Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Monday, October 19th 2:30 PM – 3:30 PM Track III - The Smartphone, Session II Platform Strategies: Video, Apps, Social Experience, Web, Location-Based, Interactivity The Smartphone is America’s new Number One device. It is the most popular personal accessory. And it’s all about Apps. Social Media Apps, Video Apps, Location Based Apps. What was thought to be absurd two years ago is now fait accompli. The Smartphone is a mini-computer, with a full range of Apps for communication and entertainment. Smartphones are for watching TV, watching friends on vacation and for watching movies. Smartphones are for texting, social networks and email and of course, for making a phone call. The Smartphone culture, what it is and what it will become, is only now beginning to be understood. Eric Anderson, SVP/GM , Handango, Handango Patrick Collins, President, 5th Finger Nancy Allan, Managing Director, the Americas, Mobiclip, Inc. George Linardos, Vice President, Products, Media & Games, Nokia Greg Fawcett, co-founder, MobiAd Sales Mitch Feinman, Business Development Consultant, SayNow, Moderator GEORGE LINARDOS, Vice President, Products, Media & Games, Nokia Inc.: As VP Products for Nokia’s Media & Games group, George Linardos is responsible for product management, development and marketing of Nokia’s content services, including Ovi Store, a global distribution channel live on over 75 handsets with a user base from over 200 countries. Prior to his current role, George was Director of Business Development & Marketing. In this role, he co-founded and served as the general manager of Nokia’s integrated web and mobile platform for the global distribution and sharing of user-generated mobile content, MOSH. At Nokia, George also served as Head of Branded Content & Aggregators where he was responsible for driving global business development efforts and alliances with major media and entertainment companies. Prior to Nokia, George formed and ran the Digital Media division of HSI Productions Inc., one of the largest television commercial and music video production companies in the world. George was originally a feature film development executive and producer for Academy Award winning filmmaker Oliver Stone and for actor-filmmaker Ben Stiller with whom he ran Red Hour Films at 20th Century Fox Studios. George has been involved in the creation of feature film and television projects that have been nominated for Academy Awards and won Emmy and Golden Globe Awards. Eric Anderson, SVP/GM , Handango, Handango: As Handango's senior vice president of business development, Eric Anderson is responsible for driving new and existing business with channel partners, which include wireless operators, device manufacturers, smartphone operating system providers, portals and brand owners. Prior to joining Handango, Mr. Anderson was the vice president of media and entertainment for Ericsson North America. During his tenure years with Ericsson, he held the positions of vice president of marketing, director of service layer sales, and director of mobile Internet consulting. His responsibilities included the oversight of business lines for mobile virtual network operators (MVNOs); transmission service providers; cable mobile convergence; gaming; and content, media and entertainment. Before Ericsson, Mr. Anderson was a senior manager with Accenture at its world headquarters in Northbrook, IL. During his eight years there, he developed and led Accenture's first mobile/wireless data practice. Prior to Accenture, Mr. Anderson served as a regional market manager for General Cellular Corporation for three years and was responsible for developing Rural Service Areas (RSAs) in the Midwest. Mr. Anderson holds a BS degree in marketing and advertising from Ball State University and a MS in information communication sciences from the Center for Information and Communication Sciences, Ball State University. Greg Fawcett is a founding partner in MobiAd Sales, a sales and service channel for mobile advertising and sponsorship programs. Greg has provided strategic consulting services for mobile application development from concept to launch for clients including The Associated Press (AP Mobile), Sony, Ansible, iSports and SportsFanLive. Previously, Greg was VP of Business Development at IMG where he helped launch Sprint's Power View video service, distribute Wimbledon and Fashion Week content through iTunes and produce television and digital programming. Greg headed marketing and business development for Sequence Design, Avant!/Synpsys and iSilk. Greg began his career running operations for the Mayor of the City of New York. He received his B.A. from Pomona College and his M.B.A. from NYU's Leonard N. Stern School. Greg lives in California with his wife and son. Patrick Collins, President, 5th Finger, the world’s leading mobile marketing agency. Patrick has been on the executive team of 5th Finger since early 2005. Most recently, he served as chief operating officer for 5th Finger Australia, where he helped lead the company to profitability in 2007. Previously, Patrick served as 5th Finger’s chief technology officer, spearheading market development of the award-winning air-cast™ mobile marketing platform. Prior to 5th Finger, Patrick was CTO for Fairfax Digital for 6 years where he lead the technical development and operations of the highest volume web properties in Australia including Sydney Morning Herald Online, Australian Financial Review Online, MyCareer.com.au and Drive.com.au. Patrick holds over 10 years of experience in the digital industry. He has an MBA from Asia Pacific’s leading business school AGSM and has a bachelor’s degree in computer science. 5th Finger works with such premier brand names as Coca-Cola, Vitamin Water and Limited Brands, among others. Nancy Allan, Managing Director, the Americas, for Mobiclip, Inc., an innovative video compression software company based in Paris, France that powers major LiveTV channels and Video-on-Demand viewing on the leading smart phones worldwide. Among their prestigious clients are MTV, France24, TF1, Al Jazeera, Sony Pictures, and Warner Bros. Her wireless telecom background includes multimedia content management, Wireless Carrier relations and wireless multimedia applications on an international scale. During her tenure with Fanbox.com, a dynamic mobile community/digital market place, Nancy set-up direct micro-payment transaction billing agreements for Premium SMS services with the major wireless operators in the USA, Latin America and Europe, as well as highly profitable contracts with over 25 leading mobile content companies. Prior to that, she co-founded two start-up companies in the WiFi roaming and Web2phone SMS messaging sector, and launched the Wireless/Interactive division for a top localization company based in Ireland. While living and working in Europe for ten years, she spearheaded the introduction of Apple Computer products into the major corporations and publishing companies in Southern Europe, and later joined Aldus Software to set-up and launch their subsidiaries in Italy, Spain and France. Nancy has a Bachelors Degree in Liberal Arts from Andrews University, as well as a marketing diploma from Harvard University. Mitch Feinman, General Manger, Mogreet : A leading voice in digital entertainment with over 20 years experience in online, mobile and other new forms of media, Mitch Feinman’s accomplishments have ranged from running the American Idol text-messaging program to launching the first websites for The Oprah Winfrey Show and The Academy Awards. Mitch currently provides consulting services to a variety of companies ranging from start-ups to mid-size and large organizations looking to build new revenue streams and extend their brands. Most recently, Mitch was General Manager at Mogreet, a mobile video messaging start-up. Prior he was a Senior Vice President at News Corp. from 2003 to 2008, including founding and running Fox Mobile Entertainment, which grew to over $15 million in revenue in 2 _ years. During five years at News Corp. - in addition to managing the hugely successful American Idol program (for which he won a Guinness Book of World Records award for nearly 100 million votes in the show’s seventh season) - Mitch developed new content and distribution channels worldwide, including the FOX InFlight Channel on JetBlue. In addition, Mitch accomplished numerous industry firsts, including the development of the industry’s first made-for-mobile original series and coined the term to describe it - Mobisode®. Based on the television show 24, the first Mobisode Series launched in 25 countries and seven languages in a partnership with Vodafone – the world’s largest wireless provider - and was followed by seven other Mobisode Series. His work earned him an Emmy nomination for best original entertainment programming created for non-traditional viewing platforms. In addition to his pioneering efforts in mobile video, Mitch also spearheaded – in partnership with Sprint - the industry’s first ad-supported Mobisode Series, “Prison Break: Proof of Innocence,” sponsored by Toyota Yaris. Previously, Mitch headed ABC’s online business development and marketing at The Walt Disney Company, where during his five-year tenure helped to launch ABCNEWS.com as well as OSCARS.com and Oprah.com in conjunction with The Academy of Motion Pictures Arts and Sciences and Harpo Productions, respectively. He has also held positions at Regis McKenna, a marketing strategy consulting firm based in Silicon Valley for over 35 years, and Prodigy, the country’s first consumer online service founded by IBM and Sears. Mitch is a regular speaker at industry events and conferences, including CTIA WIRELESS, Digital Hollywood and the Mobile Marketing Association (MMA) where he was a member of the Executive Board for 3 years. Mitch graduated magna cum laude with a BA from the University of Pennsylvania and also earned an MBA from the Kellogg School of Management at Northwestern University.