Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2008 Wednesday, March 12 12:30 PM - 1:45 PM Session A: Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options Steven Abraham, Global Leader, Media & Entertainment Practice, IBM Global Business Services Jonathan Bond, CEO, Kirshenbaum, Bond & Partners Rishi Malhotra, Vice President, HBO On Demand and Multi-Platform Marketing Philip Inghelbrecht, Strategic Partner Development, YouTube / Google Inc. Jordan Levin, CEO, Generate John Penney, Head of Global Strategy, IMG Global Media, Moderator Steven Abraham, Global Leader Media & Entertainment, IBM Global Business Services: Steven Abraham has worldwide responsibility for IBM’s global business services in the media and entertainment industry, the management consulting, systems integration and application systems outsourcing arm of IBM. Under his leadership the M&E business has grown to encompass many segments, including filmed entertainment, television, media networks (cable, satellite, internet-based, broadcast), music, publishing (newspaper, book, magazine, internet-based), consumer products, information providers, advertising, theme parks and sports. The business has significant operations throughout North and South America, Europe, the Middle East, and Asia Pacific. Before IBM he held increasing levels of responsibility for a similar practice in Pricewaterhouse Coopers Consulting, joining in 1981 and becoming a partner in 1988. With the acquisition of PwCC by IBM in late 2002 he was named global leader of M&E for GBS. His primary role has been building and operating the business, but he has been directly involved in many deals and projects for clients around the world, including Sony, Disney, AT&T, DreamWorks, NBC Universal, Time Warner, Newscorp, EMI, Viacom, Washington Post, D&B, BBC, NTT, Qwest, Sprint, Echostar, Canal +, Zee TV, Cox and Comcast. Jon Bond is the Co-Chairman and Co-Founder of kirshenbaum bond + partners (kbp), a network of marketing communications specialty companies including kb, dotglu, LIME public relations + promotion and The Media Kitchen. Recently named Adweek’s 2004 U.S. Agency of the Year, kbp has offices in New York and San Francisco. A true entrepreneur, Bond combines unique business acumen with a widely respected creative reputation. Bond founded kbp in 1987 with business partner and Co-Chairman Richard Kirshenbaum. The agency had its first acclaim with the groundbreaking advertising campaign for Kenneth Cole, the long-running global campaign for Coach, as well as establishing Snapple as a household name with the launch of Snapple’s "100% natural" advertising campaign featuring "Wendy the Snapple Lady." kirshenbaum bond + partners has since grown to include over 300 employees, with combined client billings of nearly $600 million. John Penney, Head of Global Media Strategy, IMG Global Media: As Head of Global Media Strategy for IMG, John Penney leads the planning and development of the organization’s growth strategy, expansion efforts and new business platforms. He joined IMG in September 2007 and is based in Los Angeles. Penney comes to IMG from HBO, Inc. where he most recently served as Senior Vice President, Advertising Supported Broadband Channels, and was responsible for strategic planning, delivery and operational management of new broadband channels. Before joining HBO, Penney worked as Executive Vice President, Licensing & Business Development, for ACTV, Inc., overseeing the development and licensing of technologies and intellectual property for interactive television, personal computer, wireless data and mobile computing environments. From 1999 to 2000, Penney served as Managing Director, Media & Entertainment at Scient, Inc., where he created and marketed digital migration strategies for major entertainment content and distribution companies. Penney worked at Viacom, Inc. from 1997 to 1999 as Vice President, Planning and Development, and managed the formation and implementation of domestic and international corporate business strategies. Prior to Viacom, Penney was a securities analyst at Sanford C. Bernstein & Co., Inc. and a financial analyst in the Media & Telecommunications Corporate Finance group of The Chase Manhattan Bank, N.A. Penney has also consulted for major media and telecommunications companies, including AT&T where he provided strategic guidance on the launch of the company’s IPTV service. He currently is a member of the board of directors of Arbinet: The Exchange, a NASDAQ traded provider of electronic markets for telecommunications services and digital goods. Penney holds a B.A. in Social Psychology from Wesleyan University and a Master’s Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University. Rishi Malhotra: Vice President, HBO On Demand and Advanced Platform Marketing: Rishi Malhotra is Vice President of HBO On Demand and Advanced Platform Marketing for Home Box Office, Inc.: He is responsible for overseeing product management, marketing strategy, and enhanced content development for HBO On Demand/Cinemax On Demand, Promotional Broadband, and iTV initiatives. He joined in 2004. During his tenure at HBO, he has been responsible for driving multi-platform content development, launching new SVOD and HD product offerings, and developing cross-platform marketing strategies. Before joining HBO, Rishi worked in various capacities as a brand and product strategist with Pricewaterhouse Coopers in Financial Services and with Proxicom, Inc. in their Digital Media and Online practice. In 2002, he founded Boogie Entertainment, Inc., a music consultancy specializing in aligning established brands with multi-touchpoint music services and developing original sonic brand strategy. Over the years, he's had the pleasure of delivering creative solutions for industry-leading brands like Lexus, Nike, Motorola and American Express. Rishi holds a Bachelors of Science in Biology from Washington University in St. Louis and is currently based in New York City. He's a regular speaker at industry events like CES, NCTA, and Digital Hollywood. Philip Inghelbrecht, Strategic Partner Development, YouTube / Google Inc.: Philip Inghelbrecht joined Google in 2005 and has negotiated some of the company's most prolific content deals since then (e.g. NBA, CBS). He is currently responsible for all sports, movie and TV deals for YouTube. Prior to Google, Philip founded Shazam Entertainment LLC, a company that specializes in audio recognition, operating in more than 20 countries worldwide. As a Director at Shazam, he led a 50-plus member team charged with building a multi-million track music database and negotiated the necessary licensing deals with the recording and publishing industries. He also licensed the company's core technology to the leading international broadcast monitoring firms, leading to the acquisition of Shazam by Broadcast Music Inc. Philip started his career as a derivatives trader in Europe and holds an MBA from UC Berkeley and a degree in Engineering from the University of Leuven, Belgium. He is fluent in English, Dutch, French and German. Jordan Levin, CEO, Generate: Jordan Levin is a founding partner of Generate, an independent production and management studio creating professional entertainment properties targeted at Millenials across all media platforms with an emphasis on exploiting opportunities in the digital landscape. He oversees the company's broadband and mobile initiatives, coordinates the strategic consulting group and shares responsibility for the company's television development and production. Prior to co-founding Generate, Mr. Levin was chief executive officer at the WB Network. Previously, he was a member of the creative team at Disney.