Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Thursday, October 22nd Strategic Investigation - Drill Down Day 11:05 AM - 12:20 PM Track I: The Advertising Platform Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting As advertising continues to embrace broadband in all its manifestations, via the PC, mobile, games and TV, having a complete understanding of its reach and impact is only beginning to charted and broken down. Broadband advertising in all its forms, text, video and display are taking forms that only the interactive technologies can provide. Whether it’s search or a form of hypertargeting, we are only at the early stages of fully appreciating the impact and return on investment. In this session, the analytics of advertising in the emerging and more cutting edge platforms of social media, search and broadband video will be explored. Jay Neuman, Director of CRM, Telescope Michele McGarry, Vice President of Business Development, ThinkAnalytics Michael Stich, Director of Strategic Planning, Bridge Worldwide Valerie Combs, Vice President, Communications, BuzzLogic John Hoctor, Director, Navic, Microsoft Pascal Bensoussan, V.P. Of Product Management and Marketing, Aggregate Knowledge Ali Rana, Vice President, Digital Strategy, Dynamic Logic, Moderator Jay Neuman, Director of CRM, Telescope: Jay Neuman has been developing innovative New Media solutions since 1994. As part of the Direct Response team at Toyota Motor Sales, USA, Jay helped launch www.toyota.com which won nearly every industry award for best corporate website in the mid to late 1990's. He went on to manage email and onsite marketing initiatives for one of the top 50 most highly visited websites on the Internet, BizRate.com. Then he led Interactive Marketing and Analytics at a Fortune 500 company, ARAMARK Uniform Services. Jay is currently Director of CRM at Telescope, Inc. the leading provider of Participation TV solutions in the US, where he built the database system used to process votes for such shows as: America’s Got Talent, Last Comic Standing, the MTV Video Music Awards and the Miss America Pageant. He also designed Telescope Insight, a New Media Customer Management system used to manage interactions across Web, phone, mobile devices and text messaging, and Telescope Target, a behavioral targeting system used to deliver targeted content during inbound telephone calls to shows such as Price is Right and Deal or No Deal. Michele McGarry, Vice President of Business Development, ThinkAnalytics: Michele McGarry is Vice President of Business Development for ThinkAnalytics. Michele leads direct sales, partner and OEM development efforts for ThinkAnalytics in North America. Michele has spent over 15 years working with emerging technologies and markets. Much of her career has been in corporate computer security helping global companies protect their systems and information, including 5 years with Trident Data Systems (now General Dynamics). During her time in London, England in the late 1990’s, she established a European presence and distribution channel for Worldtalk Corporation, a then leader in email security and encryption. She also dedicated several years developing new advertising revenue streams for new media with Quokka Sports and at eZula (now Kontera), creating a platform for contextual advertising. Michele holds a Bachelor of Science from Santa Clara University and an MBA from Loyola Marymount University, where her work in quality management across cultures was published through the International Academy of Business Disciplines. Michael Stich, Director of Strategic Planning for Bridge Worldwide, a WPP interactive and relationship marketing agency. Michael and his team provide clients with distinctive interactive strategies for optimal business growth, including specialization within e-commerce, analytics/measurement, digital retail, and relationship marketing. Previously, Michael was Director of Strategic Marketing for Texas Instruments, where he provided strategic planning, service provider relationships, and market research. Before joining TI, Michael was at McKinsey & Company, where he developed growth strategies for executives in telecommunications, venture capital, and equipment manufacturing. Prior to McKinsey, Mr. Stich founded Dell Ventures Asia, where he led several investments in Asian technology companies for Dell. Mr. Stich holds a B.S. in Computer Engineering from Tufts University and an M.B.A. with Marketing focus from the MIT Sloan School of Management. Valerie Combs, Vice President, Communications, BuzzLogic: Valerie Combs has helped technology companies and start-ups put new categories on the map for 10 years. As BuzzLogic’s Vice President of Communications, Valerie drives all communications strategy and execution for the company, working closely with product, sales teams and customers to define market gaps and evangelize solutions. An early social media junkie, Valerie was responsible for launching one of the first gen social networking start-ups, Tribe.net, which, along with LinkedIn and Friendster, put social networking on the map. Following her work with Tribe, Valerie led the launch and market development effort for Ingenio Pay Per Call business – an alternative paid search model for offline business unable to monetize clicks – which has since been acquired by AT&T in 2007. Early in her career, Valerie spent several years working with fast-growth start-ups in enterprise tech categories including mobile, security and open source at InterActive Public Relations, a Porter-Novelli owned boutique PR firm. Valerie also serves as host of BuzzLogic’s Vino Diaries video blog, and the resident blog expert for the Yo! in E radio show. She holds a B.A. in Journalism from CSU Chico John Hoctor, Director, Navic, Microsoft: brings a unique mixture of engineering expertise and business experience to the Navic management team. John has been with Navic for over five years, and during this time has participated in nearly all facets of growing the company. Currently John is responsible for setting Navic’s strategic direction and executing on a number of Navic’s strategic initiatives. As part of this role, John is responsible for securing partnerships with programmers, distributors, and national advertisers. John also oversees all of Navic’s marketing activities. Prior to joining Navic, John was a founding partner at StartingPoint Venture Partners. At StartingPoint, John invested in numerous early-stage companies, while also serving as a board member and advisor to a number of StartingPoint’s portfolio companies. Earlier in his career, John worked in the Emerging Technology division of AXA Assurance in Paris, France and at Product Genesis in Cambridge, MA. John holds an MBA from Le College des Ingenieurs and both an SM and SB in Mechanical Engineering from Massachusetts Institute of Technology. Pascal Bensoussan - VP, Product Management & Marketing: At Aggregate Knowledge, Pascal is responsible for articulating and executing on the company's product strategy, product roadmap, and go-to-market plans. With more than 14 years experience in product management and a solid expertise of the media industry, Pascal brings focus and discipline to help establish Aggregate Knowledge as the leading provider of real-time display optimization solutions for agencies, advertisers, and ad networks. Prior to Aggregate Knowledge, Pascal was vice president of product management for Rapt, which was acquired by Microsoft in April 2008. At Rapt, Pascal brought to market innovative solutions to address some of the toughest publisher-side yield optimization challenges. Prior to Rapt, Pascal spent four years with Sun Microsystems, sharpening his operational skills through several strategic supply chain management initiatives. Pascal holds an M.S. in Engineering-Economic Systems from Stanford University, an M.S. in Economics from ENPC (France), and a B.S. in Mathematics from Ecole Polytechnique (France). Ali Rana, Vice President, Digital Strategy, Dynamic Logic: As Vice President of Digital Strategy, Ali serves as our industry and company leader on emerging media trends and marketing effectiveness. Ali has led a number of high-profile, industry-first research initiatives and currently works with advertisers, agencies and publishers in the fine-tuning of advertising models within mobile, gaming, online video, online display and cross media. Ali joined Millward Brown in 1999 leading our Web Technology team. In 2003, he shifted his focus to research leading Millward Brown's Interactive practice. Ali is a regular speaker to clients as well as at NYU’s Stern School of Business, and is a presenter at industry events, including the ARF and OMMA. Ali has a Bachelor of Arts in Economics from Oberlin College with a minor in Third Stream Computing. Ali has presented at the ARF Re:Think Annual Conference, the OMMA Mobile event in New York, the ARF: Audience Measurement and the IAB:Marketplace Mobile event.