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Note: When you register to attend Digital Hollywood, remember to click the button indicating that you wish to attend CodeSpace - to help us determine size of rooms etc. For questions regarding this track - contact: Toby Morning at Semantic Seed - Tel: 408-556-9769 or email: toby@semanticseed.com or Contact: Jaymes Hines Tel: 310 933-3042 or email - jhines@semanticseed.com

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CodeSpace Hollywood
Three Days of Coding, Developing and Meet-ups
October 19-21, 2009
Digital Hollywood, Santa Monica

The Challenge:
To Build a New Media Product or Service in 36 Hours at Digital Hollywood
Real-Time -Real-Life Development of a Broadband-Mobile Entertainment-Media-Technology App

The Sponsors:


CodeSpace Hollywood Produced by: Semantic Seed and Co-produced by Hines Media Group

The Prizes: The winning team members will receive over $5000 in cash and prizes like the Adobe Creative Suite, Adobe Flash Media Server, Sun Hardware, Cloud Hosting from Amazon, Creative Services from Blue Monitor, and CDN services from China Cache. Even more prizes will be added every week!

Who Should Attend?
CTO's, VP's of Engineering, Developers, User Interface Designers, User Experience Designers, Content Programmers, and Application Architects

Kinds of Apps Can We Build: Gaming, Rich Media, Social Networks, Photo Sharing, Video, News and Information, Celebrity Media & Gossip

Monday, October 19th
CodeSpace Session I
12 Noon - 2:00 PM
Platforms and Technology Presenters
Representatives from the technology platforms come up and speak to attendees to make their case to why the teams should use their respective API platform to build their product on for the CodeSpace competition.

2:00 PM- 3:00 PM
The Content: Defining the Goals
Biz Dev, developers, and designers meet and listen to "Media and Entertainment" Idea pitches from team leaders

3:00 PM- 4:00 PM
Team Meet-ups and Start-Up
Participants break off and do "speed dating" to determine which team the users want to join. The teams are formed. Team names are chosen and break off to start working on their respective projects

5:00 PM – 6:00 PM -
Poolside Reception at the Loews

6:00 PM - 9:00 PM-
Teams begin working on applications

Tuesday, October 20th
Code Space Developer Camp
9:00 AM - 5 PM
Day-Long Team Meetings
Starting at 1 PM -
choice of attending the following Break-out sessions


12 Noon - 1:00 PM
Developing next generation entertainment applications for IP enabled TV's
Presented by Jeff Allen, CEO, RallyPoint TV

1:00 PM - 2:00 PM
How to scale your media start up without breaking the bank
Presented by Sun Microsystems

2:00 PM- 3:00 PM
Using Open Source technology to build a media and entertainment start up
Presented by Sun Microsystems

3:00 PM- 4:00 PM
Managed Hosting, Why Location Matters
Presented by China Cache

4:00 - 5:00 PM
Developing Music 2.0 "How to survive and thrive in the Digital Music Industry"
Alonzo Robinson, Senior Director of Repertory/Creative Affairs, Rhythm & Soul Team - ASCAP
James Leach, Associate Vice President, Writer/Publisher Relations & New Technologies, SESAC
Presented by Urban Network, Moderated by QD3

Wednesday, October 21st
Code Space Developer Camp
9:00 AM - 5 PM
Day-Long Team Meetings Continue - Ending at the 4:00 PM Showcase and Awards
Starting at 12 Noon -
choice of attending the following Break-out sessions


12 Noon - 1:00 PM
How to scale your media start up cost effectively
Presented by Sun Microsystems

1:00 PM - 2:00 PM
Using Open Source technology to build a media and entertainment start up
Presented by Sun Microsystems

2:00 PM- 3:00 PM
Co-Working, “PIAS” Physical Infrastructure as A Service, learn how to use co working to scale your business footprint nationally, and internationally,
Jerome Chang, founder, Blankspaces
Presented by Semantic Seed

4:00 PM - 5:00 PM
The teams will be gathered, applications showcased, and a panel of
judges will pick the best apps. The winning team will get cash & prizes from our sponsors.

The Winning Team Members will recieve over $5000 in cash and prizes like the Adobe Creative Suite, Adobe Flash Media Server, Sun Hardware, Cloud Hosting from Amazon, Creative Services from Blue Monitor, and CDN services from China Cache. Even more prizes will be added every week!

5:00 PM – 6:00 PM - Poolside Reception at the Loews

8:30 PM-2:00 AM - Exclusive Code Space afterparty

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