Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Saturday, January 10th 3:00 PM - 4:00 PM Track II – DH24 - Digital Hollywood Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses. Michael King, President, Abacast Scott Ryan, CEO, Asankya Networks Grover Righter, VP of Marketing, Vusion John Petrocelli, VP of InternetTV Business Development, Widevine Nathan Lovejoy, Product Manager, LimeWire Patrick Sullivan, CEO, RighstFlow Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA), Moderator Scott Ryan, CEO, Asankya Networks: Scott has over 15 years of experience in the networking and Internet industries, during which he has led organizations in networking and communications companies including Nortel Networks and DSC Communications, as well as startup ventures Incanta and Elastic Networks. His specific expertise is in startup business formation, business and marketing strategy, new product introduction, and product management. Prior to Asankya, Scott was at The North Highland Company, a management and technology consulting company, where he led the Infrastructure and Security practice and was the national Communications Industry Lead. Scott was co-founder and CEO of Incanta, a pioneer in personalized streaming radio, and broadband application provider to telecommunications and cable companies. While at Incanta, he raised $20 million, $17 after the bubble burst, and established the company's first revenues. Scott was hired into the Leadership Program at Nortel Networks, where he worked in increasing levels of responsibility, eventually starting and spinning out a DSL systems company, Elastic Networks (ELAS), leading to an IPO in 2000. Scott has spoken at many industry events, including Digital Hollywood, Broadband Home, Streaming Media West, and SCTE Broadband. Scott holds a B.S. in Computer Science and Theatre from Vanderbilt University, and a M.B.A in Marketing and Information Systems from the Owen Graduate School of Management at Vanderbilt. Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association: (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service Grover Righter, VP of Marketing, Vusion: Vusion is a venture funded startup with a online video delivery platform for media companies to deliver HD quality video to mass audiences. Mr. Righter is responsible for leading the company's global marketing and product management efforts. He has held executive positions in marketing, product development, sales, and business development at AT&T, Ortiva Wireless, Kabira, Novell, Geoworks, and SCO. He has significant experience in consumer video, mobile telecommunications, Internet technologies and financial services. John Petrocelli, Vice President, Internet TV, Sales and Business Development, Widevine: With 10 years in the digital media market space, John has been instrumental in helping major media companies establish optimal strategies to distribute, protect and monetize their content. Some of these media companies and brands include: the NBA, The NHL, Versus, NBC/Universal, Discovery, Intel, EMI, and Rock-n-Roll Hall of Fame Member, Prince. In 2007, John led the digital store launch of NBCU’s “VIP Access” featuring premium content offerings from NBCU’s broadcast properties as well as the NBA’s playoff download service. He has held leadership positions with Entriq, Akamai, AT&T and co-founded Millennium Productions with partners from the MIT Media Lab. Patrick Sullivan, President & CEO, RightsFlow: Mr. Sullivan is a founding member and serves as President and CEO of RightsFlow. Separately, Mr. Sullivan holds a seat at the Board of Directors at World Hunger Year (WHY). Patrick is also a member of the American Association of Independent Music (A2IM) Publishing Committee. He helps the organization with issues dealing with publishing. A2IM represents a broad coalition of music labels to promote sector opportunity and enhance the market share of its combined membership. He is one of the music industry’s foremost authorities on digital music and rights negotiations – a wide expertise including such areas as: mobile, media, advertising and brand special products. He is a leader in strategic thinking and has been at the forefront of music industry evolution throughout his 17 year career. Mr. Sullivan was a key player in negotiating the licensing agreements that permitted the launch the majority of the online music and mobile services that make up the market today. Mr. Sullivan has worked as an expert witness for clients in major high profile copyright cases adjudicated in the courts. He provides senior level strategy and guidance and expertise to developing as well as Fortune 500 clients. He has extensive experience managing domestic and international profitable sales operations and businesses. Patrick has built high performing teams in the areas of Licensing & Royalties, Business Intelligence, Digital Content Management, the Program Management Office, Quality Assurance Testing, and Application Development. He has worked with a variety of world-class company’s that have relied on Patrick to help shape their vision and then manage teams to execute projects that turn business strategy into reality. Experience and working relationship with senior-level executives and board members from major film, music, advertising & brand companies including: Warner-Zebralution, IODA, EMI Records, Muzak, Corbis, Hallmark, Mark Burnett, Mint Records, Disc Makers, CD Baby, Active International, Hard Rock Hotels & Casinos, Madison Square Garden, Target, Jaguar, 20th Century Fox, NBC Universal Films & TV, Lionsgate, Eights Mile Style (Eminem), Fox Interactive (MySpace), YouTube, Real Networks, Apple iTunes, Cingular, Verizon, SonyBMG, Vivendi-Universal, Warner Music Group, P&G, Euro, Saatchi & Saatchi, PMH, AMV-BBDO, BBH, DDB, JWT/Team Detroit and the majority of music right societies and independent music labels and publishers. Over the past several years, he served as a dual Vice-President of Licensing and Music Services for both The Orchard (NASDQ: ORCD) & eMusic. At eMusic, Mr. Sullivan was responsible for designing and directing one of the largest independent DPD licensing operations in the world. His guidance in this field was crucial to the development of eMusic’s retail strategy, vastly increasing the amount of product available for sale. Additionally, through bulk licensing practices, he was able to simultaneously reduce overhead costs and potential liability. While at The Orchard, Mr. Sullivan was responsible for the creation and management of Orchard Music Services, a division which included publishing administration, mobile negotiations, mechanical licensing and administration, ringtone licensing and administration, synchronization exploitations, and the creation of new licensing models. His efforts transformed the company into a unique entity in the digital space.