Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Thursday, January 8th 1:30 PM - 2:30 PM Track II – DH3 - Digital Hollywood Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options. Margaret Clerkin, Managing Director, Invention, MindShare Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks Bill Bradford, Chief Product Officer, Fox Digital Media Steve Canepa, Vice President, Global Media & Entertainment Industry, IBM Steve Stanford, Partner and President, Content and Entertainment, Agency 3.0 Sean Carey, Senior Executive Vice President, Sony Pictures Television Jack Binder, Producer, "Reign Over Me", "The Upside of Anger" Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator Margaret Clerkin, Managing Director, Invention, MindShare: Margaret is a marketing and advertising professional with 20 years of experience both on the agency and client side of the business. She has strong expertise selling consumer products and services and significant experience designing integrated marketing programs and customer loyalty programs. Margaret has a wide breadth of category experience spanning – Telecommunications, Financial Services, Publishing, Electronics, Pharmaceutical, B2B and Packaged Goods. She began her career in media and direct marketing and then diversified into account management and business development. Currently, Margaret’s new passion is exploring and experimenting in the new emerging technology landscape. Greg Clayman is Executive Vice President of Digital Distribution & Business Development for MTV Networks (MTVN). In his role, Clayman manages digital business development across MTV Networks, working closely with its brands to develop new opportunities for distribution of digital content and to strike deals with online partners. Based in the company’s New York City headquarters, Clayman reports to Mika Salmi, President, Global Digital Media, MTVN. Clayman also oversees the MTVN Mobile Media group, supporting the company’s brands in developing and distributing a wide portfolio of mobile content and applications. Additionally, Clayman partners with MTVN’s International division on global partnerships and distribution strategy. Previously, Clayman served as Senior Vice President, MTVN Mobile Media, managing mobile partnerships and content distribution for the company. Prior to joining MTVN, Clayman co-founded Upoc Networks and served as its Vice President of Marketing, Sales, and Business Development. Previously, Clayman served as Vice President of Brand Strategy at the Sterling Group in New York City. At Sterling, Clayman led brand strategy projects for a number of media, entertainment and retail companies including MTV Networks, Liberty Digital, and Levi's. Clayman graduated cum laude with a degree in English & American Literature from Harvard College. Bill Bradford, SVP, Chief Product Officer, Fox Digital Media: Bill Bradford is SVP, Chief Product Officer for Fox Digital Media Broadband Channels Group. He is responsible for leading the product, design, and technology strategy and implementation for Fox Networks Group digital media media properties. He is also Senior Vice President, Content Strategy for Fox Broadcasting. In this role Mr. Bradford is responsible for overseeing the Fox Broadcasting online and digital strategy. Before coming to Fox Entertainment, Mr. Bradford, served as Vice President, Product Management for Yahoo! Studios, where he drove the production of original content entertainment websites – combining the best of proven offline media formats with the best of Internet technology to produce a new type of integrated consumer experience. Throughout his tenure at Yahoo!, Mr. Bradford also served as Vice President of Cross-Media Products. In that role he was responsible for working across multiple business units to develop cross-platform Internet products. Prior to Yahoo!, Mr. Bradford was at America Online, serving in various consumer product leadership capacities including Shopping and Search. He also spent four years at Oracle Corporation as a consultant responsible for spearheading large-scale business systems implementations. Mr. Bradford started his professional career as an officer in the United States Army, serving as a Transportation Officer in Germany. After active duty, he served 7 1/2 years as a Captain in the U.S. Army Reserves. Mr. Bradford graduated with a B.S. in Economics from the United States Military Academy at West Point in 1993 and earned an M.S. in Operations Research from George Washington University in 1999. Steve Canepa, Vice President, Global Media & Entertainment Industry, IBM: As Vice President, Global Media and Entertainment Industry, Steve is responsible for IBM’s overall results in the Entertainment, Publishing, Broadcast, Cable, Satellite, Sports and Advertising customer segments worldwide. He is also the founder of and a key leader in IBM’s cross-industry Digital Media initiative. Steve has guided the marketplace strategy and solution offerings for IBM’s Global M&E Industry organization since 1995. He directs the worldwide sales of IBM’s broad portfolio of hardware, software and services and is responsible for IBM’s marketing activities, including all messaging and partnerships. During that time frame, IBM’s overall business has grown dramatically and is now the largest technology and services organization serving the global M&E industry. Steve has a deep understanding of the key business imperatives facing firms in the M&E industry and has consulted extensively with senior executives as they look to transform their organizations. He led the recent launch of a portfolio of business solutions – Production and Distribution transformation; and Customer Sales and Service Transformation, which address the market opportunities and profit pressures in today’s highly competitive M&E marketplace. And, he guides the continual development of the IBM digital media framework, addressing the digital value chain. Steve represents IBM’s M&E efforts to the marketplace and has delivered many keynote addresses at Industry conferences: NAB, IBC, Broadcast Asia, Digital Hollywood, Imagina, Frames etc, and often speaks at events, including: NEXPO, CES, iStudio, Content World, etc. He has also appeared on numerous radio and television news programs, including CNBC, CNNfn, C/NET, CBS, ABC, NBC etc. In 2004, he was recognized as one of the 100 most influential executives by Digital Media Magazine. First joining IBM in January 1983, Steve has 20+ years of experience building and leading significant sales, marketing, strategy, consulting, solutions and systems integration organizations. He graduated from UCLA in 1982 with two bachelor of arts degrees: Economics and Political Science with Phi Eta Sigma honors. He received a MBA in 1990 from UCLA, with Beta Gamma Sigma and top field study honors. He has participated in the Wharton School financial management program and Harvard University’s executive curriculum on Strategy formation. With a personal dedication to improving the health and education of children; Steve serves on the Board of Directors for both the Junior Achievement of Southern California and The Bogart Pediatric Cancer Research Fund. He is also a Board Member of MusiCares, the charitable arm of the Grammy Foundation. Steve and his wife, Marianne, live with their three children in Los Angeles, California. Marianne is a Supervising Producer of prime-time one-hour dramatic episodic television series’. Steve Stanford, Partner and President, Content and Entertainment, Agency 3.0: Steve Stanford is widely recognized as a digital media pioneer, having been at the forefront of the digital content space since its inception. As President of Content and Entertainment, Stanford is responsible for creating and connecting content with brands and new distribution platforms. Stanford is a serial entrepreneur in the fields of digital media, telecommunications, and entertainment. Stanford was the co-founder and COO of Amp'd Mobile, and VP of marketing at Boost Mobile. Prior to joining Boost he was responsible for wireless strategy at Best Buy. Stanford's extensive entertainment and digital media background includes creating ICM's Digital Media Group, and co-founding partner and CEO of Icebox, the first site to create original programming for the web using a-list Hollywood talent, and to migrate a show from the web to traditional media. Most recently, Stanford served as General Manager of the AOL/HBO broadband comedy joint venture This Just In. Stanford was named one of the top 100 Internet entrepreneurs by Time Magazine, and one of the Digital Dozen by Time Digital. He was also listed as one of “10 to Watch” by Red Herring Magazine and as one of the “35 Top Executives under 35” by the Hollywood Reporter. Sean Carey, Senior Executive Vice President, Sony Pictures Television: Sean Carey was promoted to Senior Executive VP in February 2007. In this role, Carey oversees all domestic digital entertainment distribution efforts across all electronically delivered platforms, including the Internet and mobile. This includes distribution of the Company’s vast library of films, TV series as well as acquired properties. In addition, Carey contributes to the long term strategy for the television group. Also under his purview is Crackle, one of the fastest-growing user-generated video communities on the Internet. Previously, Carey was Executive Vice President, Digital Distribution and Product Acquisition for Sony Pictures Home Entertainment (SPHE). In this position, he was responsible for developing and managing the North American digital distribution of movies and other content, and oversaw all business aspects of the home entertainment unit's production and acquisition group and negotiated key acquisition agreements. From 2000 to 2006, Carey served as Senior Vice President, Corporate Development for SPE. In this capacity, he helped to define overall SPE strategy and was responsible for all corporate transactions, including film financings that raised over $1 billion in production funding, acquisitions including Crackle, Inc., and divestitures including the sale of Telemundo to NBC. Prior to becoming Senior Vice President, Carey was Vice President, Motion Picture Finance & Corporate Development, a position he held at SPE since 1996. Mr. Carey joined SPE in 1993 as Assistant Manager, Financial Planning and Analysis. He was subsequently promoted to Director Motion Picture Finance and Corporate Development in 1995. Prior to that, Carey was a strategic planning assistant for Creative Artists Agency, a participation accountant for then- Columbia Pictures Entertainment and an associate analyst for Paul Kagan Associates. A graduate of Syracuse University, Carey received his MBA from UCLA.. Jack Binder has been a Producer of Quality Feature Films and Television Programs for the past 25 years as well as the Director of Second Unit Photography on his projects. Some of Mr. Binder's projects include Columbia Picture’s “Reign Over Me” (Adam Sandler, Don Cheadle), New Line Cinema’s “The Upside of Anger” (Kevin Costner, Joan Allen) and HBO's “The Mind of A Married Man”. Mr. Binder's success stems from his versatility as a Producer functioning as a financing, talent-oriented, Line Producer and DGA Unit Production Manager along with his experience in the realm of Creative Development. Mr. Binder is the Founder/President of FilmBudget.com a company he formed in to help other filmmakers achieve their production goals with an emphasis on extremely detailed, proven, and accurate Production Budgets & Schedules. He is well versed and experienced in the global spectrum of Film Production Tax Incentives. By working with the Governor and Legislature of the State of Michigan, Mr. Binder was instrumental in the passage of the 40-42% Michigan Film Production Tax Incentive. A proud Detroit native, he is the founder of Michigan Film Production, Inc. and Detroit Film Production, Inc. whose goals are to advance the Michigan film industry and create jobs for local residents. Additionally, Mr. Binder continues to produce through his production company, Greentrees Films. He has produced films in such locations as Los Angeles, New York, Detroit, London, Vancouver, Toronto to name a few, and many projects are in development including those to be filmed in Australia. Ira Rubenstein, EVP, Global Digital Media Group, Marvel Entertainment, Inc.: Ira Rubenstein has built a career on identifying and implementing new marketing and distribution opportunities for entertainment across a wide array of platforms. In his role at Marvel Rubenstein is responsible for the company's Global digital strategy and implementation for all of Marvel's properties across digital and games channels. Prior to Marvel, Rubenstein spent 12 years with Sony, most recently as executive vice president of Sony Pictures Digital where he was responsible for overseeing the division's production efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile games and personalization products, casual games, and innovative strategic partnerships. Rubenstein managed the digital growth of the studio's most important brands including Wheel of Fortune and Jeopardy! - leading the expansion of these properties into broadband, interactive television, mobile, and the PSP and PS3 platforms. In addition, Rubenstein oversaw production for all Sony Pictures properties breaking into the growing mobile marketplace, developing an array of successful mobile entertainment offerings including the award-winning Spider-Man 2: The Hero Returns and Ratchet and Clank: Going Mobile, as well as the first Movies for Mobile Phones on Memory Cards. Also during his tenure at Sony, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment's on-demand movie initiative, Movielink, to offer theatrically released motion pictures via digital delivery for broadband Internet users. Before the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive. In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites. Before joining Columbia TriStar Interactive, Rubenstein worked in film research and new media for Twentieth Century Fox. Rubenstein was recently included on the highly regarded "Digital 50" list, a distinction given to fifty new media innovators by The Producers Guild of America's New Media Council. Recognition for his work also includes Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Awards. Rubenstein holds a B.A. in Management Science from UC San Diego and is a graduate of the Peter Stark Producing Program at USC.