Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Wednesday, May 7th 3:50 PM - 5:00 PM Track I: The Television, the PC, Online Video and the Digital Consumer Experience The combination of the TV, the set-top, the broadband connection and digital video recorder is breaking down the barriers of TV viewing experience. Every player in the entertainment and technology food chain – from content owner to middleware and headend operator, to the subscriber service provider and finally to the CE manufacturer, all play an equally key role. The idea that consumers might use a TV, demanding personal and enhanced video services, as they do a computer has arrived – and it is our job to make the future happen today. In the near future, viewers might be watching a football game and at the same time, on a second window on the TV, that viewer might also be shopping for tank-tops or buying snacks from the supermarket. That viewer might be taping a show, watching a movie and doing research for a term paper on the web at the same time. The TV set will serve as gateway to entertainment and information as sure as the computer opens the door to a world of information. TV, interactive TV, IPTV, PVR TV, broadband based TV, there will likely be as many ways to describe the way consumers will use and access content and programming as there are companies supplying the options. In this session we will explore that coming future Chuck Ball, Vice President, Marketing/Sales, Lycos Alex Thatcher, Senior Product Marketing Manager, HP Connected Entertainment Erin Hunter, EVP, comScore, Inc. Geoff Allen, Chairman and Founder of Anystream Chad Cooper, Manager of Marketing & Editorial Content, OVGuide.com Federico Grosso, Senior Vice President, Business Development, blinkx Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Chuck Ball, Vice President, Marketing/Sales, Lycos: Charles Ball joined the senior management team at Lycos in Sept. 2007 overseeing the Ad Sales, Marketing and Business Development units of Lycos, Inc. A seasoned marketing, new media and entertainment executive, Mr. Ball brings to Lycos more than 25 years experience in brand and product marketing, business development, and general management, serving previously in executive marketing roles for Movielink, LLC., Vivendi Universal, Disney/Buena Vista Home Entertainment, and Proctor & Gamble. Prior to joining Lycos, Mr. Ball most recently served as Chief Marketing Officer of Movielink, a leading downloadable movie web company funded by 5 Major Studios recently acquired by Blockbuster, and later served as SVP of Marketing & Category GM for a privately held Consumer Packaged Goods Company. Prior to that, he worked for a DVD technology company, Flexplay Technologies, Inc., serving as EVP of Studio Relations, responsible for ongoing Marketing/Promotion efforts and relations with major film and gaming studios. Mr. Ball has also successfully led efforts in venture-backed startup companies as VP of Marketing and Business Development for FasTV.com, searchable video on the web; as Chairman of Mediacentrix, a convergent barter syndication company and as EVP and GM of the Magnitude Network, a provider of Internet Services to Radio Broadcasters. Mr. Ball holds an MBA Degree from the Darden Graduate School of Business, University of Virginia, and a B.A. in Political Science/Legal Studies from the University of California, Berkeley. Erin Hunter, EVP, comScore, Inc.: Erin Hunter spearheads the Media Industry Solutions group at comScore Networks, overseeing the provision comScore’s analytical and consulting solutions for key clients. She is a seasoned industry analyst, with a background in marketing, marketing research, statistical modeling, and media consulting. Prior to joining comScore, Ms. Hunter spent more than eight years at Marketing Management Analytics (formerly Media Marketing Assessment), a media consultancy in Westport, Connecticut where she used MMA’s proprietary regression-based methodology to quantify the return to clients on investment in traditional marketing vehicles. Ms. Hunter had responsibility for engaging and growing relationships with numerous blue chip clients, including Clorox, RadioShack, Procter & Gamble, Nestlé Purina Pet Care, and many others. As Senior Vice President, Ms. Hunter led a landmark effort between MMA, Information Resources, Inc. and Nielsen Media Research to measure the ROI of TV advertising on over 1,000 consumer packaged goods brands. The results of this broad study – titled How Advertising Works 2 - were widely published and utilized within the media industry. Previously, Ms. Hunter contributed to the growth of the Coors and Keystone brands while at Coors Brewing Company in Denver, Colorado. Ms. Hunter began her career with Procter & Gamble where she was responsible for the marketing research of many established brands in the Soap and Household Cleaning sectors. Ms. Hunter earned a BBA in marketing summa cum laude from University of Cincinnati. She speaks frequently at leading industry conferences and events, such as iMedia Summits, Digital Hollywood conferences and the Fantasy Sports trade association conference. Geoff Allen, Chairman & Founder, Anystream and Echo360: Watch out for Geoff Allen, chairman and founder of Anystream and Echo360. He’s not the kind of buttoned-up high-tech guru who sits around and plays it safe. No, he’s all action. All revolutionary. He thinks emerging technologies should crash through communication barriers, not create them. So it’s no wonder he continues to do just that—develop better, easier, and more reliable ways to communicate and broadcast on the Web and beyond. More than 15 years of experience in high-technology sales and marketing, product development and business operations has taught Allen many important lessons, but none greater than this: Give customers what they want. When he saw skyrocketing demand for video content on the Web, but no easy method for broadcasters to get it there, he started Anystream to make it happen. Anystream works by helping broadcasters manage content, comply with rights management issues and keep up-to-speed with the changing demands of the consumer. The company has grown from a five-person operation to an industry leader, partnering with such media heavyweights as AOL.com, CNN, MTV, FOX Sports, Associated Press and the BBC. What if you could break down barriers to learning by providing students worldwide access to the best minds in education through the digital recording and distribution of live college lectures? That was the call-to-arms behind Echo360 (formerly Apreso), a company also founded by Allen. Echo360’s lecture capture technology is currently installed at leading institutions, such as Harvard, MIT, Duke and NYU. The rest of Allen’s resume reads like the overachiever he is. He was general manager of Enterprise Solutions for the Anystream development group at Integrated Computing Engines, Inc. He has an extensive background in cutting-edge video app, previously serving as chief technology officer of iXL in Washington DC. He founded and served as president and chief executive officer of Axicom, the digital video advertising systems developer, and Source Digital, the integrator of digital video production systems. Allen is a member of Young Entrepreneur's Organization (YEO) and currently serves as vice president of technology for the international Board. He attended George Mason University as a Computer Science major and participated in the Birthing of Giants Entrepreneurial Management Program at MIT. Federico Grosso, Senior Vice President, Business Development, blinkx: Federico Grosso, senior vice president of Business Development at blinkx, has more than nine years of international experience in digital media. From December 1997 to August 2004, he held several positions within Yahoo!, including the start-up of Yahoo! Italia and the European Commercial Team. After seven successful years, Federico joined blinkx in December 2004, leading the business development strategy for North America and Europe. In this role, Federico has created long-term partnerships with global media companies such as Reuters, MTV Networks, Sky News and Lycos. Federico received his BA in Political Sciences from the University of Torino, Italy, specialising in Communication and Digital Media Publishing. He also completed the Emerging Leaders Programme in General Management at the London Business School. Jonathan Hurd, Director, Altman Vilandrie & Company: Jonathan Hurd joined Altman Vilandrie & Company in 2006. He has more than 20 years of consulting and industry experience in communications, media and related technology sectors. Jonathan’s primary areas of expertise include business and marketing strategy, new business creation and launch, integrated consumer and business services, and customer and sales channel segmentation and targeting. Jonathan’s experience in the IPTV realm includes customer targeting, partner evaluation, demand modeling, and business case development. With unique insight into competitive trends and consumer perceptions about content and communications services, Jonathan works with clients to develop differentiated video strategies. Jonathan’s extensive marketing background enables him to recommend product and marketing strategies that resonate with target audiences as IP-delivered video moves towards broad adoption. Prior to joining Altman Vilandrie & Company, Jonathan was a Vice President with ADVENTIS. Before that, he was a Partner in the Communication, Information and Entertainment practice of Mercer Management Consulting. Jonathan has also served as Vice President of Marketing for a computer peripherals manufacturer, and has held marketing and strategic planning positions at Lotus Development Corporation. In addition, he has served as a software development product manager in industries including financial services, computer peripherals, video game development and management consulting. Jonathan earned a B.S. in Computer Science and Engineering from M.I.T., and an M.B.A. from Harvard Business School. Chad Cooper – Marketing and Editorial Content, OVGuide.com: For nearly a decade, Chad Cooper has served as a communications and marketing professional in the technology and Internet sectors. Mr. Cooper spent his career implementing creative and innovative strategies to penetrate influential online communities, print and broadcast media for companies at the forefront of the digital revolution. Since joining OVGuide.com, Mr. Cooper has increased traffic to the site and helped elevate it into one of the most-trafficked locations on the Web. Prior to OVGuide.com, Mr. Cooper helped manage the world’s largest student film festival while serving as communications and marketing director for Atlanta-based Ideas United. Mr. Cooper was also a marketing communications associate for Continental Resources, where he managed several interactive marketing campaigns in the high-tech sector. Additionally, he also edited the television page of Lycos’ Web site, where he selected the top content that was most relevant to the outlet’s visitors. Mr. Cooper’s resume also includes stints with the interactive consulting firm Atkin Associates, the Virgin Entertainment Group and Gaurdent, Inc (now Verisign). Mr. Cooper holds a BS in Communications Studies from Northeastern University in Boston, and currently resides in Los Angeles.