Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2009 Wednesday, June 10th 2:00 PM - 3:00 PM Session A: Global Media and Advertising: The Transition - TV, Local, Broadband, Mobile and Social Media As global media is transformed from a broadcast television based economy to a revolutionary media world with multiple disciplines, structuring advertising concepts and strategies equal to the profound change is the task at hand. In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV. As the consumer is being both barraged by content and choice, he/she is invariably being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move ever forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base Miles S. Nadal, Chairman, Chief Executive Officer, President, MDC Partners David Verklin, CEO, Canoe Ventures Michael McLaren, President, McCann Erickson US Eileen Naughton, Director, Media Platforms, Google Peter Gardiner, Partner, Chief Media Officer, Deutsch Inc. Steven Justman, President, Entertainment, Marketing & Sales, Indoor Direct Michael Kassan, Chairman & CEO, Media Link LLC, Moderator Eileen Naughton, Director, Media Platforms, Google: Eileen Naughton serves on the leadership team for Google's North American sales organization. As director of media platforms, she is responsible for developing and executing an integrated strategy for sales, marketing and operations across Google's display advertising businesses, including YouTube, the Google content network, mobile advertising and DoubleClick's ad serving technology. She joined Google after a distinguished career at Time Warner Inc., where she was president of the global editions of TIME Magazine and the TIME Group (including TIME.com, TIME for Kids and LIFE Magazine). She earlier served as Vice President of Investor Relations during the merger of AOL and Time Warner; President of Time Inc. Interactive; Director of Finance and Planning at Time Inc.; and General Manager of FORTUNE Magazine. A graduate of the University of Pennsylvania, Eileen earned B.A. and M.A. degrees in international studies and an M.B.A. from its Wharton School. She is a trustee of the New School University and serves on the board of FRAXA, The Fragile-X Research Foundation. Committed to global health issues, while at TIME she hosted a Global Health Summit in collaboration with the Bill & Melinda Gates Foundation, and was a member of the Business Coalition on HIV/AIDS. She was named a "Woman of Valor" by the American Diabetes Association for her work to raise awareness of the obesity epidemic. She was named a "Woman to Watch" by AdAge Magazine in 2007. September 2008 Miles S. Nadal, Chairman and Chief Executive Officer, MDC Partners: In 1980 at the age of 22, Miles S. Nadal launched his first company, Action Photographic, with a $500 advance on his credit card. >From this unassuming beginning, Mr. Nadal has forged a highly successful career as a leading international entrepreneur, businessman, and philanthropist. Mr. Nadal is Founder, Chairman and CEO of MDC Partners Inc. Through its network of entrepreneurial firms, MDC provides advertising, media, and marketing services as well as customer relationship management, to many of the world’s premier corporations from offices in the United States, Canada, the United Kingdom, and Latin America. The Company’s shares are traded on NASDAQ and the Toronto Stock Exchange. Under Mr. Nadal’s leadership, MDC has grown to become the ninth largest marketing communications firm in the world. MDC is “The Place Where Great Talent Lives.” Mr. Nadal was also the founder of First Asset Management Inc., one of Canada’s largest independent asset management firms with approximately $32 billion under management. Founded in 1997, First Asset partnered with some of the best asset management firms in Canada. The firms focused primarily on asset management services to institutional and high net worth investors. In late 2005, the firm was successfully sold to Affiliated Managers Group (“AMG”) in the U.S. As his business responsibilities have grown, Mr. Nadal has taken an increasingly larger role in support of important community and charitable organizations, focusing on the areas of health care, education and children’s welfare. He provided the keystone gift for the rebuilding of the Bloor Jewish Community Centre, which has been renamed the Miles S. Nadal Jewish Community Centre. The centre hosts activities in athletics, health and wellness, culture and art, religion and education for people of all faiths and backgrounds. Mr. Nadal has also been honoured for his significant contributions to the Reena Foundation, an organization committed to integrating people with developmental handicaps into the mainstream of society. Through his involvement with Junior Achievement, Mr. Nadal has provided high school scholarships for students striving to become the entrepreneurs of the future. Through the Schulich School of Business, he is both a director and major benefactor through the Miles Nadal Management Centre. He serves on the Board of Directors of Mt. Sinai Hospital and the Board of Governors of the Baycrest Institute, and has frequently been a guest lecturer on the subject of entrepreneurship at schools and universities across North America. His contributions to business and society have been recognized by numerous awards, including The Top 40 Under 40, Entrepreneur of the Year (1999) in the Services category (awarded by Ernst & Young), and the Human Relations Awards (2001) from the Canadian Council of Christians and Jews, bestowed to recognize outstanding contributions to society crossing the line of religious, racial or ethnic differences. Recently, he was recognized for his philanthropic initiatives by the Association of Fundraising Professionals where he was given the award in 2004 for Volunteer of the Year. In 2007 he won the Harold Letterman Award of outstanding community service. Mr. Nadal is also a member of the Young Presidents Organization, G100, M50 and Global 50 organizations. DAVID VERKLIN, CEO of Canoe Ventures: David Verklin serves as CEO of Canoe Ventures, LLC, a joint venture founded in 2008 by the country’s leading cable operators. Based in New York City, the company is focused on enabling advanced advertising technologies and making them easier to buy, use and measure. Under David’s leadership, Canoe Ventures is developing addressable, interactive and data solutions that will make TV more valuable for marketers and viewers. Since being named CEO of Canoe Ventures, David has been named to Mediaweek’s “Watch List 2009,” recognized as one of the industry’s most influential people among the “CableFAX 100,” and inducted into the 2009 class of Broadcasting & Cable’s hall of fame. Prior to joining Canoe Ventures, David was CEO of Aegis Media Americas, where he quickly grew capitalized media billings to approach $7 billion annually. He revolutionized the industry by unbundling the media services agency and creating a 360-degree service offering for clients, and he reinvented the agency model by integrating on and offline marketing services with the merger of Carat Fusion and Carat USA. This resulted in one operating company that became the largest fully integrated on/offline agency in the world. Also during his tenure at Aegis, David wrote a book, “Watch This, Listen Up, Click Here,” a user’s manual for understanding the new media landscape, published by John Wiley and Sons. David is a recognized leader. In 2007, he was appointed Media Lions Jury President at the Cannes Lions International Advertising Festival. He has been inducted into the American Advertising Federation (AAF) Hall of Achievement and recognized as a Mediaweek “All Star” and Ad Age “Media Maven.” Writing about David, Ad Age asked the question, “…is there a single other human being who has been as much of a leader, visionary, a force for change and a voice of optimism in the media and marketing industries over the last 15 years?” David serves on the Boards of the American Advertising Federation, the New York Multiple Sclerosis Society, the Power of Peace and the Ad Council. He also serves as a Director-at-Large for the American Association of Advertising Agencies. In 2008, The UJA Federation’s Global Leadership honored him with an Award for all of his professional and philanthropic achievements. David began his career at Young & Rubicam, New York and then helped create Hal Riney & Partners in San Francisco, first serving as its Media Director and later as its Managing Director. Under his leadership, Hal Riney grew into one of the largest privately held advertising agencies in the U.S. David is a graduate of the University of Virginia. Michael McLaren, President, McCann Erickson US: Michael McLaren was named President of McCann Erickson U.S. in 2007. In this post, he is responsible for U.S.-based global client relationships, on behalf of both McCann Erickson Worldwide and the companies of McCann Worldgroup, and leads company initiatives that continue to successfully expand the seamlessness and effectiveness of cross-discipline communications programs. Today, 13 of Worldgroup’s top 15 clients use five or more of the seven Worldgroup companies. McCann Erickson is the largest agency in the U.S.; McCann Worldgroup is one of the world’s largest marketing communications companies. Previously McLaren was Worldwide Director of Global Accounts, with oversight responsibilities for the McCann Worldgroup multinational accounts based in North America, and direct responsibility for running Worldgroup’s global Intel business. Additionally he was responsible for the quality and vitality of the relationships between Worldgroup disciplines and the company’s Worldwide Account Directors. Considered one of the country’s top technology marketing experts, earlier he was Worldwide Account Director on Worldgroup’s global Microsoft account and Director of Client Services in McCann’s San Francisco agency. He led the expansion of McCann’s responsibilities for Microsoft to 34 countries and across all Worldgroup disciplines and was responsible for integrated communications programs that earned major industry awards for both effectiveness and creativity. McLaren began his advertising career in Australia, and previously worked in the U.S. and Asia with another Interpublic agency, Lintas (now Lowe). In addition to leadership roles on technology businesses, over the years he has worked on such packaged goods clients as Nestle, Unilever, Coca-Cola and Johnson & Johnson. McCann Worldgroup, with a client roster that includes preeminent global marketers and many of the world’s most famous brands, is comprised of McCann Erickson Worldwide (the world’s largest advertising agency network); MRM Worldwide (digital communications/ direct/customer relationship management); Momentum Worldwide (event marketing/sponsorship/sales promotion); McCann Healthcare Worldwide (professional/dtc communications); Universal McCann (communications architecture/media buying and planning); Weber Shandwick (public relations) and FutureBrand (consulting/design). Peter Gardiner, Partner, Chief Media Officer, Deutsch Inc.: Dynamic, innovative and decidedly nontraditional in his approach, Peter joined Deutsch in 2000 to further implement media integration throughout all Agency disciplines. His strategic leadership has helped deutschMedia become one of the most results-focused media operations in the industry. Peter’s vision led to Deutsch Inc.’s launch of Media Bridge Entertainment, a product placement company that introduced pay-for-performance as its core offering in 2004. He also launched Consumer Prime, Deutsch’s research based approach to the traditional media process that leverages the Agency’s Data and Customer Strategy discipline to quantify ROI and optimize clients’ media dollars. Overseeing client investments of nearly $1.2 billion, Peter and his staff of professionals have created intricate, groundbreaking and effective plans for Johnson & Johnson, T.G.I. Friday’s, DIRECTV, Revlon and Bank of America, among others. Peter’s POV appears frequently in The WSJ and The NYT, and on MSNBC, CBS, and ABC business programs, and made a guest appearance on The Apprentice Season 1. He’s also been recognized as an Advertising Age “Media Maven” and a “Media All-Star” by MediaWeek. Prior to Deutsch, Peter was Media Director, Managing Partner at Bozell/New York. He’s also worked at Bozell, DDB Needham and with Time Warner, as Director of Integrated Marketing. Michael E. Kassan, Chairman & CEO, Media Link LLC: An internationally recognized business strategist operating at the intersection of the media, advertising, and entertainment industries, Michael E. Kassan is founder and managing principal of Media Link, LLC, a Los Angeles and New York City-based strategic advisory firm. Media Link provides strategic marketing and brand development, implementation roadmaps, technology solutions for media, media sales and revenue generation, business development, organizational planning, and competitive analysis many of the Fortune 100’s biggest global brands such as Microsoft, AT&T, General Motors, Unilever, Home Depot, Colgate-Palmolive, The Walt Disney Company, Viacom, Comcast, Bain & Co., Cerberus Capital Management, General Atlantic, Fremantle and Sony. Mr. Kassan previously was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 where helped grow media billings from $1.5 billion to over $10 billion. Prior to Initiative, he was President and COO of International Video Entertainment (Artisan Entertainment). Mr. Kassan, an attorney, was also counsel to the Los Angeles law firm of Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro. Mr. Kassan is often called upon as speaker and commentator to share his insights on the media and advertising industries, changes within them, growth, and where tangible opportunities exist for marketers. He is a regular keynote speaker at the world’s major media conferences. Mr. Kassan has served on the Board of the Hollywood Radio and Television Society, the Commission on California State Government Organization and Economy, the Cultural Affairs Commission – City of Los Angeles and has also has been Chairman of the State Senate Select Committee on the Entertainment Industry. Mr. Kassan plays an active role in children’s education and mentoring, having been involved in both the H.E.L.P. Group, a non-profit organization serving children with special needs, and the Big Brothers/Big Sisters program of Los Angeles.