Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2008 Wednesday, March 12 2:15 PM - 3:30 PM Session C: Advertising NEXT: Social Networks, User Generated Video, Blogs, IMs, Podcasts, Broadband and Mobile In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Bant Breen, president, Interpublic’s Futures Marketing Group Kevin P. Ryan, Co-Chairman, Alley Corp., former CEO and co-founder, DoubleClick Anne Hunter, Vice President, Platform-A Strategic Advertising Solutions, AOL Scott Kessler, Senior Director, Information Technology, Internet Software & Services and Internet Retail, Standard & Poor's Equity Research Marc Ruxin, SVP, Director, Digital Strategy and Innovation, MCCANN WorldGroup Ian Schafer, President and Founder, Deep Focus Dean Carignan, Director, Ad Business Strategy, E&D Division, Microsoft Corporation Tim Chang, Principal, Norwest Venture Partners, Moderator Bant Breen, president, Interpublic’s Futures Marketing Group: Bant Breen is President, Interpublic Futures Marketing Group and Director of Strategic Development and Innovation of the Interpublic Group (NYSE: IPG), one of the world's leading organizations of advertising agencies and marketing services companies. Mr. Breen plays a key role in driving Interpublic's strategic agenda in areas such as asset alignment, communications innovation, technology and acquisitions. The Futures Marketing Group seeks to build groundbreaking media and marketing services and business models and to provide strategic new media solutions that support Interpublic's agencies. Companies within the Futures Marketing Group include Reprise Media and Ansible Mobile. The group also manages the Interpublic Emerging Media Lab, and corporate partnerships with Spot Runner, Facebook and Spongecell. Scott Kessler is an equity analyst and group head at Standard & Poor’s Equity Research. He covers the Internet Software & Services and Internet Retail sub-industries, having joined the company in July 1998. With more than eight years experience following technology stocks, including nearly seven years analyzing the Internet industry, Scott’s coverage includes CNET Networks, EarthLink, eBay, Google, IAC/InterActiveCorp, RealNetworks, VeriSign, and Yahoo. He also authors the bi-annual industry survey entitled, "Computers: Consumer Services & the Internet." Scott was recognized by The Wall Street Journal in its Best on the Street 2003 Analysts Survey as the top analyst covering General Industrial Services for his work on data-processing technology stocks. He is regularly relied upon as an expert by media including Bloomberg, CNBC, CNN, The Financial Times, Investor’s Business Daily, The New York Times, and The Wall Street Journal, as well as numerous local U.S. periodicals and international outlets. Scott was a panelist at the 2004, 2005 and 2006 New York Media Summits. Prior to becoming an equity analyst, Scott worked as a legislative fellow to the Vice Chairman of House Telecommunications & Finance subcommittee, handling issues related to technology and telecommunications. Thereafter, he worked for a private law firm in Washington, D.C. as a telecommunications attorney, representing clients including SBC Communications, Time Warner and The Walt Disney Company. Scott graduated from Brandeis University in 1992 and received a law degree from Washington University in St. Louis in 1995. Kevin P. Ryan, Co-Chairman & Co-Founder, Alley Corp.: Kevin is co-chairman of Alley Corp, a New York-based holding company. Kevin co-founded ShopWiki, Silicon Alley Insider, Panther Express and Music Nation, and holds investments in TheLadders. He is one of the most accomplished and well-known Internet entrepreneurs in New York City, having been involved with numerous success stories. From 1996-2005, first as president and later CEO, he helped build DoubleClick from a startup of 20 people to a very profitable global leader with more than 1500 employees. During his tenure, Silicon Alley Reporter named DoubleClick "New York Company of the Year" and he was named one of the "50 Most Influential Business People" by Crain's New York Business. DoubleClick was sold in 2005 for $1.1 billion to Hellman and Friedman. Prior to DoubleClick, he worked in senior roles at United Media, Euro Disney and Prudential Investment Corp. He is on the board of Human Rights Watch and is a member of the Insead International Council, Yale International Council and the Council on Foreign Relations. Kevin was also an early investor and board member of HotJobs, which was sold to Yahoo! for $450 million in 2002. He has served in the past on the boards of the Direct Marketing Association, the Ad Council and NYC 2012 and the advisory board of Doctors Without Borders. Kevin received a B.A. from Yale University and an M.B.A. from INSEAD. He draws on his international experience, including 14 years living in Paris, Geneva, London and Rome. Anne Hunter, Vice President, Platform-A Strategic Advertising Solutions, AOL: Anne Hunter has twelve years of interactive advertising experience. At the beginning of 2008 she started at AOL as the Vice President, Platform-A Strategic Advertising Solutions. In this role, Anne oversees the Sales Development, Research and Custom Solutions divisions which are focused on using the assets of all Platform-A business units to provide strategic solutions to the nation's top advertisers. Anne started in the online adverting space as the advertising operations manager for Hearst's network of websites. She then moved into a marketing role helping advertisers better understand the value of the Internet in the media plan. In 1998, Anne joined Real Media as an advertising sales representative. She subsequently took over the Sales Development and Ad Operations team. After the merger with 24/7, Anne ran the Ad Operations, Eastern Ad Sales and the Email divisions. Anne joined TACODA in 2002 selling Audience Management technology to online publishers. She then helped launch the TACODA network in 2005 as VP Revenue Operations, setting up the initial infrastructure and processes. Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation: Dean Carignan currently develops long-range strategic plans for E&D’s investments in streaming video advertising, mobile marketing and game-based advertising. Dean also spent several years with Microsoft’s adCenter group, where he drove product strategy for Paid Search, Display Ads and Contextual Advertising. Prior to joining Microsoft, Dean was a charter member of McKinsey & Company’s e-Business Strategy Practice. He holds an M.B.A. from INSEAD. Ian Schafer, President and Founder of Deep Focus, has been consistently redefining the way entertainment properties are marketed online. In 2002, Ian founded Deep Focus to bring a holistic suite of marketing and promotional solutions to the entertainment industry. Deep Focus' current clients include America Online, Dimension Films, HBO, MGM, Universal Music Group, 20th Century Fox, and many others. As former VP of New Media at Miramax/Dimension Films, Ian conceived and oversaw execution of their most popular online campaigns. Ian has been featured as an expert in online entertainment advertising and marketing in Variety, The Hollywood Reporter, Advertising Age, iMedia Connection, MediaPost, and on CNN. Marc Ruxin, SVP, Director, Digital Strategy and Innovation, McCann WorldGroup: Marc leads McCann WorldGroup’s digital strategy practice across businesses and disciplines. In this capacity he runs the Emerging Media Trials program for Microsoft, leads the agency social media practice, and works with clients and new technology companies to create scalable digital marketing opportunities for media and creative constituencies to bring to market. Before joining McCann, Marc was the COO of The Mill Group, running the North American divisions of The Mill who is the leader in commercial visual effects, and Beam.tv the leading advertising digital asset management system. Prior to The Mill Marc was the EVP of Strategy at Gyro International, a global leader in technology advertising and marketing. Prior to that Ruxin was Vice President of Business Development at iVast the early leader in MPEG4 technology and VP of Business Development and Marketing at Eveo, Inc., one of the earliest user generated content portals. Before that Marc worked for WPP Group, where he was an MBA Marketing Fellow and ultimately lead West Coast new media strategy for the group. Before WPP, Marc started his career in A&R at EMI Records. Marc has a BA from Hamilton College and an MBA from Columbia Business School. Timothy Chang, Principal, Norwest Venture Partners: Tim brings a combination of operational, technical and international business experience to Norwest Venture Partners. Tim focuses on investments in wireless and digital media as well as business development initiatives in Asia-Pacific. Tim has recently invested in 3Jam, a multiparty mobile text messaging platform and service, and has joined the board of directors. Prior to joining NVP in 2006, Tim was a principal at Gabriel Venture Partners where he was actively involved in over a dozen wireless-related deals and led Gabriel's investments in Iridigm Display Corporation (acquired by Qualcomm), Eyespot, Sequoia Communications, Sandbridge, and Kajeet. He also contributed to the boards of Placeware (acquired by Microsoft) and Arula Systems (acquired by Raritan), TestQuest, NextG Networks, and IPWireless. Tim built Gabriel's wireless sector practice and helped establish business development capabilities through strong, strategic relationships across the wireless value chain, particularly in Asia-Pacific. Prior to joining Gabriel, Tim spent more than five years working in Japan. He was a product manager at Gateway Inc. where he successfully launched direct-marketed PC servers in the Japanese market and quickly grew an enterprise product line into a full offering of network desktops, workstations, servers and configurable turn-key solutions. Prior to Gateway, Tim was a development engineer for General Motors. As a tri-lingual engineer based in Tokyo, Tim led project teams in China, Korea and Japan in the development, testing and sales of advanced chassis control systems for such clients as Toyota and Daewoo. Tim began his career in venture capital in 1999 during his time at Stanford Business School as part of the founding team of CTR Ventures K.K., a venture accelerator in Tokyo focused on seed and early-stage mobile consumer applications for the Japanese market. Tim currently serves on the advisory boards of the Wireless Communications Alliance (WCA), IBD Under the Radar, Digital Hollywood, VC Task Force Wireless SIG, Silicon Valley Chinese Wireless Association, as well as the IBF Wireless Investor Summit. Tim holds an MBA from Stanford Graduate School of Business, where he was an Arjay Miller Scholar, and an MS in electrical engineering/system engineering as well as a BS in electrical engineering from the University of Michigan.