Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Tuesday, October 20th SuperSessions 12:30 PM – 1:45 PM Track III: The Broadband Track The Broadband Economy: Video, Communications, Personalization, Social Media, Content, Lifestyle and Advertising Ecosystem In this session we will address the relationship of lifestyle communications, content, advertising and commerce across the Broadband platforms - social media, full entertainment experiences, UGM, search, mobile video and P2P. A revolution in personal communications, advertising and commerce is on its way, and the fully interactive and immersive broadband platforms including social media and gateway concepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Jon Ferro, EVP TV Distribution & Digital Sales, LIONSGATE Josette Bonte, Chief Digital Media Strategist, Cisco IBSG Eric Fitzgerald Reed, Vice President - Market Issues and Policy, Verizon Communications Randy Shaffer, Business Development Manager, Advertising Business Group, Entertainment & Devices Division, Microsoft Corp Ashley Still, Group Product Manager, Flash Media Distribution, Adobe Systems Alex Ben Block, Contributing Editor, The Hollywood Reporter, Moderator Jon Ferro, EVP TV Distribution & Digital Sales, LIONSGATE: Jon has oversight of the company's TV and Digital distribution business. Since joining Lionsgate in 2004, he has been responsible for the company's growth in the cable on-demand and digital VOD and EST platforms. In addition to launching Lionsgate's VOD business with Comcast, Time Warner and other MSO's, Jon established Lionsgate as a leader in the digital delivery business with deals with Apple iTunes, Microsoft Xbox, Sony, Amazon and Netflix. In 2008 he further expanded Lionsgate's digital distribution into the ad supported space with deals with Hulu and YouTube. Under Jon's management, Lionsgate has released 500 titles for digital distribution and has expanded the company's digital footprint into the UK, Australia and New Zealand. Jon joined Lionsgate following the merger with Artisan Entertainment where he served as Senior Vice President of TV Sales. Eric Fitzgerald Reed, Vice President – Market Issues and Policy, Public Affairs, Policy and Communications, Verizon Communications: Eric Fitzgerald Reed, Vice President – Market Issues and Policy for Verizon in Washington, D.C., is responsible for analyzing and managing telecommunications developments and high-tech industry matters as they relate to public policy. Mr. Reed leads Verizon’s outreach to an array of stakeholders in digital media, information technology, content and entertainment, and major sports leagues with vested interests in telecommunications policy, regulatory and legislative matters. In this role, he advances the company’s positions and analyzes emerging technologies, market trends and related telecommunications policy issues. In addition to his high-tech and digital media responsibilities, Eric manages relations with telecommunications equipment manufacturers and suppliers, trade associations, strategic partners, government agencies and industry groups important to the policy process. He began his career at Verizon in November 2000 and has worked in various government affairs and legal functions since joining the company. Eric was promoted to his current position in the Public Affairs, Policy and Communications organization in December 2006. Mr. Reed was appointed by Administrator Hector Barreto of the United States Small Business Administration to the SBA National Advisory Council in March 2006. He is also a member of the Consumer Electronics Association – Small Business Council Board, the Chamber of Commerce of the United States of America – Council on Small Business and the Women Impacting Public Policy – Corporate Advisory Board. Mr. Reed received his Masters in Business Administration from University of Maryland University College in May 2005. He also received a Masters of Science in Telecommunications Management from University of Maryland University College in 2001 and his Bachelor of Science in Business Administration from American University in 1996. Mr. Reed has also completed executive management coursework at the University of Virginia - Darden Graduate School of Business. Josette Bonte, Chief Digital Media Strategist, Cisco IBSG: Bonte is a digital media and filmed entertainment expert. She spent the first 11 years of her career as film and television industry executive in Hollywood and the past 14 years in the fields of telecom, interactive television, broadband content and online games. Josette joins Cisco from Cookie Jar Entertainment, the producers of the acclaimed Kid’s TV series: Arthur, Caillou, Zaboomafoo, The Doodlebops, etc., where she was the VP of Digital Media. As such, her responsibilities included negotiating distribution agreements with all the new media platforms (telco VOD, IPTV, broadband and mobile) in the domestic and international markets. She previously served as Ovum’s Vice President of Content and IPTV, working on IPTV deployment strategies with service provider clients like AT&T, France Telecom and BT. Besides her consulting experience while at Ovum and earlier at RHK, Josette has also worked as Chief Content Advisor to the PanAmSat Net 36 Team; where she concentrated on broadband content strategy and customer acquisition. Bonte is also a “telco TV pioneer”: In 1994, she joined then US West (now Qwest) as Head of Strategic Marketing, Entertainment and Interactive Services, where she participated in the company’s early interactive media and VoD trials and soon became the company’s Liason with the Hollywood entertainment industry for content strategy. In the eighties, Josette served as Executive Director of Unifrance Film, where she represented the French motion picture and television industries in Hollywood. She subsequently founded EuroScreen Partners, a film production and distribution company capitalized by European cable operators and banks. Josette received an M.F.A from the UCLA School of Film and Television in 1981 and a Ph.D. in Telecommunications and New Media from the Sorbonne in 1996. She is also the author of a best-selling book published by French publisher PUF in 1995 entitled La Television a la Carte aux Etats-Unis. Ashley Still, Group Product Manager, Flash Media Distribution, Adobe Systems Incorporated: Ashley Still is Group Product Manager for Flash Media Distribution, where she is responsible for product strategy for the Flash Platform for Media, including Flash Media Server and encoding products. Currently Flash is used by leading broadcasters such as Hulu, YouTube, and the BBC. Previously, Still held product management positions for the Adobe Media Player and for Adobe Photoshop, where she drove the strategy & releases of Adobe Photoshop CS2, CS3 and CS3 Extended. Prior to Adobe, Still worked in various business development and product management roles at eCircles. She was also a consultant for Sutter Hill Ventures, and advised start-ups on financing and M&A while at Robertson Stephens. Still holds a BA from Yale University and an MBA from Stanford Graduate School of Business. Randy Shaffer, West Region Sales Manager, Avertising Business Group, Entertainment & Devices Division, Microsoft Corp: Randy Shaffer is the West Region Sales Manager focusing on video game advertising solutions for the Advertising Business Group within Microsoft’s Entertainment and Devices Division. Shaffer works closely with marketers and advertisers to provide compelling and strategic programs that connects brands with highly-engaged gaming audiences across Microsoft’s gaming properties, including Xbox 360, Xbox LIVE, Xbox.com, MSN Games, Microsoft Game Studios, Games for Windows and more. He has partnered with some of the most world’s well-known brands on successful programs using video games for marketing, including Paramount, Universal Pictures, ABC, Lionsgate, GM, Honda, Nissan, Kia, Hyundai, Miller Brewing Company, Procter & Gamble, Allstate, Acura, Taco Bell, Netflix, T-mobile and more Prior to Microsoft, Shaffer worked at Foote Cone Belding (FCB), Rubin Postaer & Associates (RPA), and Starcom Media Vest Group (SMG) Play a Denuo Company. Alex Ben Block, Contributing Editor, The Hollywood Reporter: Show Business Historian for Hollywood Today and Editor of an upcoming almanac of blockbuster movies for George Lucas Books. He was the Editor of The Hollywood Reporter for seven years, and founding Editor of TelevisionWeek. He was Editor-in-Chief and VP of eStar.com, Executive Director of the L.A. Press Club and is author of "OUTFOXED: The Inside Story of America's Fourth Television Network," and "The Legend of Bruce Lee." .