 Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here |
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 Digital Hollywood, October 19-22, 2009 Special Event Wednesday, October 21st EPPS: Entertainment Publicists Professional Society Location: Loews Santa Monica Beach Hotel, Santa Monica  The Agenda EPPS: P.R. Twenty4Seven One Day Conference Public Relations in the Era of Nonstop Communication Wednesday, October 21st 8:00 AM - Registration Open Noon Keynote Marc Graboff, Chairman, NBC Entertainment and Universal Media Studios Interviewed by Julia Boorstin, CNBC Media and Entertainment Reporter 8:45 AM Welcome Address Henri Bollinger, President, EPPS 9:15 AM Session A: Hollywood 3.0—Where Web 2.0 has taken us and what is next in the way that entertainment is sold, promoted and branded Moderator: Peter Kafka, Senior Editor, All Things Digital Panelists: Chuck D, Public enemy Kate Neligan, Director, On Demand & Digital Marketing, Lionsgate Caroline Owen, Head of Corporate Communications, Orange-FT Tyler Goldman, CEO, BUZZMEDIA Ross Levinsohn, Partner, Fuse Capital Julie Supan, VP of Marketing, Ning Session B 9:15 AM Making a career: how to create, break and sustain the working’ personalities in Hollywood Panelists to include: Stan Rosenfield , President, Stan Rosenfield & Associates Deena Katz, Dancing With The Stars Elizabeth Leonard, Bureau Chief, People magazine Angelica Cob-Baehler, SVP, Communications and Creative, EMI Music North America Edna Gundersen, Pop Music Critic, USA Today Workshop 9:30 AM Metrics & informational analytics – Does it count and how to count it (ROI in a digital world) Moderator, Jonathan Heit, SVP, Digital Media and Technology, Allison and Partners Public Relations David Reis, President and CEO, DEI Worldwide Mark Ghuneim, Chief Executive Office, Wiredset Amy Martin, President, Digital Royalty Blake Cahill, SVP of Marketing, Visible Technologies Richard Knafelc, Account Manager, PR Newswire Matthew R. Policastro, Regional Manager, Business Wire, Los Angeles 10:45 AM Session A Media Transformers: The Metamorphosis of Journalism and Media Moderator: Jerry Swerling, Professor and Director of PR Studies; Director, Strategic Communication and PR Center, Annenberg School for Communication, University of Southern California Panelists: Sharon Waxman, Founder and Editor-In-Chief, The Wrap Drex Heikes, Editor, LA Weekly Sallie Hoffmeister, Assistant Managing Editor (Arts & Entertainment), LA Times Steve Loeper, Administrative News Editor, Associated Press Alan Frutkin, Senior Editor, Media Week Neil Stiles, President, The Variety Group Session B Mastering the New Distribution Tools: Twitter, Facebook, YouTube, Blogs, Search, SMS, and Mobile Moderator: Karen DeMarco, Strategic Communications & Social Media Marketing Consultant Panel: Melinda Newman, music journalist/blogger, Associated Press, Los Angeles Times, HitFix and others Candice Yusim, Vice President of Publicity and Program Marketing, Tribal Brands Clay Dollarhide, Senior Manager, Digital Marketing and Public Relations, sPRead Solutions Krista Thomas, Vice President, Marketing-Communications, Thomson Reuters Calais Rebecca Detken, Managing Editor, Yahoo OMG! The Workshop 10:45 AM Small Stories, Big Picture: PR Writing at the Moment – Simon Glickman and Julia Rubiner, partners, Editorial Emergency (PR/Marketing Communications, Copywriting) Noon Keynote - 12:00 PM Marc Graboff, Chairman, NBC Entertainment and Universal Media Studios Interviewed by Julia Boorstin, CNBC Media and Entertainment Reporter 1:00 PM Session A: Speaking to the world: a roundtable discussion with Journalists about covering U.S. event for International and overseas outlets Panelists to include: Elaine Lipworth, The Times (UK) , The Independent (UK) Peter Bowes, News Correspondent, BBC Antonio Martin, West Coast Correspondent, Agencia EFE Jenny Cooney, TV Week (Australia), TV Guide (New Zealand), Grazia (Australia), HFPA member Susan Zeidler, Entertainment Industry Correspondent, Reuters Session B: Being a Communications Advocate— The role of PR and Communications with Government Relations, Corporate Communications and Guild Negotiations Moderator: Matthew Belloni, Managing Editor, Features, The Hollywood Reporter Panel: Melissa Patack, Vice President, State Government Affairs, MPAA Pamm Fair, Deputy National Executive Director, SAG Bruce Doering, Executive Director, ICG Jeff Pryor, Chief Executive, Priority PR Jim Kennedy, Executive Vice President, Global Communications, Sony Pictures Entertainment Workshop 1:00 PM The Law and You – from take down notices, what’s on and off the record, spam laws and rumors via twitter, when you do and don’t have a law on your side Speaker: Eric German, Mitchell Silberberg & Knupp LLP George M. Borkowski, Esq., Chair IP Litigation, Venable LLP 2:15 PM Session A Communicating with the Latino community and consumers: ¿Habla usted español? Moderator: Ivette Zurita, President, Hispanic Public Relations Association Panelists to include: Mario Flores, Partner/MD, Sportivo Monica Lozano, President, La Opinion/Impremedia Flavio Morales, Mun2, VP Programming Steven Graciano, Director, Marketing & Communications, Fox Sports en Español Gabriel Reyes, President, Reyes Entertainment Session B Navigating the Celebrity Circus - Crisis Communications in Entertainment Panel: Howard Bragman, CEO, 15 Minutes PR Linda Dozoretz, Owner, Linda Dozoretz Communications, Inc. Jim Bates, Member of the Firm, Sitrick And Company 3:30 PM |
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