Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Tuesday, October 20th SuperSessions 12:30 PM – 1:45 PM Track II: Hollywood 2.0 – Disruption and Transformation Hollywood and Media Reinvented - Traditional Media Transformed! Internet Video, Mobile & Games: Broadband as Next Generation Mass Media Programming and Big Business Personal media has invaded the territory of the media giants. TV networks, even cable networks and radio networks can no longer ignore the potential threat posed by mobile, broadband video, social networks and the blogosphere. By the millions, consumers are flocking to the web and mobile experience provided by the new technologies. If you think that blogs are simply parasites of the news business that are to be slapped at and complained about, then you’re not paying attention to the business at hand. Bloggers may be individually unique and only sometimes accurate, but as a whole, as a blogosphere, they are a billion person universe of ideas and free expression that far exceeds the reach of all TV networks combined. The world of personal media is the ability to watch video when you want it, where you want it. The world of personal entertainment is all information and entertainment available all the time. Hollywood and media have been reinvented. Eric Berger, Senior Vice President, Digital Networks, Sony Pictures Television Neal Tiles, CEO G4 Cable channnel Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal Albie Hecht, CEO, Worldwide Biggies Andrew B. Lipsher, Partner, Greycroft, LLC Greg Goodfried, co-founder, president and COO, EQAL Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator Eric Berger, Senior Vice President, Digital Networks, Sony Pictures Television: Eric Berger is the senior vice president of digital networks at Sony Pictures Television where he oversees Crackle, Sony Pictures Entertainment’s online video network. In this position, Berger supervises content development and programming, marketing and distribution for Crackle. Berger also manages the day to day operations of the digital networks group. These responsibilities include the programming and distribution functions for multi-platform channels including The Minisode Network; the Vault, SPT's television library channel; and PIX, SPT’s movie channel. Berger joined the company in 2006 as vice president, mobile entertainment. He guided SPT’s mobile games division from 17th to 5th place in the market, and he successfully launched video services on all available mobile operators including Verizon, Sprint and AT&T. Prior to Sony, Berger was Vice President of Strategic Planning at Time Warner Inc. (AOL, HBO,Turner Broadcasting, Time Inc., Time Warner Cable, and Warner Bros.) where he was responsible for wireless initiatives and the creation of new digital growth businesses. His efforts included shaping the company’s overall mobile strategy, including driving investment, acquisition and business development. Neal Tiles, CEO G4 Cable channnel: Neal Tiles joined G4 in September 2005 as president of the network. G4 - videogame tv – is the first and only 24/7 television network dedicated to all things videogames. The channel features original and acquired programming and reaches more than 53 million cable and satellite homes nationwide. Prior to joining G4, Tiles was executive vice president, marketing for DIRECTV, Inc. and responsible for developing and executing all elements of customer communications for the satellite operator. During his tenure with the company, DIRECTV experienced a record year (2004) in terms of gross adds, net adds and industry leading churn and ARPU (average revenue per user). Among his accomplishments at DIRECTV was the successful integration of all marketing initiatives under a single brand umbrella (“rethink TV”). This marked the first time in over six years that all communications, directed at both prospects and current customers, were leveraging the same brand benefit. Additionally, Tiles and his team were awarded with 39 PROMAX/BDA awards at the 2005 conference – the second most wins among all network and television providers from around the world. Previously, Tiles was with FOX Sports as senior vice president, marketing, from 1997 to 1999 and executive vice president, FOX Sports Marketing Group, from 2000 to 2003. He was responsible for marketing and promoting both FOX Sports and FOX Sports Net and led strategies to maximize ratings for marquee network sports events such as the MLB Playoffs, NFL/Super Bowl, NASCAR and NHL. During his tenure, FOX was television’s highest-rated network for sports programming and FOX Sports Net launched the network’s largest programming initiative to date: “The Best Damn Sports Show Period.” Also during this time, FOX was honored with over 150 major advertising awards, among them 17 gold Clios and seven Gold Lions at the International Advertising Festival at Cannes. Included in his wins at Cannes was the 2001 “Grand Prix,” awarded to the best advertising campaign worldwide among 6,500 entries. Additional professional experience includes positions as the director of advertising and program marketing at ESPN, account supervisor at BBDO New York, account executive at Foote, Cone & Belding in San Francisco and account executive at Young & Rubicam in New York. Tiles earned his Bachelor of Science degree in Advertising/Marketing at Syracuse University. Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal: Kanaujia is the Vice President, Digital Product Strategy & Development at NBC Universal, based out of its headquarters in New York. He’s responsible for developing the company’s product strategy for all digital initiatives including online video, social media, video gaming, and others, and monetizing them across NBCU’s entertainment, sports and news properties. His team drives synergies across all NBCU digital businesses based on analysis of consumer needs, technology trends, competitive landscape and evolving business models. Kanaujia brings to this role over fourteen years of global experience from leading Fortune 500 firms and startups. Prior to joining NBC Universal in August 2006, Kanaujia was at AOL where he held several key positions. Focusing on product development at AOL Video, he successfully launched the AOL Hi-Q Video, an online platform that delivered DVD-quality videos to consumers. AOL Hi-Q Video became a critical part of the distribution network for AOL’s In2TV service, the first broadband TV network in the U.S, providing thousands of hours of free, on-demand, full-length classic TV shows from Warner Bros. Earlier, Kanaujia was a key founding member of the AOL Audience corporate development team that launched path-breaking new ventures in the industry including TMZ.com (a first-of-its-kind, 24/7, on-demand entertainment news network on the Web), Network Live (the first multi-platform digital entertainment company for live programming), AOL/XM Satellite Radio partnership resulting in the largest online radio network, among others. He contributed to AOL’s international expansion strategy into high-potential, emerging global markets. He also led the development and execution of the distribution strategy for AOL.com - AOL’s open Web portal – and other AOL products designed to provide users a rich and convenient online experience and drive traffic to AOL’s vast network of online properties. Kanaujia came to AOL after serving as a Director with a closely-held, boutique private equity investment group based in Greenwich, Connecticut, where he led investments in digital media & technology firms. Prior to which, he spent four years with KPMG in New York, where he provided consulting services to KPMG’s major Fortune 100 global media and technology clients, advising primarily on global business transformation, M&A and technology commercialization. Before joining KPMG in September 1998, Kanaujia was selected for AlliedSignal’s (now part of Honeywell International) prestigious Corporate Leadership Development Program, where he managed a $20M global technology initiative across company’s 15 locations in North America and Western Europe. Kanaujia started his professional career in the U.S. in 1996 as the Manager, Strategy & Business Development for a technology startup in Northern Virginia. He led development of the firm’s online business strategy and contributed to revenue growth through acquisitions and partnerships. Kanaujia’s efforts played a key role in the startup’s highly successful NASDAQ IPO. Kanaujia attended the University of Michigan Business School for Executive Management training, and earned his MBA with honors from the University of Maryland, College Park, where he was awarded full scholarship based on merit. He received his Bachelor’s in Technology degree from the Indian Institute of Technology, Kanpur, India, graduating third in his Class. Albie Hecht, CEO, Worldwide Biggies: noted as one of the most influential and powerful people in animation, has created hits, has been nominated for two Academy Awards, guided franchises into household names and introduced groundbreaking entertainment for people of all ages. In late 2005, Hecht launched Worldwide Biggies Inc., a new digital entertainment studio creating intellectual, web-based properties for kids, families and young adults that are designed for additional distribution in the film, TV and licensing arenas. Worldwide Biggies launched its first multi-platform hit on Nickelodeon and Nick.com in February 2007 with The Naked Brothers Band and has produced the Video Game Awards on Spike TV, which Hecht created during his tenure as the network’s president. Most recently, Worldwide Biggies signed on to develop a series of digital games based on the 1987 cult film classic The Princess Bride. Marking the first time the film will be brought into the interactive entertainment arena, Worldwide Biggies will create a downloadable game entitled The Princess Bride Game available summer 2008, featured exclusively on the film’s 20th Anniversary DVD from MGM Home Entertainment. Earlier this year, Biggies created MoCap, LLC, a new mockumentary webisode series that takes a behind-the-scenes look at the inner workings of a small motion capture company whose artists are willing to sacrifice anything and everything for their art. MoCap, LLC is the first of six all-new original web series developed by Worldwide Biggies which will be released throughout 2008. In addition to the MoCap, LLC webisodes airing on Gametrailers (www.gametrailers.com) and Spike.com, the free to play companion game MoCap Man: Men with Balls is available for pummeling at www.mocapllc.com. In 2007, Worldwide Biggies launched Worldwide Fido (www.worldwidefido.com) an innovative user-generated online competition where popular breeds and mutts compete snout-to-snout to be crowned America’s next top dog. Worldwide Fido is “the place for the best dog video on the web” with monthly contests and prizes in several categories. Worldwide Biggies also partnered with TMZ.com to launch Star Vs. Star an online celebrity fan community that features a celebrity fantasy league, a weekly video webcast and amazing Star Card artwork. Prior to starting Biggies, Hecht was the creator and President of MTV Networks’ Spike TV, the first network for men. Less than one month after launching the network, Hecht scored Spike’s first hit with The Joe Schmo Show, a program that gave birth to the genre of faux-reality. He also introduced the cult hit, MXC: Most Extreme Elimination, which Entertainment Weekly rated an “A” saying “take one part Jackass, two parts Iron Chef and 18 parts pure insanity and you have the recipe for MXC.” Along with two star-studded awards shows, The GQ Men of the Year Awards and Spike TV’s Video Game Awards (VGAs), the network achieved one hundred-percent unaided awareness among men 18-49 after less than two years in existence. By the end of his tenure in 2005, Spike was demonstrating double-digit earnings and ratings growth in all day parts and was the number three channel for men 18-49 and the number seven for adults 18-49. While steering Spike, Hecht also oversaw production at Nickelodeon Movies, where he was responsible for some of Paramount Pictures biggest films of the last five years. Lemony Snicket’s Series of Unfortunate Events and The SpongeBob SquarePants Movie brought in more than two hundred million dollars for the studio in the fourth quarter of 2004. Snicket, starring Jim Carey and Meryl Streep, garnered four Academy Awards nominations. Hecht was also nominated for his first Oscar in The Academy’s inaugural Best Animated Feature category, as the producer of Jimmy Neutron: Boy Genius, (which was also a Golden Globe nominee). The Rugrats Movie was the first non- Disney animated feature to cross the hundred million dollar mark. Other hits that Albie Hecht either served as Producer or Executive Producer include Rugrats in Paris, and the live action success, Snow Day starring Chevy Chase. In all, Albie Hecht’s movie projects brought in more than a billion dollars for Paramount and Nickelodeon in box office and licensing revenue. Andrew “Drew” Lipsher, Partner, Greycroft LLC: Mr. Lipsher brings over fourteen years of media and entertainment corporate development and investment experience to Greycroft. Mr. Lipsher has spent his career on the corporate side of the media industry as a senior strategic planning and corporate development executive. Together with three years as a partner in a family office, he has operated at senior levels at Warner Music Group, BMG Entertainment and News Corporation as an internal investment banker, consultant, strategist and advisor. His experiences have covered all aspects of the business including investment activities (private equity and venture), M&A, strategic planning, new business development, technology, operating and Board level activities, restructurings and divestitures. In his role as a senior corporate development executive, he worked closely with top management of key business units to help set, plan and execute strategies and objectives. Prior to joining Greycroft, Mr. Lipsher was the Head of M&A, Corporate Development and Administration for Intercope Geffen A&M Records (“IGA”), a division of the Universal Music Group. In that capacity, Mr. Lipsher worked closely with senior management to identify and structure strategic opportunities related to, but outside of the core music business including technology, film, fashion, and television investments and partnerships. Prior to joining IGA, Mr. Lipsher was the founder and Managing Partner of Little Rose Partners LLC, an investment and advisory firm providing executive level strategic consulting, management consulting and investment advisory services to media, consumer and service sector clients. In that capacity, Mr. Lipsher was hired as the President and CEO of a customized skincare company to affect a turnaround strategy. Prior to Little Rose Partners, Mr. Lipsher was the Group Senior Vice President of Corporate Development at News Corporation Limited (NYSE: NWS), providing strategic consulting, advisory, oversight and other services for various News divisions. Mr. Lipsher acted in an advisory capacity to Deputy COO and as an internal resource for other divisions and operating executives identifying and evaluating opportunities for News and working closely with other members of the senior management team on various strategic issues. Mr. Lipsher also held senior executive roles at BMG Entertainment (a division of Bertelsmann AG) and Warner Music Group (then a division of Time Warner) where he focused on corporate development and investment activities. After leaving Warner Music, Mr. Lipsher joined Maroley Media Group the family office and private equity firm founded by Robert Morgado, former Chairman and CEO of Warner Music. There, in addition to working with the family to manage its assets, he led the investment efforts. Mr. Lipsher holds a B.A. in History from Yale University and an M.B.A. from Northwestern University’s J.L. Kellogg Graduate School of Management. He lives in New York City with his wife Meredith and two sons, Nick and Zach. Greg Goodfried is the co-founder, president and COO of the social entertainment company, EQAL, and is the co-creator and executive producer of the online video series’ lonelygirl15 and KateModern, Harper’s Globe and most recently , the social show extension to CBS’s 13-episode mystery event, “Harper’s Island.” While practicing law as a first-year associate, Goodfried, along with Miles Beckett and Mesh Flinders, created lonelygirl15 in the summer of 2006. Goodfried and Beckett followed this success by launching KateModern in the summer of 2007 and formed EQAL to develop and create new interactive shows. lonelygirl15 and KateModern became pop culture phenomena and are the most popular online interactive shows, collectively receiving more than 150 million views to date. As an entertainment attorney, Goodfried’s background is in new media and copyright law. He holds a B.A. in Political Science from the University of California at Berkeley where he was a member of the men's varsity golf team. He received a J.D. from the University of California at Los Angeles and went on to practice law at Mitchell Silberberg & Knupp, LLP. Goodfried is married to Amanda Goodfried, series producer on lonelygirl15 and head of production for EQAL’s Los Angeles office. As an expert on the convergence of entertainment and technology and online video, Goodfried has spoken on panels throughout Europe and across the U.S. and Canada including Comic-Con, WonderCon, NATPE and nextMEDIA, and was a co-host with Miles Beckett of Mixed Media, a live streaming web show on NowLive (nowlive.com). Goodfried currently sits on the international advisory board for nextMEDIA. Shawn Gold, CEO, Cocodot, former CMO, MySpace: Shawn Gold is Chairman of newly formed Social Approach, a digital media advisory focused on Social Discovery platforms and technologies. Formerly, he was CMO , head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpace’s more than 110 million users worldwide. He also oversaw the growth and expansion of popular MySpace franchises including Music, Film, Comedy and MySpace Celebrity, as well as creating MySpace’s “Impact awards” and “Our Planet” programs to recognize and reward social responsibility. Gold has over 15 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web (now an AOL company). In 2000 he bacame president and chief strategy officer of Intermix (formerly eUniverse), where his team brought the online entertainment network to profitability, making it the most popular on the Web. Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC, Comedy Central, MTV and Fox. Prior to WHN.com, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New media’s Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration. He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of America’s New Media Council and author of The Guide to Laughing at Life book series that promotes wellness through laughter.