Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Thursday, October 22nd Strategic Investigation - Drill Down Day 2:15 PM - 3:30 PM Track I: Video Advertising and The Broadband Platform – PC, Mobile, TV and Advertising Delivering Advertising and Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience Broadband video is at the very core of our industry – if not our very lives. All communication, content and advertising - from traditional media to social networks and personal sites are all about video. As an industry, the challenge of delivering that video content must be built into the very equation of company survival. Whether your company webcasts content – live or archived, provides users upload or even interactive options, building, developing and maintaining video capabilities is at the top of your daily activities. Video is not an optional offering, it is at the heart of every organization’s future. John J. Petrocelli, CEO, Incited Media Marc Scarpa, CEO, SimplyNew Dea Lawrence, Vice President, West Coast Sales, PointRoll Eric Troyer, Director of Global Peering Services, Equinix David Ng, Business Development Manager, ChinaCache North America Gianluca Ferremi, VP Product Strategy and Planning, Bestv David Bloom, Social Media Relations consultant, Words & Deeds, Moderator Marc Scarpa, CEO, SimplyNew: Marc Scarpa is a pioneer in directing / producing live interactive media events and broadband programming networks. With development of media communities as his focus, he is among the top progressive media architect in the industry. His most recent credits include the Green Apple Festival, which was the largest Green Festival gathering in history. Over eight simultaneous locations throughout the United States, which included a 2-hour program for MySpace, Iclips Network and the Discovery channel. MySpace LIVE! a seven hour live High definition broadcast on the MySpace network that celebrated community through individual expression. The transmission featured recording artists Linkin Park along with 10 additional artists on the Projekt Revolution tour and was watched by over 1 million MySpace members. A ground breaking first, the program incorporated mobile phones used by fans to capture content from a 1st person perspective which were mixed live into the HD broadcast. Ogilvy branded entertainment group and Diversion Media strategic advisory engagements focused on the development of web/mobile based video broadband networks. These engagements included the hiring and management of specialized teams in development, content creations, content syndication, platform analysis and overall site development. Engagement also included creative design, strategic direction, content development, budgeting and identifying technology partnerships. During the last four years he has produced a monthly salon series for the Producers Guild of America sponsored by the New Media Council east of which he is founding chair. The series is captured and distributed online and released as an annual DVD for PGA membership nationwide. This conversation series has featured such prominent speakers as Al Franken (US Senator candidate/Humorist), Kevin Ryan (CEO DoubleClick), Alan Patricof (co-founder Apax Partners), Herb Granath (Chairman Emeritus, ESPN), Jeffrey Dachis (founder Razorfish & current chair PGA NMC), Michael S. Simon, (Chief Strategic Officer, Harry Fox Agency), Eric Wachtmeister (Chairman and Founder, A Small World), Bob Berenson (Vice Chairman and General Manager of Grey Global Group), Chris Wedge (Academy Award winning producer Ice Age) and Peter Becker (President, Criterion Collection) among a few top through leaders in the industry. Dea Lawrence, Vice President, West Coast Sales, PointRoll: Dea Lawrence is a seasoned senior executive in the online industry specializing in sales and marketing. Currently she is responsible for the management and expansion of PointRoll’s West Coast sales team, driving revenue growth and developing and maintaining all advertiser and agency relationships. As Vice President of Sales with The Variety Online Group, she was instrumental in the creation, development and growth of the business; creating and implementing the sales strategy for all online advertising sales. During her employ at Variety she increased revenue over 1000% and expanded the advertiser base to include automakers, consumer electronics, travel, fashion, finance, and other national marketers. She also forged partnerships, structured content deals and increased traffic. Dea brought her online expertise to Reed Business Information first as an online consultant to Variety and 411 Publishing in May 2001. In that role she was responsible for the marketing strategy, building Variety’s online subscription revenue, redesigning the 411 products and marketing materials, and driving traffic to the sites. She previously had been the Director of Marketing for IFILMpro, and was responsible for the marketing of the IFILMpro website and for resource tools such as TV Tracker, Film Finders, ScriptShark and IFILMpublishing. Dea served as VP of the Hollywood Creative Directory (HCD) in which she contributed to the development and revenue growth of the HCD product lines, including HCDonline -- during her tenure with HCD, subscription revenues quadrupled. As an actress, Dea has appeared in several award-winning features, guest starred on episodics, soaps, and worked extensively in regional theatre, off-Broadway, Broadway national tours, commercials and print. Dea is completing a documentary with Saratoga Ballantine called “Troupers” about actors over 80 in Hollywood. Eric Troyer, Director of Global Peering Services, Equinix: As Director of Global Peering Services, Eric Troyer manages Equinix’s interconnection services that enable content providers and CDNs, such as Hulu, Google, Limelight Networks, Akamai, YouTube and Yahoo! to directly connect with a large aggregation of network service providers to streamline the delivery of content to end-users. Under his leadership, the Equinix public Internet exchange, the largest in North America, has undergone over 500% growth in peering traffic and a large increase in interconnected networks in addition to a global services rollout. Prior to joining Equinix in 2004, Mr. Troyer was responsible for building the IP backbone and managing the peering initiatives at Cablevision, one of the top five MSOs in the US. He began his Internet career at Carrier1, a Pan European network where he was Manager of Internet Services. Mr. Troyer is an active member of the engineering and network interconnection (“peering”) community and has presented at various industry events including RIPE, NANOG, Global Peering Forum, and Light Reading, among others. John Petrocelli, CEO, Incited Media: Regarded as a leader in the digital media industry with a deep and vast knowledge of the digital distribution of content and the digital media ecosystem, he has been instrumental in helping media companies establish optimal strategies to secure, distribute, and monetize their content for nearly 10 years. These companies and brands include: NBA, NHL, NBC/Universal, Discovery, Intel, EMI, Universal Music Group, Microsoft and multiplatinum music icon/Rock and Roll Hall of Famer, Prince. Working with Prince he helped Prince launch the first artist owned and operated digital music store which won a 2004 Billboard Award for "Best Use of Technology by an Artist" and later garnered Prince a Webby award in 2006 and a Webby Lifetime Achievement Award. He brings a rich and detailed knowledge of the media, entertainment, and technology industries to the table and specializes in developing relationships with companies and partners in the digital media industry. His particular focus today is on securing and protecting premium content for cross platform distribution and consumption and deeply versed in interoperability and monetization of digital content. Gianluca Ferremi, VP Product Strategy and Planning, Bestv: After a Masters Degree in Information Science and Telecommunications from the Polytechnic University of Torino, Gianluca Ferremi relocated to America to work as a member of the technical staff of a telecommunications start-up. He joined Sun Microsystems in the spring of 1998 and relocated to Barcelona in 1999 to cover the position of Business Development Manager for Broadband and DTV for the EMEA region. In April 2004, he became responsible for developing the worldwide video and media markets, launching a new video-hardware product line and managing strategic sales and partners relationships. In December 2007, Gianluca left Sun to create WaterJug, a business consulting firm specialized in digital media and the Internet. On behalf of WaterJug, he has been part of the executive teams of a number of start-ups covering various positions including VP of Sales and Marketing and Chief Marketing Officer, where he spearheaded in conceiving, developing, and executing strategies and business models focused on digital communication, video, and social networks. In July 2009 Gianluca joined Bestv as VP of Product Strategy and Planning. David Ng, Business Development Manager, ChinaCache North America: In this role he is responsible for establishing global partnerships with other technology providers and customers. He is an expert in helping educate North American companies in planning network services in China. David also serves as a public spokesperson in the US such as speaking at the 2008 China Fast Track Forum alongside China Telecom. His background includes expertise in both traditional film and media as well as with technology providers.