TV or that cable would doom the TV industry, the entertainment industry has more durable than they could have ever suspected. In fact, with the coming of new technologies, the entertainment and media industries has emerged as a global powerhouse. And the more things change, the more they stay the same. Entertainment and media are being challenged once again - Hollywood 2.0 is now upon us with an entirely new set of technologies with new rules of engagement. In this session, we are delighted to welcome a group of frontline players in the Hollywood 2.0 transformation. Vince Messina, Regional Sales Director, Western U.S., Microsoft Advertising Sandy Grushow, President, Filmaka Ryan O’Hara, President of TV Guide Network and TVGuide.com Jason Klarman, General Manager, Oxygen Media Aubrey Freeborn, Senior Vice President, Marketing & Product Management, Worldwide PPV, VOD & EST, Twentieth Century Fox Sharon Waxman, Editor in Chief, TheWrap, Moderator Ryan O’Hara is President of TV Guide Network and TVGuide.com, which are part of a joint venture owned by Lionsgate, the leading next generation studio, and One Equity Partners, the private equity firm of JPMorgan Chase. He is responsible for leading the company’s business strategy and growth, while overseeing all functional areas, including advertising sales, distribution, programming and development, marketing/PR, finance and operations. TV Guide Network is one of the 25 most widely distributed cable networks and reaches 83 million households. TVGuide.com is a one-stop entertainment and video content destination serving 19 million unique monthly visitors. Mr. O’Hara was appointed President of TV Guide Network in August 2005 during which time the company was owned and operated by Gemstar-TV Guide. Under his leadership, Mr. O’Hara grew revenues to $129 million in 2008 while substantially increasing the network’s original programming slate. Mr. O’Hara was an integral part of two M&A transactions involving TV Guide Network, including the sale of Gemstar-TV Guide to Macrovision Solutions in May 2008 for $2.3 billion followed by the sale of TV Guide Network and TV Guide.com to Lionsgate in March 2009 for $255 million. Previously, Mr. O’Hara served as President of TVG, an interactive horseracing network owned by Gemstar-TV Guide. In just two years, he grew TVG’s revenues from $39 million to $52 million, while bolstering its distribution more than 26 percent. Mr. O’Hara’s tenure at Gemstar-TV Guide began in 2002 when he served in Senior Vice President of Business Development and Strategic Planning. In this role, he was responsible for corporate strategy and deal making across numerous media segments including publishing, cable and satellite, and consumer electronics. Earlier in his career, Mr. O’Hara served as Director of Interactive TV Strategy for BSkyB in London. While at the Sky UK satellite platform, he focused on creating interactive content that differentiated the platform from cable and internet competitors. Prior to Sky UK, Mr. O’Hara served in various business development roles for Fox Cable Networks and Fox/Liberty Networks. He also worked as an entertainment management consultant with PricewaterhouseCoopers and in brand management at Nestle USA. Mr. O’Hara serves on the Board of Directors of the Hollywood & Radio Television Society and is a member of the Paley Center of Media. He is also on the Board of Directors of the Los Angeles Young Presidents Organization. Mr. O’Hara earned a Bachelor of Arts degree in Economics from Stanford University and a Masters of Business Administration from Harvard Business School. Vince Messina, Regional Sales Director, Western U.S., Microsoft Advertising: Vince Messina is the regional sales director for the Western U.S. at Microsoft Advertising. He is responsible for generating revenue through the Microsoft Media Network, which comprises Microsoft’s owned and operated properties including MSN, Windows Live, Office Live and XBOX Live; Microsoft’s partner sites, including Facebook, Viacom, CNBC, Dow Jones; and access to the top 500 premium third party publisher sites across the web. Focusing on the automotive, entertainment, financial services, retail, technology and travel sectors, he leads the ad sales efforts of a team of over 40 from his Los Angeles base and offices in Seattle and San Francisco. Previously at Microsoft, Vince was director of national sales and category development, specializing in multi-platform advertising solutions for the entertainment industry. Prior to joining Microsoft, Vince spent four years in a similar role at Yahoo. Beginning in national TV sales over 25 years ago, Vince spent 17 years at Warner Bros., where he was responsible for the off-network syndication of shows including Friends, Full House, Family Matters, Murphy Brown and The Fresh Prince of Bel Air. He went on to direct the syndication sales, scheduling and marketing for all Warner Bros. feature films to the broadcast TV market, including the Batman and Lethal Weapon series, The Matrix, You’ve Got Mail, Analyze This, The Wild, Wild West, Deep Blue Sea and Three Kings. In his last role, he created and managed Telepictures Distribution, a start-up distribution arm within Warner Bros. Studios. Vince has spoken at a number of high profile industry events in Los Angeles, the Bay Area and Las Vegas, including keynoting the annual movie picture industry convention Showest. He holds a Bachelor of Arts degree in Communications from Hofstra University. Sandy Grushow, President, Filmaka: (www.filmaka.com ), a digital entertainment studio and robust online community of aspiring filmmakers, representing 123 countries. Grushow’s deep entertainment industry background perfectly poises him to direct and implement the company’s strategic plans and to establish its brand identity. Grushow oversees original programming and content development, and creates key partnerships in the entertainment and advertising industries which result in professional opportunities for its community. Prior to Filmaka, Grushow served as Chairman of Fox Television Entertainment Group overseeing both Fox Broadcasting Company and 20th Century Fox Television Studio’s entertainment operations, and the head of Fox’s Phase Two Productions. Grushow's appointment to oversee Fox Broadcasting's entertainment operations marked his return to the network he helped build. He first joined FOX in 1988 as Senior Vice President of Advertising and Promotion, helping to create and launch the new network's national brand identity as well as the hit programs "The Simpsons," "In Living Color" and "Beverly Hills 90210." He moved up to Executive Vice President and, later, President of the Fox Entertainment Group where he was responsible for such hit shows as "X-Files," "Melrose Place" and "Party of Five" while taking the network from five to seven nights a week. When Grushow returned to the network in 1999, the Fox Broadcasting Company was ranked number three in the 18-49 demographic. Under Grushow’s leadership, FOX surged to new heights, including the first Sweeps win in the network’s history. During this time, FOX launched new programs such as "Malcolm in the Middle," "24," "American Idol," "OC," "The Bernie Mac Show," "Joe Millionaire," "The Simple Life" and the critically acclaimed and Emmy-winning "Arrested Development." Under Grushow, Twentieth Century Fox Television rose from the eighth-ranked studio, with just five series on primetime, to become the undisputed leader in network television production two years running. As President of the studio from 1997-99, Grushow was responsible for overseeing such hit series as "The Practice," and "Dharma and Greg" on ABC; "Judging Amy" on CBS; "Ally McBeal," "King of the Hill," "The Simpsons," "Family Guy" and "The X-Files" on FOX; and "Buffy the Vampire Slayer," "Angel" and "Roswell" on the WB. Grushow began his career as an intern at Twentieth Century Fox Film Corporation in 1983, rising to Vice President of Creative Advertising. In that role, he developed advertising campaigns for some of the studio's most successful films, including "Broadcast News," "Big," and "Die Hard. Jason Klarman, General Manager, Oxygen Media: Jason Klarman was named General Manager of Oxygen Media in January of 2008 shortly following its acquisition by NBC Universal. Klarman is responsible for the day-to-day operations and management of brand strategy, consumer and trade marketing, on-air promotion, creative services and publicity for Oxygen. He also oversees advertising and digital sales and the development of all digital content for Oxygen-owned and operated Oxygen.com, Quizfarm.com, BabyNamer.com, MyOvulator.com and SheDidWhat.TV. Klarman was responsible for Oxygen’s rebrand, which included a new look on-air and online, new logo, tagline and attitude: “Live Out Loud.” Under the rebrand, Oxygen broke nearly every ratings record for the network. He also oversees all components of Oxygen’s multiplatform strategy, Oxygen Everywhere, which delivers Oxygen content to its young female audience, wherever they are. Under Klarman’s leadership, Oxygen is now available on-air, online, on mobile devices, in taxis and on college campuses. Prior to his appointment at Oxygen, Klarman served as Executive Vice President, Marketing & Digital, managing the strategy, content and operations for Bravo’s digital portfolio, including BravoTV.com, TelevisionWithoutPity.com and the TRIO suite of broadband channels including BrilliantButCancelled.com, the ultimate web destination for the TV-obsessed; OUTzoneTV.com, the first broadband site for the LGBT community; and getTRIO.com, the curated pop culture newsletter and broadband site. Klarman was also responsible for Ad Sales Marketing, working with Bravo’s head of sales to create an effective 4D market strategy for the Bravo brand. Additionally, Klarman directed the development of all brand strategy and consumer marketing for Bravo. He oversaw Bravo’s consumer advertising, on-air promotion and collaborated with the senior management team on overall network strategy. Under Klarman’s leadership, Bravo rebranded in 2005, transforming the network’s on-air and online look with its now signature talk bubble logo and “Watch What Happens” tagline, receiving the coveted BDA Gold award for logo design. He also re-launched the network’s website, transforming the promotional-focused site to a vibrant stand-alone destination for everything Bravo and everything pop culture. Klarman and his digital team have been responsible for devising exclusive innovative content that deepens the users experience, including the network’s first-ever interactive microsites for Bravo’s biggest shows; an interactive “Top Design” online challenge that tests users’ creativity; the first-ever originally-produced weekly cooking webisode series “Top Recipe: The Wong Way To Cook;” an online reality show “The Real Kids of Orange County,” a spin-off of the popular series “The Real Housewives of Orange County;” and the recent launch of Bravo’s first weekly live-streaming interactive online show “Watch What Happens.” In 2007, Klarman was named a Promax Brand Builder and was an EMMY finalist for Outstanding Creative Achievement in Interactive Television. In 2006, he was named one of the Entertainment Marketers of the Year by Ad Age magazine and a Digital Innovator by TV Week. Launching original and inventive campaigns, including “Project Runway,” “Top Chef,” and “The Real Housewives of Orange County,” Klarman and his team played a vital part in making Bravo’s shows some of the most buzzed-about programming on television. Klarman joined Bravo in 2004 from TRIO, the pop culture network where he led the branding efforts from May 2001 as the Senior Vice President of Marketing. Prior to TRIO, Klarman held the position of Vice President of Marketing at FOX News, where he worked on the launch of the FOX News Channel and oversaw consumer and trade marketing. Earlier, he held the position of Director of Media Relations at CNBC where he handled media relations for “America's Talking” and oversaw the network's public relations department. Klarman holds BA's in Economics and Political Science from the University of Michigan, as well as an MBA from New York University in Finance and Marketing. Sharon Waxman, Editor in Chief, TheWrap: Sharon Waxman, Editor in Chief, is an award-winning journalist and best-selling author, a former Hollywood correspondent for The New York Times and a leading authority on the entertainment business and media. Before the Times, she was a correspondent for eight years for The Washington Post. She started out as a foreign correspondent, covering Europe and the Middle East for a decade. She is the founder and CEO of The Wrap, and the author of two books, including, “Rebels on the Backlot: Six Maverick Directors and How They Conquered the Hollywood Studio System.”