Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Thursday, January 8th 10:30 AM - 11:30 AM Track II - DH1 - Digital Hollywood Television without Boundaries: Cable, Telco, Satellite, Broadband & Mobile Define the Future of Entertainment and Communications The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 2.0 has now arrived and it includes cable – with all of its integrated services of PVR, DRV, VOD, Broadband, Wireless, VoIP and Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming. The competition for the future of Television 2.0 has just begun. There will be no immediate winner, and there will probably never be a winner take all. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. In this session, we will address these issues and more. Scott L Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company John Zelenka, VP of Business Development, Tribune Media Services Venu Vasudevan, Ph.D., Senior Director, Applications & Software Research, Motorola Technology David Wolf, Global Lead, Digital Transformation, Accenture KC Estenson, General Manager and SVP, CNN.com Ian Schafer, CEO, Deep Focus Seth Shapiro, Principal, New Amsterdam Media, Moderator Scott L. Brown, Senior Vice President, Media Strategy & Digital Platforms,The Nielsen Company: Scott L. Brown is senior vice president responsible for strategic relationships, marketing and technology for Nielsen Media Research. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is one of the Company’s key experts on evolving television technologies, advanced metering systems, and new technology development. Scott provides the Company’s vision and leadership for the new world of digital convergence, as well as directing related projects, such as the TiVo/Nielsen measurement service, the convergence panel, extended home measurement, DVR timeshifting, and development of on-demand services. Scott joined Nielsen Media Research in 1979 as a systems design specialist. In 1983, Scott managed the national names operation where he developed the Automated Measurement of Lineups (AMOL) system that facilitated the delivery of national overnight ratings. From 1985 through 1987, he served as vice president in charge of national and local production services. In 1992, he was named vice president of metered and diary data collection services. In 1995, Scott became vice president of marketing and began working closely with clients and technology companies. In 1999, Scott was promoted to senior vice president of Marketing & Technology. Mr. Brown is a 1975 graduate of Illinois State University with BS and MS degree John Zelenka is Vice President, Business Development, for Tribune Media Services (TMS). He leads TMS’ business development efforts, identifying and pursuing strategies to grow revenue and profit across the company. His duties include industry analysis, business planning, strategic planning, product development, alliances, and M&A activities. TMS aggregates and manages large entertainment databases to create industry-leading information products and services for more than 4,000 international customers. TMS’ TV listings and channel lineups, movie showtimes, celebrity information and related metadata power entertainment services from many of the best-known media and technology companies in the world, including Cablevision, Comcast, Dish Network, Google, Microsoft, Time Warner, TiVo and Yahoo. Through these customers’ services and its own B2C entertainment site, Zap2it.com, TMS content is seen daily in nearly every U.S. household, as well as in 38 other countries. Zelenka has been with TMS since 2003, serving in key business development roles. He has held senior roles in media business development and healthcare marketing with the Orbis Broadcast Group and Interpublic’s Weber Shandwick Worldwide. He has also worked in journalism as a producer with ABC News’ national affiliate news service. Zelenka holds a bachelor’s degree from Ohio University, a master’s degree in journalism from Northwestern University’s Medill School of Journalism, and an MBA from the University of Chicago Booth Graduate School of Business. Ian Schafer, CEO and Founder of Deep Focus, has redefined the way brands and entertainment properties are marketed online, and actively promotes the idea that “interactive” is not just a medium, it’s a philosophy that should be used to bring consumers closer to brands – and each other. Deep Focus, OMMA Magazine's 2007 Media Planning & Buying Agency of the Year and winner of a 2007 Cannes Promo Lion, is an experience-driven, thought-leading interactive marketing agency that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands, including HBO, AMC. TruTV, Madison Square Garden, Comedy Central, MTV, Havaianas, and Nike. Under Ian’s guidance, the agency has consistently crafted innovative, industry-leading campaigns and community-driven technologies, strategies, and tactics, and is renowned for its expertise and excellence within ‘social media’. Emmy®-nominated Deep Focus has been responsible for many memorable, award-winning interactive efforts over the years, and in addition to being named by AdAge as one of 2007’s hottest independent interactive agencies, was also the recipient of two 2007 Webby Awards, and a 2008 ad:tech Limelight Award. Recently tapped as an AdAge 2007 ‘Media Maven’, Ian is considered by many as one of the foremost experts in interactive and social media marketing solutions, and has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. He is also a featured columnist and blogger for Advertising Age. Ian is a graduate of The George Washington University and currently resides in New York City with his wife, Cheryl and dog, Mookie. David Wolf, Global Lead, Digital Transformation, Accenture : David Wolf, Global Lead, Digital Transformation, Accenture Media and Entertainment Practice: A technology trendsetter with more than 17 years experience, David Wolf is an industry luminary best known for his innovative use of mainstream and nascent technologies. From content creation to distribution, David has been a driving force in moving many of the world’s foremost M&E companies toward high performance in the new digital age. His deep industry knowledge was instrumental in developing and defining the vision and implementation plan for a global entertainment company to reposition it as a digital media powerhouse. In this manner David has been pivotal in launching many of the world’s iconic M&E companies’ digital content and ecommerce initiatives. From global giants to startup’s, throughout his entire career, with rolled sleeves, David has delivered leading edge digital content services. For example, during his career David has launched an interactive gaming business and helped a startup technology company pioneer eCommerce. David leads Accenture’s worldwide Digital Media practice for the M&E industry group. In this role David has been instrumental in developing Accenture’s worldwide digital content service offerings, authored white papers addressing many of the industry’s most pressing issues, established and managed relationships with a number of emerging technology companies and lead strategic engagements for many of Accenture’s marquis clients. David graduated from the University of California, Los Angeles with a BS in Computer Science. Venu Vasudevan, Ph.D., Senior Director, Applications & Software Research, Motorola Technology: Venu Vasudevan leads research efforts in media delivery architectures, novel advertising experiences and mobile interactive entertainment. His work led to Motorola's Liquid Media convergence technology and subsequent "follow me" media innovations showcased at CES, CTIA and other venues. Venu is a frequent speaker and panelist at industry events that include the Yankee Group, Digital Hollywood and the Pelorus Group summits on mobile local search. Venu has more than fifteen years of architecture and strategy experience in telecommunications and enterprise spaces, including serving as the Database and Network Management Architect on the Iridium satellite communications system. Venu holds a Ph.D. in Computer Science from Ohio State University. Seth Shapiro, Principal, New Amsterdam Media: Seth Shapiro is a two-time Emmy® Award winner, and a recognized leader in the profitable application of new technology to emerging business models. Shapiro has managed digital media initiatives for and with partners including Disney, DIRECTV, TiVo, HBO, STARZ, CBS, NBC, FOX, ESPN, the NFL, MLB, Microsoft, Wink, Cendant, Jones Intercable and ACTV. He is Principal of New Amsterdam Media LLC. SVP Strategy of the Opportunity Management Company and a partner at Media Valuation Partners. As a consultant, Shapiro has worked with media clients including Showtime, Time Warner Cable, Sun Microsystems, CompleteTV, DigisoftTV, Goldman Sachs, Endemol and SVT. Most recently, he is co-founder and CEO of ARC: The A&R Channel, a Comcast On Demand channel available in 15,000,000 US cable homes. As Head of Production at DIRECTV Advanced Services, Shapiro managed over 20 service launches across four platforms, led production on DIRECTV/TiVo, designed the groundbreaking NFL DVR Highlights On Demand Service and was a key contributor to the 2002 DIRECTV/TiVo Master Agreement. Shapiro is a member of OVP Venture Partners' Technology Advisory Group, the IP Media Conference/SATCON Advisory Board, the Television Academy's Blue Ribbon Emmy Committee and the Producer's Guild. He is a magna cum laude graduate of NYU and was Adelbert Alumni Scholar at Case Western Reserve and the Cleveland Institute of Music.