Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2009 Wednesday, June 10th 3:10 PM - 4:10 PM Session A: Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms The world is becoming an ever-growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Greg Johnson, SVP Executive Creative Director & Head of Digital, William Morris Agency Jonathan Bond, CEO, Kirshenbaum, Bond & Partners Caroline Marks, General Manager, The Daily Beast Lee Doyle, CEO, Mediaedge:cia, NA Christoph Stadeler, EVP, Global Client Officer Automotive, Wunderman Alisa Bowen, Senior Vice President, Head of Consumer Publishing, Thomson Reuters Doug Scott, President, OgilvyEntertainment, Moderator Jon Bond, CEO, Kirshenbaum, Bond & Partners (kbp): a network of marketing communications specialty companies including kb, dotglu, LIME public relations + promotion and The Media Kitchen. Recently named Adweek’s 2004 U.S. Agency of the Year, kbp has offices in New York and San Francisco. A true entrepreneur, Bond combines unique business acumen with a widely respected creative reputation. Bond founded kbp in 1987 with business partner and Co-Chairman Richard Kirshenbaum. The agency had its first acclaim with the groundbreaking advertising campaign for Kenneth Cole, the long-running global campaign for Coach, as well as establishing Snapple as a household name with the launch of Snapple’s "100% natural" advertising campaign featuring "Wendy the Snapple Lady." kirshenbaum bond + partners has since grown to include over 300 employees, with combined client billings of nearly $600 million. Greg Johnson, SVP, Executive Creative Director & Head of Digital, William Morris Agency: Greg Johnson brings over 20 years of innovation in cutting edge digital marketing strategy and execution to the William Morris Agency. As Executive Creative Director, Johnson spearheads “thinking digital” for brands, entertainment properties and across William Morris clients. Known globally for his vision and leadership in the digital landscape, Johnson served as Global Director of Digital Innovation for McCann Worldgroup, the world’s largest ad agency network brand. He was also a member of the Board of Directors, ensuring that the agency was able to stay at the forefront of the digital media revolution. Greg was the founder of the Interpublic Emerging Media Lab; a revolutionary future think tank, charged with exploring the changing relationship of consumers with media and entertainment and brands and marketers. Johnson’s earlier career highlights include President of Agency Services, President of Europe, and Chief Creative Officer at Digitas; Managing Director Asia for Poppe Tyson Interactive; and Founder and Chief Creative Officer at Magnet Interactive, an early pioneer in interactive multimedia development. A globally recognized creative force in the digital and multimedia space; Johnson is a multiple recipient of the Cannes Lion Award and has been recognized as a ‘Media Maven’ by Advertising Age. He has worked with some of the world’s leading brands including Coca-Cola, Intel, L’Oreal, Unilever, Citibank, Dell, American Express, General Motors, Charles Schwab, Microsoft, 20th Century Fox, Sony and The Wall Street Journal. Lee Doyle, CEO of Mediaedge:cia, NA: Lee joined MEC in 2000 as Account Director, providing his services for clients AT&T and AT&T Wireless. In 2002, he was promoted to Managing Partner, Head of Client Services, supervising the communications planning for clients such as Cingular Wireless, Cadbury Schweppes, Colgate-Palmolive, Paramount and Campbell Soup Company. He assumed his current role in April of this year. Lee’s proudest accomplishment to date was being given the responsibility for leading the AT&T (formerly Cingular) team at MEC, in 2005. Prior to joining MEC, he was Executive Vice President/Director of Media Services at Ammirati Puris Lintas (now Lowe), overseeing media planning, buying and media research for clients such as Unilever, Johnson & Johnson, Dell Computers, and General Motors. Lee’s career began at Benton & Bowles, which evolved into DMB&B, and became MediaVest. He worked his way through the ranks to become Senior Vice President/Group Media Director. In this role he used his skills for a wide array of clients including, Procter & Gamble, Kraft, Masterfoods, Whirlpool, and Phillips Electronics. Lee is a member of the A.A.A.A. Media Policy Committee and he has served on the A.A.A.A. Business to Business Committee. In addition, he had a ten year run as chairman of the A.A.A.A. Consumer Magazine Committee (1997-1999) and he serves as the North American representative of the MEC Global Executive Committee. Christoph Stadeler, Global Client Officer Automotive, Wunderman: In over 20 years Christoph has worked as a strategic thinker and visionary leader for marketing and integrated communications in the FMCG, Automotive, Telecom/IT and Media/Entertainment industries in Europe and globally. He is a firm believer that fundamental changes in our industry will happen at the intersection of Madison and Vine and that the fusion of creative content and real time consumer insights will significantly impact budget allocation from paid media to content, creating a next generation of "always on" marketers. In his current position at Wunderman Christoph leads the global digital and direct marketing efforts for Ford Motor Company and its family of brands both for Wunderman and WPP’s Global Team Ford. He also oversees Wunderman’s Jaguar and Land Rover engagement. He re-joined Wunderman in 2009 coming from MRM Worldwide/ McCann Worldgroup where he lead global clients like General Motors and Microsoft into the digital brand engagement space. In 1988 Christoph started his career as business consultant working with Marketing Corporation and with The Boston Consulting Group where he consulted Fortune 500 companies in the automotive, banking and telecom industry in Germany before joining Wunderman in the mid-90's as CEO Germany & Central Europe. In his five years tenure he grew Wunderman to be market leader in its field, created the digital and data analytics capabilities and was leading the efforts in building the first integrated Y&R/Wunderman 360° offering whilst actively taking leadership for clients like Ford Motor Company, Jaguar, Citibank and American Express. In 1999 he was appointed COO of Kabel New Media AG, one of the leading German and European Internet Services Companies where he was responsible for building the international footprint, acquiring and merging partner companies and leading international accounts like Mini.com, BMW.com. Kabel New Media went public in 1999 and was sold to BBDO InterOne in 2001. Between 2001 and 2004 he worked for a London-based private equity firm and turned around one of their major portfolio investments before re-entering the advertising industry in 2005. Christoph holds a master degree from the European Business School, is married and proud father of a 15 years old digital wizard. Alisa Bowen, Senior Vice President, Head of Consumer Publishing, Thomson Reuters: Alisa Bowen is senior vice president, head of consumer publishing for Reuters Media at Thomson Reuters, where she oversees the sales, marketing, product development and operations for the advertising supported web, mobile, ipTV propositions in 12 languages and 17 markets globally. Prior to her appointment to this role, Ms. Bowen was the head of product management for the consumer publishing business, based in New York. Before relocating to New York, she was general manager of Reuters European consumer publishing business overseeing product, sales and marketing, based in London. For almost a decade, Ms. Bowen has played a role in the evolution of the organization’s multi-media strategy. Ms. Bowen joined Reuters in 2001, after working as a public relations and communications consultant specializing in major corporate change programs. She holds an MBA with distinction from the London Business School. Ms. Bowen was born and raised in Australia and currently resides in New York. Doug Scott, President, OgilvyEntertainment: Doug Scott has, since June 2006, been developing and producing brand funded entertainment for clients, including IBM, Cisco, Unilever and BP. Prior to joining Ogilvy, Doug was co-founder of MATTER, where he developed and produced high visibility integrated marketing programs for Sean Combs, Ford Motor Company and Blender magazine. Prior to MATTER, Doug was Executive Vice President, Marketing and Branded Entertainment Creative Director at Hypnotic where he developed initiatives for Daimler Chrysler, Reebok, Nintendo and Toyota. In 1997, he was EVP, Sales & Marketing and General Manager of the Hollywood Stock Exchange (HSX), where he was responsible for launching the Music Stock Exchange; developing Virtual Producer; developing and producing the Company’s annual Academy Awards event; launching a weekly radio show on CBS Radio, and structuring and overseeing content syndication relationships with national media outlets. From 1995 thru 1997, Doug was President and COO of ArtView a global network of galleries, auction houses and museums where he was responsible for developing and executing strategies for e-commerce and inventory management with strategic investor, GE. Prior to ArtView, Doug worked at the Red Herring magazine where he served as Vice President of Sales & Marketing. Doug is a board member of NATPE and an advisor to Desi Hits, Treehugger, and Sogua. He holds a B.S. in Economics from University of Maryland, College Park.