Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2008 Wednesday, March 12 2:15 PM - 3:30 PM Session B: Television without Boundaries: Cable, Telco, Satellite, Broadband & Mobile Define the Future of Entertainment and Communications The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 2.0 has now arrived and it includes cable – with all of its integrated services of PVR, DRV, VOD, Broadband, Wireless, VoIP and Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming. The competition for the future of Television 2.0 has just begun. There will be no immediate winner, and there will probably never be a winner take all. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. In this session, we will address these issues and more. Sean Carey, Senior Executive Vice President, Sony Pictures Television Sam Howe, Chief Marketing Officer, Time Warner Cable Sandy Wax, President and General Manager, PBS Kids Sprout, Comcast Programming Group Patricia Gottesman, Executive Vice President, Digital Marketing & Commerce, Cablevision Systems Corp. Herb Scannell, CEO and co-founder, Next New Networks , former Vice Chairman, MTV Networks Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator Patricia Gottesman, Executive Vice President, Digital Marketing & Commerce, Cablevision Systems Corporation: Patricia Gottesman is executive vice president of Digital Marketing & Commerce for Cablevision Systems Corporation. In this role, she is responsible for digital content, advertising and commerce product development for Cablevision. The Digital Marketing & Commerce division is charged with leveraging the strength of Cablevision’s fiber network, advanced digital services, customer relationships and national brands to create value for Cablevision’s customers and for the businesses that seek to reach them through innovative interactive advertising and e-commerce opportunities. The Digital Marketing & Commerce division’s product development, management and business development teams work closely with Cablevision’s Rainbow Advertising Sales Corporation (RASCO) to develop and manage new products and to open new markets for Cablevision. Many of these new markets are aimed at the development of new content, advertising and digital media inventory, to maximize the fast-growing interactive advertising segment. Cablevision has already built and launched its own interactive shopping services, Optimum Autos and Optimum Homes, where advertisers offer cars and residential properties to its digital cable customers. The company has also joined with leading national advertisers to promote specific products and services through dedicated branded channels. A longtime Cablevision executive, Ms. Gottesman has held a number of leadership roles in the development and management of the products and services that the company delivers to its customers. Previously, Ms. Gottesman served as senior vice president of Consumer Product Management and Marketing, where she was responsible for the management and marketing of the company's telecommunications products. This included the development and execution of the Optimum Triple Play, as well as the launches for the company's full suite of advanced digital services: iO TVSM digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice-over-cable, and Optimum for Business. Prior to that, Ms. Gottesman served as senior vice president of the company's regional operations in New York City and Connecticut, and also directed Cablevision's consumer marketing activities as vice president of Marketing. In the mid-1990s, Ms. Gottesman managed the launch of Cablevision's "Optimum TV" advanced analog cable television service, which has now grown to include the family of industry-leading, Optimum-branded services available across Cablevision's entire 4.4 million home footprint. From 1991 to 1993, Ms. Gottesman served as vice president of Cable Operations, responsible for managing Cablevision's U.S. Cable subsidiary, which included more than 160 cable systems across 10 Midwestern and Southeastern states. In this role, she created two low-cost, multi-premium packages that generated a significant portion of the division's revenue and positioned the network for future upgrade opportunities. Ms. Gottesman began her career at the company in 1979 as a producer in the local origination department of Cablevision's Long Island system. Ms. Gottesman was recognized by the National Cable & Telecommunications Association (NCTA) with the 2007 Vanguard Award for Marketing, and she was named as a 2007 Woman to Watch for Advertising Age. She has also received a prestigious “Wonder Woman” award from Women in Cable & Telecommunications (WICT) and Multichannel News for her leadership and achievements in transforming the cable industry. A graduate of Hofstra University, Ms. Gottesman resides on Long Island with her husband and four children. Sam Howe, Chief Marketing Officer, Time Warner Cable: As Chief Marketing Officer at Time Warner Cable, Sam works on ‘triple play’ bundling, competitive response, segmentation approaches, database development and branding. Howe joined Time Warner Cable in 2003 working on the company’s successful Digital Phone launch. Other company and work experiences include Cox Communications, eTour.com (an internet company), TeleWest plc, Turner Broadcasting, and a couple of radio disc jockey jobs. Howe received a B.A. in History from Bowdoin College and a MBA in Marketing and Finance from Kellogg Graduate School of Management at Northwestern. He is married to Rebecca Howe, has two teenage daughters and resides in Westport, CT. Sandy Wax, President and General Manager, PBS Kids Sprout, Comcast Programming Group: Sandy Wax is President and General Manager for PBS KIDS Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers. Wax is responsible for Sprout's overall cross-platform programming strategy, website development and expansion, marketing and new media initiatives. Having held several senior management positions at Disney ABC Cable Networks and Discovery Communications, Wax is one of the industry’s leading authorities in the children’s entertainment arena. Prior to joining PBS KIDS Sprout, Wax spent seven years at Disney ABC Cable Networks where she became the in-house expert on developmental needs, consumer trends and societal forces impacting children and families. During her tenure, she developed the Playhouse Disney curriculum which became the brand’s blueprint for all programming and communications. She was instrumental in driving the company’s global strategy to launch Playhouse Disney in Europe and Asia and to extend the brand into home video, retail and consumer products. In addition to working on Disney’s kids brands, Wax led efforts to evaluate the potential of new networks and initiatives at Disney. She helped launch SOAPnet in January 2000 and most recently served as Senior Vice President, Programming where she was responsible for SOAPnet’s program strategy, acquisitions, scheduling and operations. Prior to Disney ABC Cable Networks, Wax spent seven years as Vice President of Corporate and New Business Research at Discovery Communications, Inc. Honored for her achievements and influence in the cable television business, Wax was named a 2008 “Wonder Woman” by Multichannel News and Women in Cable Telecommunications and a “Cable Television Heavy Hitter” in the 2008 CableFAX 100 List. She also serves on the board of directors for two Philadelphia-based children’s organizations: the Please Touch Museum, one of the country’s leading children’s museums, designed to enrich the lives of children by providing learning opportunities through play; and Cradles to Crayons, which provides essential goods and meaningful service to area children in need. Based upon her demonstrated leadership in professional and civic activities, Wax is a member of the Greater Philadelphia region’s “Forum of Executive Women” and was recently named a 2007 “Woman of Distinction” by the National Association of Women and Business Owners and the Philadelphia Business Journal. Wax holds a Bachelor of Science degree in biology and Masters of Business Administration from Loyola College in Baltimore. She and her husband live in Philadelphia with their two children Sean Carey, Senior Executive Vice President, Sony Pictures Television Sean Carey was promoted to Senior Executive Vice President, Sony Pictures Television (SPT) in February 2007. In this role, Carey oversees all domestic digital entertainment distribution efforts across all electronically delivered platforms, including the Internet and mobile. This includes distribution of the Company’s vast library of films, TV series as well as acquired properties. In addition, Carey contributes to the long term strategy for the television group. Also under his purview is Crackle, one of the fastest-growing user-generated video communities on the Internet. Previously, Carey was Executive Vice President, Digital Distribution and Product Acquisition for Sony Pictures Home Entertainment (SPHE). In this position, he was responsible for developing and managing the North American digital distribution of movies and other content, and oversaw all business aspects of the home entertainment unit's production and acquisition group and negotiated key acquisition agreements. From 2000 to 2006, Carey served as Senior Vice President, Corporate Development for SPE. In this capacity, he helped to define overall SPE strategy and was responsible for all corporate transactions, including film financings that raised over $1 billion in production funding, acquisitions including Crackle, Inc., and divestitures including the sale of Telemundo to NBC. Prior to becoming Senior Vice President, Carey was Vice President, Motion Picture Finance & Corporate Development, a position he held at SPE since 1996. Mr. Carey joined SPE in 1993 as Assistant Manager, Financial Planning and Analysis. He was subsequently promoted to Director Motion Picture Finance and Corporate Development in 1995. Prior to that, Carey was a strategic planning assistant for Creative Artists Agency, a participation accountant for then- Columbia Pictures Entertainment and an associate analyst for Paul Kagan Associates. A graduate of Syracuse University, Carey received his MBA from UCLA.. Herb Scannell is CEO and co-founder of Next New Networks, a media company that is creating micro-television networks over the Internet for targeted communities united by a common interest. It has launched 16 networks in the past year ranging from three car networks to progressive politics, youth fashion and “green” culture. Prior to Next New Networks as Vice Chairman of MTV Networks/ President of Nickelodeon Networks, Mr. Scannell oversaw all creative and business operations for a portfolio of brands and businesses for MTV Networks including Nickelodeon, the #1 rated network in cable TV for 10 years running, TV Land, the cable home of classic TV, and Spike TV, the first network for men. Additionally, Mr. Scannell was responsible for Nickelodeon’s digital cable TV networks (including Noggin/the N), its robust online offerings and its successful feature film division. Mr. Scannell also led the Consumer Products division of Nickelodeon and Viacom, which under his watch grew into the third largest licensing business in the world. Earlier in his career Mr. Scannell held various marketing and promotional positions in pay TV at The Movie Channel and Showtime. Mr. Scannell’s career in media began at WHN Radio, a leading NY radio station where he led local marketing activities. He’s a 1979 graduate of Boston College with a Bachelor of Arts and Sciences. Shahid Khan, Partner, Interactive Broadband (IBB) Consulting Group, LLC: Shahid Khan is an acclaimed thought leader and strategist in converging Media and Telecommunications industries, with expertise in identifying and capitalizing on opportunities based on disruptive technologies such as internet, broadband and wireless. Shahid is currently a Partner at Interactive Broadband (IBB) Consulting Group, LLC, THE premier boutique consulting firm serving Cable, Mobile, Media and Technology industries -- named #1 in Consulting Magazine’s Seven Small Jewels of Consulting in 2007. At IBB, Shahid advises top management at leading clients such as Sony Entertainment, Showtime, PBS Kids Sprout, FEARnet, Smithsonian Networks, Time Warner Cable and Comcast on Digital Strategy, New Product/Service Development and Operational Optimization initiatives. Prior to joining IBB, Shahid was a Managing Director at BearingPoint (formerly KPMG Consulting), responsible for leading BearingPoint’s Entertainment and Information Services industry practice, serving clients such as Warner Music Group, Major League Baseball, Reuters, Thomson, Moody’s and Rodale. Prior to that, he was a Partner at IBM Global Services in Communication Industry, where he served clients such as Viacom, Time Warner, Bertelsmann, etc. Previously, Shahid held consulting and industry positions at leading firms, including, ZEFER, Deloitte and McGraw-Hill. Shahid holds an MBA in Marketing and Finance from New York University’s Stern School of Business, and is a Fellow at University of Pennsylvania’s Wharton School of Business. He has also completed executive programs at Massachussetts Institute of Technology and Harvard University. He has published numerous white papers and articles and is often quoted in leading publications such as the Financial Times, the Wall Street Journal and the New York Times. He is a frequent speaker at leading conferences such as GITEX, CES, CTIA, the Media Summit and Digital Hollywood. Shahid grew up in Kuwait and now lives in New York.