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Advertising 2.0 New York Wednesday, June 10th
4:10 PM - 5:10 PM Keynote Roundtable Tina Brown, Founder, The Daily Beast Tina Sharkey, Chairman and Global President, BabyCenter LLC John Harris, co-founder, The Politico Sarah Ellison, Media Reporter, The Wall Street Journal, Moderator
Tina Brown, Founder, The Daily Beast: Tina Brown is the Founder and Editor in Chief of The Daily Beast, an operating company of IAC. She is the author of the 2007 New York Times best seller The Diana Chronicles. She has written for numerous publications including The Times of London, The Spectator and the Washington Post.
Ms. Brown graduated with an M.A. from Oxford at St Anne's College and authored two plays: Under the Bamboo Tree, performed at the Edinburgh Festival and Happy Yellow at the London fringe Bush Theater. Her journalism career began in 1973 writing for the London Sunday Times, The New Statesman and The Sunday Telegraph. Her writings from this era are collected in 2 books, Life As A Party and Loose Talk.
Tinas revitalization of publications began at the Tatler - she became editor-in-chief in 1979; circulation rose dramatically and soon purchased by Condé Nast in 1982. She became editor-in-chief of Vanity Fair at the end of 1983. With Tina at the helm from 1984-1992, they won 4 National Magazine Awards; she was named Advertising Ages first Magazine Editor of the Year.
In 1992, Tina took on revitalizing The New Yorker. In her 6 _ year tenure, circulation increased 28%; in 1992, Tina was the first magazine editor to be honored with the National Press Foundation's Editor of the Year Award. In 1998, she co-founded Talk Media with Harvey and Bob Weinstein of Miramax, launched Talk magazine and Talk Miramax Books.
From April 2003 - May 2005 Tina hosted CNBCs Topic A with Tina Brown. Tina is married to Sir Harold Evans, former editor of the Sunday Times of London, President of Random House. They have two children, George and Isabel, and reside in New York.
Tina Sharkey, Chairman and Global President of BabyCenter LLC, is a pioneer in the development of leading consumer media brands and new media applications that bring value to consumers lives. Tina has more than 20 years of experience in the evolution of new media, ranging from the introduction of HDTV in 1986 to the forefront of Web 2.0 today. She has been featured as a Top Leader in Technology by Businessweek, Fast Company, and USA Today and currently serves on the boards of the Interactive Advertising Bureau and @d:tech. Joining in January 2007, Tina now leads BabyCenter LLC for Johnson & Johnson. BabyCenter is the Webs #1 global interactive parenting brand, reaching 78% of new and expecting moms online in the United States, and reaching 15 million parents monthly across 18 markets worldwide. Recognized by Advertising Ages 2008 Digital A-List, BabyCenter is the established leader in providing mom insights and innovative interactive marketing solutions to the worlds leading brands.
Prior to joining BabyCenter, Tina worked at America Online, Inc., where she led AOLs social networking initiatives, including the AIM (Instant Messenger) and Social Media groups. Tina also led AOLs network programming and directed the transformation of AOL.com into an open online destination. Before AOL, she served as Group President of Sesame Workshop's Online Services and prior as co-founder and chief community architect of iVillage.com. Prior to iVillage, Tina collaborated with Barry Diller on a new home shopping channel, Q2, a division of QVC, helped launch the Adobe Acrobat and New York 1 brands, and has managed corporate brand strategies for Time Warner, QVC and Sony.
Tina is a Henry Crown Fellow at the Aspen Institute and a founding board member of Baby Buggy, a non-profit organization dedicated to helping New York City's families in need. She graduated from the University of Pennsylvania and lives in the San Francisco Bay Area with her husband and two sons.
John Harris, co-founder, The Politico: I stumbled into journalism during my freshman year at Carleton College in Minnesota. A friend worked for the student newspaper and asked me to write a couple of articles. I did, and the effect was instantaneous. Suddenly, I was certain what I wanted to do in life.
I had always been fascinated by Washington and politics, and I immediately had my sights on The Washington Post. Thanks to some good luck, I got there sooner than I could have reasonably expected. I graduated from college on a Saturday in June of 1985 and started as a summer intern on a Monday. At the end of the summer, editors asked me to hang around a while longer.
That while ended up being more than 21 years. At the Post, I covered local politics, state politics in Virginia and national politics. From 1995 to 2001, I covered the Clinton White House. Later, I expanded on that reporting in a history of Bill Clinton's presidency, "The Survivor: Bill Clinton in the White House." I am also co-author, with my friend Mark Halperin of ABC News, of a book on presidential politics, "The Way to Win: Taking the White House in 2008."
After 20 years as a reporter, I became drawn to editing. In part, this was just a sense that I had been around the track plenty of times and was ready for something different. Even more, however, it was a conviction that, at a time when journalism is undergoing wrenching upheavals, everyone who cares about the profession should be involved in answering the question, "What's next?" Becoming an editor was a way to be more immersed in those conversations about the future about how to use the Web more creatively, about how to sustain serious journalism at a time of diverse threats.
My brief editing career led me and Jim VandeHei who worked with me at the Post and is my partner at The Politico to have blue-sky conversations about what we would do if we ever had the chance to start a publication about politics from the ground up. Those conversations were mostly a way of passing the time. Then, in the fall of 2006, they became a lot more serious. Robert Allbritton made clear that his notions about the future of journalism were very much in sympathy with ours. He offered Jim and me the chance to start something from scratch, and we took it.
That is how we wound up at The Politico (our print newspaper in Washington) and Politico.com (the way our work will reach a much larger audience around the country). We have assembled a team of reporters and editors who will wake up each day looking for fresh ways to attack the best political stories in and around Capitol Hill and on the 2008 campaign trail.
Along the way, we hope to add to the conversation about what's next for journalism. And we are determined to have fun while doing it something that is in lamentably short supply in newsrooms these days. Putting out a new publication is hard work and would be impossible if not for the people helping me on the home front. I am married to Ann O'Hanlon, and we live with our three children Liza, Griffin and Nikki in Alexandria, Va.
Sarah Ellison is a media reporter for The Wall Street Journal. She covered the paper's takeover by Rupert Murdoch, and is currently at work on a book about the deal, its aftermath and the changing media landscape. Her coverage of the newspaper industry has been recognized by the Newswomen's Club of New York and the New York Press Club. She has been at the Journal for ten years, where prior to writing about media she covered marketing giants such as Procter & Gamble and the advertising industry in London. Before joining the Journal, she worked at Newsweek magazine in Paris. She lives in Brooklyn with her husband, journalist Jesse Eisinger, and their daughter.