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Politics 2008: The Media Conference for the Election of the President
Monday, October 13
3:15 PM - 4:15 PM
Session I
Media Power Vs. Political Power:
The 2008 Election Re-defining the Relationship
Mark Halperin, Editor-at-Large and Senior Political Analyst, TIME
Mark J. Penn, Worldwide President & CEO, Burson-Marsteller
Howell Raines, Media Columnist, Conde Nast Portfolio, former Executive Editor, New York Times
Candy Crowley, Senior Political Correspondent, CNN
Larry Hackett, Managing Editor, People, Moderator

Mark Halperin, editor-at-large and senior political analyst for TIME, covers politics, elections and debates for the magazine and TIME.com. Halperin is also the creator and author of TIME.com’s “The Page,” a news and analysis tip sheet that gathers and edits the latest political stories, campaign ads, TV clips, videos and campaign reactions from every news source, along with Halperin’s own analysis. The Page was featured in an April 21, 2008 New York Times story, in which Howard Wolfson, communications director for Hillary Rodham Clinton, said, “Four years ago, Mark defined the political zeitgeist and set the agenda with The Note … Now he has done it all over again from scratch with The Page. It’s absolutely essential.” Prior to joining TIME in April 2007, Halperin worked at ABC News for nearly 20 years, where he covered five presidential elections and served as political director from November 1997 to April 2007. In that role, he was responsible for political reporting and planning for the network's television, radio and Internet political coverage. He also appeared regularly on ABC News TV and radio as a correspondent and analyst, contributing commentary and reporting during election night coverage, presidential inaugurations and State of the Union speeches. At ABC, Halperin reported on every major American political story, including working as a full-time reporter covering the Clinton presidential campaign in 1992 and the Clinton White House. He also covered major non-political stories, such as the O.J. Simpson criminal trial and the Oklahoma City bombing. Additionally, Halperin founded and edited the online publication The Note on abcnews.com, which has been characterized as the most influential daily tipsheet in American politics by publications including The New Yorker, the New York Times, the Wall Street Journal and Vanity Fair. In May 2008, the Telegraph (UK) named him the 10th most influential U.S. political pundit. He remains a political analyst for ABC News, and is the author of The Undecided Voter’s Guide to the Next President (Harper Perennial, 2007) and the co-author of The Way to Win: Taking the White House in 2008 (Random House, 2006). Halperin received his B.A. from Harvard University and resides in New York City with Karen Avrich.

Candy Crowley is CNN's award-winning senior political correspondent based in the
network's Washington, D.C., bureau. In this position, Crowley covers a broad range of stories, including presidential, congressional and gubernatorial races and major legislative developments on Capitol Hill. Previously, Crowley was a congressional correspondent for the network. She came to CNN from NBC News in 1987. Crowley's assignments have taken her to all 50 states and around the world. She plays a pivotal role in CNN's America Votes 2008 coverage, currently reporting across the country on the Democratic presidential candidates seeking the nation’s top political office. She was also part of the network's Emmy award-winning 2006 mid-term election coverage. She has covered the presidential campaigns of Pat Buchanan, George H.W. Bush, George W. Bush, Bill Clinton, Howard Dean, Bob Dole, Jesse Jackson, Edward Kennedy, John Kerry, Ronald Reagan, and Paul Tsongas, among others. Since the presidential nomination of Jimmy Carter, she has covered all but one of the national political conventions. Among her most vivid memories as a reporter, Crowley counts the the aftermath of Hurricane Katrina in the Gulf Coast; the impeachment trial of President Clinton; election night 2000; the ceremonies marking the 40th anniversary of D-Day on the beaches of Normandy; Ronald Reagan's trips to China, Bitburg and Bergen-Belsen; the night the United States bombed Libya; and the terrorist bombing of the U.S. Marine barracks in Beirut.

Mark J. Penn, Worldwide President & CEO, Burson-Marsteller: Mark Penn is worldwide CEO of Burson-Marsteller and President of Penn, Schoen and Berland. As CEO of Burson-Marsteller, Mr. Penn oversees a global network of 94 offices and 1600 employees. As President of PSB, a position he has held since 1975 when he was an undergraduate at Harvard, Mr. Penn focuses on providing research-based communications strategy to political figures, corporations and crisis situations. He is also the author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes, which was released by Warner12 in September 2007. Today, Mr. Penn serves as strategic consultant to several Fortune 500 companies and CEOs on a wide range of image, branding and corporate reputation issues. His client relationships include Ford Motor Company, Merck, Verizon, BP, McDonald’s and Microsoft. Mr. Penn has helped to elect over 25 leaders in the United States, Asia, Latin America, and Europe in addition to serving as the senior strategist for Senator Hillary Clinton’s 2008 presidential campaign. He has worked with Senator Clinton for years, including the polling and messaging for both of her successful US Senate campaigns. Previously, as an advisor to then Prime Minister Tony Blair, Mr. Penn helped create the strategy that delivered an unprecedented third term win for Labour in the United Kingdom. He is also well known for serving as President Clinton’s pollster and political adviser for the 1996 re-election campaign and throughout the second term of the Clinton administration.

Howell Raines, Media Columnist, Conde Nast Portfolio, former Executive Editor, New York Times: Howell Raines is the former Executive Editor of "The New York Times," a position he held from 2001 until his resignation following the Jayson Blair scandal in 2003. He currently writes political commentary for British newspaper "The Guardian." In 1964 Raines began his newspaper career as a reporter for the Tuscaloosa News in Alabama. He also reported for d WBRC-TV in Birmingham. After a year as a reporter at the "Birmingham News," Raines became political editor of the "Atlanta Constitution" in 1971. His position at the newspaper lasted until 1976, when he became political editor at the "St. Petersburg Times." Raines' affiliation with "The New York Times" began in 1978, when he joined as a national correspondent based in Atlanta. By 1979, Raines was the bureau chief in Atlanta, a position he remained in until 1981, when he became a national political correspondent. By the next year, Raines had been promoted to a White House correspondent for The Times. His ascent within management continued in 1985, when he became deputy Washington editor. In 1987, Raines transferred to London and worked as the newspaper's London bureau chief. The next year, he returned to Washington D.C. to become the Washington bureau chief. In 1992, he was awarded the Pulitzer Prize for Feature Writing.

Larry Hackett was named managing editor of PEOPLE on January 4, 2006, overseeing all editorial operations for the weekly magazine. He previously served as the magazine’s deputy managing editor. With nearly 43 million readers, PEOPLE is widely regarded as the world’s most popular and successful magazine. With Hackett at the helm, PEOPLE and People.com were both nominated for National Magazine Awards in 2008. Capell’s Circulation Report placed PEOPLE #1 on its annual “Best Performers in Circulation” list in January 2008. In October 2007, PEOPLE was ranked #5 on Adweek’s “Brand Leaders” list. PEOPLE was on both Ad Age’s “A-List” and Adweek’s inagural “Brand Blazers” list in 2006. PEOPLE ranked #1 on Adweek’s annual “Hot List” 2006 and Capell’s Circulation Report placed PEOPLE #1 on its annual “Best Performers in Circulation” list in January 2006. PEOPLE was named Advertising Age’s 2005 “Magazine of the Year” and also took the #2 spot on Mediaweek’s annual “Hit List” of industry leaders that year. Hackett leads the editorial team based in New York City, as well as a network of reporters across the globe. As deputy managing editor he strengthened the magazine’s celebrity and hard news reporting, helped develop the first editions of PEOPLE’s Hollywood Daily, and served as the magazine’s primary spokesperson. Hackett played an integral role in growing the weekly’s circulation vitality and retail momentum. Hackett came to PEOPLE in 1998 as a senior editor. In 2001 he was named an assistant managing editor, overseeing the magazine’s entertainment coverage, and he was promoted to the post of executive editor in August 2003. Prior to joining PEOPLE, Hackett worked for more than eight years at the New York Daily News as a national reporter, entertainment reporter and features editor. He began his career in New Jersey at the Morristown Daily Record and subsequently the Newark Star-Ledger. A graduate of Boston University, Hackett currently lives with his wife and two children in Brooklyn.









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