Friday, March 14th 9:15 AM - 10:15 AM P2P MARKET CONFERENCE - Sponsored by the DCIA March 14th at the Princeton Club of New York. The DCIA's day-long program focused on the unique global revenue generation opportunities available in the steadily growing universe of open and closed P2P, file-sharing, P2PTV, and social networks, as well as peer-assisted content delivery networks (CDNs). Price: $1,169 for Media Summit Ticket Plus the P2P Market Conference - $1,269 after March 7th P2P MARKET CONFERENCE DCIA Special Event Friday, March 14 Princeton Club of New York New York, NY Contact Sari Lafferty for Further information - sari@dcia.info Scroll Down for Sessions P2P MARKET CONFERENCE Attendee Registration - Click Here 8:00 AM – 8:30 AM Continental Breakfast 8:30 AM - 8:45 AM Welcome Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA) P2P Market Opportunities Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA) 8:45 AM – 9:30 AM User Traffic – File Sharing, Downloading, Streaming, and Communicating What are current usage levels and demographics for key P2P and social networks? What genres of content are being created and consumed in this largest and fastest growing online distribution channel? How can this tremendous amount of traffic be translated into advertising inventory that agencies and sponsors can buy and measure? What unique characteristics of such communities of users and the technologies that connect them can yield new opportunities for interactive and other innovative advertising formats? 9:30 AM – 10:00 AM Keynote Addresses 10:00 AM – 10:30 AM Refreshment & Networking Break 10:30 AM – 11:15 AM Units and Metrics – Player Banners, Tips, Tails, In-Stream Ads, and Measurement Techniques What do advertising agencies need from P2P and social networks in order to monetize the enormous traffic that they generate in ways that are similar to how media planners exploit more established distribution channels? How should these networks organize their inventory of advertising and sponsorship availabilities to maximize value? What is the relative worth of the different formats and relative interactivity that this channel can support? Beyond CPM and click-through payment regimes, what are other opportunities? 11:15 AM – 11:45 AM Keynote Addresses 11:45 AM – 12:30 PM Approaching P2P – From Brand Awareness to Direct Response What are the most attractive and cost effective ways for consumer products and services firms to approach the P2P and social networking distribution channel? How is the involvement of consumers different from that of other media outlets? 12:30 PM – 1:30 PM Conference Luncheon 1:30 PM – 2:15 PM Free-to-User, Promotional, and Hybrid Opportunities – Property Driven Models What considerations must be made in determining how to optimize the value of P2P and social networking distribution of copyrighted works? How can each property be analyzed so that it succeeds to its fullest potential? What are the parallels in this online environment to analog sequential distribution schemes? Can multiple monetization methods be used simultaneously in offering P2P content to consumers? 2:15 PM – 2:45 PM Keynote Addresses 2:45 PM – 3:30 PM Aggregating P2P and Social Networks – Common and Individual Attributes What do online ad networks need from P2P and social networks and what do these aggregators of online traffic have to offer? How do large file-sharing user networks compare with high-traffic portals and websites and how do they differ from these and from each other? How should P2P software developers and distributors and social network operators present themselves to online ad networks? Do affiliation agreements need to be exclusive or are there more flexible alternatives? 3:30 PM – 3:45 PM Refreshment & Networking Break 3:45 PM – 4:15 PM Keynote Addresses 4:15 PM – 5:00 PM Routing Networks – Off-Premises Service Offerings What are the potential roles for ISPs in monetizing P2P and social networks through advertising and sponsorships? How can they add value in terms of caching, content acceleration, results measurement, and end-user validation? Can P2P distributors and social network operators partner with ISPs to streamline their offerings and improved quality of service (QoS) in ways that are valuable to sponsors, advertising agencies, and online ad networks? 5:00 PM – 5:30 PM Keynote Addresses 5:30 PM – 7:30 PM Networking Cocktail Reception & Live Entertainment Showcase Speakers to be Announced P2P MARKET CONFERENCE Attendee Registration - Click Here