Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Tuesday, October 20th SuperSessions 12:30 PM – 1:45 PM Track IV: The Smartphone, Session VI Mobile Commerce and Content - The Mobile Web, Texting, Search and Advertising Options As hundreds of millions of consumers nationally and billions worldwide make and rely on for mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting with their own set of relationships and partners. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. David Gill, Director, Mobile Media and Advertising, The Nielsen Company Scott Kelliher, Category Director, Entertainment, AOL Advertising Michael Weaver, Vice President, Business Development, Mobile Discipline Lead, MRM Seattle João Gonzaga, CTO, COO & Co-Founder, conVISUAL Brian Johnson, Senior Vice President, Americas and Asia Pacific, mBlox Bruce Stewart, CEO, Digital and Mobile Services, kgb, Moderator David Gill, Director, Mobile Media and Advertising,The Nielsen Company The Nielsen Company is the world’s largest information and media company. Nielsen provides a complete understanding of how consumers get information, consume media and buy goods and services around the globe. In this role, David oversees the world’s largest publishers as they seek to measure the consumption of mobile media and most importantly, try to tie those metrics to online, television and out-of-home media activity. Prior to Nielsen, David was a Senior Director at M:Metrics and spent eight years with Motorola and Freescale Semiconductor in various sales and business development roles, both in the US and Europe. David is a frequent speaker and panelist at mobile industry events and is considered an expert in providing insight into consumer activity on the “3rd screen”. He holds a Bachelor of Science degree in Mathematics from the University of Texas in Austin and lives in Austin, Texas. Scott Kelliher, Category Director, Entertainment, AOL Advertising: Scott Kelliher joined AOL Advertising in September of 2008, bringing over 15 years of Sales, Marketing, and Brand Development experience. Currently as Telecommunications & Technology Category Director, Scott works across numerous groups in AOL Advertising to shape strategy and product development for his category constituents. As an expert within the Telecommunications industry, Scott actively participates on panels and speaks at a many of industry events offering attendees real-life examples of how to increase ROI by incorporating mobile into media buys. David Scacco, CEO of TwitVid, leads all aspects of the company’s strategic development and growth. He is also an adviser, investor, and board member for early stage companies focused on consumer internet, mobile, and advertising. From 2000 through 2007 Scacco led a strategic sales team at Google. He holds the distinction as the company's first advertising sales executive. In his role as Director of the Vertical Markets Group Scacco was responsible for building and managing an all-star team, which provided marketers with industry specific expertise across 12 macro categories including Travel, Finance, Consumer Packaged Goods, B2B Technology, and Agencies. In this capacity Scacco and the Vertical team built successful advertising partnerships with many of the world’s best known brands and advertising agencies, as well as some of the fastest growing internet companies. Scacco received the prestigious Founders Award for his work at Google. Prior to joining Google, Scacco was Director of Business Development at Ziff-Davis where he created integrated cross media marketing partnerships with leading Tech and Telecom marketers. Prior to that Scacco spent 7 years with a direct response computer reseller where he held the position of VP of Marketing. Scacco began his career in ad agency account management. Scacco holds a BS from Northern Illinois University. Before arriving at AOL, Scott was the Director of Mobile Media Services for Virgin Mobile, where he oversaw development and sales of different programs available to media partners across the country. These included Sugar Mama, Virgin Mobile’s platform designed to allow customers to interact with different types of advertising creative in exchange for free airtime, on-deck WAP banner ads powered by Third Screen Media, and custom content integrations. Prior to Virgin Mobile, Kelliher was the National Director of Sales for The Lodge, one of the country’s foremost providers of original music for television commercials. Scott received his degree from Bates College in Lewiston, ME and lives in New Jersey with his wife and son. Michael Weaver, Vice President, Business Development, Mobile Discipline Lead, MRM Seattle: Michael Weaver is a proven leader in the advertising and marketing industry and has a track record of increasing revenue, building powerful brands and creating new market opportunities. He joined the Seattle office of MRM Worldwide in July 2009 as its head of new business and leader of the mobile marketing discipline. Weaver has a solid background in mobile marketing—he sold the first mobile advertising platform to AOL, worked at Microsoft on mobile and at Crisp Wireless, where he was a vice president of strategy just before joining MRM earlier this month. At Microsoft, Weaver was director of advertising solutions where he helped lead the company’s mobile advertising strategy, including creation of a comprehensive plan and build/buy analysis. He also identified and managed the acquisition of Screen Tonic, a successful player in the European mobile advertising market that is now the foundation of the Microsoft mobile advertising platform. A philosophy and religion major at Goucher College in Baltimore, Weaver does not lack an entrepreneurial streak. In 2002, he founded Third Screen Media, a mobile media management company that offered full-service mobile advertising initiatives to agencies and advertisers. He was vice president of media business development until 2005. In 2007, AOL bought the company for more than $100 million. The same year he helped establish Third Screen Media, Weaver became—and still is--a consultant to interactive ad company Right Hand Strategy whose client list includes Beaconfire Consulting, Easter Seals, Ellipsis Partners, Emerging Interest, Heifer International, Infinity Radio, National Association of Newspaper Publishers (The Black Press), and XI Communications. His other professional experience includes positions at Carton Donofrio Partners and Bluestreak, Inc. João Gonzaga, CTO, COO & Co-Founder, conVISUAL; A 100% subsidiary of conVISUAL AG. conVISUAL is a leading international Full Service Provider with a focus on Mobile Marketing services for the mobile and media industries. Mr. Gonzaga is responsible for international business development across the North American, European, and Asian region. His expertise includes technical planning, software development, R&D and strategic planning. He has been consulting top advertising agencies sharing his knowhow and technical aspects on integrating mobile into a traditional marketing mix. Before joining conVISUAL, Mr. Gonzaga was working as a business solution manager and technical consultant at Ericsson Radio Sweden in the area of Telecom Management. Prior to Ericsson, he worked for D2 Mannesmann (today Vodafone D2) in several functions focusing on mobile data. João Gonzaga received his diploma in telecommunications engineering in 1995 at the University of Dortmund, Germany. Brian K. Johnson, Senior Vice President, Americas and Asia Pacific, mBlox: Brian Johnson is the Senior Vice President for mBlox, the global leader in SMS message delivery and associated financial transaction processing. In this position he oversees the commercial operations in the Americas as well as the Asia Pacific region, with a focus on the mobile entertainment and commerce space. Johnson’s business career, spanning nearly 25 years, has focused on early stage companies that are leading new category creations. Johnson has participated in two successful public offerings and one M&A sale to a public company. Prior to joining mBlox, Johnson was a Senior Vice President at ATG, a GE company, and also served as Senior Vice President and General Manager of Pac-West Telecomm, a VOIP service company. In addition, he has also held various executive level positions at companies such as Comverse, Harris and Winstar. Johnson is the former Executive Director of the California First Foundation and former Board Member for a sales force automation firm. He currently serves on the Board for Asia First Group, an on-line gaming and localization services firm in the mobile space. Johnson holds an MBA and Bachelor of Science in Financial Management. Bruce Stewart, CEO, Digital and Mobile Services, kgb: Bruce Stewart is the CEO of Digital and Mobile Services at kgb, (formerly INFONXX). In this role, Stewart oversees the development of all mobile and digital products and services marketed under the kgb brand. Prior to joining kgb, he served as Vice President & General Manager of the Connected Life Americas Division with Yahoo! Stewart brings broad executive management experience in mobile and digital operations to his post at kgb, having managed Yahoo!’s mobile, PC desktop, and broadband business in the Americas, including its broadband partnerships with ATT, Verizon and Rogers Cable. At Yahoo!, Stewart was instrumental in driving the success of several of Yahoo!'s mobile initiatives over the past three years, including the expansion of Yahoo!'s mobile partnerships in the North America and Latin America regions with leading companies such as ATT, T-Mobile, Sprint, America Movil, Telefonica and Rogers Wireless. On a global basis, Stewart also developed global OEM relationships with Apple, RIM, LG, Samsung, Motorola and Nokia. Stewart also drove the growth of new mobile services including mobile search, mobile advertising, and launched mobile finance and news content sites, and new sports properties such as March Madness, Olympics, and Fantasy Football. Prior to Yahoo!, Bruce served as a Senior Vice President with America Online (AOL) working on the Netscape brand, was Executive Vice President with Exodus Communications, managing all of their international operations in Europe and Asia, and early on was a partner with InterMedia Partners, then the largest privately held cable MSO which was an early leader in delivering digital entertainment, high speed internet and advanced cable communications services.