Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2008 Wednesday, March 12 2:15 PM - 3:30 PM Session C: DRM 101 – The DRM Primer: Rights Management – Rights Holder Issues – The Content vs. Technology Collision While "Content is King," it is also under continual attack and strain within the exploding multi-platform universe. As we move further into a world of mobile, broadband, DVD, cable, satellite and telco, information on demand and interactive advertising, keeping track of, evaluating or finally licensing or reaching agreement on how rights are to be assigned and revenue shared is not only challenging, it is a thorny and time consuming problem. In this session, we bring together experts who are intimately involved in the day to day issues addressing the rightsholder dilemma. We live in a world of extremes, from those that represent the disruptive technologies who at the least threaten or confound the rightsholder to the content owner, creator or producer who are trying to come to grips with their options and responsibilities. Hosted by: James M. Burger, Attorney at Law, Dow Lohnes Brian J. Fox, Counsel – Legal Affairs – New Media & Technology, Sony Pictures Entertainment Dr. Jian Zhao, CTO, Thomson STS Ton Kalker, Senior Research Scientist, Hewlett-Packard Robert Schumann, General Manager, Cinea Jon Baumgarten, Partner, Proskauer Rose James Burger is a member of the law firm of Dow Lohnes specializing in representationof technology companies on intellectual property, communications and government policy matters. Mr. Burger joined the firm's Media, Information and Technologies group in January, 1997. Prior to that, Mr. Burger was a Senior Director in Apple Computer's Law Department. During the nine years he was at Apple, Mr. Burger had a variety of assignments, including representing Apple's Advanced Technology Group, USA Field Sales organizations, and World-Wide Operations and Manufacturing, as well as General Counsel for Europe and Latin America and responsible for world wide government affairs. In addition, from 1991 until 1996, he was Chair of the Information Technology Industry Council's Proprietary Rights Committee. Mr. Burger has worked extensively on legal and policy issues arising from the confluence of digital technology, intellectual property protection and government regulation, particularly as affecting the Internet. Mr. Burger has participated in resolving such complex issues as DVD copy protection and digital download of music - representing the Computer Industry Group in negotiations developing the DVD Content Scrambling System copy protection rules as well as the Secure Digital Music Initiative. In addition, he has been engaged in such matters as the efforts to amend copyright law from leading the negotiations to exclude the computer industry from the Audio Home Recording Act, to avoid passage of the Digital Video Recording Act and to accommodate the protection of intellectual property on the Internet as well as the efforts to change the encryption export rules to protect digital communications. A native of New York City, he received his Bachelors (with Honors), Masters and Law (cum laude) degrees from New York University School of Law, where he served as an editor of the NYU Law Journal. For seven years, he was an adjunct professor at University of Virginia Law School, where he taught Advanced Administrative law. Brian J. Fox, Counsel – Legal Affairs – New Media & Technology, Sony Pictures Entertainment Inc.: Brian Fox is a member of the Legal Affairs department at Sony Pictures Entertainment where he works exclusively in the New Media & Technology group and the office of the chief technology officer. In that role, Mr. Fox participates in the development of digital strategy and policies across all Sony Pictures’ businesses. His focus is on the policy aspects and legal frameworks surrounding emerging technologies and new digital business models, and accordingly he represents Sony Pictures in various forums and cross-industry efforts to expand the digital entertainment marketplace. He participates in entities such as the Motion Picture Association of America Technical Committee, Advanced Access Content System (AACS), DVD Copy Control Association, Coral Consortium, and Digital Transmission Licensing Administrator, and is currently helping to spearhead the development of an initiative that aims to achieve interoperability among digital rights management systems. Prior to joining Sony Pictures, Mr. Fox was a member of the Corporate Department of Latham & Watkins LLP focusing on intellectual property transactions. He received his law degree from the University of Texas School of Law and his bachelor's degree from Duke University. Ton Kalker received the Ph.D. degree in mathematics from the Rijksuniversiteit Leiden, The Netherlands, in 1986. From 1986 to 2004 he was with Philips Research, Eindhoven, The Netherlands, working on formal verification of VLSI design (1986 - 1991), video and image coding (1992 - 1995), watermarking (1996 -2000) and robust hashing (2001 - 2004). In 1994 he was a visitor scholar at the University of California Berkeley. From 1999 to 2005 he was was part-time faculty at the University of Eindhoven, teaching 'signal processing for data protection'. He was elected Fellow of IEEE in 2001 for his contributions to practical applications of watermarking. In 2004 he joined Hewlett-Packard Laboratories as a Distinguished Technologist, focusing on media security, interoperability of DRM system in particular. His interests include signal and image processing, biometrics, watermarking, robust hashing, cryptography, fingerprinting and tracing, processing in encrypted domains, and Digital Rights Management. He was instrumental in the creation of the Content Identification business unit of Philips Electronics, successful in commercializing watermarking and other identification technologies. He is currently one of the lead architects of the Coral consortium on DRM interoperability. Ton Kalker is an active member of academic community, in particular IEEE Signal Processing, IEEE Information Theory, SPIE Electronic Imaging and AES. He has served on multiple Ph.D. thesis committees, and he is a frequently invited speaker at conferences and panels on issues of multimedia security. He serves on multiple conference program committees, and has been co-chair of the International Workshop on Digital Watermarking (IWDW). He has been associate editor of IEEE T-MM, and is reviewer for T-SP, T-IP, T-MM and T-IT. He has been a member of the IMDSP TC and chair of the IFS TC. He has(co-)authored more than 180 journal and conference submissions, as well as 30 patents and 39 patent applications. Ton Kalker is one of the co-founders of the IEEE Transactions on Information Forensics, for which he currently serves as an associate editor. He served as the first Chair of the IEEE Technical Committee of Information Forensics and Security. He is on the scientific advisory board of the European projects ECRYPT and SPEED. JIAN ZHAO, CTO, Thomson Content Security, SBU Technology, Thomson: As CTO of Thomson Content Security, Jian Zhao works with Hollywood studios, digital cinema equipment developers and broadcast entities to clarify their anti-piracy needs and oversees Thomson’s development of technology and business solutions to address them. One of the world’s foremost pioneers in content protection technologies, Zhao invented the first multimedia watermarking solution and combined encryption and watermarking technologies to develop the first system to safeguard broadcast, streaming media and IPTV content. Zhao holds more than 20 U.S. and international patents and has published more than 30 scientific papers on content security, digital rights management, facial recognition and e-commerce. Zhao brought his experience in both anti-piracy technology and business to Thomson when the company acquired MediaSec, the Rhode Island- and Essen, Germany-based technology company that he co-founded. As MediaSec’s President and CTO, Zhao developed and marketed SysCoP ®, an industry-leading system that protects visual content from copyright infringement; Copy Detection Pattern (CDP) ©, a rapid and efficient toolbox that detects illegal copies of printed materials; and MediaSign ®, a bulletproof solution that verifies the authenticity and integrity of archival print and video materials. Zhao began his career in research in 1989 at the German National Research Center for Information Technology. In 1993, he was named project manager at Fraunhofer Institute for Computer Graphics, specializing in multimedia copyright protection. While at Fraunhofer, Zhao patented one of the two multimedia watermarking solutions available today, as well as invented copyright protection solutions for many platforms by combining watermarking technologies with encryption, digital signatures and access control. His pioneering work uniting conditional access, copyright protection and watermarking helped pave the way for the new field of media security. In 1996, Zhao moved to Fraunhofer’s offices in Rhode Island, where he developed a document security solution for the U.S. Army and laid the initial groundwork for a system to protect the U.S. Air Force’s object code. In 1999, he left Fraunhofer to work fulltime for MediaSec, and in 2005, moved to Burbank, CA as part of Thomson’s Technology division. Zhao was born in Nanjing, China. He received his B.S. in Computer Engineering from Heifei University of Technology, an M.S. in Computer Science from East China Normal University, and a Ph.D. in computer sciences from Darmstadt University of Technology, Germany. Zhao was honored with the German Innovation Prize (1994) and the Joseph Fraunhofer prize (1995) for his groundbreaking work in the field of watermarking. He lives with his wife and his two young sons in Valencia, CA. Robert Schumann, General Manager, Cinea, Inc.: As general manager at Cinea, a subsidiary of Dolby Laboratories, Rob Schumann leverages more than 15 years of technology security experience to drive Cinea on its continuing mission of providing world-class anti-piracy solutions for the entertainment industry. Prior to co-founding Cinea in 1999, Schumann was chief architect for the Divx encrypted DVD platform. Beginning in 1994, he spearheaded the development, deployment and operation of this leading-edge consumer system. He also directed planning for international expansion and the development of Divx technology in new markets. Earlier in his career, he was a senior IT executive at Circuit City Stores, Inc. where he spent more than seven years deploying sophisticated secure telecommunication, transaction processing and customer support technologies. Schumann has a Bachelor’s degree in Computer Science from the Rochester Institute of Technology. Jon Baumgarten, Partner, Proskauer Rose: Jon Baumgarten is a Proskauer Rose LLP partner, resident in the firm's Washington, D.C. office. (He is also regularly available in the Firm's offices in New York City, California, Boston, Florida and Europe.) He is a graduate of the New York University School of Law, where he was an Executive Editor of the New York University Law Review. Jon is widely recognized as one of the country's leading domestic and international intellectual property lawyers, with particular emphasis in copyright matters. He has been named in such peer selections as the publications, Best Lawyers in America, International Who's Who of Internet and E-Commerce Lawyers and of Business Lawyers, Chambers' Leading Business Lawyers and a periodical article "Best Lawyers in Washington." Jon substantively anchored the firm's trial and appellate teams in a number of successful, precedent-setting intellectual property cases under the Copyright Act and Digital Millennium Copyright Amendments ("DMCA"), including Texaco (corporate photocopying); Kinkos (unauthorized coursepacks); Michigan Document Supply (same; en banc); Jurisline (database protection and contract preemption) Corely/Reimerdes (DVD decryption; DMCA); Silvers (en banc; standing); and others successfully argued for the Copyright Office and Government major cases of copyright doctrine (Eltra; Esquire); and has been instrumental in other such actions as Napster (file sharing), ICrave (cross border transmission) and Lexmark (DMCA). In recent years, Jon has also regularly counseled and led teams of businesspersons and technologists in the development and formulation of cross-industry technical standards and DRM solutions for content protection. From his admission to the Bar in 1968 until January 1976, and since 1979, Jon has engaged in private practice, with emphasis on domestic and international copyright, licensing, litigation and related matters pertaining to the publishing, computer, motion picture, television, music and recording, communications, arts and Internet communities. From January 1976 through 1979, Jon served as General Counsel of the United States Copyright Office. During this period, he was a leading participant in the formulation of the new Copyright Act, was responsible for rulemaking and the thorough overhaul of Copyright Office regulations and practices under the new law, represented the Copyright Office before courts and Congressional committees, and represented the United States Government in international copyright conferences. Jon is the author of numerous articles and a book on international copyright, and has lectured on copyright at numerous scholarly, professional and industry seminars and programs in the United States and abroad. Jon serves on several Bar Association committees on copyright and is past Chair of several of them. Jon has also served as a member of the National Advisory Committee to the United States Copyright Office, the International Copyright Panel of the Advisory Committee to the Department of State on International Intellectual Property, and the Ad Hoc Working Group on Adherence to the Berne Convention. He was a founding director of the American Copyright Council, the Computer Law Association, the D.C. Computer Law Forum and Washington Area Lawyers for the Arts.