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Click on the Video Below and Sample a Session from a previous Digital Hollywood event.
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Digital Hollywood
Wednesday, May 7th
3:50 PM - 5:00 PM
Track II:
Broadband Advertising: The Power Surge Video, Social Networks, Communities and Search
In this session, we bring together a group of the most experienced professionals in the field of broadband advertising and content delivery and we look forward to it being a truly visionary look into the future of the marketplace. The projections of broadband into the home and workplace, along with the explosion in wireless, bring the issues of brand extension, advertising and commerce to the forefront of our industry once again. What can we seriously expect from the merger of content and commerce? With broadband and wireless taking off, it seems as if the entertainment and information industries have reached a new taking off point for the e-commerce revolution. With the technology just about in place, this time there will be no false start.
Adam Broitman, Director of Emerging and Creative Technology, Morpheus Media
Jayant Kadambi, co-founder and CEO, YuMe
Mariana Danilovic, EVP Business Development, NTN Buzztime, Inc.
Warren Tomlin, Chief Creative Officer, Fuel Industries
Matt Kaplan, Vice President of Creative and Client Services, PermissionTV
Carla Bourque, VP of Media & Entertainment, Nielsen Online
Darren Paul, Managing Partner, Night Agency
Andrew Susman, CEO and Co-Founder, Studio One
Networks
Rebecca Coleman, Senior Vice President, Director, Client Services. WhittmanHart Interactive, Moderator
For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile
Adam Broitman, Director of Emerging and Creative Technology, Morph eus Media: As Director of Emerging and Creative Strategy, Adam works on high profile accounts such as A&E, New York University, LOreal and The New York Times. Adam keeps his finger on the pulse of emerging media channels in order to devise creative strategies that leverage technology and add value to brand initiatives. Prior to joining Morpheus, Adam worked at Digitas on the American Express team. Hes a freelance writer/speaker for iMedia Connection and authors the media blog, amediacirc.us. As the Director of Emerging and Creative Strategy at Morpheus Media, Adam keeps his finger on the pulse of emerging media channels and devises creative media strategies which leverage these channels for high-profile accounts such as A&E Networks, NYU, The New York Times, IFC and L´Oreal. Adam's contributions have helped Morpheus be ranked #40 in Entrepreneur Magazine's most recent Hot List of Fast Growing Companies in 2007. In addition to his responsibilities at Morpheus, Adam is a new media analyst and author/speaker for publications such as iMediaconnection and his own blog, AMediaCirc.US. Recently, Adam has spent a great deal of time analyzing the emerging virtual world trends and produced an experimental mixed media event in NYC entitled Virtualive.TV. He was also one of the organizers of PodcampNYC; the social media unconference. Adam holds a B.A. in English from Queens College as well as an M.A. in Media Studies and a certificate in media management from The New School University.
Mariana Danilovic, EVP, Business Development, NTN Buzztime, Inc.: As the EVP, B usiness Development for NTN Buzztime, Inc., Ms. Danilovic leads growth initiatives for the company. Prior to this position, she was the VP Business Development for MediaZone, a NASPERS owned broadband video company where she led content acquisition, programming, and business development. As the Founder and Managing Director, Hollywood Portfolio, LLC Mariana was a developer, owner and operator of several digital media companies and serves on the Board of Advisors of Choose Interactive, VoiceIndigo, CozmoMedia, and Pixsy. Ms. Danilovic also founded and directed the Digital Media Incubator at KPMG LLP. This group developed numerous entertainment and digital media companies, including MarketWire, Digital Entertainment Network (DEN), Tonos, Thirsty, E-Poll, Enband, FirstLook.com, mySMART, QSTV, and WalkThisWay. Prior to joining KPMG, Ms. Danilovic headed business development for Peter Gubers Mandalay Entertainment. She was part of the management team for the $60 million media fund at Sony Pictures Entertainment that made investments in media companies worldwide. She worked with Michael Milkens Knowledge Exchange and for the Twentieth Century Fox International Television Group. She served on the Board of Directors of the VIC Network, Tim Drapers Zone Club, California Culture Net, and was a member of former Los Angeles Mayor Richard Riordan's Digital Coast Roundtable. Mariana earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA, and a Bachelor of Arts in Mathematics from University of California, San Diego.
Jayant Kadambi, Co-Founder and CEO, YuMe: Jayant Kadambi has over 18 ye ars of experience in the areas of networking, hardware architecture and semiconductors. Prior to cofounding YuMe Networks in 2004, Jayant was Vice President R&D and Officer of Netopia, Inc., a publicly held manufacturer of DSL equipment and service provider for ISPs and carriers. Jayant joined Netopia upon its acquisition in 1999 of StarNet Technologies, a VoDSL company he had cofounded. Prior to cofounding StarNet, Jayant held various technical and marketing positions in AMDs networks division, and AT&T Bell Labs, where he worked on highspeed LAN systems, hardware and DSL technologies. Jayant Kadambi is the coauthor of a book on Gigabit Ethernet and the holder of several patents in the networking area.
Matt Kaplan, Vice President of Creative and Client Services, PermissionTV: Matt Kaplan, VP Creative and Client Services, is responsible for managing the delivery of customer engagements and championing the design and creation of unique PermissionTV viewer experiences. Matt brings over 15 years of interactive product design and development experience to PermissionTV. As co-founder of the AdValue Network, a B2B exchange for television and radio advertising, Matt developed an Internet media buying and selling service used by major ad agencies and broadcasters including the CBS, NBC and ABC owned and operated stations. As VP Client Services for Comet Learning, Matt managed relationships and delivered e-learning solutions for major brands including Sony, Hewlett Packard, Fujifilm, Best Buy and CompUSA. Previously as VP of interactive agency AGENCY.COM, Matt pioneered the design and implementation of Internet community and knowledge sharing tools and practices. After receiving a bachelor's degree in Mathematics with Computer Science from MIT, Matt began his career as a project manager at Cambridge Technology Partners.
Carla Bourque, VP, Media & Entertainment, Nielsen Online: Carla Bourque is responsible for sales and client service for the BuzzMetrics division of Nielsen Online. Ms. Bourque has over 15 years of experience in sales and business development for technology and market research based companies, and has had leadership roles at multiple successful startups. Ms. Bourque began her career as a Brand Manager at PowerBar®, which was later acquired by Nestle. Ms. Bourque then held senior positions with SPINS, an ACNielsen partner, Jupiter Media Metrix (AdRelevance), and Yankelovich Partners. Carla was also a member of the Management team and led Business Development for Catalina Marketing Research Solutions, where she directed the companys Retail, Consumer Packaged Goods and Media business. Ms. Bourque earned a B.S. in English from the University of New Hampshire, with a concentration in Marketing and Communications. She lives in the San Francisco Bay Area with her family.
Darren Paul, Managing Partner, Night Agency: Named to Advertising Age magazine's coveted "Hottest Digital Independent Interactive" list in 2007, Darren's expertise has been featured, mentioned or bylined in various media outlets, including the Associated Press, Ad Week, New York Times, Wired, AdAge, Media Magazine, OMMA and others. Darren works very closely with most of the agency's clients, providing strategic counsel and day-to-day management oversight. His core areas of expertise span branding and brand management, brand strategy, social media strategy and business leadership. Darren also runs the agency's business strategy consulting practice. Described as a "pioneer" by LVHRD Magazine, Darren has enjoyed spectacular success over the course of his career having worked with numerous iconic brands and blue-chip companies like Symantec Software, Yahoo Hot Jobs, Heineken, Lucky Brand Jeans, Outback Steakhouse, Reebok, 7-11, Viacom, STA Travel and others. He has helped to build and lead Night Agency to become a global creative and strategic services agency that is charged with leading global interactive marketing and communications for its portfolio of client companies. Darren earned a bachelor's degree in Marketing and Information Technology at Syracuse University. He is active with the agency's pro-bono not-for-profit client, Keep A Child Alive, of which his partner Evan Vogel sits on the board. He grew up in Miami, FL., and resides with his wife in New York City.
Andrew Susman, co-founder, Studio One Networks: Andrew Susman co-founded Studio One Networks in 1998, and is the active CEO. He is in charge of the organizations strategic direction, new business development, programming, distribution and research activities. He is also the founder of the Internet Content Syndication Council, which was established in October of 2007. Previously, Mr. Susman was the Director of Business Development for Time Inc. New Media. At Time Inc., his responsibilities included the oversight and general management of activities such as custom content, syndication, distribution and network development for publications including Time, Life, People, Money, Fortune, Sports Illustrated and Entertainment Weekly. Prior to Time Inc., Mr. Susman was with Young & Rubicam.
Warren Tomlin, Chief Creative Officer, Fuel Industries: Warren Tomlin, Ch ief Creative Officer, Fuel Industries: As Chief Creative Officer, Warren Tomlin leads Fuels client strategy and creative execution. In this role, his responsibility is the development of the senior creative team, to ensure that Fuel continues to provide the most leading advanced online entertainment backed by solid strategy and insights. Prior to joining Fuel, Warren lead eBusiness Strategy and Product Development for Canada Post Corporation, a C$6.5-billion Crown Corporation. In that role, Warren defined and led many of Canada Posts innovations including the strategic definition and delivery of canadapost.ca to become the number-one directory Web site in Canada. An innovative and creative web strategist, Warren has intimate knowledge of interactive marketing topics including online strategy, social media and mobile marketing. Warren has developed Internet products and marketing programs with industry giants such as Hasbro, Earthlink, General Mills, and Sony Music as Director of Internet Marketing at a Nortel Networks subsidiary (NetActive). Most notable was a marketing program with Disney Interactive and General Mills that bundled 5.5-million Toy Story 2 CDs to Cheerios boxes. This breakthrough deal emboldened these brands and marketers to pursue even more innovative, interactive-bridge marketing programs. Energetic and creative with varied interactive marketing experience, Warren is an accomplished presenter and speaks on a variety of new media marketing topics. Warren holds a Masters of Business Administration from Queens University at Kingston.
Rebecca Coleman, SVP, Client Services, WhittmanHart Interactive: As Senior Vice President, Client Services, Rebecca ensures that-from campaign concept to final delivery-every WhittmanHart execution satisfies client business and marketing objectives, as well as the needs and preferences of consumers. Shes overseen the creation of engaging digital solutions for clients, including AT&T, Budweiser, Harley-Davidson, Pepsi, Scion and Sears. Rebecca previously served as General Manager of DNA Studio, which was acquired by WhittmanHart. She played a leading role in defining and executing integrated marketing solutions for clients such as Anheuser-Busch, Coca-Cola, Warner Bros., Toyota, Universal Pictures and Sony. Prior to joining DNA Studio, Rebecca spent several years as Manager of Sponsorships and Promotions at Pogo.com, where she developed and implemented national promotions, created advertiser in-game sponsorship and media packages, and conducted market research. Awarded the Maxwell School of Citizenship Scholarship to Syracuse University, Rebecca graduated with a degree in advertising from the Newhouse School of Communications.
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