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Digital Hollywood Events at CES 2009 Thursday, January 8th Noon - 1:00 PM
Track III - ME7 - Mobile Entertainment Track The Mobile Web: The Future of Applications, Commerce, GPS, Communications and Content With the next generation of mobile phones, the web is going to be a ubiquitous reality for all users, business and consumer. Mobile web access, which at best has been a glitchy haphazard user experience will transform shortly into a primary platform for web access and use. What is already a reality in Asia will likely transform the US broadband experience, increasing dramatically how consumers get information, entertainment content, communicate and exercise commerce. The process of mobile web acceleration will be an interesting and exciting transition. Noel Chandler, CEO and co-founder, Mosio Bill Stone, Chief Executive Officer, Handango Larry Berkin, Vice President, Ecosystem and Corporate Business Development, ACCESS Systems America Jeff Litvack, GM, Mobile and Emerging Products, Associated Press Michael Weaver, Vice President, Strategy, Crisp Wireless Pete Flint, Founder, CEO, Trulia David Berkowitz, Director, Emerging Media, 360i, Moderator
Noel Chandler, CEO and co-founderMosio: Noel is the CEO and co-founder of Mosio, an award winning social mobile search community. Headquartered in San Francisco, Mosio focuses on the convergence of mobile messaging and crowdsourcing, enabling users on-the-go to obtain information about anything using text messaging, mobile photos and videos. The company won the Mobile Category at the 2008 South by Southwest Web Awards and is currently an OnHollywood 100 Nominee. Since 2003, Noel has been a U.S. Trends Editor for HenleyCentre/Headlight Vision, an international strategic futures and marketing consultancy in London and Mumbai. Prior to founding Mosio in August of 2007, Noel was the Founder and President of Attack! Marketing, a guerrilla marketing agency specializing in the 18-35 demographic with offices in San Francisco, Los Angeles and Boulder. Attack! has worked with over 300 agencies and brands, including the production of the feasibility study for MINI Cooper and their "talking billboards" campaign, utilizing RFID and LED technologies.
Bill Stone, Handango Chief Executive Officer: Mr. Stone was appointed chief executive officer of Handango in November 2007. He was recruited to help aggressively drive Handango to the next level by leveraging his extensive wireless experience in the mobile content arena. Having spent his entire 16-year career in the wireless industry, Mr. Stone brings a deep understanding of content and the global wireless ecosystem. Before joining Handango, Mr. Stone was the president of Ampd Mobile. Responsible for the strategy, planning, and day-to-day operations of the mobile entertainment company, Mr. Stone helped deliver industry- leading mobile content revenue metrics, as well as numerous firsts in the mobile entertainment industry, including the launch of pay-as-you-go on 3G network, the development of Original Music and Video Series for mobile, and live event simulcasts to mobile. Prior to Ampd, Mr. Stone was a vice president at Verizon Wireless, where he was responsible for strategy, planning, mobile content, music, e-commerce, and a variety of marketing functions including CRM, segmentation, pricing, and promotion. Before Verizon, Mr. Stone was the chief marketing officer for Vodafone Australia where he oversaw all marketing activities including branding, pricing, product, promotion and distribution. Mr. Stone also served as chief marketing officer of J-Phone Tokyo (currently Softbank Mobile), where he helped launch the first SMS, web browsing, ringtone, picture messaging and color devices in Japan. As product development director at AirTouch Cellular, Mr. Stone led the efforts in launching the first CDMA technology and pre-pay offering in the United States. Mr. Stone holds a bachelor's degree in economics and political science and an MBA in international management and finance, both from Rice University.
Jeffrey Litvack, Global Director, New Media Markets, AP Digital. Jeff Litvack is responsible for setting AP's Digital Strategy including identifying and assessing new and emerging market and product opportunities for AP news, photo, and video content worldwide, deal execution, and new product development. Jeff is responsible for launching APs Mobile News Network a new multimedia service aimed at wireless users who want access to local and national news from trusted news sources wherever they are. Designed specifically for smart phones, APs mobile Web news application provides a rich media gateway to local newspaper content, supplemented by APs international, national and state news. Previously, Jeff served as the Executive Director at the Museum of Television & Radio, where he sourced, negotiated, and executed online video partnerships with leading-edge technology companies specializing in digitization, storage, retrieval, and rights management. Prior to MT&R, Jeff was with Yack, Inc., the "TV Guide to the Web" as the Head of Business Development and Strategic Planning and was responsible for expanding the company's core product to include new forms of online programming (e.g. webcasts, video-on demand, online radio, etc). Jeff is highly regarded for his visionary knowledge of and work in converging media platforms and channels and has spoken at numerous industry conferences, including Streaming Media West, Media Asset Management, and EMediatainment World. He is also the author of several published works in such publications as HFMA's Managing the Margins, Advanced Magazine and Healthcare Informatics. Jeff holds a J.D. from Harvard Law School and a B.S. in Economics from the University of Pennsylvania, Wharton School of Business where he graduated summa cum laude.
Larry Berkin, Vice President, Ecosystem and Corporate Business Development, ACCESS Systems America: Berkin is responsible for worldwide developer activities for the company and leads a team in the evaluation and acquisition of technology for incorporation into the Palm OS® and ACCESS Linux Platform. Having extensive experience in the consumer software, broadband and wireless industries, Berkin has held senior management positions in product development, marketing and business development at Excite@Home, Island Graphics and Broderbund Software. In addition, Berkin founded Jumpin Jack Software, an entertainment software company that produced videogames for LucasArts, Sega and 3DO. Berkin earned a bachelors degree in economics/computer science from the State University of New York and an MBA from the Fuqua School of Business at Duke University. He has been a frequent speaker at Jupitermedias Game MarketWatch Conference, Games Developers Conference, CES, Digital Hollywood and CTIA Wireless.
Michael Weaver, VP Strategy: As the vice president of strategy, Michael Weaver will help drive Crisp Wireless business development strategy with a particular focus on mobile advertising Specifically, he will develop and manage key relationships with mobile operators, advertising agencies and advertising enablers. Previously, Weaver was with Microsoft as the Advertising Strategy Director for MSN's Digital Advertising Solutions team (MDAS) where he focused on evangelizing the benefits of emerging technology and advertising solutions. He worked primarily on evolving Microsoft's advertising vision, agency engagement and mobile advertising and played a critical role in Microsofts acquisition of ScreenTonic, a European based mobile advertising company. Prior to Microsoft, Weaver was one of the founders of Third Screen Media, a mobile advertising network and serving technology company recently acquired by AOL. Weaver was also one of the early pioneers of interactive and rich media as a founding member of Bluestreak, Inc. which was later acquired by Aegis group, and he has spent time on the agency side planning and buying interactive media for and with groups such as the World Wide Partners, Emerging Interest and others. Mr. Weaver is a frequent speaker at industry events, not only for mobile, but for interactive advertising as a whole.
Pete Flint: Pete has a strong background in technology and consumer online services, having worked for organizations including IBM, JP Morgan and Battery Ventures. Most notably, Pete handled Interactive Marketing and Business Development for Europe's largest online travel company, lastminute.com. As part of the original launch team, he helped grow the company to more than 2,000 employees in 12 countries and over $1 billion in annual transactions, resulting in the company's acquisition in 2005 by Travelocity for more than $1.1 billion. Petes inspiration for Trulia came from the challenges he faced during his own home research online, after which he committed to build an intuitive online search tool to help fellow home buyers locate and make sense of the vast amount of real estate information on the Web, combined with a business model that made sense for brokers and agents.
David Berkowitz, Director of Emerging Media, 360i: David Berkowitz is Director of Emerging Media for 360i, leveraging his insight into the forefront of media trends to deliver strategic results for 360i's clients. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and search engine marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in DM News, MarketingProfs, iMedia Connection, and other publications. Mr. Berkowitz has spoken at MediaPost's OMMA events, the Magazine Publishers of America, The Wall Street Transcript's gaming conference, Frost & Sullivan's Internet Marketing Symposium, Digital Hollywood's Games & Mobile Forum, Ad:Tech, and eComXpo. He has also blogged extensively, contributing to MarketingVox, nowEurope, AdTechBlog, and others. He is frequently quoted online and in print on technology, advertising, and media trends. He graduated from the State University of New York at Binghamton and served on his alma maters Alumni Association Board of Directors.