Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2009 Thursday, June 11th 12:30 PM - 1:45 PM The Workshop: Monetizing Digital Content - Innovative Ideas as Media, Entertainment and Technology Transform the Economy John McCarus, Vice President, Group Director, Brand Content, The Third Act: a unit of Digitas Jeffrey Litvack, GM, Mobile and Emerging Products, The Associated Press Jonathan Klein, CEO, Getty Images Jodi Kahn, Executive Vice President, iVillage Networks, NBC Universal Todd Narwid, Vice President, New Media, NDS Debbie Fink, Senior Director of Marketing, The Daily Beast David Katz, Executive Director, Digital Media, Starz Media Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator John McCarus, Vice President, Group Director, Brand Content, The Third Act: a unit of Digitas: As Vice President, Group Director, Brand Content for The Third Act: a unit of Digitas, John leads the development of original and partnered digital brand offerings across all client teams. Working in partnership with creative, media and client relationship leaders, The Third Act: team is responsible for leading digital content strategy development, sourcing digital content creator partnerships and crafting digital brand content offerings that are borne out of insight and drive business results. The Third Act: has produced original or partnered content offerings across a wide range of Digitas clients including Delta Airlines, General Motors, Intercontinental Hotels Group, Mars, Kraft Foods and Miller Brewing in addition to servicing its own roster of clients. Prior to his current role, John served as Vice President of Brand Development for Alliance, an entertainment development and strategic partnership unit of WPP. While at Alliance, McCarus developed custom integrated entertainment programs incorporating TV, Music, Filmed Entertainment, Video Gaming and Live Event Programming for Kia Motors, Procter & Gamble, Staples, Playtex Products and Taco Bell. In 2004, McCarus co-created and developed the first ever Music Upfront Conference in partnership with Adweek and Billboard Magazines, designed to give brands a first hand preview of upcoming content from the major music labels with the goal of developing brand/music partnerships and integration deals. Prior to joining Alliance, McCarus led a successful career in Magazine Publishing with several key posts including Director of Corporate Advertising Sales for Conde Nast Publications and Associate Publisher at both The New Yorker Magazine and Rolling Stone Magazine. McCarus was also one of the original Publishers of Saveur – an independent upstart named Magazine of the year in 1997. Jonathan Klein, CEO, Getty Images: Jonathan Klein co-founded Getty Images, Inc. in March 1995 and has served as its chief executive since the company’s inception. Mr. Klein has led Getty Images’ strategic direction, creating and extending the company’s global leadership position across all aspects of the imagery industry into the digital age. The innovations he introduced, and his foresight into accessing the tremendous value of the Internet in its earliest days, transformed Getty Images into one of the most successful companies in the digital media arena and expanded opportunities for customers, photographers, filmmakers and musicians. Getty Images is now a broadly based global digital media company with operations throughout the world. Jonathan has also overseen an ambitious and broad ranging consolidation strategy with the successful acquisition and integration of more than 70 collections and companies worldwide, including the industry-leading micropayment site iStockphoto. Under his direction, Getty Images has expanded value-added services for clients, including digital asset management, rights services and assignment photography. At the core of Getty Images is a fundamental belief that imagery is a powerful force for change. This approach has achieved recognition from many sources, including the Business Excellence for Innovation award from the Global Business Coalition on HIV/AIDS. In May 2006, Klein and fellow co-founder, Mark Getty, were honored as the inaugural recipients of the International Center of Photography’s (ICP) Trustee’s Award. The award was for “Getty Images’ commitment to the field of photography, through technology and philanthropy, their dedication to the ideas that encourage the power of photography to create change, and their support of the ICP.” In May 2005, Jonathan received top honors on American Photo’s list of the “100 Most Important People in Photography,” he is a recipient of the Entrepreneur of the Year Award in Washington and was named in the March 2006 Fast Company issue as one of “The Fast 50 – The people who will change the way we work and live over the next ten years.” Before founding Getty Images, Jonathan led the media industry group for the London-based investment bank, Hambros Bank Limited. Jonathan currently serves on the Corporate Advisory Board of the Global Business Coalition on HIV/AIDS, the Board of Directors of Friends of the Global Fight against AIDS, Tuberculosis and Malaria and the Board of Trustees of the Groton School. He is also on the boards of Directors of Getty Images (NYSE: GYI), RealNetworks (NASDAQ: RNWK), and Getty Investments. Todd Narwid, VP of New Media, NDS: As VP of New Media for NDS, Todd Narwid is responsible for developing new media opportunities that leverage the extensive NDS solutions portfolio and systems integration expertise. Prior to NDS, Todd led Narrowstep, which enabled new media content owners to move, manage and monetize video content online. Prior to this role, Todd directed the RCN Business Solutions Division. Jeffrey Litvack, GM, Mobile and Emerging Products, The Associated Press: Jeff Litvack is responsible for setting AP's Digital Strategy including identifying and assessing new and emerging market and product opportunities for AP news, photo, and video content worldwide, deal execution, and new product development. Jeff is responsible for launching AP’s Mobile News Network a new multimedia service aimed at wireless users who want access to local and national news from trusted news sources – wherever they are. Designed specifically for “smart phones,” AP’s mobile Web news application provides a rich media gateway to local newspaper content, supplemented by AP’s international, national and state news. Previously, Jeff served as the Executive Director at the Museum of Television & Radio, where he sourced, negotiated, and executed online video partnerships with leading-edge technology companies specializing in digitization, storage, retrieval, and rights management. Prior to MT&R, Jeff was with Yack, Inc., the "TV Guide to the Web" as the Head of Business Development and Strategic Planning and was responsible for expanding the company's core product to include new forms of online programming (e.g. webcasts, video-on demand, online radio, etc). Jeff is highly regarded for his visionary knowledge of and work in converging media platforms and channels and has spoken at numerous industry conferences, including Streaming Media West, Media Asset Management, and EMediatainment World. He is also the author of several published works in such publications as HFMA's Managing the Margins, Advanced Magazine and Healthcare Informatics. Jeff holds a J.D. from Harvard Law School and a B.S. in Economics from the University of Pennsylvania, Wharton School of Business where he graduated summa cum laude. Jodi Kahn, Executive Vice President, iVillage Networks: As Executive Vice President, iVillage Networks, Jodi Kahn is responsible for the strategic business operations of iVillage Networks and reports directly to Lauren Zalaznick, President, NBC Universal Women and Lifestyle Entertainment Networks. In her role, Kahn has oversight of ad sales, technology, research and marketing. She is also charged with establishing and managing external multi-platform partnerships with iVillage Networks. Kahn is a true digital business strategist with a strong foundation building online consumer products. Most recently, Kahn was President, Global Digital Media for Readers Digest Association, Inc. There she is credited with building digital businesses across the company, overseeing content, product development and monetization for Reader’s Digest Association’s family of 14 online brands, including allrecipes.com and rachaelraymag.com. Kahn developed multiplatform strategies, oversaw key site launches, led global digital expansion and oversaw the creation of an extensive digital content repository to grow audiences, revenue and profits. Priorly, at Time Inc., Kahn led Time for Kids, the in-school magazine reaching 4.4 million students weekly. There she developed new business sources, which contributed to double-digit profit growth and subscriber increases and reshaped the ad sponsorship model, resulting in record growth for the brand. Before her tenure at Time for Kids, Kahn held a VP role at Time Inc. Interactive, where she led the integration of Time Inc. web properties and AOL. In addition, Kahn has held Marketing positions at Time and Sony/Columbia House, handling both strategy and execution. She began her career as a media planner at Wunderman Worldwide, part of Young & Rubicam. David Katz, Executive Director, Digital Media, Starz Media: David Katz is responsible for building Starz Media’s ad-supported broadband channel businesses, as well as managing original productions developed exclusively for the Web. In his role as executive director, digital media, Katz is also closely involved with the development and implementation of mobile, gaming and digital marketing initiatives. Katz is charged with taking Starz' proprietary and licensed short-form content and licensing it to Internet and mobile distributors, in addition to making it available through ad-supported partners, Starz’ own Web sites, and more. In this space, Katz’ responsibilities range from business development and sales to key account management. Katz has helped build the company’s digital ad-supported businesses by leveraging Starz’ deep libraries of anime (Manga.com), other animated content and short-form originals. He has also led Starz’ online marketing efforts in support of many of its theatrical, television, DVD, and online properties, including Anchor Bay Entertainment, Starz Media and more. These digital marketing campaign tactics have included leveraging Web sites, implementing viral and guerilla marketing efforts, and other marketing and promotional efforts with motion comics, games, clip syndication and entertainment portal promotions. Katz joined Starz from Young & Rubicam/VML, where he managed their NY digital group. Prior to joining Young & Rubicam, Katz was a digital strategist for the San Francisco based Thoughtpod. He received his MBA with honors in Media, Entertainment and Finance from NYU’s Stern School of Business and his BA in English from the University of California at Santa Barbara. Rick Doherty, co-founder and Director, The Envisioneering Group: a two-decade old Seaford, NY Technology Assessment and Market Research Corporation. Before that, for thirteen years, Doherty was the Senior Technology Writer for Electronic Engineering Times, where he remains a guest columnist. Doherty is an electro-physicist who has garnered more than a dozen U.S. patents in computing, communications, medical electronics, high performance tooling and consumer electronics industry sectors along with dozens of international patents. During Doherty's 32 year career he has been Director of the Urban Vehicle Design Group at Pratt Institute, an engineer for Data General Corp., Chief Engineer of Lourdes Industries, Inc., founder and President of Optronic Labs and since 1983, co-founder and Director of The Envisioneering Group. There, he directs laboratory testing of technologies, products and services, oversees publication of the Envisioneering Newsletter, market research reports and provides senior executive counsel on market development and intellectual property protection, portfolio management and licensing opportunities. Doherty's prime focus is on researching and articulating the impact of advanced digital technologies, services, products, industry initiatives and standards efforts on consumers, industry and society. Doherty is a 31 year member of the Institute of Electrical and Electronics Engineers and is active with its Biomedical Engineering, Solid State Circuits Society , Consumer Electronics Society, Broadcast Engineering, Magnetic Technology Society, Technology & Social Policy and other I.E.E.E. societies. This is his eleventh year as a planning director for the International Conference on Consumer Electronics. Doherty is also a member of the Society for Information Display, Society of Motion Picture & Television Engineers and many other technology & professional business industry associations. In addition, Doherty has been a co-chair of, and presently sits on several cross industry standards associations and technical working groups, spanning consumer digital electronics, communications, digital media and computing architecture definition groups. He is called upon by the industry to organize and chair panels at trade conferences and technical symposia more than a dozen times each year. Amongst his many industry awards, Doherty has been cited by the International Television Association for his many years of technology coverage of digital video design and engineering trends, and is the writer most cited by the Congressional Office of Technology Assessment for detailed features on the evolution of America's Digital TV system. Doherty also assisted Dr. Richard Feynman, NASA and Congressional researchers in the Shuttle Challenger accident investigation at the Kennedy Space Center, Johnson Space Center and many NASA contractor sites. In 2003, Doherty was nominated to and accepted a multi-year position on the Presidential Medal of Technology Award Selection Committee, reporting to the White House and Department of Commerce. Acting as an independent resource on the impact of digital and internet technologies on the consumer, society and business, Doherty is quoted frequently for his opinions on new technologies by CNN, CNBC, Fox News and by numerous American and international industry trade and daily business publications, including the Wall Street Journal, NY Times, Washington Post, LA Times, Newsday and the San Jose Mercury News. Doherty is married and resides in Seaford, NY with his wife and two daughters.