Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Thursday, October 22nd Strategic Investigation - Drill Down Day 12:50 PM - 2:00 PM Track IV: : The Advertising Platform NextWave Advertising: Video Advertising on Mobile, Broadband and TV Robin Thurston, CEO, MapMyFitness Jarvis Coffin, President & CEO, Burst Media Douglas J. Burke, General Manager, FatTail, Inc. Jim Houck, Director of Entertainment, Sapient Interactive Anupam Gupta, CEO, Mixpo Chase Norlin, CEO, Pixsy Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator Additional speakers to be announced Robin Thurston, Chief Executive Officer of MapMyFitness, Inc., the Internet’s premier provider of online mapping and training tools that helps fitness enthusiasts of all levels achieve their health and fitness goals. At the age of eight, Robin received his introduction to bicycle racing when he competed as a junior in the Red Zinger Mini Classic. Enthralled by that experience, Robin launched himself into competitive bicycle racing, competing extensively on the U.S. national junior circuit in 1980’s. In 1991, he became a professional cyclist by moving to Switzerland and joining the Swiss Helvetica-Lugano team. He spent four years racing in Europe and competed in more than 80 races per year. Based on Robin’s extensive years as a professional cyclist, he quickly understood the specialized needs of athletes for training routes, tools and other advanced technologies in order for them to train anywhere in the world. Engaged and excited by the prospect of creating such a resource, Robin linked up with developers Jeff Kalikstein and Kevin Callahan and created MapMyFitness. Currently, MapMyFitness helps over 2.5 million enthusiasts per month achieve their fitness and health goals. Most recently, Robin served as Investment Director at Boston-based Wellington Management. Previously, Robin served in a variety of management roles at Lipper, a Thomson Reuters company, and American Century Investments. Significantly, he actively contributed to the development of many of the investment technology platforms and models that are widely employed by investment professionals today. Robin attained a B.S. in finance from the Metropolitan State College of Denver and a M.S. in Finance from the University of Colorado Denver. Jarvis Coffin, President & CEO, Burst Media: Jarvis is a co-founder of Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers. He has served as the company’s Chief Executive Officer since its inception in 1995 and as a Director since 2000. From 1993 to 1995, Jarvis worked at the Los Angeles Times where he was Director of National Advertising. Prior to that, he was Vice President of Sales at BusinessWeek for two years. Between 1985 and 1991, Jarvis was employed at USA Today where he held various positions, including Director of Northeastern Sales. He began his advertising career in 1979 at Dancer Fitzgerald Sample in New York. Jarvis has been a member of the Advertising Club of New York and the Lantern Club of Boston and was Chairman of the Newspaper Association of America's Committee on Financial Advertising. Jarvis obtained a BA in Political Science from Hobart College and he is a regular contributor to the media channel of The Huffington Post. Doug Burke, General Manager of FatTail, where he is responsible for corporate strategy and development, marketing and recruiting. FatTail is a leading provider of Sales Optimization Software to help online publishers price, plan and sell premium guaranteed inventory. Before joining FatTail, Doug was a Managing Director in investment banking in the software and media verticals at Morgan Joseph & Co., Tucker Anthony Sutro and Montgomery & Co., where he specialized in working with entrepreneurs in online media. Doug holds a BA in Economics and German from Dartmouth and an MBA from the Amos Tuck School at Dartmouth. Jim Houck, Director of Entertainment, Sapient Interactive: Jim started in advertising in 1992 at a then-unknown ad agency called Crispin & Porter. During his five stints at the agency he helped to build it into what is today called Crispin, Porter & Bogusky. Jim has won every major, international advertising award including; One Show, Clio, Cannes, and International ANDYS. He worked on clients like Burger King, VW and Nike. Jim also has 10 years experience in Hollywood working as a screenplay and teleplay writer and has scripted and sold feature screenplays and teleplay pilots to Universal Studios, Universal TV/USA Network and Sony/UPN respectively. He earned his life membership in the Writers’ Guild of America in 2001. He is a successful producer and recently produced and Executive Produced (this means he wrote the check) an international feature film entitled, THE WRITER, in Los Angeles and Paris. He currently has a feature comedy in pre-production with Gold Circle Films of Beverly Hills scheduled to shoot in summer of 2009. Anupam Gupta, CEO, Mixpo: where he is responsible for the vision, business and product strategy, and building the team for flawless execution. His passion is developing and growing scalable online services, based on a strong appreciation and understanding of customer needs. He has a strong background in technology and online services. Before Mixpo, he spent 8 years as a senior business leader in Microsoft's Online Services Group. Most notably, he led the Product Management teams for MSN Messenger, the largest instant messaging service in the world, and MSN Spaces, one of the largest blogging services. Over the years he led many other major global initiatives for MSN including product management for the initial releases of MSN Mobile, driving customer acquisition programs for Internet Access and other subscription services, and expanding the communication services business across Europe. He holds an MBA from Cornell University and an undergraduate engineering degree in computer science from Birla Institute of Technology & Science, India. Chase Norlin, CEO, Pixsy Corporation: Mr. Norlin is the CEO of Pixsy Corporation, the leading B2B provider of video and image syndication. Mr. Norlin has spent the last 15 years in the Internet and digital media industries. Prior to Pixsy, Mr. Norlin served as a senior executive at ValueClick (NASDAQ:VCLK) where he managed publisher distribution for the display advertising network, paid search, and comparison shopping divisions with responsibility for over $6M in annual revenue. Prior to ValueClick, Mr. Norlin held the position of Senior Business Development Consultant to InfoSpace (NASDAQ:INSP) charged with publisher distribution and emerging applications for the paid search division. Previously, Mr. Norlin developed Sony's first online photo sharing venture and founded the web's first video sharing company ShareYourWorld. Mr. Norlin also served as an EIR at Boeing Ventures in launching Boeing's (NYSE:BA) online video and image licensing division. Mr. Norlin has served on the advisory board of CampusPoint and currently serves on the advisory boards of AdBid Central, VideoThang, Platform264, PickupPal and Adgregate. He was also instrumental in the PR launch of iGirl, one of the most successful mobile entertainment applications in the world. He received his BA from UC Berkeley and MA from The University of Chicago.. Donald A. Jasko, Chief Executive Officer of Digital Economics: Don is an attorney by training. But he has, for the past twenty years, focused his energies on the economic, technological and rights management issues involved in the licensing of copyrighted content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations which culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between performing rights organizations and television broadcasters. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. He testified in a number of legal trials, including the "Buffalo Broadcasting" rate proceeding in Federal District Court for the Southern District of New York. He also represented ASCAP on panels at numerous national conferences. In 1997 Don resigned from ASCAP to found the content management consultancy that is now Digital Economics. As Chief Executive Officer of Digital Economics, he has consulted with numerous clients that create, produce, distribute and transmit copyrighted content. In 1998 Digital Economics initiated a consulting relationship by which it advised Solana Technology Development on the development of its digital audio watermark technology as a content identification tool for the music and entertainment industries. Don soon became a major catalyst in the merger of Solana with Aris Technologies, thereby creating Verance Corporation. Don joined Verance in 2000, with key product management, marketing, business affairs, and sales responsibilities in the music and entertainment sectors. During his tenure he led the design of Verance's ConfirMedia™ watermark content identification products so that they address the needs of music writers, publishers, recording artists and record labels. In addition, Don strategized the design and introduction of software applications that would leverage the value of ConfirMedia watermark content identification products for advertisers, program producers, and broadcast and cable networks. He also strategized the innovative web portal and data report licenses that form the basis of Verance's relationships with its advertising, music and programming clients, and played a key role in forging international joint ventures. Don also represented Verance in numerous public appearances before representatives of the music and entertainment communities. He returned to the leadership of Digital Economics in October 2001.