Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2008 Thursday, March 13th 2:15 PM - 3:30 PM Session A: The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience The next generation mobile device has set a new threshold of design, elegance and features that all future mobile devices will be compared to. The Mobile Platform 2.0 will no longer be acceptable to the consumer as anything less. It is possible that a mobile device offer a specific feature – a communications tool or entertainment concept and specialize in just that – in other words, it is not clear that the Mobile Platform 2.0 be an all-in-one product. Nevertheless, the next generation devices have forever raised the bar for what all future mobile platforms must aspire to. In this session, we will address Mobile 2.0 – the features, the network capabilities and consumer expectations. Charlie Payne, Executive Director of Media, AT&T Mobility Salil Dalvi, General Manager, Wireless, NBC Universal Joshua Spanier, Director of Communication Strategy, Goodby, Silverstein & Partners Anup Murarka, Director, Technical Marketing, Mobile and Devices, Adobe Systems Inc. David Thomson, Global Acquisitions - Video | Film | Television, Sony Ericsson Omar Javaid, Vice President of Business Development, QUALCOMM MediaFLO Technologies Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum – Americas, Moderator Joshua Spanier, Director of Communication Strategy, Goodby, Silverstein & Partners; Joshua started his advertising career at the media consultancy ZenithOptimedia in the UK. A genuine born-and-raised Londoner, Joshua first cut his teeth in the industry with the hard-nosed coal-face that is broadcast TV negotiation and buying. Subsequently Joshua moved onto a strategic-planning career path, which included placements at ZenithOptimedia offices across Europe, work with pan-European accounts and experience across multiple categories and clients. In 2002 Joshua moved to the United States, initially as a sales and marketing director for a startup film production company based in Los Angeles. He joined Goodby, Silverstein & Partners in late 2003 and has since been heavily involved in bridging the creative–media gap as consumers' media experiences have fractured. Also, Joshua has been instrumental in the development of the agency into a fully rounded, communication-agnostic idea shop where powerful brand ideas can live across all consumer touch points. In his four years at the agency, the communication strategy group has been awarded Media Week magazine Media Plan of the Year awards in the best use of emerging technology, print, television and out-of-home categories. Joshua was the architect behind the campaign that won the only gold EFFIE awarded within the inaugural Third Screen category—a new award created to celebrate campaigns specifically built around the use of cell phones. Salil Dalvi, General Manager, Wireless, NBC Universal: Salil Dalvi, General Manager, Wireless for NBC Universal, is responsible for the growth strategy, product development and operations for NBCU's mobile content efforts. In this role, he reports to Jean-Briac (JB) Perrette, President, NBCU Digital Distribution. Over the past three years, Dalvi has been responsible for leading the NBCU TV Group’s entry and growth in the mobile content market. Most recently, he led the successful launch of NBC Mobile, the industry’s first made-for-mobile network news offering, and the origination of NBCU’s efforts on MediaFLO. He also led the launch of two new NBCU linear mobile channels and will continue to oversee these services. As a result, NBCU has launched a broad slate of wireless video and WAP sites and other mobile and interactive content from its top news and entertainment franchises including the "Today Show," "Saturday Night Live," "Late Night With Conan O’Brien," "The Office" and "Project Runway." Salil started his career in Affiliate Sales and Marketing at MTV Networks, and holds an MBA from Emory University and a BS degree in Political Science from Vanderbilt University. He currently lives in South Orange, NJ with his wife and son, Lori and Luke. Anup Murarka is director, technical marketing, Mobile and Devices at Adobe Systems Inc. and is responsible for defining strategy and direction for Adobe's mobile agenda. Murarka comes to Adobe from its acquisition of Macromedia, where he was responsible for marketing in the Mobile and Devices group. Prior to Macromedia, Murarka worked at OpenTV, where he was involved in all aspects of developing OpenTV's solution offering. Murarka has also held engineering and management positions at technology companies including Apple Computer, Spyglass, The 3DO Company and SurfWatch. Anup has presented at wireless shows including CES Game Power, MAX, DigitalHollywood and the SmartPhone Summit. Murarka has spent a number of years developing video games and marketing embedded software to consumer electronics manufacturers. His professed affinity for shiny new gadgets keeps him on the hunt for new toys during monthly trips to Tokyo's electronic district, Akihabara. David Thomson, Global Acquisitions - Video | Film | Television, Sony Ericsson: David joined Sony Ericsson in May 2005 and is responsible for Video/Mobile TV content acquisition within the Content Alliances team. David joined Sony Ericsson from the operator "3" where he from their start in Sweden has been working as Content Manager, responsible for creating, negotiating and implementing many of their most successful and innovative service and content offerings predominantly in the areas of video streaming and download. Prior to that assignment, David was for over 15 year active in the area of commercial television and broadcasting, working in the US and Sweden with channels and production companies such as TV4, TV 3, SVT, STRIX, MTV, Jarowskij och Nordisk Film, and internationally with companies such as Egmont, Endemol and VH1. His experience in these areas and his wide network within the broadcasting business will bring valuable knowledge to Sony Ericsson in the implementation and acquisition of consumer oriented entertainment services going forward. Omar Javaid is Vice President of Business Development for QUALCOMM MediaFLO Technologies. In this role, he is responsible for overseeing international business development, marketing and program management. Javaid joined QUALCOMM in 2003 as senior director of business development for QUALCOMM Wireless Business Solutions (QWBS). Javaid brings more than a decade of technology and entrepreneurial experience to QUALCOMM, ranging from strategic business planning to advanced information systems planning, development and implementation. Prior to joining QUALCOMM, Javaid was the chief technologist for Wireless Knowledge, overseeing and driving thought leadership and enterprise client development for Wireless Knowledge. Previously Javaid was the founder, chairman, and chief technology officer at Mobilocity, Inc., a professional services firm providing mobile technology solutions. In this capacity, Javaid was instrumental in establishing Mobilocity as one of the world’s leading mobile and wireless consulting firms. In addition to his entrepreneurial experience, he has held key technology leadership roles in Deloitte & Touche LLP, Advance Publications, and The University of Michigan. Javaid holds a bachelor’s degree in chemistry and cellular and molecular biology from the University of Michigan. Ralph Simon, Chairman, Mobile Entertainment Forum – Americas: Ralph Simon is recognized as one of the founders of the modern mobile music and entertainment business in the USA and Europe. He is chairman of the Mobile Entertainment Forum – Americas, the leading advocate for the Mobile Entertainment industry and principal global trade association established to represent the commercial interests of content, application and service providers, and telco operators. Prior to his involvement in the global mobile entertainment and content business, where he has taken a leading role since its inception, he had a distinguished career in music, music publishing and mobile technology industries. Mr. Simon has proven expertise in strategic company development, content & copyright usage, mobile rights architecture, super-distribution, mobile platforms, copyright usage and mobile business development. He is in a unique position of being able to apply vast knowledge and experience to a nascent industry that is daily expanding existing business paradigms and creating new frontiers. Currently, he advises prominent companies, entertainment properties and artists (including U2) in the US and internationally, on ways to maximize and develop their mobile businesses and create opportunities globally. Last year, he conceived the mobile strategy and organized the mobile messaging layer for the Live 8 world concert event that took place during 11 hours and across 10 cities on July 2, 2005. Over 3bn people attended or watched/listened to the global television, radio and cyber-simulcast that integrated interactive mobile messaging as part of its own content. The overwhelming mobile response from live audiences and distance participants established the validity of cross-platform mobile strategies, which contributed heavily toward convincing the G8 governments to commit $50bn to reduce global poverty. In December 2005, he was named as one of the world’s Top 50 Mobile Executives by the influential Mobile Entertainment Magazine, alongside thought-leaders from companies as diverse as Apple, Nokia, Google, China Mobile, Cingular, Verizon and News Corporation. In 1998, he co-founded and funded the USA & UK’s first ring tone company, Yourmobile/Moviso (today known as Infospace Mobile – the US market leader in mobile aggregation). Before starting the mobile entertainment revolution, he co-founded the Zomba Group and Jive Records – which grew to become the world’s most successful independent record and music publishing company. In the mid-1990s as Executive Vice President of Capitol Records and Blue Note Records, , EMI’s New Media business. Ralph Simon is a Fellow of the Royal Society of Arts in the UK and a member of the National Academy of Recording Arts & Sciences in the USA. He maintains offices in Los Angeles, London and Berlin.