Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Thursday, October 22nd Strategic Investigation - Drill Down Day 12:50 PM - 2:00 PM Track II: The Advertising Platform; The Broadband Track Content and Advertising Strategies Across Platforms: Broadband, Mobile and TV Eric Elia, VP of Professional Services, Brightcove C. Finnegan Faldi, Vice President, Global Broadband & North America Region Partnerships, Yahoo! Inc Bob Holmes, CEO, Sudden Industries Greg Neichin, co-founder, PlaceVine Jonathan Cobb, CTO, Limelight Networks Mobility Group George Freriks, iMMovator, The Netherlands Evan Cowitt, VP West Coast, Nabbr Dan Chu, Principal, Altman Vilandrie & Company, Moderator Additional speakers to be announced Eric Elia, VP of Professional Services, Brightcove: Eric is responsible for leading Brightcove's Professional Services team, responsible for helping to design, develop and launch online video experiences for Conde Nast, The New York Times, Showtime and many others. Eric joined Brightcove from Comcast where he led the development and user experience of the award-winning Comcast.net, Comcast's widely used broadband online service. In particular, Eric led the conceptualization, development, and launch of Comcast's The Fan, its breakthrough Internet video-on-demand service. Prior to Comcast, Eric was the Vice President of Business Development at broadband video pioneer The FeedRoom, where he managed key technology and content industry partnerships. Before The FeedRoom, Eric managed technology editorial and conceived of ClickCinema and ClickVideo, pioneering online video services for Excite@Home, the industry's first broadband online service. C. Finnegan Faldi, Vice President, Global Broadband & North America Region Partnerships, Yahoo! Inc: Finnegan Faldi heads Yahoo!’s Broadband Business Group, which works with partner telcos, ISPs and cable providers around the globe, helping to provide a richer web experience to their subscribers by leveraging Yahoo!’s technology platforms, properties, products and services. He also leads Yahoo!’s North America Region Partnerships, which brings together business management, partnership management, and analytics, acting as a virtual business unit across the company. These functions are centrally organized for Yahoo!’s integrated partners. Faldi joined Yahoo! as Vice President Broadband in December 2007. Prior to that, he held various senior sales and business development positions. He built and headed the sales, marketing, product and business development teams for both the eCommerce and Direct Merchant business at Solidus Networks (SN) since August 2004. During his tenure, he added nearly 100,000 small and mid-size merchants to SN and contributed significantly to SN’s rise as one of three full-service processors to handle both domestic and multi-currency online transactions in North America. Prior to joining SN, Faldi served as Vice President of Business Development at United Online, Inc. (UOL) from 2000 to 2004. He co-led the business development and sales teams for the third-largest ISP in North America. Over a three-year period, his team contributed nearly 15 percent of overall revenue and to UOL’s increased market capitalization, from $100 million to more than $1.5 billion. Prior to UOL, Faldi was Partner and Vice President Corporate Development with MXG Media, Inc. and, before that, Founding Partner of Resolution Health Strategies. Faldi received a BS degree in Economics, with a dual concentration in Strategic and Entrepreneurial Management, from the Wharton School at the University of Pennsylvania. He earned his MBA degree from the Graziadio School at Pepperdine University. Faldi actively invests in and serves on the Boards of a few emerging technology companies. He volunteers as the Head Coach for the Coyotes Lacrosse Club’s Juniors team in Burlingame, California. Bob Holmes, CEO and CCO, Sudden Industries: If you looked at Bob’s resume, you’d think he planned this all from the beginning: from art school to recording artist to record producer to running a production company that became a marketing company and then a digital agency. Sounds logical now, but you try living through it. Nevertheless, this path has ended up providing Bob with a lot of experience in creative technologies, from music videos (remember them?), to Enhanced CDs (how about them?), broadband and mobile phones. In each case, he has dedicated himself to creating the most engaging user experiences that have actually had impact on both audience and sales. He’s won a few awards along the way as well, but he’s more likely to tell you about his cowboy toy collection, which is a lot more fun anyway. Sudden Industries was founded over 13 years ago by entertainment veteran Bob Holmes. How he made the journey from a recording artist to record producer to starting one of the first digital agencies servicing the entertainment and media business is an interesting one, but too long and complicated to include here. Call him up and ask, it’s a good story and he loves to tell it. What we will say is that Sudden, located in New York City, has dedicated itself from the beginning to creating engaging user experiences across a number of digital platforms, including web and broadband (remember when they meant two different things?), ITV, IPTV, mobile and kiosks. We’ve more than satisfied a great roster of by providing them with the breadth of services usually found at larger agencies, while delivering them with the personal attention of smaller boutique shops. George Freriks, CEO of the Dutch Media Hub. The Dutch Media Hub is a consortium of more than 40 companies with the ambition that The Netherlands will become the Digital Gateway to Europe. The partners within the Dutch Media Hub offer a variety of services concerning storage and content delivery plus all kind of additional value added services like subtitling, versioning, rights protection. The Dutch Media Hub delivers to all platforms, in all formats to all European countries. Partners in the initiative are amongst others Technicolor, British Telecom, Getronics (a KPN company), Philips Net TV, SBS Broadcasting. (www.dutchmediahub.com) The Dutch Media Hub is a project of the iMMovator foundation a public/private partnership to boost innovation in the media industry in The Netherlands. George has a rich career in the international media and telecoms industry. He has built commercial television stations in eastern Europe, has consulted companies with their IPTV strategy and is an investor in innovative companies for interactive television, consumer profiling, broadband distribution. For more than 10 years he is a consultant usually working on the forefront of developments in the industry. Prior to that he was CEO of an international company active in satellite distribution. Greg Neichin, Co-Founder, PlaceVine, a web-based information service that connects marketers to product placement, sponsorship, and branded entertainment opportunities in film, television, and new media. Over 300 top content producers and 200 brands and agencies are actively engaged on PlaceVine’s service. Greg regularly advises brands on more comprehensive approaches to entertainment marketing and consults to producers on how to more effectively collaborate with marketers. Greg has spent his career immersed in the world of early stage technology ventures. Prior to PlaceVine, Greg spent four years on the management team of GetActive Software (acquired by Convio, Inc.), a developer of online relationship management software for public interest and charitable organizations. He led a variety of sales, marketing, and partnership efforts as Vice President, Business Development & Western Sales. Prior to GetActive, he wrote on technology trends for SRI Consulting and worked in strategy and business development for Redback Networks. He began his professional career as a Consultant with Mercer Management Consulting. Greg has written and spoken extensively on entertainment and online marketing, digital media, technology, and entrepreneurship. He has a B.A. in Economics and Government from Dartmouth College and an M.B.A. from The Wharton School at the University of Pennsylvania. Jonathan Cobb, CTO, Mobility and Monetization Solutions, Limelight Networks: Jonathan Cobb is the chief technology officer for the mobility and monetization group of Limelight Networks. In this role, Jonathan is charged with working with content creators on their long-term publishing and advertising strategies. Jonathan joined Limelight Networks from Kiptronic, Inc, a Silicon-Valley startup that he founded. Kiptronic specialized in device-optimized delivery and monetization solutions, and was acquired by Limelight Networks May 2009. Jonathan has held numerous senior engineering including Senior Software Architect for Covalent Technologies, an enterprise-class software and services company. He has also played integral roles in founding and running several start-ups including Hyperic Software, producers of HQ, a popular IT management software system. He holds a B.S. in Computer Science from Washington University in St. Louis. Dan Chu, Principal, Altman Vilandrie & Company: Dan is a Principal with Altman Vilandrie & Company (AV&Co.), where he has worked since 2003. His key areas of expertise include marketing strategy and optimization, business case development, strategy development, M&A advisory and due diligence for private equity funds and hedge funds. Dan is an expert in wireline, Internet, and wireless technologies. Recent client engagements include strategy work relating to multi-platform advertising, video and content strategy, Web 2.0 applications, social networking, and marketing plan development. Dan is also immersed in telecommunications industry consolidation, where he has conducted a number of strategic and financial due diligence projects for financial and strategic buyers. Prior to joining AV&Co., Dan was a consultant with CSMG. Before that, he worked with American Management Services (AMS), a technology consulting group. He received a Bachelor of Arts degree in Political Economy from Williams College. Evan Cowitt - VP, Ad Sales - West, Nabbr - Evan is responsible for revenue generation, partnership management and business development for Nabbr, the Gen Y online video network. In this role, Cowitt handles all ad sales related functions for Nabbr's west coast operations. Nabbr has been ranked in the top 10 of video distribution sites by ComScore Video Metrix reaching over 40mm monthly uniques who use the social web heavily. Evan is a recognized leader in the entertainment, digital and media arenas. With over 20 years expertise distributing and monetizing professionally produced content, he's delivered valuable media and marketing solutions to clients, resulting in some of the biggest deals in movie promotion and online ad sales history. The first decade his career was focused on brining Disney movies / content to audiences. At The Walt Disney Studios, Evan held various positions in the film distribution and marketing departments, including managing Disney's relationship with McDonald's adult targeted promotions. In that capacity he worked on films including 101 Dalmatians, Flubber and Armageddon. Cowitt was selected by the Studio Chairman to work several special project including Disney's first location based film entertainment offering, The Toy Story Fun house and the launch of the Anaheim Angels 1998 season. While working on Disney's national promotions and Major League Baseball businesses Evan began shifting his focus to media. This interest in media combined with Evan's natural techie curiosity came together when he began the second decade of his career as the Director of Sales / Promotions at Moviefone (777-FILM). Leveraging the understanding that audiences will always gravitate to professionally produced content and those audiences have a high value to advertisers allowed his efforts to help deliver hundreds of millions in ad revenue to companies like AOL Moviefone, where he sold a single day record $1.5mm program to Universal Pictures for the 20th Anniversary for ET (a record never to be broken as it was done during the dial-up era). During this digital decade, Evan has held leadership positions at tech leaders including IFILM, Rotten Tomatoes / IGN / Fox Interactive Media, Napster and Nabbr, building out national ad sales teams for IFILM, Napster and Freedom Communications helping build brands and deliver over $125 million in ad revenues. Evan holds a B.S. in Business Administration from The University of Southern California. He resides in Los Angeles with his family and dog.