Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Thursday, October 22nd Strategic Investigation - Drill Down Day 9:30 AM - 10:45 AM Track I: The Smartphone, Session IX, The Broadband Platform Mini-Apps as the Next Platform Explosion: Mobile and Social Media Now there is a new world of mobile and broadband interaction, familiar to almost everyone – Mini-Apps, Social Apps and Widgets. For the uninitiated, the Mini-App is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple Apps, so that in a flash, mini-apps open to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a Mini-App. Once the user gets the hang of it, life without mini-apps is impossible. Mini-apps are as addictive as email. Mini-Apps are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured digital ecosystem. Watch out! Mini-Apps are Here! Mark Jacobstein, CEO, iSkoot Carl J. Rohling, Esq. Vice President, Business Development, RadioTime Amir Hosseinpour, CEO, Juice Wireless Seth Gerson, CEO & Founder, Last Legion Games Daniel Ruben Odio-Paez, Co-Founder & Chief Operating Officer, PointAbout.com Amnon Sarig, Co-Founder TuneWiki Gary Yentin, Consultant, Global Media and Entertainment, Moderator Mark Jacobstein, CEO, iSkoot: Mark Jacobstein was EVP at Loopt, and Founding President for Digital Chocolate, one of the largest publishers of mobile games. Mark was also the CEO and founder of Small World Sports, the world's first online fantasy sports business, where he raised more than $20M from Flatiron Ventures, SCP, CCP and NBC before selling the business to Paul Allen's The Sporting News. Mark also co-founded Small World Software, an Internet technology consultancy, which he sold to iXL in 1998. He then served as the SVP of sales and business development for iXL's New York office before its 1999 IPO. Mark studied Computer Science at Harvard University and began his career as a software developer at Bloomberg L.P. Carl J. Rohling, Esq. Vice President, Business Development, RadioTime: Carl Rohling is a Vice President of Sales and Business Development for RadioTime, Inc.  He manages strategic alliances and distribution for both the consumer web service and the OEM business units.  His focus for web services is portal, music and ISP services and for OEM targets the automotive, PC, consumer electronics.  Rohling has over (6) years experience in digital media covering both hardware and software in roles ranging from marketing, sales and business development.  He spent (2) years at Creative Labs overseeing their business development activities for the portable audio, speaker and web camera business units.  Tying together services and hardware was his achievement in delivering and end-to-end solution for a better consumer experience.  Prior to that, he spent (3) years as Director of Business Development for SonicBlue, Inc.  Rohling was involved in SonicBlue’s expansion into consumer electronics with the acquisition of the ReplayTV and GoVideo product lines. Rohling was a corporate attorney for Fried, Frank, Harris, Shriver & Jacobson in New York City and a litigation attorney for Paul, Weiss, Rifkind, Wharton & Garrison working out of their New York, Hong Kong and Tokyo offices. Rohling pursued undergraduate studies from University at Albany and MBA, J.D from University at Buffalo. Amir Hosseinpour, CEO, Juice Wireless, a leading provider of mobile social networking and multimedia broadcasting technology, whose mission is to innovate rich mobile communication beyond voice and text. Juice Wireless operates JuiceCaster, an award winning multimedia sharing application distributed via major Tier 1 carriers and smartphone OEMs, such as AT&T, T-Mobile and Vodafone. Amir was responsible for delivering the first picture messaging (and location sharing) service on the iPhone, Flutter - an official Apple 2008 Top 10 Most Downloaded Social Networking app on the App Store. According to the San Francisco Chronicle, "Juice Wireless is doing what Apple didn’t. It’s giving iPhone 3G users some picture messaging love." Juice's next generation mobile social networking platform, mSocial Engine, enables content providers to deliver profitable and deeply integrated social video experiences embedded in the phone. Juice Wireless is backed by 21Ventures, Qualcomm Ventures and Frontier Communications. Amir is a recipient of a Cambridge-MIT entrepreneurship award and has over 12 years of experience building technology platforms in a diverse range of business and consumer markets. He has deep knowledge of the mobile space as a former co-founder of On2go, a mobile content delivery platform provider in London, where he devised the product marketing strategy and managed partnerships with operators, OEMs and content providers - such as Vodafone, Orange, Samsung Mobile, Sony Ericsson, Bloomberg, and Guardian Media Group. Amir has a BA and M degrees in the Social and Political Sciences from the University of Cambridge. Amnon Sarig, Co-Founder TuneWiki: Amnon is a serial hi tech entrepreneur, currently serving as the president and co-founder of TuneWiki, a break though, serial international award winning social media player. Amnon has several patents (granted and pending) in the area of music technology and algorithmic. He is a former Israeli Air force officer and a pilot, a Pepperdine MBA with degrees in Math and CS, attained a 2nd degree TaeQuonDo Black Belt and holds a commercial pilot license. Gary Yentin, Consultant, Global Media and Entertainment: Gary Yentin has been consulting with global media and entertainment companies on their digital media strategies over the last fifteen years. Gary currently consults for Moderati, the award winning company behind the Zippo iPhone Application. With a recent focus on mobile advertising and the monetization of mobile applications, recent clients have included Admob, Nokia, Quattrowireless, Jumptap and Virgin Mobile. Previously, Gary worked in the role of Vice-President at m-Qube (acquired by Verisign), where he was responsible in building out the company's mobile storefront business. Daniel Ruben Odio-Paez, Co-Founder & Chief Operating Officer, PointAbout.com: Daniel R. Odio is a co-founder of PointAbout (www.PointAbout.com), a company that allows users to quickly mobilize the content they're already publishing using API's, RSS & XML feeds, and HTML content. PointAbout's www.AppMakr.com service builds native mobile applications in minutes instead of months, across multiple phone platforms without any ramp-up time and no need for proprietary programming expertise. Daniel serves as PointAbout’s Chief Operating Officer. PointAbout has released applications for brands like Burger King, PR Web, and AAMCO, and won a 2009 "Best Mobile Application" Webby for an Obama Inauguration app. Daniel has been featured on CNN, CNBC, TLC, The Wall Street Journal and many other publications for his innovative use of technology in various industries. Daniel was previously the VP, Sales of AcceleratedServers, a Beowulf supercomputing cluster company whose customers included the Department of Defense and the entertainment industry, including Paramount Pictures. Daniel was a member of General Electric's Technical Leadership Program while at GE for several years, working in Latin America, including Brazil and Argentina. Daniel graduated from the University of Virginia with a BS in Commerce, speaks Spanish and Portuguese, and resides in Washington, DC. Carl J. Rohling heads Business Development and Sales for RadioTime. Carl is focused on licensing and distribution of the RadioTime service to connected devices, mobile platforms, connected TV’s, portals, widgets, and netbooks. Carl previously led business development at Creative Labs and drove affiliate sales and licensing among major on-line and traditional media services He was formerly Director of Business Development for SonicBlue’s Rio, Consumer Digital Audio ReplayTV, and Go Video product lines. Carl is a trained corporate attorney formerly in the M&A group at Fried, Frank, Harris, Shriver & Jacobson, and as an International Litigation Associate for Paul, Weiss, Rifkind, Wharton & Garrison, both from New York City. Carl has a JD and MBA from State University of New York at Buffalo and BS from State University of New York at Albany.