Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2008 Thursday, March 13th 2:15 PM - 3:30 PM Session B: Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content 2008 is the Year of Broadband. Most major television networks have launched ad-supported or subscription-based online video initiatives. They're competing and partnering with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 50% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What's happening in 2008, and what are the implications for 2009 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger. Don't miss this lively and frank discussion about the present and future of the industry's hottest topic! Todd Krieger, Senior Vice President, Denuo Tara Maitra, VP & General Manager, Content Delivery, TiVo Jonathan Leess, President, CBS TV Stations Digital Media Jason Forbes, VP, Media & Entertainment, Capgemini Lisa Hsia, Senior Vice President, NBC Universal Bravo David Rips, Principal, Deloitte Consulting LLP Nash Parker, Director Media Strategy, Alcatel-Lucent Americas, Moderator Tara Maitra, Vice President, General Manager of Programming, TiVo: Tara Maitra serves as Vice President, General Manager of Programming for TiVo. In this role, Maitra is responsible for cultivating relationships with content companies and unique content offerings for delivery via broadband. Previously, Maitra served as Senior Director of content development at Comcast, where she was responsible for day-to-day operations of Select on Demand, a collection of new niche non-linear networks delivered via video on-demand and broadband. Maitra helped to create new channels through partnerships, acquisitions and original programming. Prior to Comcast, Maitra was Executive Vice President, General Manager of Primedia Digital Video, where she developed on-demand and broadband video businesses for Primedia's established print franchises. Her accomplishments include launching video services on Comcast and Real Networks. Ms. Maitra also held a series of editorial and management positions at NBC, including Vice President, General Manager of CNBC/Dow Jones Business Video, a joint venture of NBC, Microsoft and Dow Jones. There she led the development and managed one of the first profitable streaming video web sites to offer financial content thru both subscription and syndication models. A graduate of Washington and Lee University, located in Lexington, Virginia, Ms. Maitra holds a B.A. in Journalism and Psychology. David Zagin, Executive Vice President of Distribution, AETN: As Executive Vice President of Distribution for A&E Television Networks (AETN), David Zagin, a 20-year veteran of the cable industry, oversees all affiliate sales revenue and distribution for AETN’s 10 U.S. cable networks: A&E Network (A&E), A&E HD, The History Channel (THC), The History Channel HD, The Biography Channel (BIO), The Biography Channel HD, History International, Military History Channel, Crime & Investigation, and The History Channel en Español. Zagin also oversees all revenue, distribution and marketing efforts for A&E and A&E HD in Canada. In addition, Zagin is responsible for AETN’s new media & business development for cable, satellite, and Telco distributors including: Video On Demand, broadband, interactivity, gaming, and mobile distribution. Since joining AETN in 1999, Zagin has spearheaded the distribution growth of each of the company’s domestic cable networks. Under his leadership, A&E and THC now reach more than 95 million households. Zagin joined AETN when the company first launched BIO and History International and now both networks are distributed to more than 47 million subscribers. In just over a year, Zagin and his team rolled out A&E HD to systems representing more than 70 million subscribers and THC HD, which launched in September 2007, is now available to more than 45 million subscribers. Zagin serves on the AETN executive operating committee as well as industry boards, including: the Cable & Telecommunications Association for Marketing (CTAM) and the Women in Cable & Telecommunications (WICT) Foundation board. Prior to joining AETN, Zagin was at NBC Cable serving as Vice President of Affiliate Sales, Local Ad Sales, and Alternate Technology. Zagin was responsible for the distribution of MSNBC, CNBC, and Valuevision (Shop NBC) for cable affiliates in the eastern half of the country as well as all alternate technology distribution, which included the satellite distributors, C-Band distributors, and hotels. Zagin joined NBC Cable in March 1996 and was a member of the distribution management team responsible for the successful launch of MSNBC. MSNBC launched with more subscribers than any other network when it debuted in 1996. Zagin’s responsibilities included renegotiating America’s Talking (AT) carriage agreements and securing distribution with new affiliates. In addition, Zagin was responsible for retransmission consent negotiations for the NBC stations and several NBC affiliates. Zagin secured carriage of the Olympics with all of his major affiliates, which comprised of renewing affiliation agreements for all NBC Cable Networks, carriage of the Olympics on CNBC and MSNBC, and extensions to the retransmission consent agreements. Zagin started his career in the cable industry in 1987 with MTV Networks. He was hired in Affiliate Sales & Marketing as an Account Manager, promoted to Account Director, and was subsequently promoted to Sales Director. Zagin managed several territories, including the New York DMA, in which he was responsible for the distribution and marketing for MTV, Nickelodeon, VH-1, and Comedy Central. Lisa Hsia, Senior Vice President, NBC Universal Bravo: Lisa Hsia is Senior Vice President of New Media at Bravo, the cable network owned by NBC Universal. She is responsible for identifying and maximizing programming opportunities in new and emerging media, including wireless, digital, interactive TV, electronic sell through and video on demand. From 2001-2005, Hsia was Vice President at NBC News, supervising Dateline NBC, the TODAY show and NBC News Productions. During her tenure at NBC News, Hsia was one of three news executives responsible for several major successes: 9/11 and Iraq war coverage, two Olympics, the seamless transition of Tom Brokaw to Brian Williams on NBC Nightly News, the introduction of a new Weekend Today anchor team and the creation of “Democracy Plaza” for the 2004 Presidential Election. All shows remain #1 in their time slot. Hsia came to NBC News in 1994 as a senior producer for Dateline NBC, where she oversaw hundreds of hours of programming and was Executive Producer on shows about roots of Islamic rage and the long-term effects of Columbine on a family. She has worked as a producer for Katie Couric and Diane Sawyer at ABC News and is the recipient of six Emmy awards, an IRE Award, a Sigma Delta Chi Award and the National Press Club’s Freedom of the Press Award. Hsia graduated from Harvard University with a degree in documentary filmmaking. She is the recipient of the Michael Rockefeller Fellowship and the John S. Knight Journalism Fellowship at Stanford University. Jason Forbes, VP, Media & Entertainment, Capgemini: Jason is a Vice President in Capgemini’s North America TME Consulting practice, where he is also Digital Media Strategy lead. With deep experience in global strategy and transformation, Jason has led projects for major clients in telecom and media, across the globe. As well as holding an MA in Business and Economics from Trinity College, Dublin, Jason also earned an MBA from IMD in Lausanne. Todd Krieger, Senior Vice President, Denuo: Todd Krieger has been doing pioneering work at the crossroads of media and technology for over the last 10 years. From his earliest days working as a creative at Organic Online to his time as an executive in the Yahoo! Media Group Todd has continually sought new ways to both develop and monetize content regardless of the platform on which it is distributed or consumed. In a newly-created role at Denuo, Todd is responsible for overseeing the agency’s West Coast expansion. Operating out of LA, Krieger will partner with both media companies and advertising clients to capitalize on opportunities in the fast-changing digital marketplace. Prior to joining Denuo, Krieger had been executive producer at Yahoo! Media Group where he developed and launched multiple entertainment properties, as well as overseeing the creation of innovative multi-platform programs for clients such as Intel and Fox. Before Yahoo!, Todd was the senior manager of business development at Microsoft TV, where he was responsible for a variety of interactive content running on the Microsoft TV platform, and worked with partners such as ABC, CBS, Comedy Central and HBO. In addition to his work at Microsoft and Yahoo!, Krieger has written on technology and media for the New York Times, Wired, and MIT Tech Review, penned a book and developed two pilots for television. Jonathan Leess, President & General Manager, CBS Television Stations Digital Media Group: As President and General Manager of CBS Television Stations Digital Media Group, Jonathan Leess is responsible for CBS's 29 owned television stations' Internet, wireless, broadband and digital content distribution businesses. The group's initial focus is to transform each of CBS's traditional local broadcast television station's into 24/7, "always-on," local news, content and community portals across all available digital distribution 'fixed and mobile' platforms. Recognized as an early pioneer of convergent media programming, Leess created and managed ABC's Enhanced Television division at Disney/ABC as Senior Vice President and General Manager from 1999-2001. There he oversaw all business development, production, technology and integrated sales for the division, a joint initiative of The Walt Disney Internet Group and the ABC Television Network focused on the emerging interactive television business. Under his direction, the division created real-time, perfectly synchronized, interactive television programming products for the network including ABC's "Who Wants To Be A Millionaire," The Super Bowl, The Academy Awards, Monday Night Football, College Football's BCS Championship, ABC News' Presidential Election coverage, "The View" and the Primetime Emmy Awards. Prior to Disney's acquisition of ABC in 1996, Leess was Vice President of Multimedia & Interactive Programming for ABC Sports, spearheading the expansion of the Sports division into the new era of online and interactive programming and gaming. Some of Leess' projects included online sites for ABC's Monday Night Football, ABC's Wide World of Sports, NFL, NHL, NASCAR and ABC Sports programming on America Online. Leess was recruited by GoldPocket Interactive a privately held company providing synchronized interactive TV content technologies in 2001. He served as Executive Vice President Programming & Production until 2003, and helped direct, design and build broadcast and cable network interactive programming products. While there, a few of Leess' projects included Comedy Central's "Win Ben Stein's Money," Game Show Network's "Greed," "Whammies," "Lingo," "WinTuition," "Friend or Foe," "Cram," "Match Game," "Russian Roulette," TBS's "Friends" and "Dinner & A Movie," The WB's "Pop Stars" and "Elimidate," TNN's "Star Trek," CNN's "CNN Presents," PBS's "The Endgame," A&E's "Biography," AMC's "MonsterFest Movie Week" and Direct TV's "NFL Sunday Ticket Interactive". GoldPocket was recently acquired by the Tandberg Television for $80 million. As early as 1995, with already 17 years of television production experience behind him, Leess headed up the development of online and interactive convergent programming by pioneering programming concepts for the two-screen (television & Internet) multi-tasking platform, well before mass market broadband penetration. By introducing live, real-time, online data and content displays that were fed directly from ABC Sports' live remote telecasts to the Internet, he had ABC's television announcers encourage viewers to go online while they watched the live telecasts. Two of the early applications Leess created were the first-ever round by round viewer scoring during a live ABC Sports Boxing telecast, and real-time, online play-by-play stats displayed during Monday Night Football telecasts, both leading the way toward future interactive television and online programming. Leess also spearheaded the production, design and development of ABC Sports' interactive CD ROM games for Monday Night Football, Indy Car Racing and College Football. Before his roles in interactive programming, Leess was Vice President of Production Planning, coordinating ABC Sports' worldwide television coverage and operations, including Winter & Summer Olympics, Monday Night Football, Wide World of Sports, World Cup Soccer, Super Bowls, Kentucky Derby and Indianapolis 500. During his television production tenure of 17 years, Leess was recognized by his peers when he was awarded the 1991 Special Class: Individual Achievement Emmy Award for his outstanding efforts in the coordination and production of the Pan American Summer Games in Cuba. Leess began his career as a television commercial producer for a New York based television production company after graduating from the Tisch School (formally the School of Film and Television) at New York University. Nash Parker as a Director in the Strategy Team of Alcatel North America has an integral role in supporting both the IPTV and Mobile initiatives. This position is engaged in strategic partner development activities, analyst relations, and is also Alcatel's primary liaison with the content and advertising community; including film, television, and gaming medias. He has held previous positions as the Manager of Business Development for Sony Computer Entertainment America (PlayStation) and with General Motors Corporation in advertising and sales/marketing.