Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Thursday, October 22nd Strategic Investigation - Drill Down Day 2:15 PM - 3:30 PM Track III - The Broadband Platform – PC, Mobile, TV and Advertising Online Video: Broadband, Viral, Episodic Programming, Content & Advertising Innovation Video has finally reached into the merger of the entertainment, communications and technology revolution and making itself heard. Call it a Video Tipping Point, a video revolution or simply the next logical step in video to the consumer on all platforms, all the time, but something big is at hand. Video search is becoming the hot button topic and one must ask the question, what are they searching for? As broadband brings video to the consumer on any number of devices, there is no shortage of video content. From the billions of hours of already existing libraries, the daily output of the global news and content providers to the trillions of hours of "personal video," call them v-blogs, Video PodCasts, mobisodes or personal video chat, our universe is past the point of no return. We are now simply codifying the experience, giving it form and coherence. For those who are with us today, welcome to the party, because you will remember this tipping point moment forever. Jen Pate and Barb Machen, Co-creators, co-executive producers, co-hosts of the hit internet show “Jen and Barb, Mom Life Oren Katzeff, Vice President and General Manager, Demand Media Entertainment, Rafi Fine, co-CEO, Fine Brothers Film Will C. Rogers, CEO, Rooftop Comedy Mark Warshaw, Chief Interactive Officer, Co-founder, The Alchemists Jen Shelby, Chief Marketing Officer, BettyConfidential.com Allison Dollar, CEO, ITV Alliance, Moderator Jennifer Pate, Co-creator, co-executive producer, co-host of the hit internet show “Jen and Barb, Mom Life: Jennifer Pate is 42 years old, married to Jonas Pate, 38, for 8 years . Jonas is a writer and director for TV and film. They have two children; Cooper, 6 and Lilah, 5. They live in Los Angeles. They are an inter-faith couple. Jennifer grew up in Highland Park, IL; a suburb of Chicago. She has three siblings; 2 brothers and 1 sister. Her parents were divorced when she was 16. While attending college at the University of Illinois at Chicago, Jennifer began a professional dance career; which spanned 10 years. She did concert, theater and commercial dance. After retiring from dance, Jennifer moved to LA and began a career in casting. She was a partner at Colloff, Fishman and Britt Casting; where she served as Casting Director for TV and Film. For the past six years, Jennifer has been a stay at home Mom. The Pates have traveled extensively for Jonas’ career; even moving for a year to North Carolina. Jennifer has spent her time with her children; doing charity work and serving as the Co-Chair of the Parent’s Association at the kids’ school. She in now embarking on career 3 (or 4 if you want to include motherhood!). She and Barbara Machen are the Executive Producers and Hosts of the Internet show ‘Jen and Barb, Mom Life’. They focus on contemporary motherhood. Barb Machen, Co-creators, co-executive producers, co-hosts of the hit internet show “Jen and Barb, Mom Life: I am 41 years old and have been married for 9 years. I have twin daughters India and Soraya who are 6 years old. I grew up in a blue collar track home suburb called Daly City (population 100,000) which is right outside of San Francisco. I was raised by a single mother on government assistance. My parents got separated when I was 5 due to my fathers substance abuse addiction. I have a sister who is 36 and single. I was one of 7 kids out of a graduating class of 500 who received a full scholarship to a major University. I have owned my own Marketing Company since the age of 25. I truly am the American Dream and proof that a positive attitude can help you reach any goal you desire. But when my twins were born that attitude changed into a scared, unsure woman who felt like she was a failure. Through the support and love of my family and friends my confidence came back and that confidence turned into compassion for all those woman out there that don’t have the support of their family and friends and who are venturing into motherhood alone. That is when the concept of Mom Life was born. I became passionate that no woman venturing into motherhood should have to "go it alone." There should be a community that offers support without judgment, insight into this new world and a lot of laughter... Oren Katzeff, Vice President and General Manager, Demand Media Entertainment: where he oversees the day-to-day operations of Cracked.com and Mania.com. His responsibilities include overseeing the creation of high quality, intelligent text and video content, and identifying, evaluating and structuring content monetization and distribution opportunities. Prior to joining Demand Media, Oren was Senior Director of Business Development for the Yahoo Media Group, where his primary focus was negotiating all business deals for Yahoo News and Yahoo Finance. Within this role, Oren negotiated and managed over fifty key partnerships, including those with The Associated Press, Reuters, ABCNews, FOX, USAToday, The Weather Channel, CNN, Gawker, Huffington Post, and many others. Prior to joining Yahoo, Oren practiced law at a small firm in San Mateo, California, gaining experience in both the litigation and business transactions side of the profession. Although he no longer practices law, it still makes him smile when his grandmother proudly tells her friends that her "grandson is a lawyer". Oren holds an undergraduate business degree from the Haas School of Business at UC Berkeley, and a JD from Hastings College of the Law in San Francisco. He has written over ten short screenplays, seven of which were filmed and submitted in film competitions (a few of them were award winning), and sometimes feels the itch to give stand-up comedy one last try. Benny Fine, co-CEO, Fine Brothers Film: Benny Fine is the co-CEO of Fine Brothers Films with his brother Rafi. Together they make up one of the most popular comedy filmmaking teams on the web with over 25 million views on their videos and a top 10 MySpace and top 100 YouTube Comedian. They have produced original content for the likes of Comedy Central, Just For Laughs Comedy Festival, Burger King, Axe Body Spray, Break, Heavy, and more. Specifically, Benny is also an award winning feature filmmaker. At the age of 18, he won various awards including "Best Young Filmmaker" at the "NY Film & Video Festival". Will C. Rogers is CEO of Rooftop Comedy overseeing the firm’s operations as it expands content syndication and original TV production globally across mobile, broadband and broadcast media platforms. Rooftop Comedy launched in 2005 and is the leading distributor of interactive comedy programming and original comedy productions. RooftopComedy records live comedy performances every night of the week, 365 days a year from its network of comedy clubs throughout North America, Europe, and Australia. Working with more than 3,500 professional comedians, Rooftop Comedy maintains a growing video library of tens of thousands of hours of stand-up comedy, sketch comedy, improvisational comedy and comedic short films. Rooftop Comedy produces a range of local and national events programming, including the annual National College Comedy Competition and the premier Aspen RooftopComedy Festival.Videos are distributed weekly across a broad range of mobile, Internet and TV platforms including: Nokia, Sprint, Current TV, HULU, iTunes, Yahoo! News and Video, Revision3, Fast Company, Virgin America, TIVO and YouTube among others. Will has deep new media experience, previously functioning as Vice President, Marketing and Strategy for Icon Medialab (now LB Icon), where he was responsible for identifying and developing interactive media business opportunities for a wide range of both emerging and established clientele. Prior to that, Will directed terrestrial broadcasting and internet radio operations for Working Assets. Will spent his early career in the field of international development, establishing with National Public Radio the first locally produced and aired English-language radio broadcast in Hungary, and later, with the National Democratic Institute, providing strategic and communications consultation to nationwide civic education organizations and political parties throughout Eastern Europe. Will holds a B.A. in history from Colgate University and an M.B.A. in finance and marketing from the University of Chicago. Mark Warshaw, Chief Interactive Officer, Co-founder, The Alchemists: Former Associate Producer and Transmedia Director on Heroes, Mark Warshaw  has produced Heroes Evolutions content and is also a graphic novel writer. Before Heroes, Mark was responsible for all the brand integration and interactive content for the Smallville series. He led the Heroes Evolutions project and in 2008, Heroes won the Emmy for Outstanding Interactive Media Programming. On the list of brands Mark has developed transmedia properties and integration for are Nissan, Cisco, Sprint, Toyota, Johnson & Johnson, Volkswagen, Ford, Verizon Wireless. Allison Dollar, founder and co-president, ITV Alliance, a non-profit trade association whose broad constituency is committed to accelerating iTV in the U.S. She is also a principal in 2degree Partners, a management consultancy focused on iTV, specializing in alliance packaging, cross-platform marketing and digital services integration. A longtime champion of ubiquitous interactivity, she co-founded eTV World, Hollyweb Live!, iNNOVATORS™ venture pitch series, and chaired NAB’s Executive Committee to launch Multimedia World. Clients have included IBM’s eBusiness (American Express, Bell Atlantic, Mail Boxes Etc.), AOL, SimplyTV, Web TV, WB, Creative Planet, Stan Lee Media, Vi[z]Rt (virtual sets), and Envivio (MPEG-4). For Webcasts.com she was CSO and a founding board member (IPO as iBEAM Internet Broadcasting Corp). Previously, for Phillips Business Information she led business/content development with over 30 trade publications. Titles included Interactive Video News, Interactive Marketing News, Internet Week, CableFAX, Multimedia Week, E-Commerce News, Film & Video Magazine, A/V Video magazine, Via Satellite. While Editorial Director of In Motion she created sponsor packages with Sony, SGI, PacBell, Autodesk, AOL, HBO, Kodak and Sprint. These anticipated the impact of 3D visual effects, advertainment, DBS, broadband, VOD and wireless devices. She worked with Oscar-nominee documentarian Ross Spears, CBS News, the Maryland Film Commission. A founding board member of Maryland’s WIFV, she received ASAE’s Golden Circle award, held advisory board positions for CINE and the US Film&Video Festival. She holds a M.A. from the University of Virginia and Phi Beta Kappa B.A. from Goucher College in Baltimore, and has been interviewed by National Public Radio, LA Times, Wall Street Journal, Hot Wired, Hollywood Reporter, Variety, BizTalk1, Millimeter, Digitrends, Broadcasting & Cable and other outlets. Her book on iTV, Interactive Television: Tracking and Preparing for an Emerging Market, was released in April 2003.