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Adverting 2.0 New York 2009
Thursday, June 11th
3:45 PM - 5:00 PM
The Workshop:
Personalized Advertising: Personalized Video, Personalized Search, Personalized Web - Personalized Social Experience
The personalized experience, whether via mobile, social networks, broadband or video, more and more is how a consumer relates to the communications experience. All content via all platforms must conform to this understanding of how the entertainment, information and communications experience is defined. The broadcast, one to many, communications model is slowly being relegated to a “special occasion” while the everyday consumer lifestyle is dominated by personalization. All providers in the media and electronics food-chain, from hardware and network provider to the software, advertising and content companies are continually refining and enhancing personalization. This session is at the core of how the technology, content and consumer will interact.
Craig Donato, Co-founder and CEO, Oodle
Dave Galvan, VP Business Development, Topix
Ziv Navoth, SVP Marketing & Partnerships for AOL People Networks
Edgar Villalpando, SVP Marketing, ActiveVideo Networks
Seth W. Lieberman, CEO, Pangea Media
Stefan De Beule, Director, Advertising and Targeting Solutions, Alcatel-Lucent
Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal
Warren Lee, Principal, Canaan Partners, Moderator

Craig Donato is the CEO of Oodle, the fastest growing classifieds service in the US with over 10M monthly users. Since founding the company four years ago, Donato has grown the Oodle network to include Facebook, MySpace, Walmart, as well as 200 other partners. Under Donato's leadership, Oodle has connected the social graph with online marketplaces to create the next-generation of classified ads. Craig has a long track record of leading pioneering Internet companies. Craig help launched Excite in 1995. At Excite (and later Excite@Home), he ran Search, Community and Network Programming. Before founding Oodle, Craig was the CEO of Grand Central, a software-as-a-service platform for application integration. Craig holds an M.B.A. from Stanford Graduate School of Business and a B.S. in Electrical Engineering from Virginia Tech.

Stefan De Beule,
Director, Advertising and Targeting Solutions, Alcatel-Lucent: Stefan De Beule brings more than 15 years of experience to his role as Director of Advertising and Targeting Solutions at Alcatel-Lucent. In this position, Mr. De Beule is responsible for the worldwide solutions management for advertising, and targeting solutions including targeted and interactive TV applications and mobile advertising solutions. Prior to assuming his current role, Mr. De Beule served as Director of Technical Sales Applications at Alcatel-Lucent in Europe. He also served as the Director of Business Development Digital Home Care for the EMEA region of Alcatel-Lucent. Stefan De Beule holds an executive international master of business administration degree from Vlerick Leuven Gent Management School.

Dave Galvan:
VP Business Development, Topix: In his role, Dave Galvan is responsible for spearheading local strategy, forging partnerships, and developing new revenue products. Prior to joining Topix, Galvan was the senior vice president, business development and new media for business and consumer database provider InfoUSA, Inc. From 2001 - 2005, he served as the senior director of business development, for the Search and Marketplace Group at Yahoo!, working across the Yellow Pages, Local, Search, Real Estate, Classifieds, Pets, Maps, City Guides, Autos, Tickets and Employment verticals. While there, he negotiated and closed complex revenue deals and strategic partnerships, resulting in 20 - 40% revenue growth each year. Previously, he held business development and marketing positions at Voquette, America Online, Netscape, Unisys, and Motorola. A native Californian, Galvan is a graduate of Stanford University.

Ziv Navoth, SVP Marketing & Partnerships for AOL People Networks: As SVP Marketing & Partnerships, Ziv is responsible for executing People Networks' mission to connect people with everyone and everything they care about. Ziv joined the company through AOL's acquisition of Bebo in May 2008, where he was VP Marketing. Since joining Bebo in February 2007, the company grew its user base from 22M to 50M (with no marketing budget) and pioneered numerous innovations including a new business model for media companies to distribute and monetize their conetnt and a new form of online entertainment, combining original productions with brand sponsorship.













Edgar Villalpando, SVP Marketing, ActiveVideo Networks: Edgar joined ActiveVideo in 2008 and is responsible for overseeing the messaging and marketing of ActiveVideo® as a business- and consumer-facing brand. Edgar’s extensive media and consumer products experience includes executive positions with HBO and DIRECTV, and as general manager of THUMP, an agency that develops and markets branded content through a combination of traditional and interactive platforms. With HBO, Edgar served as vice president, new media and business development for the programmer’s international group, with specific responsibility for expanding linear and new media properties into new territories. Edgar previously had served as vice president, marketing for HBO, driving and managing international marketing and communications efforts for the HBO and Cinemax brands. With DIRECTV from 1999-2004, Edgar first served as director, marketing and advertising with a focus on supporting the satellite provider’s international programming within United States multicultural markets. Later, he served as director, advertising and brand management with responsibility for DirecTV’s domestic brands and associated markets. Edgar began his career in advertising in the agency world, working on blue-chip brands such as Ford, Miller Brewing, Mobil Oil, Wesson Oil, and several other accounts. He holds a B.A. in Psychology from UCLA.

Seth W. Lieberman, CEO, Pangea Media: Seth Lieberman is the founder and CEO of Pangea Media, a casual entertainment and online advertising company that operates a network of sites. Prior to Pangea, Seth was CEO and co-founder of Focalex, Inc., an online advertising and viral direct marketing company that was sold to Intermix (the original parent company of MySpace, now owned by News Corporation) in November 2004. Prior to Focalex, Seth was an investment banker in the technology group with Credit Suisse First Boston. Seth has more than a decade of experience in the online advertising space with expertise in lead generation, branding and affiliate marketing across several different demographic/ target markets. Under Seth’s leadership, Pangea Media has run advertising campaigns for a variety of brands including Kohl’s, Obama for President, MTV and the University of Phoenix. Currently, Pangea Media is one of the largest aggregators of youth data. Seth has recently spoken at several events including the Massachusetts Innovation and Technology Exchange and LeadsCon.


Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal: Kanaujia is the Vice President, Digital Product Strategy & Development at NBC Universal, based out of its headquarters in New York. He’s responsible for developing the company’s product strategy for all digital initiatives including online video, social media, video gaming, and others, and monetizing them across NBCU’s entertainment, sports and news properties. His team drives synergies across all NBCU digital businesses based on analysis of consumer needs, technology trends, competitive landscape and evolving business models. Kanaujia brings to this role over fourteen years of global experience from leading Fortune 500 firms and startups. Prior to joining NBC Universal in August 2006, Kanaujia was at AOL where he held several key positions. Focusing on product development at AOL Video, he successfully launched the AOL Hi-Q Video, an online platform that delivered DVD-quality videos to consumers. AOL Hi-Q Video became a critical part of the distribution network for AOL’s In2TV service, the first broadband TV network in the U.S, providing thousands of hours of free, on-demand, full-length classic TV shows from Warner Bros. Earlier, Kanaujia was a key founding member of the AOL Audience corporate development team that launched path-breaking new ventures in the industry including TMZ.com (a first-of-its-kind, 24/7, on-demand entertainment news network on the Web), Network Live (the first multi-platform digital entertainment company for live programming), AOL/XM Satellite Radio partnership resulting in the largest online radio network, among others. He contributed to AOL’s international expansion strategy into high-potential, emerging global markets. He also led the development and execution of the distribution strategy for AOL.com - AOL’s open Web portal – and other AOL products designed to provide users a rich and convenient online experience and drive traffic to AOL’s vast network of online properties. Kanaujia came to AOL after serving as a Director with a closely-held, boutique private equity investment group based in Greenwich, Connecticut, where he led investments in digital media & technology firms. Prior to which, he spent four years with KPMG in New York, where he provided consulting services to KPMG’s major Fortune 100 global media and technology clients, advising primarily on global business transformation, M&A and technology commercialization.
Before joining KPMG in September 1998, Kanaujia was selected for AlliedSignal’s (now part of Honeywell International) prestigious Corporate Leadership Development Program, where he managed a $20M global technology initiative across company’s 15 locations in North America and Western Europe. Kanaujia started his professional career in the U.S. in 1996 as the Manager, Strategy & Business Development for a technology startup in Northern Virginia. He led development of the firm’s online business strategy and contributed to revenue growth through acquisitions and partnerships. Kanaujia’s efforts played a key role in the startup’s highly successful NASDAQ IPO. Kanaujia attended the University of Michigan Business School for Executive Management training, and earned his MBA with honors from the University of Maryland, College Park, where he was awarded full scholarship based on merit. He received his Bachelor’s in Technology degree from the Indian Institute of Technology, Kanpur, India, graduating third in his Class.

Warren Lee, Principal, Canaan Partners: With deep expertise in communications and digital media, Warren’s current investments at Canaan include Associated Content, Motionbox, Tremor Media and Vivox. Prior to Canaan, Warren worked at Comcast Interactive Capital, where he led investments in and served on the boards of Arbor Networks, Arroyo Video Solutions (acquired by Cisco in August 2006), Broadbus Technologies (acquired by Motorola in July 2006), CommunityConnect, Counterpane Internet Security (acquired by British Telecom in October 2006), netForensics, ReefEdge (acquired by Symantec) and Tripwire. Before joining the venture community, Warren worked as an engineer and project manager at Solectron Corporation, a corporate development manager at Sun Microsystems, a management consultant at The Boston Consulting Group, and an investment banker in Alex Brown's technology group. Warren holds a B.S. in Computer Science and B.A. in Economics with honors from Stanford University, and an MBA from The Wharton School.