Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2008 Thursday, March 13th 3:45 PM - 5:00 PM Session B: Social Media, UGM, Web Applications and Advertising: Monetizing the Interactive Experience In this session we will address the relationship of advertising and commerce in the more cutting edge media platforms of search, social media, UGM and P2P. A revolution in advertising and commerce is on its way, and the fully interactive and immersion based platform of social media and gateway concepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Jim Bernard, General Manager, MarketWatch Steve Greenberg, CEO and Founder, S-Curve records and Chairman of Nabbr, former President, Columbia Records Benjamin Ezrick, Senior Strategist, Digital Innovation, Ogilvy Interactive, New York Marcien Jenckes, CEO, Voxant Richard Bibbins, VP Media & Information Practice, Virtusa Patrick Crane, Vice President, Marketing, LinkedIn Corporation Chris Fralic, Partner, First Round Capital, Moderator Jim Bernard is general manager of MarketWatch. Bernard was most recently the vice president of strategy and market intelligence in Dow Jones’s Enterprise Media Group. Previously at Dow Jones, Bernard was vice president of strategy and planning for the content licensing group. Earlier, at CBS MarketWatch, he was vice president of sales and service and director of the media division. He was a sales manager at the University of Minnesota Press and marketing manager at JDL Technologies. Bernard has an MBA from the University of Minnesota with a concentration in entrepreneurship and an undergraduate degree in English from the University of Iowa. Steve Greenberg is CEO and founder of S-Curve Records, the New York-based company Greenberg founded in 2000 and is re-launching in 2007 as a full-service music company, with an active involvement in recorded music, music publishing, artist management and on-line marketing. Greenberg has achieved tremendous successes at the helm of S-Curve Records including winning a Grammy Award for ‘Best Dance Recording’ in 2001 for producing S-Curve’s first ever release “Who Let The Dogs Out” by the Baha Men. He was also nominated for a Grammy in 2005 for “Best Pop Vocal Album” as co-producer of “Mind, Body and Soul,” the quadruple platinum selling LP from S-Curve artist Joss Stone. Greenberg also worked closely with S-Curve band Fountains of Wayne, who released the multi-Grammy nominated song “Stacy’s Mom” on the label in 2003. With the revival of S-Curve Records, Greenberg will be working with the legendary performer Tom Jones, whose new album he has been actively involved in producing alongside Michael Mangini and Betty Wright. He will also oversee the debut album release by We The Kings, an alternative pop/rock band from Bradenton, Florida. S-Curve has also signed a worldwide music publishing agreement with We The Kings. In January 2005, Greenberg became President of Columbia Records, at which time he placed S-Curve in hibernation. During his tenure at Columbia, the label released hit albums by established recording artists Bruce Springsteen, John Mayer, Barbra Streisand, System of a Down, Neil Diamond and the Dixie Chicks, while developing new talent including John Legend, Anna Nalick, Boys Like Girls, and the Jonas Brothers. While at Columbia, Greenberg’s S-Curve’s catalogue continued to sell briskly, leading to the label’s placement on Billboard’s August 2006 list of “The 20 Biggest Independent Labels,” for 2005-2006, even though S-Curve at that point had not been operative for more than 18 months. Prior to founding S-Curve, Greenberg was Senior Vice-President/Head of A&R for Mercury Records from 1996 to 1999. While at Mercury, he discovered the pop/rock group Hanson and served as executive producer of their debut album, “Middle of Nowhere,” which sold more than 12 million copies worldwide and was nominated for three Grammy Awards. He also worked on albums by a number of other Mercury artists, including Jon Bon Jovi's multi-million selling 1997 solo album, “Destination Anywhere.” Greenberg previously was an A&R executive at Atlantic Records (1992-1995) where he was nominated for a Grammy Award in 1995 for his work on “Otis! The Essential Otis Redding.” From 1991-1992, he was Head of A&R for Atlantic's Big Beat Records label, where he discovered such gold-certified acts as Robin S (“Show Me Love”) and the Grammy-winning reggae band Inner Circle (“Bad Boys,” “Sweat”). From 1988 to 1991 he served as Director of International Marketing/A&R for Warner Music International, during which time he was nominated for a Grammy Award as producer of “The Complete Stax/Volt Singles 1959-1968” 9-CD boxed set, which has since been certified gold—the largest collection of CDs ever to have achieved that distinction. Before that, he was Staff Writer for WEA International, based in New York. Greenberg is also the Chairman of Nabbr, a company that produces a popular viral video player for social networking websites. During the Fall 2007 semester, he will be teaching a course on the history and structure of the recorded music industry at NYU's Clive Davis School of Recorded Music. Benjamin Ezrick, Senior Strategist, Digital Innovation, Ogilvy Interactive, New York: Benjamin has been influential in defining interactive video advertising on television and online. He is responsible for the application of emerging technologies, such as gaming, mobile and advanced television at Ogilvy in his role as senior strategist of digital innovation. He is determined to deliver television advertisers the measurability and accountability that they have found online. In a first for the industry, Benjamin managed a television campaign implemented, tracked and optimized over the internet. His desire to digitize traditional media comes from his years of experience in online media planning. Prior to joining Ogilvy, Benjamin worked on grass roots marketing campaigns in support of Ben & Jerry’s, Palm and Polaroid. He is a graduate of the University of Pennsylvania with a BA in International Relations. Marcien Jenckes, CEO, Voxant: In January 2008, Marcien Jenckes was appointed to the position of Chief Executive Officer at Voxant, the new media network based in Reston, Virginia. Prior to Voxant, Jenckes was SVP of Messaging, Community, Voice, at AOL and oversaw AOL's community products, including the AIM® and ICQ® branded services. Prior to this role, Marcien was responsible for launching AOL's free web services by overseeing the design, development and programming of the AOL network, including the launch of the free AOL.com portal, AOL’s Welcome Screen, My AOL, AOL's Video Hub and other web properties that attract more than 100 million monthly visitors. At AOL, Marcien had also led the Strategy & Operations team for all of AOL Programming properties. In this capacity, he managed the business planning process, which played a core role in the decision to launch a full free web offering. He also led the Web Development, Video Production, Photo Editing, and Project Management functions. Before coming to AOL, Marcien worked at McKinsey & Company in Washington, DC and was a member of their Media and Technology practice. During his time at McKinsey, he managed engagements focused on new businesses and technologies, including the creation of an international mobile portal, consumer facing financial services platforms, and new web technologies. Marcien holds an MBA from the Darden School at the University of Virginia, and a BA in Economics and Political Science from New York University. Richard Bibbins, VP Media & Information Practice, Virtusa: Rich is responsible for leading Virtusa’s Go-to-Market efforts by developing new business opportunities, partnerships and industry-specific solutions, working closely with the sales team. Rich brings 20 years of experience delivering commercial software and solutions to market, and providing technology consulting services to major corporations. Prior to joining Virtusa, Rich was the Chief Technology Officer at Newmarket International, the leading provider of sales, event management and internet booking software to the hospitality industry. Rich directed product strategy, delivery and professional services for Newmarket, which services nearly all Tier 1 hotel chains and launched the first booking engine for groups and events. Previously Rich led the e-business services unit for Reed-Elsevier, with responsibility for providing a common business framework, technology platform and application development services across all its brands. This platform enabled publishers and external clients to power Web businesses on a sophisticated and hosted infrastructure, with leading-edge functionality across such media verticals as entertainment, manufacturing and electronics. Rich also spent ten years delivering application software at Lotus and IBM, and has been the lead technologist at two successful start-ups. Chris Fralic joined First Round Capital in 2006. Chris was most recently VP of Business Development at del.icio.us, which was acquired by Yahoo! in December 2005, focusing on distribution partnerships to integrate del.icio.us across a broad set of browsers, tools and publishing partners. Chris previously spent 6 years at eBay, and his last position there was a combination ad sales and business development role helping entertainment companies such as Twentieth Century Fox, Universal Music Group, Apple and Netflix reach and connect with eBay users. Chris previously led the Entertainment categories, managing the transaction, platform and supply/demand aspects of the books, movies and music marketplaces on eBay in the United States. Chris had been the VP of Business Development at Half.com, which was acquired by eBay in June 2000. Chris was one of the early employees of Half.com, where he helped develop many parts of the business including fund raising, content licensing, the affiliate program, supply and distribution partnerships, and advertising and sponsorships sales. Chris has over 20 years of technology industry experience, including significant Internet sales and business development roles since 1996. He was Vice President of Business Development at Nextron Communications, a Safeguard Scientifics funded startup focusing on web site development technology and services. He was Director of Business Development for the Enterprise division of America Online, which provided secure remote access and virtual private network services to businesses. At Oracle Corporation, Chris was Internet Account Manager for the national industry group responsible for Cable, Entertainment, Media and Telecommunications companies. His focus was on Oracle’s early Internet offerings including Web Application Servers and Commerce Servers for some of Oracle’s largest accounts such as AOL and Time Warner. Earlier in his career, he held senior sales and management roles in the computer reseller and consulting services industry for companies including The Computer Factory, BusinessLand, ComputerLand/Vanstar, and CoreTech, where he was responsible for over $100 million in hardware, services, and consulting sales. He currently serves on the Board of Governors for the Leader to Leader Institute (www.leadertoleader.org - formerly the Peter F. Drucker Foundation for Nonprofit Management.) He has previously served on the Retail Advisory Councils of both NARM and VSDA, the retail trade associations for the music and movie industries, and the Advisory Board of the Library Portal Project of the Bill and Melinda Gates Foundation. He has taught graduate-level classes at Temple, Rutgers and Eastern University, and has spoken at numerous industry events including Gartner Group’s Retailvision, Jupiter’s Plug.in, and DigitalHollywood’s Media Summit. Chris earned his BS in Finance from Villanova University, and his MBA from St. Joseph's University in Philadelphia.